Jakarta, Indonesia – The Asia Video Industry Association (AVIA) and the Video Streaming Association of Indonesia (AVISI) have signed a Memorandum of Understanding (MoU) in Jakarta to fight piracy and protect and promote content in Indonesia. 

The signing of the MoU was held at the Coalition Against Piracy’s (CAP’s) State of Piracy Summit. It marks a closer collaboration and a significant step towards AVIA and AVISI combining their resources to fight online piracy and protect Indonesia’s creative and media industries.

The AVISI and AVIA partnership also marks a significant milestone in the ongoing struggle against piracy, reaffirming AVISI’s unwavering dedication to upholding a piracy-free digital-creative industry. 

Both associations pledge to strengthen defenses, promote legal access to content, and champion the rights of content creators, ensuring that creativity thrives and piracy recedes.

Representatives from Indonesia’s Ministry of Communication and Information Technology (Kominfo) were also in attendance at the signing of the MOU, which followed a panel at the State of Piracy Summit hosted by AVIA and attended by representatives from Kominfo and AVISI.  

The signing of the MOU comes at a time when CAP’s most recent annual consumer surveys show that 54% of consumers in Indonesia access pirate services in 2023, the fourth highest incidence of piracy in the region. However, the survey also revealed the growing awareness of the downsides of piracy, with 94% of Indonesian consumers believing that online piracy has negative consequences, the highest percentage in the region, with damage to the creative industry being the biggest perceived negative impact.  

Ajeng Parameswari, general secretary of AVISI, emphasized the core mission behind AVISI’s inception and further underscored the imperative for a collective, amplified response to piracy. 

Parameswari said, “AVISI was established to cultivate a thriving ecosystem for the digital-creative industry, one that harmonizes seamlessly with the video streaming business model. Yet, the primary challenge we confront today is the pervasive threat of piracy.”  

“AVISI is delighted to announce a pivotal partnership with AVIA, aiming to widen the battle against piracy, transcending borders and safeguarding content not only within Indonesia but also on an international scale. The eradication of piracy is a shared responsibility, one that must resonate as a resounding deterrent to those who perpetrate it. In this endeavor, government support is pivotal,” she further added. 

Meanwhile, Louis Boswell, CEO at AVIA, said, “We are delighted to join with AVISI to continue the fight against online video piracy. Piracy is the single biggest problem the video industry faces and to solve  the problem there has to be a multi-pronged approach.” 

Boswell also noted, “With the creation of AVISI, I believe we will have  greater success and engagement with the industry in Indonesia to continue working towards  solutions. And we have to acknowledge the great support of the government with the Ministry of  Communication and Information Technology (Kominfo) who have been such great partners in addressing  and mitigating the problems of piracy. With our new relationship with AVISI and Kominfo support, I am  more optimistic than ever that momentum is growing which will continue to stem the tide of piracy in  Indonesia.”