Explore our diverse categories celebrating groundbreaking campaigns, dynamic agencies, visionary organisations, industry leaders, and high-performing teams. These awards recognise the innovators and trailblazers shaping the future of marketing across the Asia-Pacific region.
Seize the opportunity to be recognised on a global stage and elevate your brand to new heights. Enter the Advertising Awards Asia Pacific 2026 and join the league of visionaries who are transforming the advertising landscape!
MARKETECH APAC brings together a distinguished panel of industry leaders and experts from across the
region, entrusted with recognising the most outstanding work in advertising and marketing innovation.
Led by the Heads of Jury, every entry is judged with fairness, accuracy, and passion.
Diana is a seasoned Chief Marketing Officer at Boost, the regional fintech arm of Axiata. She has over 25 years of experience in Southeast Asia and is renowned for her data-driven approach and customer-centric strategies.
Since joining Boost in 2021, Diana has led the creation of a unified brand strategy that includes branding, marketing, and PR. She successfully dissolved departmental silos to form a centralized marketing team, enhancing in-house capabilities for serving both consumers and merchants across all Boost entities, including the newly launched Boost Bank.
Under her leadership, functions like brand strategy and planning, social media, performance marketing, CRM/CLM, media planning for ATL BTL and digital media, creative development, event management, web oversight, PR, and Martech have been integrated to provide a cohesive full-funnel marketing approach.
Diana started her career at top advertising agencies like BBDO/Proximity and Saatchi & Saatchi, developing her expertise in branding, marketing, PR, and digital media. Before joining Boost, she was the CMO at Lazada Malaysia, earning the 2021 Marketing Excellence and Innovator of the Year awards. Her previous positions include Country Manager at iflix and Regional Head of Publisher Solutions at CtrlShift.
Her leadership style prioritizes compassion and trust-building, fostering innovation and collaboration. Diana excels in understanding consumer needs, crafting tailored strategies that drive business performance. Her legacy is one of transformative leadership, leaving an indelible mark on every organization she touches.
Kabeer is a digital marketing leader with 19+ years of experience in the advertising industry. As Global CEO at M&C Saatchi Performance, Kabeer is responsible for the agency’s performance across regions, guiding a team of over 400 people to deliver impactful results for clients globally. Passionate about the growing role of technology in advertising, Kabeer is regularly involved in speaking engagements and has been selected as one of LinkedIn’s Power Profiles for his unique ability to simplify digital jargon.
Rebecca Ang Lee is Chief Marketing Officer of MSIG Asia, where she leads Brand, Communications & Sustainability across 14 markets and drives global collaboration initiatives. She has strengthened MSIG’s brand, set marketing benchmarks, and advanced sustainability priorities regionally. With over 30 years of marketing experience across multiple industries, she is recognised for delivering results and innovative strategies. A Marketing-Leader-of-the-Year awardee, Rebecca also serves on the IAA Singapore Sustainability Executive Advisory Board.
Helen takes on the responsibility of CEO WPP Media SE Asia, Pakistan, South Africa and Taiwan, driving growth and business development across these key markets.
She has previously held the roles as President, Growth and Marketing for GroupM Asia Pacific and CEO GroupM Indonesia.
Helen is also a long-standing Mindshare professional having worked as CEO for Europe, Middle East and Africa as well as CEO for Mindshare UK. She started at Mindshare in 2004 to lead the Unilever account in Europe and subsequently the global remit.
She has worked on every continent bar Antarctica and has an equally diverse career background covering banking, education, logistics and, of course, media.
She graduated from Carnegie Mellon University in the US but still holds her Aussie passport dear to her heart.
Low Ngai Yuen is the Managing Director of AEON360, driving the group’s integrated membership and data ecosystem. Formerly Chief Merchandise & Marketing Officer of AEON Co. (M) Bhd., she’s led commercial strategy across the retail giant. She has served as Board Director of GDEX Berhad and currently sits on the board of OCK Group Berhad. President of Persatuan Kakiseni and founder of WOMENgirls, her Netflix-released film Orang Itu was named a top five Malaysian must-watch. She also sits on the Pahang Economic Advisory Council, National Cultural Council, and the 30% Club Malaysia Steering Committee.
