Kuala Lumpur, Malaysia – GO Communications (GO) has been appointed by AppZaloot – an up-and-coming SuperApp set to redefine community interactions – to manage PR, digital and influencer engagements, ahead of its official launch in the second half of 2022. As part of the 12-month contract, GO will facilitate all communications leading up to, during and following the launch in all Southeast Asian markets prior to its global expansion, by activating its regional network of agencies under the GO Group.
The AppZaloot platform, which has been five years in the making, will be first introduced in Malaysia prior to its regional and global expansion. The app combines social media interaction with a game-changing loyalty and rewards programme, which will utilise blockchain and crypto technology, benefitting individual users and businesses.
AppZaloot’s Founder and CEO, Max Thomas, said, “We are truly excited as we are in the final stages of building the SuperApp, which will be rolled out in stages beginning later this year. Malaysia will be the first market to experience the platform, and we’re certainly excited to be working with GO Communications, leading up to our launch, not only locally but in the region.”
According to Thomas, the GO Communications team has an excellent track record of championing brands and products while developing some truly stand-out campaigns. “In this regard, we see them as the right fit for us, not only as an agency, but a critical business partner as we roll out the platform, which we are confident will benefit communities and small businesses around the world,” added Thomas.
Putting communities at the heart of its operations, AppZaloot has pledged to conduct business in a completely different way, channelling a percentage of its revenue back to communities, funding local projects, which are picked by members of the community. Users are also assured that their data and privacy will be protected at all times to facilitate a truly safe experience.
Speaking of the appointment, GO Communications’ CEO, Peter de Kretser, said, “We have no doubt in our minds that AppZaloot will be a true game-changer in the social and digital space, which will redefine social and community interactions. I would like to thank Max and his team for this honour of working with them, and am confident that with his vast experience and expertise, AppZaloot is all set to energise local communities and the social space.”