Tag: Global News

California, USA – Global media platform Digital Turbine has announced that it has recently entered a signing of definitive agreement in acquiring mobile game advertising platform AdColony, through its mother company Otello Inc.

The acquisition value was disclosed to a total of US$400M, and will add value to Digital Turbine through AdColony’s brand and user acquisition, as well as its publishing businesses to expand its collective experience, reach and suite of capabilities to benefit mobile advertisers and publishers around the globe.

“We look forward to welcoming the AdColony team to the Digital Turbine family and believe that this strategic transaction accelerates our growth and is a positive for our partners, advertisers, employees and shareholders. AdColony saw the secular tailwinds toward mobile, video and high-speed networks like 5G before most and has been able to capitalize on its vision,” said Bill Stone, CEO of Digital Turbine.

Meanwhile, Jude O’Connor, AdColony’s chief revenue officer commented, “Digital Turbine offers many complementary and additive solutions to AdColony’s performance business, while we bring an industry-leading SDK footprint and a mature and thriving brand and agency team to the partnership. When you combine the reach and capabilities of both companies, you have a powerful platform that will drive growth and outcomes for any buyer that participates in the mobile app economy.”

AdColony has a large presence in the Asia Pacific, also recently partnered with blended in-game advertising platform Anzu.io to expand presence in the region in November last year. AdColony has also recently won an exclusive sponsorship deal with mobile game Mobile Legends.

“We believe that Digital Turbine, with its massive user base, extensive global relationships and distribution, will be uniquely positioned to benefit via the seamless integration of AdColony’s mobile video advertising expertise and global brand advertiser awareness. The combination will yield a highly-differentiated and more vertically-integrated solution for the mobile advertising industry. We look forward to joining Digital Turbine to help navigate this innovation,” said Lars Boilesen, CEO of Otello and AdColony.

Copenhagen, Denmark – Global software-as-a-service (SaaS) company Siteimprove has released its upgraded version of Siteimprove Accessibility, the company’s accessibility product aimed at empowering organizations in meeting increased digital experience expectations through web accessibility.

Siteimprove Accessibility was initially created to allow brands to create an inclusive digital experience, adhering to brand safety standards. With it, brands create digital content which makes web content easily accessible such as with web navigation, readable text, and content being perceivable, such as including text-to-speech functionality or magnifying the text in-site.

Through the new Siteimprove Accessibility, the product empowers non-experts to work towards accessibility alongside specialists, facilitating both automated and semi-automated testing. Using the new product, organizations can define their conformance goals with customizable goal-setting, get insights into how to prioritize issues, tap into guidance through the issue resolution process, and track progress towards accessibility and conformance. 

Furthermore, the product allows organizations to easily follow and adhere to international Web Content Accessibility Guidelines (WCAG) across all conformance levels and contains the latest developments in web accessibility designed to help organizations achieve a higher level of accessibility conformance and improved user experience.

“Legal requirements and customer expectations are rapidly evolving. Web accessibility is no longer a nice-to-have, but a must-have for any organization that wants to succeed in today’s digital marketplace. Organizations must ensure their websites are accessible and inclusive in order to deliver an engaging visitor experience, said Morten Ebbesen, CEO of Siteimprove.

He added, “We expertly guide organizations towards accessibility while protecting their brand from legal repercussions and creating a better end-user experience.”

Siteimprove Accessibility is created in partnership with the European (EU) Commission and the World Wide Web Consortium (W3C). The product has the following additional features:

  • -Progress tracking with a comprehensive score based on issue occurrences keeps teams motivated to improve. 
  • -A guided review of potential issues allows non-experts to define whether a given issue is really an accessibility problem with the help of simple questions, providing increased testing coverage.  
  • -Thanks to filtering based on the location of content (e.g. in the header or metadata), teams can more efficiently prioritize fixing issues. 
  • -More insights and a better understanding of accessibility issues based on difficulty ratings, issue explanations, and code examples for fixes. 

“With our upgraded accessibility product, we’re empowering organizations to reach their conformance goals in the most efficient way possible, uniting accessibility experts, designers, developers, and content writers through a single solution that is complemented by Siteimprove’s expert training and services,” Ebbesen concluded.