Singapore – Martech company Antsomi has welcomed digital marketing and advertising company D.A.Consortium (DAC) as its strategic investor, positioning DAC as a regional reseller of Antsomi’s innovative customer data platform, CDP 365, in the Southeast Asian region. 

With an undisclosed amount, the investment will be used for product development and regional expansions, including business development and client success capacities. 

Moreover, Antsomi’s collaboration with DAC has yielded other results, with the onboarding of regional clients, including Dunlop Thailand. This achievement highlights the strength and potential of the partnership and showcases Antsomi’s and DAC’s commitments to providing solutions to their clients. 

The strategic partnership between Antsomi and DAC is also poised to make a significant impact on the marketing landscape in the Southeast Asia market. By combining Antsomi’s advanced AI-driven customer data platform with DAC’s established market presence and expertise, both companies aim to improve existing marketing practices, empower businesses with data-driven insights and personalised customer experiences, leading to improved customer loyalty and business success. 

Serm Teck Choon, co-founder and CEO of Antsomi, said, “Our collaboration with DAC represents a pivotal step forward for Antsomi’s regional expansion and sustainable growth. DAC’s extensive industry expertise and strong market presence will accelerate our mission of transforming businesses into data-driven companies. We are confident that this strategic partnership will deliver exceptional value to our clients and drive unparalleled success.”

Meanwhile, Michihiko Suganuma, senior executive officer and head of global business group at DAC, commented, “We are thrilled to invest in Antsomi and become their strategic partner. This collaboration is a testament to our dedication to providing cutting-edge solutions to our clients and driving their success in the digital age. With Antsomi’s innovative and data-driven technology, we can unlock valuable customer insights and enable our clients to deliver personalized experiences at scale. We believe this partnership will bring immense value to both DAC and our clients.”

Kuala Lumpur, Malaysia – Southeast Asian automotive group Cycle & Carriage (C&C) has selected Antsomi CDP 365 to aid its omnichannel customer experience endeavours. Antsomi CDP 365 is built by Antsomi, a regional marketing technology company with regional presence in SEA.

The Software-as-a-Service (SaaS) solution aims to help brands to unify customer data and subsequently activate the data across multiple channels with hyper-personalised messages and customer experiences.

Under this partnership, C&C uses Antsomi CDP 365 to drive data-driven marketing activities with its customers. Firstly, Antsomi CDP 365 helps C&C to unify customer data coming in from multiple data sources, which include its websites, e-commerce facility, digital ad campaigns, customer relationship management (CRM) system, roadshows and physical stores. 

In addition, the software then created the 360-degree customer view for C&C and allows the company to understand its customers in a better way, including how customers interact and engage with C&C via various touch-points. By knowing more about its customers, C&C could deliver hyper personalised messages and customer experiences to its customers, such as popup banners and electronic direct mail (EDM), for better customer engagements and higher sales conversion. 

Stephen Tan, C&C’s Head of Marketing, said, “We always aim to provide exceptional customer experience to our customers. Using marketing technology like Antsomi CDP 365 helps us know more about our customers and engage with them with tailor-made messages across multiple channels. Apart from that, we also use CDP 365 to provide an online-to-offline/offline-to-online (O2O) customer journey to our customers in our newly launched Mercedes-Benz concept store at 1 Utama Shopping Centre.”

Meanwhile, Serm Teck Choon, co-founder and CEO at Antsomi, commented, “Cycle & Carriage is an innovative partner that cares a lot about providing an exceptional customer experience for their customers, along the way when its customers make a decision to purchase a car. Antsomi is proud to help C&C in understanding more about its customers in pre- and post-sales activities, and improving customer engagements and sales efficiency.”

Singapore – E-commerce enabler SmartOSC and marketing tech Antsomi has announced a new partnership to offer an end-to-end omnichannel retail solution for both of their clients. As such, SmartOSC will become Antsomi’s global reseller as of 2021, mainly focusing on the growing APAC market. 

The end-to-end omnichannel retail solution is powered by Antsomi’s customer data platform, Antsomi CDP 365. The software unifies multiple data sources to create a 360-degree customer view and provide an omnichannel experience. 

SmartOSC is an e-commerce solution agency that specializes in scalable enterprise services. For the agency, the partnership is significant as it allows them to continue building data-driven e-commerce solutions and comprehensive digital transformation for their clients. 

Founder and CEO of SmartOSC, Thai Son Nguyen, said, “This new partnership with Antsomi will strengthen the offering of both companies and allow us to keep delivering cutting-edge omnichannel solutions to our clients.”

Meawhile, Serm Teck Choon, co-founder and CEO of Antsomi, commented, “We are thrilled to partner with SmartOSC, which is a reputable full-service e-commerce agency. We hope such partnership can empower our clients with omnichannel marketing solutions, particularly from data unification, data activation, and marketing automation standpoints.” 

