Mark is a senior digital acquisition strategist with close to 2 decades of progressive experience in strategic communications planning, client leadership, business development and eCommerce acquisition gained from China, Singapore (local and regional scope) and the Philippines. From a digital media specialist, he has now pivoted into a full commercial role as eCommerce Lead for Southeast Asia at global cybersecurity firm Kaspersky, orchestrating the full stack acquisition growth levers in the region- pricing, promotions, performance marketing, site experience and conversion optimization. Mark is a Certified Professional Marketer (Asia) awarded by the Asia-Marketing Federation.