Sheldon Chuan is a seasoned executive with a proven track record in driving growth, digital transformation, and commercial scale across fintech, financial services, eCommerce, and technology. As SVP of Marketing & Growth at Amartha, he leads brand, digital adoption, and customer expansion strategies. He has held global and regional leadership roles at Home Credit, Barclays, and Expedia, spanning APAC, EMEA, and the Americas. Sheldon holds an MBA from Imperial College London and a Master’s from Monash University.
Laura is Head of Marketing for Southeast Asia at Canva, leading growth across one of the company’s most dynamic regions. An award-winning marketing leader with 15+ years’ experience across tech, e-commerce, and sustainability, she was an early hire at foodpanda, helping scale the business more than 100× in Singapore and shaping its sustainability roadmap. She’s known for turning chaos into clarity and building teams who actually enjoy Monday mornings, creating environments where people feel supported and excited to do their best work.
Ling currently leads Social and Media for CHAGEE across APAC, driving social regional strategy and growth. With over 17 years in the industry, she is passionate about shaping brands that connect meaningfully with communities. She began her career at Publicis as a strategic planner, and previously served as Head of Marketing and Digital at Subway APAC and Director of Brand Communications for Sportswear and Training at adidas China, leading integrated campaigns and cross-functional initiatives.
Rajit Gupta is the Vice President & Creative Head at CheilX Mumbai and has been in advertising for over 18 years. He has previously worked with agencies such as McCann, Publicis, DDB, and JWT, leading creative for global and Indian brands. At CheilX, he currently handles Bentley, Hero, and Hibiki Whisky. His work has won over 50 national and international awards. Rajit also teaches at NIFT and runs @triplesundae, an Instagram page inspired by his beagle, Poppins.
Syed Afroz Shahid is Senior Director, Client Sales & Insights and Leads APAC MMM Engagement at Circana, providing executive leadership on marketing effectiveness, analytics, and commercial strategy. He partners closely with C‐suite and senior marketing leaders across APAC and global markets to shape enterprise‐level growth agendas. Known for strategic clarity and credibility at boardroom level, Syed helps organisations transform data, creativity, and consumer insight into sustained brand leadership and long‐term business value.
Bea is an award-winning digital strategist with expertise in innovating brand experiences through digital transformation. Over the past 18+ years, she has led local, regional and global remits with senior roles in Manila, Shanghai and Singapore. As Marketing Director, Impactful Brand Experience (IBE) Leader at Colgate-Palmolive Philippines, she leads integrated performance media strategy and brand ecosystem development. Prior to CPPI, she was Chief Strategy Officer at Dentsu Philippines and concurrently General Manager at iProspect. She previously held planning leadership positions at Edelman Digital Singapore, Wunderman Singapore and McCann Shanghai / Manila.
Defri is a strategic creative leader who builds campaigns grounded in human behavior and marketing effectiveness. His experience working within the marketing team of a leading e commerce platform gives him a distinct perspective on creativity that balances brand building with performance, scale, and business impact. With over a hundred awards from Cannes Lions, The One Show, Adfest, and Citra Pariwara, he has partnered with brands including Honda, BCA, IKEA, Guinness, and Spotify, delivering ideas that connect culturally, drive growth, and build long term brand value.
Hands-on and full-on. Shaun is the driving force behind the FCB SHOUT’s current standing as the #1 Malaysian agency. He joined FCB in 2015 following a highly successful nine years with TBWA Malaysia and before that, seven years with Bates Malaysia & Bates Singapore. Together with his partners, he bought out FCB’s Malaysian operations in 2017 before proceeding to rebrand the agency to FCB SHOUT and as part of the newly launched The Shout Group in 2022.
