Mumbai, India – Social Beat, an independent digital agency in India, has announced the launch of ‘Decoding the Digital Jungle’, a book that dives deep into the world of digital marketing, and presents a comprehensive guide on how brands can leverage it to drive business results.
‘Decoding the Digital Jungle’ is the brainchild of three established digital marketers – Vikas Chawla, David Appasamy, and Nandita Raman – who have carefully crafted and curated this practical guide filled with actionable information and case studies.
Raman is the agency’s AVP of SEO & content marketing, while Appasamy is the agency’s head of brand & strategy. Chawla, meanwhile, co-founded the Social Beat. The agency was established in 2012 and was positioned to be a digital growth partner for hyperscaling startups and top brands in India, such as teleconsult mFine, loan company Rupeek, mobile payments, and commerce Paytm, and merchant platform Pinelabs.
Raman said the book is aimed at any brand marketer that wants answers to the hard-hitting questions of “Why should people buy my product?” “Why do I need to engage with consumers?” or “Why should consumers choose me over my competitors?”
The book has 21 chapters, with the meat of the book separated into two main parts: Owned Media and Paid Media. For Owned Media, the book discusses how to improve one’s findability through SEO and content, how to make user experience a key to success, as well as leveraging storytelling on videos and crafting a social media strategy.
For Paid Media, on the other hand, the book touches on how to choose the right platforms and also presents a discussion on the relatively new type of marketing on the internet – influencer marketing.
Social Beat said that the book is more than just a guide but also aims to underscore the importance of how interconnected our lives are with the digital world, and how businesses simply cannot succeed any longer without navigating through this digital data-driven jungle.
“Consumer behavior has transformed fundamentally with widespread internet access and penetration even in remote areas. So, we decided to write this book to enable CXOs, marketers, brand managers, and students to understand its power and demystify this vast digital jungle,” said Appasamy.
At its core, ‘Decoding the Digital Jungle’ presents a guide on how to best approach each of the digital marketing funnel. In the book, ‘Upper Funnel’ would be dealing with brand building and being able to get the right message across your consumers on who you really are and what you have to offer.
Meanwhile, ‘Middle Funnel’ would refer to the implementation proper of digital marketing strategies, and on how brands can earn audiences’ trust with the proper channels and direction.
Last but not the least, with ‘Lower Funnel’, the book aims to enlighten brands on how they can go further the extra mile and obtain loyalty from existing consumers. Under it are discussions on intent-based marketing and the rise of online marketplaces and streaming platforms.
Chawla said, “The book explores in-depth, the nuances of brand storytelling, exploring new digital and social platforms, leveraging a brand’s online assets to boost digital presence, and proven customer acquisition tactics to reach out to wider audiences. We wanted to help users successfully navigate through this never-ending digital Savannah.”
The book is priced at Rs. 499 and can be bought on Amazon.