Singapore – Hepmil Creators’ Network (HCN), one of Southeast Asia’s leading digital creator community and part of Hepmil Media Group, has announced that it is to be a badged as a TikTok Creative Marketing partner specialising in Creator Marketing.
Under the program, brands can work with HCN to create content optimised for TikTok and clients will be able to access all offerings of TikTok Creator Marketplace. Brands can likewise tap into TikTok’s first-party audience insight, growth trends, best-performing videos, and much more to identify the right creators for creator and paid advertising campaigns.
With the partnership, HCN plans to double the number of creators within the Network this year and is also expanding its operations to Thailand and Vietnam to help brands operating in these markets kickstart hyperlocal TikTok campaigns with its pool of creators. In addition, HCN is also widening its scope, and evolving to become a talent agency for creators who are exclusive to the Network.
“TikTok is now a key platform for brands to engage their audiences in an authentic way. For brands to resonate with their audiences, they must have content that strikes a chord. Many turn to creators for advocacy, but it’s more important to have a pulse on what’s trending within the TikTok community, such that branded content can drive desired marketing impact,” said Cassi Yang, regional general manager at Hepmil Creators’ Network.
Yang further added that being badged as TikTok’s creative marketing partner is proof of the Group’s capabilities in delivering ‘content that sticks’.
“With our network of creators and onground teams who have a pulse of what works and trends, we have been able to offer our clients solutions that resonate with their target audience. The mark of accreditation by TikTok will only further our abilities to provide services that are effective, but more importantly, content that is optimised to resonate,” added Yang.
Adrian Man, director of ecosystem partnerships, APAC and MENA at TikTok also said, “Badging Hepmil Creator’s Network is a milestone for the region’s digital media capabilities, and acknowledging that homegrown network can deliver solutions for brands that can resonate in a region has a diverse audience.”
Man added, “Creators are the lifeblood of our platform, and we’re constantly thinking of new ways to make it easy for them to connect and collaborate with brands. We’re thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way.”
HCN joins influencer marketing and content creation platform Vamp, marketing services company Consumer Acquisition by Brainlabs, and ad platform Nativex, amongst others, as one of TikTok’s marketing partners.