Tag: Fetch TV

Australia – Fetch TV and Kargo have formed a partnership to promote sales of premium video advertising inventory on the Fetch aggregation platform. Fetch provides access to a large and actively engaged TV audience via advertising-supported FAST and subscription channels. 

In partnership with Fetch’s in-house advertising team, the agreement with Kargo provides Fetch with an expanded sales network to cater to Australian advertisers and media agencies seeking high-quality video spots.

Through direct or programmatic advertising campaigns that are cost-effective and highly targeted, Kargo will facilitate advertisers having the chance to interact with the Fetch audience. These campaigns can be run as straight video buys or with Kargo’s enhanced advertising solutions and cohort targeting options placed on top of Fetch inventory. 

The sales team at Fetch Ads will continue to cater to the market for display user interface advertising, working closely with Kargo to create new video briefs and trade agreements. 

Speaking about the partnership, Robert Leach, Kargo GM APAC, said, “With extensive experience in online video over many years, Kargo has developed a suite of enhanced pre roll advertising solutions that have been proven to work much harder than standard pre-rolls. Over the last couple of years Kargo has brought this experience to enhanced CTV advertising with some of the world’s largest broadcasters. The results have been amazing, with dramatic increases in ad recall, brand awareness, consideration, favorability and purchase intent when compared to standard CTV pre rolls.”

Meanwhile, Melissa Fitzgerald, head of advertising at Fetch TV, said, “The launch of video advertising on Fetch has been a great success and with demand growing every day. Adding Kargo to our sales efforts will enable us to scale quickly and better service our agency partners. Kargo is a progressive company with an established and well-regarded sales team that now provide advertisers with access to Fetch’s large audience, servicing the Australian market nationally.” 

Furthermore, Robert Leach, Kargo APAC’s GM, stated, “We are well aware of the effectiveness of CTV pre-roll. This partnership marks a major milestone in shaping the CTV landscape of Australia. Merging Fetch TV’s top-notch content delivery with Kargo’s cutting-edge advertising solutions not only enhances the audience’s ad viewing experience but also boosts brand favorability and recall. It’s a win-win situation for everyone involved.” 

Australia – ESPN and Fetch TV have officially announced a multi-year extension of their channel distribution partnership, which includes ESPN and ESPN2. Since 2012, these channels have been available on Fetch.

The channels will continue to provide live sports coverage in the United States, as well as studio commentary shows like SportsCenter, NBA Today, NFL Primetime, and the acclaimed ESPN ’30 for 30′ documentaries and special features.

Sports fans in Australia can enjoy a wide selection of sports content on Fetch, which includes ESPN’s U.S. sports coverage, extensive local and international sports coverage from free To air networks, and additional subscription sports content from beIN Sports, Optus Sport, Stan Sport, Paramount Plus, and Prime Video.

Speaking about the renewal of their partnership, Kylie Watson Wheeler, senior vice president & managing director of The Walt Disney Company Australia and New Zealand, expressed, “We’re excited to extend our long-standing relationship with Fetch TV, which serves Fetch viewers with access to our comprehensive slate of ESPN programming, flagship studio shows and extensive major sport properties.”

He added, “We have a huge summer of programming ahead on ESPN, including the NFL playoffs and 2024 Super Bowl. Combined with the NBA Finals, NHL, MLB, UFC, and every game of the NBL, ESPN has the world’s biggest sporting moments covered for sports fans to enjoy.” 

Meanwhile, Sam Hall, chief content and commercial officer at Fetch TV, said, We are thrilled to announce the extension of our long-running agreement with ESPN for carriage of the ESPN and ESPN2 channels, which remain top performers on the Fetch platform. ESPN is the go-to media outlet for premium US sports including the NBA, NFL, MLB and NHL, and the ESPN channels are particularly strong during the Aussie summer months.”

Sydney, Australia – Local entertainment service Fetch TV has renewed its existing partnership with global content company BBC Studios, which spans seven channels of BBC Studio available on Fetch, following the availability of BBC Kids on the platform last March this year.

The seven channels are namely BBC First, BBC World News, UKTV, BBC Earth and CBeebies, along with Virtual Playlist Channels BBC Brit and BBC Kids which are only available on Fetch.

Fetch subscribers can view the BBC linear channels on their TV or on the Fetch Mobi app, with a ‘start over’ option available for the majority of programs which enables viewers to join the channel at any point and watch from the start.

“We are delighted to continue our decade-long relationship with BBC Studios, which thrives on innovation and creativity to deliver the best of British content to our customers,” said Sam Hall, chief content and commercial officer at Fetch TV.

Meanwhile, Fiona Lang, general manager at BBC Studios ANZ, commented, “Our partnership with Fetch showcases the breadth and depth of the BBC’s content across world-class drama, documentaries, entertainment, children’s programming, and news.”

She added, “We’re excited to renew our agreement with Fetch to bring their audiences this comprehensive offering via their unique mix of linear and virtual playlist channels.”