Under his leadership, FCB SHOUT has soared in both business and reputation, winning over 600 awards including a record haul of agency-of-the-year titles such as Marketing Magazine’s first 3-peat as Overall Agency of the Year in 2021, 2022 and 2023, Agency of the Year at the 2022 APAC APPIES and 2023 Malaysia APPIES, Dragons of Asia’s Agency of the Year in 2021 along with Best in Malaysia in 2021, 2022 & 2024 and Campaign Asia’s Malaysia Creative Agency of the Year in 2023. When added to his own personal accolades such as Marketing Magazine’s Agency Head of the Year 2022, Runner-up as Campaign Asia’s Agency Head of the Year 2022, Southeast Asia Business Development Team of the Year 2021, 2022, Runner–up as Mumbrella Asia’s Agency Head of the Year 2019, APPIES’s Presenter of the Year 2021, and frequent judging stints at the Asia-Pacific EFFIEs, Malaysian EFFIEs, Dragons of Asia, Malaysian Media Awards, Malaysian Digital Awards, CreativePool, Shots Film Awards, The Globes and Spikes Asia… Shaun knows what it takes to win!
Pat Law is the founder of GOODSTUPH Singapore and Indonesia, a 13-time Social Media Agency of the Year. With over 20 years in digital and social advertising, she is known for work that fuses cultural insight with craft to drive both impact and influence. Named one of Singapore’s Most Influential Creative Directors, Pat has judged several international and regional award shows, including Cannes Lions, AdFest and One Show Asia. A vocal advocate for inclusion, Pat is a member of McKinsey’s The Alliance network – a global league of LGBTQ+ leaders, and a 8-time sponsor of Pink Dot.
Farha Naz Zaman is a result-driven Sales and Marketing leader with passion for customer centricity and transformative execution. With over 19 years of experience in Telecommunications and FMCG, her focus remains steadfast on operational excellence for today, innovative growth for the future and strength-based people development.
Throughout her career at Grameenphone, she has held several critical roles, including Head of Marketing, Head of Premium Segment, Head of Digital Marketing and Head of Trade Marketing, where she championed innovative market strategies and customer-first initiatives. Before rejoining Grameenphone for her second stint, Farha worked with Unilever Bangladesh Ltd. as Head of Media & Digital, where she transformed marketing operations and revamped the partner ecosystem for Unilever’s diverse brand portfolio. In her current role as the CMO of Grameenphone, she oversees the organization’s Sales & Distribution, Brands & Market Communications & Customer Service.
Farha holds a BBA and MBA degree from the Institute of Business Administration, University of Dhaka, and has completed prestigious programs like the Telenor Accelerate Leader Program (London Business School) and the Telenor Strategy Execution Program (INSEAD). A strong believer in creating value for customers, fostering meaningful collaborations, and driving sustainable growth, Farha’s leadership has earned her numerous accolades, including ‘Asia’s Top Outstanding Woman Marketeer of the Year 2023’ and the ‘JCI Women of Inspiration Award 2023’.
Marketing professional with over 18 yrs of experience across customer marketing, brand
marketing, portfolio strategy & business leadership across India, APAC, Japan, South Korea & Australia/New Zealand. Currently leading marketing for Haleon’s business in
Australia/New Zealand, helping deliver better everyday health for consumers with iconic & trusted brands like Panadol, Voltaren, Sensodyne, etc.
Angie began as a DJ and newscaster before breaking free from the radio booth to pursue
her passion for advertising. Her work earned her local and international awards for both
creativity and effectiveness, and she regularly serves as a juror for top global creative
awards.
As ECD, she leads with a vision to create work that doesn’t just move brands, but moves
people. Beyond the work, Angie is a passionate advocate for the industry’s growth. She
regularly speaks and serves on panels at local events. In 2024, Angie served as the 4As
Creative Guild President.
