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Tag: Alcohol

Asahi Super Dry unveils global brand platform ‘Seek What Is Unique’ via Havas
Asahi Super Dry unveils global brand platform ‘Seek What Is Unique’ via Havas
Posted on October 14, 2025
by Teddy Cambosa
The campaign launches in Australia with a 30-second film shot in Tokyo by award-winning directing duo Alaska through production company Iconoclast.
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Top Story: Carlsberg on making beer moments safe and enjoyable with #CelebrateResponsibly regional initiative
Top Story: Carlsberg on making beer moments safe and enjoyable with #CelebrateResponsibly regional initiative
Posted on September 30, 2024
by Teddy Cambosa
Alcohol, especially beer, has long been deeply intertwined with sporting culture, becoming a staple of the fan experience at games, whether in the stadium, at a sports bar, or during home viewing parties. The tradition of cracking open a cold beer while cheering on a favourite team is an essential part...
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Carlsberg teams up with Grab, foodpanda, Meituan for ‘#CelebrateResponsibly’ campaign in APAC
Carlsberg teams up with Grab, foodpanda, Meituan for ‘#CelebrateResponsibly’ campaign in APAC
Posted on August 7, 2024
by MARKETECH APAC
As the official beer sponsor of Liverpool Football Club (LFC) since 1992, Carlsberg will kick off this campaign during the football season to leverage this significant passion point to invite all drinkers to #CelebrateResponsibly. 
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Matilda Bay shows how ale perfection is done–by releasing its 27 ‘rejects’
Matilda Bay shows how ale perfection is done–by releasing its 27 ‘rejects’
Posted on March 10, 2022
by Teddy Cambosa
This campaign by Matilda Bay proves how the brewery goes through every stage of rejection to create the perfect ale.
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Finder-Online-Shopping-Drunk-Australia
About 18% of Aussies admit to doing online shopping—while drunk
Posted on November 25, 2021
by Teddy Cambosa
Finder notes that food being delivered to their house is the top item being shopped the most during online drunk shopping.
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Philippines-Alcohol-Drink-Tobacco-Industry-Isentia-Report
Latest PH-centric report unveils both the 'dirty and good' of the alcohol, tobacco industry
Posted on June 3, 2021
by Teddy Cambosa
The latest report from Isentia breaks down the various instances of the good and bad moments of alcohol and tobacco brands in the Philippine online context.
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Johnnie Walker Kingdom Digital
Diageo MY taps Kingdom Digital as digital agency for Johnnie Walker, Singleton
Posted on November 26, 2020
by MARKETECH APAC
Digital agency Kingdom Digital has been tapped by Diageo as official creative partner for Scotch brands Johnnie Walker and Singleton.
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