Platforms Featured Southeast Asia

This super-app expanding to PH aims to bring back the ‘human’ in humanity in its service

Manila, Philippines – As more and more Filipinos are getting more engaged in social media, everyone of us finds whatever we need online, from food necessities and essentials to finding new connections. However, the irony of social media is evident with the existence of ads and countless content that the user may not actually find useful for them.

Such a dilemma is the objective for AppZaloot, the new super-app expanding to the Philippines, aims to erase, bringing back the ‘human’ in humanity, and making connecting online more meaningful through local connections and presenting only what matters to the user.

Founded by Max Thomas in 2016, the app does not collect data from its users without their full consent, allowing them to use social media without worrying if their privacy is being compromised.

“We understand that most people don’t want to have their data used by social media companies, regardless if the data will be used for good intentions such as creating targeted ads and personalizing their feeds to enhance their social media experience,” Thomas said.

He added, “That’s why in AppZaloot, we value our users’ privacy by not collecting and sharing their data without their full consent, allowing them to see and enjoy how social media should really be done.”

The greater asset of AppZaloot is it uses geolocation-based technology, which enables the users on the app’s local feed to interact with other users in their area, as near as 1km from where they are to up to 25km. This feature allows users to engage with their neighbors, strengthening community ties, providing help where it’s needed, and disseminating relevant local news and updates. 

Having a separate feed for their local community enables users to control what they want to see and when they want to see them as well, as opposed to getting ads and updates that other social media platforms integrate into their users’ feed.

The choice of ads on the platform is only heavily based on the app’s local advertising feed, where users can check local establishments for accommodation, entertainment, local services, food, trades, and shopping. Having a dedicated feed just for ads ensures that users’ feeds are not clogged with pointless and irrelevant ads.

In addition, a private friends feed is also present in the app, where users can view what their friends are up to, which allows them to focus on communicating with their friends and family, bringing back what it means to be social on social media.

Part of the app’s features is the global feed that allows users to follow their favorite celebrities, influencers, businesses, and their other interests. In contrast to the local and private friends’ feeds, users can check out their favorite content and enhance their interests and hobbies through the global feed.

Lastly, AppZaloot will also feature an emergency system that sends out alerts to users based on their local area, ranging from COVID-19 outbreaks, traffic accidents to bad weather.

In a press conference, AppZaloot revealed that they will be preparing to launch its very own crypto tokens called Zaloots, the pre-sale of which will be available by the end of June. Said tokens can be tradeable on several international decentralized crypto exchanges. This will be eventually integrated into AppZaloot’s upcoming loyalty program, as well as used on the app for payments and rewards.