Platforms Featured ANZ

Ad revenue across Aussie metro radio stations jumped by 73% last May

Sydney, Australia – Despite the greater existence of other media channels, radio stations located across metropolitan areas in Australia have shown a 72.6% increase in their ad revenue last May, amounting to AU$59.6m compared to AU$34.5m last year, new findings from Commercial Radio Australia (CRA) and Deloitte shows.

According to the data, the state of Victoria, the largest radio market, was up by 74.5% to AU$20m compared to the same period a year ago, while New South Wales stations enjoyed a 71.2% increase to AU$17.7m. Queensland stations rose 77.6% to AU$9m, Western Australia was up 73.2% to AU$7.5m and South Australia climbed 62.1% to AU$5.5m. 

The results follow a 51.9% year on year increase in ad revenue in the month of April to AU$51.6m.

The metropolitan revenue figures compiled by Deloitte report on revenue received by metropolitan commercial radio stations in the five major capital city markets and include agency and direct ad revenue.

The rise reflects a strong rebound for radio from the depths of the COVID-19 slump, as advertisers returned to the market.

This statement is backed by Joan Warner, chief executive officer of CRA, who stated that it is enormously encouraging to see advertisers returning to radio in full force after a challenging 12 months.

“The industry is seeing robust activity from national advertisers and we anticipate the recovery in the SME market will continue to build in the coming months and into the busy Christmas season,” Warner stated.

She added, “Most major advertiser categories have recovered well and it is expected that with the new fiscal year, a fresh investment cycle is highly likely.”

Marketing Featured ANZ

Media analytics AirCheck to include ad revenue intel to monitoring

Australia – AirCheck, one of Australia’s leading broadcast monitoring, has announced that it will start including the advertising revenue dimension in its monitoring efforts. 

AirCheck provides real-time intelligence reports across radio, television, and digital, and for the new report strand, AirCheck has partnered with independent agency My Radio Rates, a large source of radio rates, that has been in the business of real-time radio buying for 20 years. 

Each advertisement will be assigned a dollar value reflecting current market rates. With new access to the said report, consumers of AirCheck’s analytics will be able to create custom reports by Market, Station, Daypart, Brand, Advertiser and, or Category with a dollar value attached to each. 

A report into media share will also allow for more detailed competitive analysis of shares by revenue. Just like all data in AirCheck, the Ad Revenue reports will be available in almost real-time across 63 commercial stations monitored in the major cities in Australia.

“This is a milestone for AirCheck. The biggest addition to our monitoring service since AirCheck began in 2004,” said Keith Williams, the vice president of RCS, a broadcast and webcast software provider, to which AirCheck is a subsidiary. 

“It adds another dimension to our market intelligence reports and makes our competitive analysis compelling. Ad Revenue reports are available for radio stations in the top 11 markets in Australia and are always live,” Williams added.