With more than two decades in the industry, Angie continues to harness the power of
creativity to connect communities and inspire change.
Devleena Sashital is the Director of Marketing, Restaurant Concepts at Ismaya Group, leading branding and marketing for eight F&B brands including Djournal, The People’s Cafe, Haraku Ramen, FLOR, Cafe Kissa, Kitchenette, Markette, and Pizza e Birra. Known for building strong brands, she has successfully launched new brands and revitalized existing ones. With experience across media, retail, technology, and F&B in India and Southeast Asia, she blends strategic thinking with creative brand leadership.
Norsiah Juriani binti Johari is Chief Marketing Officer at MBSB Group, leading brand,
communications and customer growth across corporate and commercial banking. She
blends strategic storytelling with performance marketing to build trust, relevance and
measurable results. Her work spans product positioning, digital content, partnerships, and community programmes that reflect ethical, Shariah-compliant finance. Known for sharp, punchy messaging and pragmatic execution, she champions transformation that makes banking simpler for doers, entrepreneurs and families across Malaysia today.
I am a seasoned marketing and communications leader currently heading Digital Sea McCann Indonesia, where I drives strategic growth and creative excellence across key client portfolios.
With deep expertise in integrated communications, digital transformation, and content innovation, I want to build and led high-performing teams delivering impactful campaigns. I brings a strong track record across global brands, combining data-driven thinking with powerful storytelling to create meaningful consumer connections and measurable business results in dynamic markets.
Nguyen Hong Dan is the Marketing Director of Mead Johnson Nutrition Vietnam (a Reckitt company), with over 23 years of FMCG leadership across Vietnam and South Asia. She has led successful brand launches and award-winning campaigns for Enfa, Durex, Strepsils, Electrolux, and Doublemint. A passionate people developer, she excels in talent building, strategic localization, and consumer insight to drive innovation, empower teams, and accelerate growth in dynamic, competitive markets.
Lucas Levy is a results-driven business leader with 20+ years of experience in global brand management, innovation, and P&L leadership across Latin America, the U.S., and Southeast Asia. Based in Singapore, he recently joined Mondelez to lead Oreo, Cadbury, Ritz, Biskuat/Tiger, and Halls across Southeast Asia. Previously, he spent 18 years at Unilever, driving growth for iconic brands like Axe, Dove, Dove Men, Rexona/Degree, and Lux.
Nonthaporn is Senior Creative Director at Leo Hong Kong, leading creative initiatives across Thai-speaking Southeast Asia. With over a decade of experience from Art Director to leadership roles, she brings a strong grasp of brand strategy and collaboration. Her award-winning work has earned recognition at Cannes Lions, Clios, and One Show. A Cannes Lions See It Be It 2024 alumna and Changemakers speaker, she continues mentoring emerging talent through the LIA Creative Academy.
Philip Chau has 20 years’ experience in digital innovation, performance marketing, and advanced analytics, having worked in corporate, agency and start-up environments.
He is currently the Regional Director of Marketing Performance & Operations, Asia at Sun Life Insurance, driving ROI ROI-driven marketing strategy across Asia.
He recently headed up the group marketing department at the Regal Hotel Groups, covering 12+ hotels across Asia, managing a team of 30+ marketing team members.
Prior to Regal, he headed the group marketing function at Great Eagle Holdings. He leads the strategy in marketing innovation, digital marketing, and MarTech across a range of business units such as hotels, residential properties, co-working spaces, shopping malls, and more.
Prior to Great Eagle, Philip worked at insurance company Aviva and was a founding member of the InsurTech business Blue. As digital marketing department head, he oversaw the company’s customer acquisition, digital journey and digital analytics functions.
He is also an entrepreneur, founder and head of marketing of a profitable pet business, managing a team of 20+ pet sitters across Hong Kong.
Philip holds a Master’s degree in Management Science from the University of Waterloo and a post-graduate Certificate in Marketing from the University of Toronto.