Antsomi is a regional marketing technology company that launched CDP 365 in June 2020. Antsomi helps clients unify and activate their customer data via CDP 365 with custom solutions, when necessary, on top of clients’ existing martech stack. The new partnership allows Antsomi to access SmartOSC’s extensive client coverage, covering key markets in Singapore, Australia, Indonesia, and Malaysia as well as in Vietnam, and Thailand. 

For their first regional client, the partnership has recently won ASUS Singapore. SmartOSC and Antsomi will be working together to deliver a data-driven omnichannel retail solution to the tech brand.

In June, Antsomi has officially announced its entry to Indonesia with Ilona Juwita appointed as country director.

Singapore – Antsomi, the AI-driven marketing technology company in Southeast Asia, has appointed its country director for Indonesia, Ilona Juwita

Juwita is a veteran in Indonesia’s digital industry having co-founded adtech company PT Promedia Punggawa Satu (ProPS), which she also currently leads as its CEO. 

Antsomi launched its flagship product, CDP 365, an AI-driven customer data platform native to Southeast Asia in June 2020. Since then, the company has helped clients in the region unify and activate their customer data across channels for better customer experience by personalization and marketing automation. 

The company is headquartered in Singapore and currently has offices in Malaysia and Vietnam. It has now entered Indonesia seeing it as one of the key markets in the region as more and more businesses in the country embark on the journey to transform themselves into data-driven companies.

To lead the country’s operations, Antsomi is confident of Juwita’s rich experience. She started her career in marketing by joining Kompass.com, one of Indonesia’s leading portals, to drive its marketing initiatives and account management. This was then followed by establishing ProPS, which focuses on programmatic monetization for publishers. 

Antsomi’s co-founder and CEO, Serm Teck Choon, welcomes Juwita, “We are very excited welcoming Ilona on board with us. Ilona has spent the last few years pushing the industry forward with technology like data management platforms. With her vast experience working with and advocating data, we believe that it is a logical path for her to push the market with new technology such as customer data platform and help more Indonesian businesses become a data-driven company.”

Commenting on her appointment, Juwita said that having been involved with multiple parties in the industry gave her a deep understanding of how difficult it is for a company to evolve in this growing digital ecosystem.

“This is why digital transformation is a must. Joining Antsomi that has the same mission with more advanced solutions would allow me to contribute more to the data-driven ecosystem,” she said.

With Junita’s new role also comes the appointment of her company ProPS as Antsomi’s reseller partner in Indonesia. Antsomi believes in ProPS’ capability, having worked with many Indonesian clients and publishers with data-related projects for the last few years. ProPS will be leveraging Antsomi CDP 365 to help its clients drive omnichannel customer experience.

Antsomi has recently announced in May that it has onboarded Philippines-based Data Analytics Ventures Inc., a subsidiary of one of the leading conglomerates in the Philippines, JG Summit Holdings, as one of its key clients. 

Singapore – Data Analytics Ventures, Inc, the loyalty and data business unit of Philippine conglomerate JG Summit Holdings, has tapped the services of marketing technology company Antsome to empower its data-related product and services marketing to its market by integrating Antsome’s customer data platform Antsomi CDP 365.

JG Summit is one of the largest and most diversified Filipino conglomerates, engaged primarily in businesses that serve a diverse market in the Philippines, Southeast Asia, and Australia with businesses that span retail, airline, consumer goods, manufacturing, and more.

Antsomi CDP 365 is an artificial intelligence-driven customer data platform which helps companies unify their customer data from multiple sources, such as mobile apps, web, social media, digital ads, customer relationship management (CRM), Point-of-sale (POS), offline channels, among others. It then delivers relevant activations with rich personalization across multiple touchpoints via both online and offline.

Furthermore, the CDP empowers companies to understand their customers’ behavior and intent across various channels and build a 1-to-1 customer journey at scale.

Serm Teck Choon, co-founder and CEO at Antsomi, is thrilled to have DAVI as their client, stating that DAVI is tasked to be the change agent for the JG Summit group, and they are born with the DNA of data.

“We are so excited to have the opportunity to work with them to unlock the opportunity of data-driven campaigns. Through Antsomi CDP 365, we help DAVI to enrich the customer experience of millions of customers through marketing automation,” Serm stated.

Speaking about the integration, Carla Yap-Sy Su, head of data, strategy and growth marketing at DAVI, commented, “Building a holistic approach to data allows us to better understand what offers and experiences can bring more value to our customers.”

She added, “Through our partnership with Antsomi, we are able to act on these insights and implement seamless and personalized customer journeys, integrate our platforms,and deliver iterative, performance-driven campaigns across multiple channels.”