New York, USA – Cross-channel experience platform Insider has appointed Faraaz Khan as its new chief strategy and corporate development officer in order to further its fast growth through strategic mergers and acquisitions,as well as channel and technology partnerships.
In his new role, Khan will drive Insider‘s corporate strategy, spearhead inorganic growth by leading mergers and acquisitions, and drive organic growth through channel and technology partnerships.
He has spent almost a decade driving growth at B2B enterprise software companies of various sizes, including Sitecore, Intercom, and Thomson Reuters. Faraaz led and advised on numerous mergers and acquisitions across the martech space including digital asset management, customer data platforms, e-commerce, marketing automation, AI search and merchandising, and front-end-as–a-service.
Speaking on his appointment, Khan said, “Insider has seen remarkable growth over the past few years and has been recognized as a Leader by Forrester, Gartner, IDC and most importantly by its loyal customers on G2 Crowd across a host of categories. All of this has been achieved organically, largely on the back of our direct sales channel in Europe and Asia.”
He added, “The goal is to accelerate growth further through strategic mergers and acquisitions into categories that will add even more value to our customers, and by growing and enabling our loyal partner network. I am extremely excited to be joining the company as it enters the US to establish Insider as the #1 marketing platform trusted by marketers and analysts alike.”
Meanwhile, Hande Cilingir, co-founder and CEO at Insider, commented, “Following our journey to democratise AI and marketing technologies in most of the toughest markets in the world and providing our technology globally at this scale, the time has come for Insider to extend its remarkable go-to-market expertise over the businesses that are scaling up.”
He added, “This will unlock greater growth opportunities for Insider. Faraaz brings immense experience and the required perspective to support our growth organically and through strategic mergers and acquisitions. Looking forward to achieving our aggressive growth targets together with Faraaz.”