Joanne leads Marketing in Southeast Asia for a global social wellness brand, bringing more than 15 years of cross industry experience. She is recognised for strategic clarity, commercial acumen, and shaping compelling brand narratives through culturally relevant storytelling that drives measurable results. Combining insight with execution, Joanne builds strong teams, sharpens focus, and advances brand and business performance with consistency, relevance, and impact across complex markets and diverse consumer segments, while aligning stakeholders behind growth.
Soumya Bardhan is a social and digital-first creative leader with over two decades of experience working across Asia. His work spans beauty, FMCG, tech, healthcare, banking, airlines, and regulated categories. He specialises in building always-on social systems and digital-first launches that connect creative craft, technology, and audience behaviour. His approach centres on practical, scalable ideas that help brands move faster, stay culturally relevant, and deliver consistent impact across modern platforms.
Eve Fong is Head of Marketing for Vorwerk across Malaysia and Singapore, where she
leads brand, digital, retail and experiential strategy for Thermomix. A recipient of the
Marketing Trailblazer – Digital Gold Award, she brings over 20 years of experience across retail, FMCG and technology. Eve is recognised for her strategic, data-led and
customer-centric approach, building purpose-driven brands and integrated marketing
ecosystems that deliver measurable business impact and long-term brand value.
Patt is an award-winning communication strategist with international experience across the UK, USA, Japan, Singapore, Vietnam, and Malaysia. He currently serves as Managing Director of We Are Social Thailand. He was previously SVP – Head of Strategy at Edelman Thailand for over five years, advising major clients including Unilever, Nissan, and Samsung.
Sponsorship of Advertising Awards Asia Pacific 2026 offers a distinctive opportunity to jointly showcase your brand alongside MARKETECH-APAC, placing your company prominently within the advertising sector. Don’t miss the chance to elevate your brand!
If you want to partner with us for this event please reach out to [email protected]
Circana provides actionable predictive analytics so clients can identify and activate growth opportunities, make better in-store and online pricing and promotion decisions, understand which products to put on shelves, and manage their supply chains by more precisely forecasting demand. Circana’s analytics allow clients to develop and launch new products that meet evolving consumer needs, optimize their marketing strategies, and target the customers most likely to purchase.
The Advertising Awards Asia Pacific 2026 by MARKETECH APAC is a prestigious celebration of creativity, innovation, and excellence in the world of advertising across the Asia-Pacific region. Honouring the trailblazers: campaigns, agencies, platforms, AdTech and individuals who are driving bold ideas and breakthrough solutions in the advertising market in a complex and evolving landscape.
Featuring the tagline: Championing Advertising Innovation Across Asia Pacific, the Advertising Awards Asia Pacific shines a spotlight on the best of the best, recognising not only excellence in execution, but also the visionary thinking that drives the industry forward, honouring those who lead with impact, relevance, and creativity.
Join us in this momentous celebration as we honour the strategic minds shaping the future of advertising across the Asia-Pacific.
The Advertising Awards Asia Pacific 2026 spotlight groundbreaking campaigns, trailblazing agencies, inspiring leaders, and exceptional teams driving the evolution of advertising across the Asia-Pacific region. Each category celebrates creativity, ingenuity, and measurable impact, honouring those who are redefining the boundaries of what advertising can achieve.
CREATIVE ADVERTISING CAMPAIGNS CATEGORIES
This category celebrates outstanding business-to-business advertising campaigns that effectively communicate with and influence professional audiences. Entries must demonstrate how strategic messaging, creative execution, and targeted delivery drove engagement, built relationships, and achieved business objectives within a B2B context.
This category honours brands that tell stories that deeply resonate with their target market. Entries must highlight how storytelling techniques were used to engage the target audience, strengthen brand identity, and achieve measurable campaign results.
This category recognises advertisers who have crafted powerful stories using film or video as their medium. Entries should demonstrate originality, a strong narrative arc, and a lasting emotional or audience impact.
