Tag: Agency Initiative
Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing mix, and 93% of businesses report winning customers as a direct result of video content.
We recently spoke with Jason Tan, general manager at JOLT Digital, to learn more about the agency’s initiative, and how it aims to create a win-win situation for not just laid-off employees but also industry leaders who could potentially be the future employers for those who are made redundant.
The solution also empowers brands with a holistic view of their performance, automated cross-retailer activation and optimization, maximizing sales and profitability.
As part of Ogilvy’s 'inclusive influence’ commitment, this global call to action addresses the rising use of artificial/virtual Influencers by brands and is intended to maintain Influencer authenticity and consumer transparency when used across social media.
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