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SG-based martech raises US$2M to boost influencer marketing platform

Singapore – Martech startup has announced that it has raised US$2m in total funding, which will be used by the startup to bolster its influencer marketing platform to more clients globally who seek aid on running high-impact influencer marketing campaigns.

The funding was backed by venture capital companies Prime Venture Partners, Decacorn Capital, and SGInnovate.

Founded in 2017 by Nisarg Shah and Swayam Narain, Affable’s end-to-end Influencer Marketing Platform allows brands and agencies to streamline their influencer strategies throughout the planning, discovery, activation, and reporting phases. Affable uses advanced machine learning and big data analytics to help brands find influencers, manage and measure campaign performance. 

With the influencer marketing process being extremely manual, time-consuming and completely based on guesswork, Affable provides brands with data-driven insights and analytics to help streamline their micro-influencer marketing process.

Affable also utilizes artificial intelligence and machine learning to create accurate influencer-brand mapping and measuring campaign ROIs. In addition, Affable indexes all the social media users and identifies potential influencers that a brand could work with. 

Using Affable, marketers can find influencers, manage them campaign-wise, and measure post-campaign analytics such as engagement from in-target audience, influencer success(as a group and individually), measure the overall effectiveness of the campaign, as well as measure clicks and sales.

According to Nisarg Shah, CEO and co-founder at, they see a huge opportunity in working with brands to enable the much needed, data-driven influencer marketing campaigns, as the brands and agencies, they work with reinforce their belief in the need for analytics to streamline the micro-influencer marketing process. 

“Prime brings a depth of experience in scaling global SaaS companies, operational expertise, as well as a strong network that we can leverage during our growth phase and we are very excited to partner with them. At the same time, participation from our existing investors is a great endorsement for us,”

Affable currently serves a multitude of over 45 top brands and agency clients including Huawei, Wipro, Pomelo, Fresh, Omnicom, dentsu, and WE Communications. The company tracks more than three Million Influencers across Instagram, Facebook, YouTube, and TikTok.