Marketing Featured APAC

TCL Electronics kickstarts new phase of global campaign for women empowerment, ‘TCLForHer’

Hong Kong – TCL Electronics, major player in the global television and consumer electronics, is kickstarting a new phase of its global campaign, #TCLForHer, which is a self-sustaining ecosystem where women inspire women to redefine ‘greatness’. 

In order to elevate the #TCLForHer campaign and dedicated ‘TCLForHer’ website to a wider audience, the electronics brand will be amplifying its collaboration with rising basketball star and current brand ambassador Shyla Heal. 

“TCL believes that unleashing every girl and woman’s true potential will play a vital role in solving many of the global issues we face today and that technology can empower women and drive change,” said the brand.

Stories on the TCLForHer platform will reveal the wisdom of women navigating their own path and how they challenge rules. TCL will also be imparting stories of women’s courage and resilience in the face of adversity and how they stay true to their goals and values. 

TCL has had a longstanding commitment to promoting the empowerment and personal development of girls and women worldwide. In 2020, the brand had been a Global Promotional Partner of FIBA’s “Her World, Her Rules” programme to promote women’s and girls’ basketball. 

In line with the same advocacy, TCL has also supported Huameng Foundation which funds a number of female-focused programs and educational initiatives. 

The campaign’s TCLForHer website is now live.

Marketing Featured Southeast Asia

Minsu Chu appointed as new president for Samsung Electronics in PH

Manila, Philippines – Samsung Electronics in the Philippines has appointed Minsu Chu as its newest president for the Philippines, where he will be heading Samsung’s local subsidiary Samsung Electronics Philippines Corporation.

As the new head of the local business, Chu aims for a stronger synergy between its different business units, including mobile, visual display, and digital appliances to reflect the company’s ongoing commitment to creating new and meaningful experiences for customers.

He was recently the president of Samsung Electronics in New Zealand. Prior to it, he also served as the business director of SEPCO’s mobile business from 2014 to 2018.

Speaking about his appointment, he said that he is very pleased to return to the Philippines which he has long considered as his second home, adding that the nation has immense potential with its dynamic economy and a large and young population.

“Even with the unprecedented global crisis, the country has remained resilient and has already shown signs of strong recovery, putting economic growth back on track,” Chu stated.

He added, “We need to strengthen our capabilities and operations to be more responsive to the changing consumer sentiments and habits in order to cement our leadership in the local consumer electronics industry.”

The company had recently announced a newly merged device experience (DX) division, which comprises the visual display business, digital appliances business, health and medical equipment business, as well as mobile experience (MX) business, and networks business.

Platforms Featured Southeast Asia

Malaysia’s eCommerce Youbeli, PJ Digital Mall make the jump to Online-to-Offline commerce

Kuala Lumpur, Malaysia – eCommerce platform Youbeli has collaborated with IT mall PJ Digital Mall to adopt an online-to-offline (O2O) commerce.

The new partnership comes as Youbeli gears up for its 10.10 sale event. It has brought together 10 participating tenants from the mall onboard the Youbeli platform.

In conjunction with the 10.10 campaign, the parties have prepared surprise freebies for customers who prefer to self-pickup items from the mall. In the future, Youbeli said that it will be offering same-day delivery to any addresses within a 10km radius from the PJ Digital Mall.

Meanwhile, up until 10 October 2020, shopping vouchers and promotions will be continually announced on Youbeli’s and PJ Digital Mall’s Facebook pages. The promotions will be applicable for computers, laptops, and accessories.

This will be the second time that the platform has collaborated with a physical shopping mall, and according to Youbeli CEO Chua Khai Suan, the new partnership is part of their ongoing O2O initiative to help brick-and-mortar retailers to attract sales.

“[Instead] of competing as two different entities, we complement each other’s business model to bring the best deals for our customers,” Chua said.

Meanwhile, Jeffrey Fang, leasing manager of Digital Mall shared, “Since we started the collaborative campaign on 1 October, we saw a long queue of customers outside the mall especially last weekend.”

“At times like this, we need to ensure businesses continue to run to support the country’s economy however much we can so we can reduce the number of unemployment due to the pandemic,” Fang added.

Just recently, Youbeli has also partnered with a co-eCommerce player, Taiwan’s PChomeSEA, to integrate its products to the platform.

Marketing Featured East Asia

LG SIGNATURE taps global style icon Olivia Palermo for digital campaign

Seoul, South Korea – LG electronic’s premium brand LG SIGNATURE has partnered with international style icon Olivia Palermo for a new digital campaign which will showcase the brand’s sophisticated products in line with its philosophy, “Art Inspires Technology, Technology Completes Art.” 

Through its collaboration with Palermo, the brand will actively engage with millennial consumers worldwide, sharing its message of sophisticated luxury. 

The company said that as millennials are rapidly emerging as the world’s largest and most influential group of consumers, Palermo’s participation in the campaign will highlight the brand’s value and authenticity to such demographic.

Palermo is known as a socialite and fashion figure in America who started out in a reality TV show on MTV back in 2008. Currently, she’s the founder and chief creative officer of editorial and clothing brand Olivia Palermo Group, Inc.

LG SIGNATURE thinks that Palermo is a living embodiment of the brand. 

It says in a press statement, “Just as LG SIGNATURE does with its innovative and artistically inspired appliances, the international style authority and entrepreneur strives for perfection in everything she does, whether it’s styling an outfit for a fashion event or creating a new collection of clothing.”

In particular, the digital campaign will have Palermo sharing how her philosophies of luxurious lifestyle, personal mission, and achievements coincide perfectly with LG SIGNATURE. 

Palermo commented, “I am thrilled with the honor of working with LG SIGNATURE. A premium lifestyle is one where you can always feel like the best version of yourself. It’s a feeling of luxuriousness found in the appreciation of simplicity and efficiency, that technology makes a possibility, and LG SIGNATURE seamlessly enables all of that without having to sacrifice beauty.”

Kim Jin-hong, head of LG’s global marketing center said, “Working with such an influential fashion-world icon once again highlights how we are bringing art and technology together. We are delighted to be partnering with Olivia Palermo, as she represents exactly what LG SIGNATURE stands for. Her elegant style and drive to bring perfection to everything she does make her a wonderful ambassador for the brand.”

LG SIGNATURE claims to be the first ultra-premium brand across multiple product categories. It currently offers a growing lineup of state-of-the-art OLED TV, smart refrigerators, and washing machines among others.