Sydney, Australia – Flashtalking, an independent ad server by global adtech stack Mediaocean, has announced a partnership with digital advertising solutions provider Azerion to bring dynamic creatives to high-impact video and gaming formats in Asia-Pacific.

By leveraging Azerion’s exclusive ad formats and proprietary SSP in conjunction with Flashtalking’s diverse data inputs, advertisers can now deploy dynamic creative across high-impact, standard display, video, and gaming environments through managed services and programmatic buys, at scale. 

Azerion’s portfolio includes a network of over 300,000 premium publishers, gaming partners and developers and it houses a network of over 20,000 owned and operated games with proprietary audience targeting tools and delivery technology to reach audiences at scale.

Meanwhile, Flashtalking’s dynamic creative optimisation capabilities allow for real-time customisation of ad content based on user data, ensuring that creative messaging is tailored to the audience. Through their technology, Flashtalking provides valuable insights into campaign performance, audience behaviour, and attribution, helping advertisers make data-driven optimisation decisions.

Georgia Woodburne, managing director for JAPAC at Azerion, said, “We are thrilled to partner with Flashtalking by Mediaocean across the JAPAC region. By integrating Flashtalking’s technology into our existing offering, we can provide an additional avenue for activating dynamic targeting across our platform, enabling advertisers deliver personalised messaging to their target audience in real time.”

Meanwhile, Jay Smith, vice president for sales in JAPAC at Flashtalking, commented, “We are delighted to collaborate with Azerion and integrate our dynamic targeting capabilities into their platform, enabling adaptive strategies throughout the entire marketing funnel. This partnership allows us to leverage Azerion’s unique offerings, providing additional solutions for our clients.”