Tag: HCF

Australia – Health insurer HCF, in collaboration with creative agency Clemenger BBDO, has launched a new brand platform titled ‘We Put Our Money Where Our Members Are’, to prove that it offers unique benefits as Australia’s largest not-for-profit health fund. 

HCF’s new brand platform comes with a 90-second clip showing HCF employees getting things from their desks so they can have a giveaway to attract new customers. These not-so-fancy ‘gifts’ will be offered to new customers in branches across Australia if they will sign up online.

The campaign also aims to prove that HCF is not their typical health fund since it provides great value health cover and support to members over profits to shareholders.

Tatiana Papavero, head of advertising and operations at HCF, said that the new platform is a true reflection of the unique value that HCF offers to its customers, and the campaign allows them to connect with people in humorous way.

Tristan Graham, executive creative director at Clemenger BBDO, added, “The idea for this campaign was born during a casual call we were having with a few of our clients. It’s proof that collaboration really is key to creating brave, category-challenging work.” 

Other works from the campaign will run across TV, radio, OLV, OOH, social, digital, and native placements. 

Sydney, Australia – As an extension to the organisation’s “Uncommon Care” health platform, not-for-profit health fund HCF has launched its newest multi-platform campaign, centered around the message that sometimes, our everyday mundane actions are to be considered as uncommon health insurers.

https://youtu.be/F7O9WytxicI

Conceptualised alongside creative agency Clemenger BBDO, Ant Phillips, creative director at Clemenger BBDO stated that the campaign lives by the message of whether it’s a last-minute floss to trick the dentist, or wishing you didn’t have to de-robe in front of a fully clothed stranger, when it comes to our health, there’s a lot of stuff we all have to go through.

“This campaign is grounded in the common human truths we all relate to, contrasted with what makes HCF an uncommon health insurer. Being a not-for-profit they can do things a little differently and genuinely offer things other health insurers can’t,” Philips said.

https://youtu.be/JD4AU3tU_nA

The campaign is built on the proposition of HCF being able to serve its more than 1.75 million members, with industry-leading health and wellbeing programs, services and tools to help members live happier and healthier lives, while striving to keep the cost of health cover as low as possible. 

For Tatiana Papavero, head of advertising at HCF, noted that while the journey through life is something we all have in common, at HCF, they like to bring everyone the uncommon and this new campaign explores that in a humorous and human way.

“The Uncommon Care platform is an organisational belief at HCF. It means putting people before profit. We know we’re not a typical health fund – we genuinely want our members to get great value cover and to know that when it comes to health, they can always count on us to go that extra mile to deliver outstanding experiences,” Papavero said.

Meanwhile, Jim Gall, CEO at Clemenger BBDO, commented, “We’re really proud of this work and the partnership we’ve forged with HCF since being appointed late last year. As Australia’s largest not-for-profit health insurer, HCF has so many incredibly positive stories to tell. I am confident this campaign is the beginning of an exciting creative journey for both businesses.”

The campaign launched this week with executions across TV, OOH, radio, social, digital and in-branch. This also marks the first work from Clemenger BBDO, recently appointed as HCF’s creative agency of record.