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AudioMob ties with Livewire, launches first in-game audio ads platform in APAC

Australia – Global in-game audio adtech company AudioMob has announced a new exclusive partnership deal with global gametech firm Livewire, aimed at launching APAC’s first in-game audio ad formats.

The partnership aims to leverage the power of in-game ads as an opportunity to reach players in a non-intrusive way within the game’s environment. Through the new platform, AudioMob will be serving in-game audio ads with an unobtrusive click-through banner. When users stream music or a podcast while playing a game, the in-game audio fades the stream before playing the ad.

According to research from AudioMob, about 61% of 18- to 24-year-olds listen to music when playing video games, while followed by 24- to 34-year-olds (49%), and 35- to 44-year-olds (44%).

Christian Facey, AudioMob’s CEO and co-founder, commented, “It’s amazing to see that we’re getting the same reception from the world’s largest advertising brands too.”

Indy Khabra, Livewire’s co-founder, believes that audio, in general, seems to be enjoying a renaissance with new formats, platforms, and reach.

“Brands in APAC are shifting budgets to target gaming audiences and including In-Game Audio ads delivers the non-intrusive experience players support,” said Khabra. 

Brad Manuel, Livewire’s co-founder, said, “More people in APAC play mobile games than any other digital medium, covering casual players in transit to deeply engaged daily players who experience integrated audio ads as a natural fit within gameplay.”

The in-game audio ad is live and available for all brands across the entire APAC region.