This category honours advertisers who have successfully unified multiple channels and media into a seamless and impactful advertising campaign. Entries should demonstrate strategic alignment, creativity, and measurable results across platforms.
This category celebrates exceptional out-of-home advertising campaigns such as billboards, transit ads, digital screens, or ambient installations. Entries must show how the campaign utilised physical spaces creatively to drive awareness, engagement, and memorable brand impact in public environments.
This category honours outstanding creativity in print advertising, including newspapers, magazines, brochures, or other static formats. Entries should demonstrate compelling visual design, strong messaging, and an ability to capture audience attention through the power of the print.
This category recognises creative campaigns tied to seasonal moments such as holidays, festivals, or cultural events. Entries should highlight how the brand leveraged the occasion to build relevance, spark engagement, and deliver a memorable message aligned with the season’s spirit.
This category celebrates campaigns that champion a social, environmental, or humanitarian cause. Entries must demonstrate authenticity, emotional resonance, and a meaningful commitment to raising awareness or driving action around important societal issues.
This category honours campaigns that used humour effectively to capture attention and drive brand affinity. Entries must demonstrate how comedic elements were strategically incorporated to enhance brand recall, engage the target audience, and drive campaign objectives.
This category honours brands that used original music, licensed tracks, or sound design creatively to amplify campaign impact. Judges will look at how audio elements enriched the emotional and narrative journey.
PLATFORM CATEGORIES
This category honours advertising campaigns delivered via connected TV (CTV) or over-the-top (OTT) streaming platforms, showcasing creativity, targeting, and results. Judges will evaluate creative execution, targeting precision, platform utilisation, and campaign outcomes.
This category honours advertising campaigns that delivered exceptional results through innovative, visually compelling, and targeted display advertising executions. Judges will evaluate creativity, innovation in formats, and effectiveness.
This award recognises a standout advertising campaign executed within the eSports ecosystem. Whether through team sponsorships, tournament branding, livestream activations, or influencer collaborations, the campaign should demonstrate deep community insight, authentic brand integration, and strong audience engagement. Judges will assess strategic alignment, creativity, and measurable impact.
This category honours B2B brands that used LinkedIn effectively for thought leadership, lead generation, or employer branding. Entries should show relevance to professional audiences.
This category honours campaigns that maximised Meta platforms’ capabilities for brand awareness, performance, or community building. Judges will evaluate integration, targeting, and impact.
This category recognises campaigns that successfully used messaging apps or platforms to engage audiences, deliver personalised experiences, and drive measurable impact. Judges will evaluate creativity, audience engagement, platform suitability, and measurable results.
This category honours advertising campaigns that successfully promoted products or services through mobile technology using exceptionally innovative formats. Judges will evaluate creative use of mobile technology, user experience and innovation.
This category honours the use of audio platforms for storytelling or branded content. Judges will assess relevance, content quality, and listener response.
This category honours captivating campaigns successfully executed through search engine results pages (SERPs). Judges will evaluate strategy, optimisation and effectiveness.
This category honours brands that maximised in-platform promotions, livestreams, and visibility tools on e-commerce marketplaces. Results in sales and engagement will be key.
This category honours innovative campaigns that tapped into gaming environments to reach and resonate with players through creative, contextual, and immersive strategies. Judges will assess innovation, audience fit, integration with gaming culture, and effectiveness.
This category honours brands who creatively and effectively utilised TikTok’s platform features. Entries should demonstrate virality, platform fluency, and authentic engagement.
This category honours campaigns that leveraged YouTube’s format, targeting, and storytelling capabilities. Entries should highlight video strategy, viewership, and conversion metrics.
ADTECH-DRIVEN ADVERTISING CAMPAIGNS CATEGORIES
This category recognises campaigns that use context effectively to align advertising with the surrounding environment and target audience. This includes context based on the user’s environment, content, or behaviour, allowing the ad to feel relevant and well-placed. Judges will evaluate innovation in targeting, brand suitability, and campaign effectiveness.
