Marketing Featured ANZ

Fintech Brighte brings ‘the sun’ home in first consumer campaign

Australia – As part of Brighte’s commitment to providing consumers affordable solar, battery, and home improvements, the green financer has launched a new campaign to help Australians bring ‘the sun’ home.

The new campaign, created in collaboration with independent creative agency Paper Moose, aims to boost Brighte’s name among Australian homeowners, building on its new visual identity and brand platform, ‘Bringing Sustainable Home’. 

Featuring the song ‘Brighte Here Brighte Now’, which is a take on the classic by Fatboy Slim, the campaign explores the energy, excitement, and benefits of getting solar for your home.

Malini Sietaram, Brighte’s chief revenue and marketing officer, points out that while a lot of Australians want to add solar to their home, reducing both their energy bills and CO2 emissions, they don’t know where to begin.

“Brighte helps you get solar sooner by removing the upfront cost through our 0% interest payment plans and our trusted network of tradies means you can start immediately. We love Paper Moose’s thinking with ‘bring the sun home’, as it shows Aussies how they can shift power back to their homes through the sun and start Brighte here, Brighte now,” said Sietaram. 

She added, “The sun is the perfect fit for us. It’s our brand essence and central to our identity, it shines bright. For us at Brighte, we live for the sunrise and sunset. The possibilities of each new day and the optimism that the future is Brighte.”

Meanwhile, Nick Hunter, Paper Moose’s CEO and founding partner, commented “Brighte is a dream partner for Paper Moose and so helping them on their mission to make every home sustainable has been a personal endeavor for the entire team. And props to eco-minded Norman Cook for the perfect tune to help us all bring the sun home.” 

The campaign adds to the growing line of purpose-led work by Paper Moose, which recently repositioned to ‘The change makers’ and launched the ‘Buy One Give One’ initiative to support innovators working to decarbonize the economy.