Phyllis Wong is the Head of Marketing & SMB at ASUS, leading sales & marketing team to accelerate brand growth and market expansion through innovative, data‑driven business strategy planning. She previously led ASUS smartphone business across Hong Kong, Indonesia, and the Philippines, delivered strong sales performance through impactful campaigns, precise market segmentation and effective channel programs. With deep expertise in integrated marketing, product planning and go‑to‑market strategies, she drives measurable business success across Asia‑Pacific.

Reiko Kwok is the Chief Marketing Officer and Hong Kong GM at Exinity Group, driving regional expansion through her “marketing entrepreneurship” model. A Campaign Asia “Women to Watch 2025” honoree, she has held leadership roles at Gain Capital and EF Education First. A Kellogg Executive Scholar with an MSSc from CUHK, Reiko specialises in aligning marketing with commercial strategy to transform the function into a high-impact engine for lead generation and business growth.

Karl is a seasoned marketer with over 15+ years’ experience shaping brands growth in consumer technology sector. He has held senior roles at ExpressLUCK, Ecovacs, LeEco, and ASUS, building a strong track record in brand positioning, product marketing and both local and regional marketing strategies.

Across multiple regions, Karl has developed technology brands to market leading positions. His achievements include pioneering market entry initiatives, leading e-commerce campaigns, developing regional brands, driving impactful regional marketing campaigns and events globally.

Sarah Starck is the Regional Marketing Director, APAC at Freudenberg Household Cleaning Solutions, overseeing the strategic growth of iconic cleaning brands, including Vileda, Marigold, Gala and Oates. Based in Hong Kong, she manages a diverse portfolio across Greater China, Southeast Asia, India, and Australia, driven by the mission to enhance the consumer’s home experience through superior cleaning solutions.

With extensive experience in the FMCG and OTC sectors, Sarah previously held leadership roles at Reckitt in Bangkok, London, and Germany. Her tenure included driving category growth for household names such as Dettol, Strepsils, Vanish and Harpic, as well as spearheading market entries into Myanmar, Cambodia, and Laos. A former management consultant with Accenture, Sarah combines global innovation expertise with a deep-seated passion for understanding the consumer behaviors that shape everyday life.

A business strategist at heart, Tammy engineers high-performance marketing ecosystems that function as profit centres. With a track record of high-velocity creation of foundational business assets—ranging from launching a new terrestrial TV channel, to scaling the GBA footprint for a media platform, to architecting end-to-end digital marketing infrastructure — Tammy blends commercial rigour with hands-on execution. Current focus on leveraging brand and integrated marketing expertise to identify precise areas where technology and AI act as force multipliers for growth.

Carmen Lau is a dynamic marketing leader with over 18 years of experience in the beauty industry. Having worked at marketing agencies and in-house, she possesses a well-rounded perspective on strategy and execution. Carmen is passionate about new technology, innovating the marketing process with an entrepreneurial mindset. An expert in brand building and viral social media activation, her creativity has been recognised by numerous digital marketing awards.

Olivia Tang is a senior marketing leader with 15+ years in FMCG, driving brand portfolio growth, digital transformation, and cross-border collaboration. She has managed portfolios across healthcare, haircare, and sanitary categories, achieving market leadership for flagship brands. Recognized for expertise in innovation, CRM, and consumer insights, Olivia shapes long-term strategies with measurable impact. Her career reflects strategic foresight and operational excellence, making her a respected voice in marketing leadership and industry recognition.

Quincy Yip oversees a range of functions, including customer experience, growth marketing, brand positioning, public relations, social media, and content strategies across Lalamove’s markets across Asia, Latin America and EMEA.

Quincy integrates marketing initiatives with a strong focus on enhancing the overall customer journey. He guides his team to develop strategies that not only drive business growth but also strengthen brand affinity, using data to continuously improve user experience and engagement.

Rita Fan is the Head of Marketing of Nestle Hong Kong, leading the retail and foodservice marketing teams of ice cream & chilled business. Rita is an all-rounded marketing professional with 20 years of marketing management experience in FMCG industry.

Prior to joining Nestle, Rita has been working in Lee Kum Kee HK with extensive experience in both global and local brand management. She has proven track records of bringing Lee Kum Kee brand to its new heights, especially in HK market. She also contributed to the success of Lee Kum Kee in expanding the product portfolio from sauce category to a new arena – ready-to-eat food category.

