Tag: Adform

Sydney, Australia – Adform has announced that it is strengthening the leadership team in APAC to support continued growth in the region. Amy Jansen-Flynn has been promoted to vice president for APAC, while Juozas Petravicius and Finley Matheson step into the roles of director of technical solutions and regional account director respectively.

With these strategic appointments, Adform marks the next phase of its growth in APAC, reinforcing its position as a trusted partner for regional brands, agencies, retailers and publishers eager to scale performance.

Petravicius will lead Adform’s technical consulting for APAC, delivering the design and implementation of tailored solutions, ensuring growth and success for Adform customers. He brings extensive experience in technical consulting and solutions architecture across the full programmatic supply chain, along with a deep understanding of the Adform platform. His expertise in identity ecosystems and significant experience working with customers across APAC will be invaluable to Adform’s growth in the region. 

Meanwhile, Matheson will lead strategic growth of Adform’s key accounts in the region and strengthen relationships with global agency holding groups. Prior to Adform, he spent nearly four years at MediaMath, where he led agency development across Europe. His expertise in digital strategy and business development will be instrumental in expanding Adform’s market share and fostering long-term client success in APAC.

Speaking on the appointed, Jansen-Flynn, commented, “I’m excited to take on the role of VP and continue driving Adform’s success in APAC. I couldn’t be happier to have Finley and JP stepping into their new roles, it’s a privilege to have such impressive talent in the team. I’m looking forward to continuing our great work with clients in the region and delivering ongoing growth for Adform.”

She added, “This year will be a big one with some game-changing releases, a focussed effort on retail media solutions, and our ongoing delivery of the world’s most powerful and safe media buying platform.”

Meanwhile, Bartosz Malinowski, regional president, CEE, MEA & APAC, commented, “Adform remains committed to recognising and nurturing outstanding talent within the organisation. Amy’s promotion is a testament to her significant contributions and strategic vision, as well as her ongoing commitment to innovation. Her leadership, combined with Juozas and Finley’s technical and commercial expertise, will be pivotal as we continue to accelerate growth in the APAC region and support clients to optimise their advertising in a post-cookie world.”

Sydney, Australia – Adaptive streaming tech platform SeenThis and demand-side platform (DSP) Adform have announced a partnership as they continue to strive to minimise carbon emissions from the digital supply chain while improving and modernizing the online ecosystem.

The partnership will help to drive further carbon emissions savings capabilities in the market, with SeenThis’ adaptive streaming technology reducing data transfer on ad campaigns when compared to conventional technology – helping brands and agencies not only to reduce the environmental cost of their digital campaigns but also making their ads load faster and ensuring higher performance. 

In addition, Adform and SeenThis collaborate with Scope3 in their joint mission to help to devise best-in-industry approaches to enabling the reduction and measurement of carbon emissions when delivering display advertising. 

Now working in partnership, SeenThis and Adform will offer high-quality user experience and improved outcomes for more brands while achieving a measurably lower data footprint in campaigns when compared to conventional delivery methods.

Steve Alpe, partnerships director for ANZ at SeenThis, said, “Adform has already shown itself to be a pioneer in sustainability and will now aim even higher by leveraging our technology, which streams ads in bite-sized pieces, only when in-view – thereby significantly reducing data wastage and associated carbon emissions, when compared to conventional download technology.” 

He added, “Increasingly, brands are seeking to reduce negative impact on the environment through their media partners and choices. Fortunately, through the use of our groundbreaking technology, we are able to drive performance efficiencies and minimize emissions.”

Meanwhile, Naveen Angaru, head of customer success for APAC at Adform, commented, “We are producing great synergies as we continue on our shared mission of creating a more environmentally friendly marketplace. Increasingly, clients are choosing more sustainable publishers through the Adform DSP and, with SeenThis technology, we can help to drive less wasteful advertising.”