Tag: FCB India

India – Uber India has teamed up with FCB India for its latest campaign, featuring father-and-son duo Jackie and Tiger Shroff, to highlight how Uber simplifies travel in today’s fast-paced world.

Uber’s campaign seeks to establish the brand as the go-to solution for travel hassles, offering a fresh and entertaining perspective through an engaging inter-generational story.

Conceptualised by FCB India, the campaign showcases a heartwarming on-screen exchange between Jackie and Tiger Shroff for the first time. The film features Jackie, representing the older generation, reminiscing about the “glories of struggle” from his past. In contrast, Tiger embodies the ease of modern life as he effortlessly books an Uber and moves on with convenience.

This light-hearted father-son interaction highlights how travel has evolved and underscores Uber’s role in simplifying it. By leveraging the popularity of this iconic duo, Uber effectively conveys its message to all generations, reinforcing its status as the ultimate travel companion.

Ameya Velankar, head of marketing, Uber India, said, “Uber has fundamentally transformed the way we travel, bridging the gap between generations with solutions that cater to diverse needs and challenges. While we know that struggle is good in life, it toughens us up. Uber believes that there’s always a simpler way to move—literally at the tap of a button.” 

Velankar continued, “To capture this shift, we’ve brought together the popular, fresh duo of Jackie and Tiger Shroff. Their chemistry and relatability make them the perfect ambassadors to reflect how Uber is the perfect solution for all your mobility needs. I would like to thank the brilliant creative team at FCB India for coming up with this fantastic idea that truly does justice to the brief.”

“Nothing moves Indians like a story rooted in a cultural truth, and no one moves Indians from point A to B better than Uber. This campaign is all about these two truths: one about the intergenerational notions of struggles and what they mean in life, and the other about how hassle-free it is to travel with Uber. And helming these stories are Jackie Shroff and Tiger Shroff, together for the first time ever—a marketing coup in itself,” Mayuresh Dubhashi, chief creative officer at FCB India, added. 

New Delhi, India — PharmEasy, a consumer healthcare super app in India, has launched its latest campaign starring Bollywood superstar Aamir Khan, entitled #GharBaitheBaitheTakeItEasy. 

The campaign, which was done in collaboration with creative agency FCB in India, brings Khan into a set of quirky, disruptive and ‘mad-humour’ genre TVCs. Khan plays the triple role of the PharmEasy delivery person who pops up in the oddest places and in a quirky manner to tell customers about all the offerings from the PharmEasy brand and how all that people need to do is ‘Take It Easy’, PharmEasy’s ethos.

Gaurav Verma, CMO at API Holdings, the brand’s parent company, said, “Collaborating with someone as versatile as Aamir Khan fills us with immense joy. We are absolutely thrilled to have him on board as the face of the brand PharmEasy. He truly knows how to engage with the audience. With this association, we aim to reach more people while making affordable healthcare accessible to everyone. We are looking forward to a great collaboration with him this year and widening our reach through offerings and such campaigns.”

Bollywood superstar Khan commented on the collaboration, saying, “It is indeed a pleasure to work together with the PharmEasy brand, to help provide economical healthcare at each person’s doorstep. I feel that in today’s times, PharmEasy is providing an essential service, in a sector that is itself a fundamental requirement for all of us, and I look forward to this association.”

Meanwhile, Surjo Dutt, CCO of FCB India, shared that PharmEasy has a very distinct voice and tonality crafted over many years of commitment to disruption through humour. Dutt added that the company’s challenge was to stay true to this commitment and create a campaign that would take forward this legacy.

“The idea was to use Aamir Khan in a funny, unexpected, and effective way to create a campaign that is attempting to bring in many new users to the PharmEasy fold. Hence the triple role and the over-the-top style storytelling was thrown into the blender along with simple and clear benefits that the brand brings into the Indian consumer’s life! When madness and simplicity are thrown into a blender, magic emerges,” Dutt said.

FCB said the campaign aims to help towards building the PharmEasy brand and creating consumer awareness for healthcare in India, making it a household name for everything healthcare