Cookies have long been the cornerstone of audience targeting in the digital advertising space. With the impending transition to a cookieless world due to new privacy protection standards, the paid digital advertising industry will have to be prepared to make radical shifts to audience targeting and ad tracking methods.MARKETECH APAC and Adzymic continue to partner to bring you the white paper entitled, “How to Evolve your Creatives and Media Strategies to Thrive in the Cookieless World”. The report provides insights on driving digital marketing excellence, including the future of how Dynamic Creative Optimization (DCO) would function under post-cookie conditions.

Key Highlights:

• Expectations and Preparations in a cookieless world
• Modern marketing techniques for the cookieless era, focusing on Privacy-centricity and Creative Technology
• How Dynamic Creative Optimisation will continue to thrive for personalized advertising in the cookieless world