This category honours excellence in tracking advertising effectiveness across channels. Submissions should demonstrate technical capability and the ability to link marketing efforts to real outcomes.
This category honours efforts that tailored content or media delivery to individual users using data and technology. Judges will evaluate relevance, scale, and performance lift.
This category honours brands who leveraged programmatic technology to drive precision and scale. Judges will assess data strategy, targeting accuracy, and campaign ROI.
This category honours campaigns that are executed in real time and delivered highly relevant and timely ads to audiences. These include campaigns launched alongside live news, cultural events, or trending moments, allowing brands to engage audiences. Judges will assess contextual relevance, speed of execution and overall impact.
This category honours collaborations between brands, retailers, and technology providers that delivered impactful retail media campaigns. Judges will evaluate the creativity of the collaboration, assess innovation, execution, and results.
This category honours brands that have integrated artificial intelligence for creative generation, targeting, or automation. Judges will consider innovation, transparency, and business impact.
This category honours efficient and intelligent automation strategies in campaign execution. Entries should show time savings, improved targeting, and budget optimisation.
This category honours campaigns that successfully utilised data insights to refine and improve marketing performance. Judges will evaluate the company’s innovative use of data to maximise campaign impact.
This category honours the creative use of real-time technology to execute campaigns. Judges will evaluate the creative strategy, its relevance to audiences, and contribution to campaign outcomes.
INDUSTRY LEADERS CATEGORIES
This award honours a senior leader from a creative agency, at Director level or above, who has championed creativity, innovation, and excellence in brand storytelling, campaign development, and execution. Judges will assess the strength of creative vision, originality of ideas, and the nominee’s leadership in inspiring teams and delivering impactful, results-driven campaigns for clients.
This award honours a senior leader from an integrated agency, at Director level or above, who has driven innovation, excellence, and impact across multi-channel campaigns. Judges will assess the nominee’s ability to deliver cohesive strategies that unify creative, media, digital, and experiential elements, as well as their leadership in inspiring collaboration and achieving outstanding results for clients.
This award honours a senior leader from a media agency, at Director level or above, who has led innovation, performance, and excellence in media strategy, planning, and execution. Judges will assess the strength of media strategy, audience targeting, and the nominee’s leadership in driving innovation and effectiveness within the agency.
This award recognises the highest senior marketing leader who has excelled in shaping brand direction, championing innovation, and delivering measurable business impact. Judges will evaluate the nominee’s contributions to brand growth and campaign effectiveness, their strategic use of advertising and media, and their leadership in guiding teams and advancing industry practice.
This award recognises a senior leader (Director level or above) who has demonstrated outstanding commercial leadership in the AdTech space. Through sharp business acumen and strategic vision, they have driven significant business growth, client success, and market expansion. Judges will assess tangible business outcomes, commercial strategy, and leadership in scaling operations.
This award honours an individual (Director level or above) who has made a profound and lasting impact on the AdTech industry at large. This leader is recognised for their thought leadership, advocacy, and active role in shaping the wider AdTech ecosystem. Judges will assess their industry-wide influence, collaboration, and overall contribution to advancing the field.
This award celebrates a Director-level (or above) visionary who is pushing the boundaries of AdTech through cutting-edge technology, platform development, or product innovation. This individual is reimagining what’s possible in the industry by blending creativity and data. Judges will evaluate innovative breakthroughs, the application of new tools or systems, and their impact on advertising performance.
TEAMS CATEGORIES
This award recognises a team within a creative agency that has delivered outstanding contributions through original ideas and impactful campaign execution. The team should demonstrate strong collaboration, creativity in brand storytelling, and measurable results in driving audience engagement or brand growth.
This award recognises a team within an integrated agency that has delivered outstanding contributions through cohesive, multi-channel campaign strategies. The team should demonstrate strong collaboration, effective integration of creative, media, and digital disciplines, and measurable impact on brand growth or business performance.
