Tag: Financial institution

London, United Kingdom — Financial institution HSBC has announced its partnership with The Sandbox as it acquires a plot of LAND, a virtual real estate in The Sandbox metaverse, where it plans to engage and connect with virtual communities through gaming and esports in the future.

Suresh Balaji, chief marketing officer of HSBC Asia Pacific, said that the metaverse is how people will experience Web3, the next generation of the Internet — using immersive technologies like augmented reality, virtual reality and extended reality.

“At HSBC, we see great potential to create new experiences through emerging platforms, opening up a world of opportunity for our current and future customers and for the communities we serve. Through our partnership with The Sandbox, we are making our foray into the metaverse, allowing us to create innovative brand experiences for new and existing customers. We’re excited to be working with our sports partners, brand ambassadors, and Animoca Brands to co-create experiences that are educational, inclusive and accessible,” Balaji said.

Sebastien Borget, COO and co-founder of The Sandbox, commented, “We’re pleased to see large, trusted institutions such as HSBC join The Sandbox open metaverse and embrace the culture of Web3, connecting with users through entertainment, gaming and user-generated content. We believe this is the beginning of broader adoption of Web3 and the metaverse by institutions driving brand experiences and engagement within this new ecosystem.”

HSBC joins over 200 existing partnerships including Havas Group, Warner Music Group, Gucci, Snoop Dogg, Adidas, and Atari, all following The Sandbox’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.

The agreement opens the door for other global institutions to continue innovating in Web3 as consumer adoption demands more robust experiences in the metaverse through decentralized and gamified offerings.

Auckland, New Zealand – Creative agency TBWA\ New Zealand and financial institution Australia and New Zealand Banking Group (ANZ) has launched a new campaign to promote its latest brand platform ‘We Do How’, a platform that aims to help improve the financial wellbeing of all New Zealanders by providing them with the resources, support, and products they need.

The 2-minute campaign, titled samely as ‘We Do How’, narrates the story of Ravi and Claire along with their two children Sameer and Tara Sharma. The first story shows the many ways Ravi and Claire set out to improve the financial wellbeing of their family, but that the heart of the story is about father and son as Sameer spends years working towards his dream of becoming a Black Cap, a New Zealand cricket team.

True to its message of ‘We Do How’, Sameer’s dedication in cricket and the persuasion he got from his father led him to an easy path of success, much like how ANZ provides an easy resource for New Zealanders to become more financially-savvy, as best reflected in their eagerness to remind that wealth is more about knowing they can pay for things to help their family thrive, according to an ANZ survey.

Speaking about the campaign, Shane Bradnick, chief creative officer at TBWA\ New Zealand, stated that they aimed that the story be a ‘universal one’ that we can all relate to about why people work hard in New Zealand and how people want their families to enjoy a better, happier life.

“It’s also a modern New Zealand story that reflects our diversity and how our love of family and a desire to help our kids succeed is a ‘why’ we can all understand. The Sharmas show us a range of ways to help us all start to improve our financial wellbeing and through them, we can see that if you have a ‘why’ then ANZ has the ‘how’,” Bradnick stated.

Meanwhile, Matt Pickering, general manager of marketing at ANZ, commented, “Kiwis want to improve their financial wellbeing, but often just don’t know where to start and so it’s the ‘how’ part that’s important. ANZ is committed to giving Kiwis the practical tools and know-how they need to do this, which is why we’ve set up our Financial Wellbeing Programme.”

ANZ has set up a six-step Financial Wellbeing Programme that is available to everyone, not just ANZ customers at anz.co.nz/financialwellbeing. The program starts with calculating a person’s financial well-being score and more than 22,000 Kiwis have already found out theirs.

The ‘We Do How’ campaign is currently rolled out on TV, digital, social, PR, OOH and in-branch. The company is also set to roll out a similar project internally for their staff called, ‘The Deck of How’, which is a deck of playing cards packed with financial well being ‘hows’, and also a digital book for its employees ‘The Book of How’ is also being produced.