With her current position as Head of Marketing – Ice Cream & Chilled Businesses in Nestle, Rita leads her team to formulate winning marketing strategies and initiatives to stimulate sustainable growth for the business and drive Nestle brand’s market leadership position in ice cream & chilled segments.

Franklin Law is the Marketing Director at Ocean Park Corporation, overseeing the marketing strategy for both Ocean Park and Water World. His expertise encompasses branding, customer acquisition, social and digital marketing, loyalty programs, and E-Commerce. In 2025, he was honored with the “Marketer of the Year” award and the “Distinguished Marketing Leadership” award at the HKMA / ViuTV & Now TV Awards for Marketing Excellence, often referred to as the Oscars of Marketing in Hong Kong.

Jacqueline Choi is Chief Officer, Marketing at Prudential plc, leading global strategies that strengthen market presence and deepen customer engagement. As a visionary marketing leader, she combines creativity with data-driven insight and AI-driven innovation to deliver transformative growth. Renowned for her expertise in storytelling and strategic thinking, Jacqueline drives initiatives that enhance customer centricity and marketing efficiency across diverse markets, positioning Prudential as a trusted and forward-thinking organization worldwide.

As Head of Mobility Marketing at Shell Hong Kong, Ivy leads integrated marketing and loyalty strategies to drive sales, strengthen customer engagement, and deliver seamless experiences across fuels, EV charging, convenience retail, and car care for both B2B and B2C customers. With extensive experience in operations, partnerships, and project management in retail, e-payment, and energy sectors across Hong Kong and APAC, she combines strategic insight with execution excellence. 

Paul Phillips serves as the Marketing Director at the South China Morning Post (SCMP), where he is responsible for bringing to life the relevance of SCMP’s 122-year-old brand and its role in leading the global conversation on Hong Kong, mainland China, and Asia.

Prior to SCMP, Paul was the Head of Digital Marketing at the leading fintech firm Bullish. There, he led a global team focused on establishing the firm’s market presence among family offices and affluent investor audiences.

Bowie leads go-to-market strategy and product-driven growth initiatives at Trip.com. Her background spans e-commerce, venture-backed startups, and global agencies, giving her a well-rounded perspective across brand building and commercial strategy. Passionate about building brands with long-term impact, she applies a strategic and data-informed approach to shaping brands that resonate with customers and drive sustainable growth.

Over the past three decades, Tony has established himself as a dynamic and versatile leader in brand marketing and commercial innovation, making a lasting impact on a wide array of global and local brands across various regions. As the lead of Vita Green’s health products marketing team, he consistently challenges traditional norms, fostering a culture where innovation thrives and fresh ideas are eagerly explored to achieve exceptional results. Tony’s visionary leadership has enabled the team to evolve from relying primarily on traditional media to adopting a vibrant, consumer-focused strategy that effectively integrates both online and offline channels. This significant shift has greatly expanded the team’s reach and relevance, equipping them for continued success in today’s highly competitive marketplace.

Lydia Yau is a passionate brand-builder who grows businesses by elevating brands. She has a proven track record in rejuvenating brands, fueling business growth and expanding into new markets. Following her career at P&G, she joined Tencent, and started her purpose-driven plant-based venture in Green Monday, and now, Vitasoy.

Past experiences include brand management and marketing as core, commercial, strategic partnership and growth across industries and markets, from consumer goods, prestige beauty, fintech, product development, food tech and F&B.

Lydia’s passion for winning and curiosity with how brands can better connect with their target audience has given her ideas to create and transform. Her work expresses her love for consumer insights and thinking out of the box, as well as tackling business challenges. She sees herself as a student of leadership and always works towards growing both herself and her team.

Apart from her profession, Lydia is also keen on giving back to the community. Previously a Guest Lecturer at the Chinese Medical University, a mentor of HeadStart@HKUST and a mentor in her Alma Mater, Good Hope School, sharing her experience with students.

At WeChat Pay HK, Ada leads exciting cross-border campaigns that connect consumers and businesses through a seamless HKD e-wallet experience. Her work has not only driven impact but also earned multiple Marketing, PR, and Content Awards, a proof that creativity and strategy go hand in hand. Before stepping into the fintech world, Ada held marketing roles in tech-driven public organizations, helping startups scale through strategic business expansion initiatives.