Tag: Commonwealth Bank

Australia – In the midst of the excitement around the FIFA Women’s World Cup 2023, Commonwealth Bank and GHO Sydney, a creative firm, have developed a brand-new sponsorship campaign called “For all the goals we share.”

Sam Kerr, a professional football player, is featured in the 30-second TV commercial alongside her CommBank Matildas teammates Courtney Nevin, Tameka Yallop, and Claire Polkinghorne. Avaani Prakash, a potential Young Matildas player, as well as young athletes from the neighbourhood, their families, and encouraging football trainers are also featured in the campaign. Regardless of their scope or importance, each person’s unique objectives are emphasised in the ad’s narrative.

https://www.youtube.com/watch?v=Sg-lAn6f_0g

Dianne Everett, general manager of brand and sponsorships at Commonwealth Bank said, “We couldn’t be prouder to showcase our continued support for women’s football. This campaign brings together months of work from an incredible team who are dedicated to helping people achieve their goals. Now, we get to enjoy a month of celebration as we support the CommBank Matildas.”

Eithne McSwiney, managing director at GHO Sydney, added remarks, “We want this campaign to really resonate with everyone who’s connected to the game of football; the players, the supporters, the families on the sidelines and the community coaches. We’re so excited to help CommBank tell their story of support for women’s football as we chase our shared goal of growing the game for all Australians.”

As an official supporter of the FIFA Women’s World Cup 2023™, CommBank extends a warm welcome to female footballers from all around the world. The official Sydney FIFA Fan Festival, scheduled to commence on July 20th at Tumblong Park, will include an engaging CommBank activation called ‘Train like a Matilda.’ This exciting experience will be available throughout the tournament, culminating with the FIFA Women’s World Cup Final on August 20th.

Australia – Financial services company Commonwealth Bank in Australia (CommBank) has launched a bank-wide campaign called ‘CommBank Next Chapter Commitment’, aimed at ending financial abuse.

The campaign, which was created in partnership with marketing agency M&C Saatchi Sydney, seeks to raise awareness and show Aussies that help is out there. The commitment will provide tools, advice, and access to support services to assist people impacted recover from financial abuse.

https://www.youtube.com/watch?v=tw4fixp5QD8

Moreover, CommBank has also partnered with Good Shepherd, a financial inclusion products and services firm, to create the Financial Independence Hub (FIH), which will allow people, who were previously impacted by financial abuse, to have access to a free specialist one-on-one financial coaching program, helping them get back on their feet, with referrals to support services, and where appropriate access to solutions like interest-free loans.

CommBank has also enlisted former frontwoman of Australian band The Preatures, Isabella Manfredi, who lent her voice to the Next Chapter Commitment, as a poignant reminder that recovery is possible and that help is out there.

Mandie van der Merwe, M&C Saatchi Sydney’s executive creative director, shared that CommBank has systems in place to help people recover from financial abuse, but people weren’t aware of this. 

“The focus of the ‘Next Chapter Commitment’ is to illuminate to all Australians about this support, regardless of who they bank with, and also bring to light this hidden epidemic of financial abuse. It is inspiring to be working with a client that has made such a firm and ongoing commitment to address this huge societal issue,” she said.

Meanwhile, Dianne Everett, Commonwealth Bank’s general manager of brand, sponsorship, and social, shared that a purpose-led goal needs purpose-led partnerships and they have been partnered by a team at M&C Saatchi that have cared as much about creating pathways to financial independence as they do, and they have stretched themselves to deliver much more than an advertising campaign.

“We want to help create a future that is free of financial abuse, and we’re incredibly proud to work with Isabella to bring this important message to life, while at the same time doing our part in supporting homegrown artists,” said Everett.

This campaign will invite five million CommBank customers to support the ‘Next Chapter Commitment’, joining the bank to help end financial abuse. In addition, CommBank’s social channels will be used to educate the public about financial abuse, giving the next generation the tools and information to help prevent it.

Sydney, Australia – Australian multinational bank Commonwealth Bank has appointed Jo Boundy as its newest chief marketing officer and executive general manager at the same time. She will officially step into the CMO position in March 2022.

Boundy’s appointment follows the recent appointment of Monique Macleod as the new group executive marketing and corporate affairs back in August.

Macleod said she was pleased to be able to welcome someone as experienced and well revered across the industry as Boundy.

“I’m thrilled we have been able to attract a person of Jo’s talent to be our next chief marketing officer. Jo has more than 20 years global experience, having led marketing, customer, communication, digital and entertainment teams at a number of large commercial organizations including Optus, British Telecom, Google and, of course, Qantas, from where she joins us and played a key part in the group’s brand and marketing strategies,” she stated.

Boundy served with Qantas for 12 years, where he served as chief marketing officer as well for the airline group, their loyalty program Qantas Loyalty, and head of digital and entertainment.