New Delhi, India — PharmEasy, a consumer healthcare super app in India, has launched its latest campaign starring Bollywood superstar Aamir Khan, entitled #GharBaitheBaitheTakeItEasy.
The campaign, which was done in collaboration with creative agency FCB in India, brings Khan into a set of quirky, disruptive and ‘mad-humour’ genre TVCs. Khan plays the triple role of the PharmEasy delivery person who pops up in the oddest places and in a quirky manner to tell customers about all the offerings from the PharmEasy brand and how all that people need to do is ‘Take It Easy’, PharmEasy’s ethos.
Gaurav Verma, CMO at API Holdings, the brand’s parent company, said, “Collaborating with someone as versatile as Aamir Khan fills us with immense joy. We are absolutely thrilled to have him on board as the face of the brand PharmEasy. He truly knows how to engage with the audience. With this association, we aim to reach more people while making affordable healthcare accessible to everyone. We are looking forward to a great collaboration with him this year and widening our reach through offerings and such campaigns.”
Bollywood superstar Khan commented on the collaboration, saying, “It is indeed a pleasure to work together with the PharmEasy brand, to help provide economical healthcare at each person’s doorstep. I feel that in today’s times, PharmEasy is providing an essential service, in a sector that is itself a fundamental requirement for all of us, and I look forward to this association.”
Meanwhile, Surjo Dutt, CCO of FCB India, shared that PharmEasy has a very distinct voice and tonality crafted over many years of commitment to disruption through humour. Dutt added that the company’s challenge was to stay true to this commitment and create a campaign that would take forward this legacy.
“The idea was to use Aamir Khan in a funny, unexpected, and effective way to create a campaign that is attempting to bring in many new users to the PharmEasy fold. Hence the triple role and the over-the-top style storytelling was thrown into the blender along with simple and clear benefits that the brand brings into the Indian consumer’s life! When madness and simplicity are thrown into a blender, magic emerges,” Dutt said.
FCB said the campaign aims to help towards building the PharmEasy brand and creating consumer awareness for healthcare in India, making it a household name for everything healthcare