The BBC channels are all available in the 46 channel Fetch Ultimate Pack for AU$20 per month, and also in the AU$6 per month Fetch Channel Packs.

Sydney, Australia – Australian television (TV) channel provider Fetch has announced that two channels will be added to its AU$6/month ‘Kids Pack’ channel package, namely BBC Kids and Nick Music.

BBC Kids is the kids-oriented channel from the British Broadcasting Corporation (BBC) in the United Kingdom, and features kid-oriented comedy and entertainment shows such as dance drama ‘The Next Step’, football drama Jamie Johnson featuring cameos by some of the UK’s biggest soccer stars; adaptations of British comedian David Walliams’ hilarious best-selling children’s novels Gangsta Granny and Mr Stink, among others.

BBC Kids, targeted at kids age 6 to 10, is the seventh channel to be added in Fetch’s channel list of BBC Channels, including BBC First, UKTV, BBC Earth, BBC Brit, BBC World News, and CBeebies on the Fetch service. Fetch also recently added subscription video on demand (SVOD) service BritBox, which is a JV between BBC Studios and fellow British media company ITV.

On the other hand, Nick Kids is a dedicated 24-hour music channel for kids by the kids channel Nickelodeon, featuring chart-topping hits by the world’s most popular artists, from Ariana Grande, The Weeknd, Sia and Taylor Swift.

Tim Christlieb, director of branded services at BBC Studios ANZ, said, “We are delighted to launch this new virtual playlist channel on Fetch which fits perfectly with our pre-school channel CBeebies, offering a destination for older kids to enjoy a diverse range of programming all with the hallmark of BBC quality.” 

Sam Hall, chief content and commercial officer at Fetch TV, commented, “Fetch TV is excited to be the Australian launch partner for BBC Kids, and to further extend our partnership with BBC Studios demonstrating our commitment to offering quality British content.” 

Slated for launch on April 24th, Nick Kids joins fellow channels Nickelodeon and Nick Jr., bringing the total ViacomCBS subscription channels on the platform to nine, including Spike, Comedy Central, MTV, MTV Classic, MTV Music and MTV Dance. 

“We know Aussie kids love music, so we wanted to create a safe place for them to be able to watch their favorite artists and listen to chart-topping hits from around the world, curated just for them. Nick Music is a channel kids will love, and parents can trust,” said Beverley McGarvey, chief content officer and EVP for ANZ at ViacomCBS.

BBC Kids and Nick Music will fill in the void kid channels Cartoon Network and Boomerang will leave, as they announced that they will be leaving the Fetch platform on April 23.

Sydney, Australia – Australian AI and data science company Quantium has collaborated with internet protocol television (IPTV) provider Fetch TV and TV data insights company Adgile Media to launch Q.Measure TV, an ad reach solution which aims to bridge the gap on consumer analytics for business goods through comparison of physical sales against TV advertising impact. 

The said solution aims to deliver accurate and timely reporting for advertisers amid the changing tides of the digital world.

Lawrence Puang, executive for media and marketing for global markets at Quantium stated the solution is a “game changer” in looking at the expenditures of brands on TV advertising, which at some estimates, cost around two-thirds of the advertising budget.

“Existing solutions prove TV works. Q Measure TV goes further in enabling advertisers to optimize their TV advertising strategies to maximize sales. Never before have fast-moving consumer goods (FMCG) advertisers been able to see exactly who they reached at an anonymized level, to measure how those consumers have responded and then accurately optimize campaigns to drive customer acquisition and incremental sales for existing shoppers,” said Puang.

With the existing solutions partnership, Adgil Media will serve as an analytics provider for data collected from live and on-demand TV towards TV ad measurement and media schedule validations. On the other hand, Fetch TV will measure the viewing behavior on 7% of Australian households, which equates to almost three (3) hours of viewing per day.

“Closed loop reporting, built on high-quality first-party data sets, and at a scale that reliably reflects the total market, is incredibly powerful. It promises  to reinforce the value of free-to-air TV advertising, and enhance the ability of advertisers to optimize their investment decisions for this critical media,” Scott Lorson, CEO of Fetch stated.

Some of the key features of Q Measure TV include access to ad performance data, demographic breakdowns, conversion rates, advertising leverage, and competitor campaign comparisons; all of which are beneficial resources for advertisers to step up their game in category marketing dynamics.

In a statement, Craig Service, Adgile Media’s chief revenue officer expressed high hopes with the recent collaboration towards effective TV advertising solutions.

“We’re incredibly excited to combine our  independent, first party, real-time TV data with such an innovative new product. When you  have transparent data, you have transparent answers. Adgile’s role in this powerful  partnership is to provide real-time granular, structured and accessible TV data to fuel  Q.Measure TV, ensuring the measurement outputs are delivered with actionable speed,  accuracy and calculated on transmitted only audience impressions,” Service stated.

Q.Measure TV will officially launch to the market during Quarter 2 of 2021.