Kshitij Pradeep, better known as KP is the Head of E-Commerce, Malaysia at Omnicom Media Group, where he helps brands translate digital ambition into measurable commercial growth. With deep expertise across marketplaces, performance media, data analytics and retail ecosystems, Kshitij works closely with regional and local teams to design e-commerce strategies that connect consumer intent with conversion. He has partnered with leading FMCG and nutrition brands across Southeast Asia to build scalable commerce frameworks, optimise digital shelf performance and unlock incremental revenue. Known for his practical, insight-driven approach, Kshitij brings a grounded yet forward-looking perspective on how brands must evolve in a commerce-first world.