This award recognises a team within a media agency that has delivered outstanding contributions through innovative strategy, planning, and execution. The team should demonstrate strong collaboration and measurable impact on campaign effectiveness, audience engagement, or media efficiency.
This award celebrates a marketing team that has shown exceptional ability to connect brands with audiences through innovative advertising and media strategies. Judges will look for examples of strong teamwork, creative problem-solving, and measurable contributions to brand growth and business success.
This award honours a team from an AdTech company that has delivered outstanding contributions to advertising through the smart and innovative use of AdTech. Judges will assess collaboration, creativity, and measurable impact on campaign effectiveness and client success.
GRAND PRIX (NOT FOR ENTRY)
This recognition is given to a brand organisation that performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, with a minimum of 10 points required to be hailed as the Grand Prix, emphasising consistent excellence across the awards program.
This recognition is given to an AdTech organisation which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, with a minimum of 10 points required to be hailed as the Grand Prix, emphasising consistent excellence across the awards program.
This recognition is given to an advertising agency which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, with a minimum of 10 points required to be hailed as the Grand Prix, emphasising consistent excellence across the awards program.
The process of submitting your entries for the Advertising Awards Asia Pacific 2026 is entirely conducted online. The deadline for the submission of entries is on 4 May 2026 at 11pm SG Time (UTC/GMT+8:00).
To ensure a smooth and successful submission, follow these steps when preparing your entry:
Thank you for exploring the Advertising Awards Asia Pacific 2026 entry process. We look forward to receiving your submissions and honouring the groundbreaking advertising achievements driving creativity and innovation across the APAC region!
All candidates or organisations must be based or have a physical presence in the Asia-Pacific region, encompassing Southeast Asia, South Asia, East Asia, Central Asia and Oceania.
| SOUTH EAST ASIA | SOUTH ASIA | EAST ASIA | CENTRAL ASIA | OCEANIA |
|---|---|---|---|---|
| Brunei | Afghanistan | China | Kazakhstan | Australia |
| Cambodia | Bangladesh | HongKong | Kyrgyzstan | Fiji |
| Indonesia | Bhutan | Japan | Tajikistan | Kiribati |
| Laos | India | Mongolia | Turkmenistan | Marshall Islands |
| Malaysia | Nepal | North Korea | Uzbekistan | Nauru |
| Myanmar | Pakistan | South Korea | New Zealand | |
| Philippines | Sri Lanka | Taiwan | Palau | |
| Singapore | Papua New Guinea | |||
| Thailand | Samoa | |||
| Vietnam | Tonga | |||
| Timor-Leste |
Entries should showcase advertising initiatives, including creative campaigns, AdTech-powered campaigns, and platform-based advertising. All submissions must reflect work undertaken from 1 January 2024 to 28 February 2026 to qualify.
Campaigns or projects can be ongoing or temporary/experimental. Entries are eligible if they began, ended, or overlapped with the eligibility period, including those with execution or outcomes during this timeframe.
Entries may be submitted by brands, agencies, and advertising technology providers, with the option to feature the same campaign in multiple categories. However, each entry must be tailored to clearly demonstrate how the work meets the criteria of the specific category entered. Each submission must be entered separately and accompanied by the corresponding entry fee.
Industry Leaders and Teams Categories Eligibility
PAYMENT TERMS
Entry fees are payable in US Dollars (USD). Upon completion and submission of your entries, you are liable to pay the entry fee.
The MARKETECH APAC Team will send your invoice together with our bank details. As for the payment method, you can choose
between credit card/ debit card payments or bank transfers.
If you decide to pay through a credit card or debit card, the MARKETECH APAC Team will be sending you a link to make the payment
online however the amount will be converted into Philippines Peso (PhP). If you opt for the bank transfer method, you are accountable
for any associated bank fees. Ensure that you clearly specify the purpose of the transfer when making the transaction at the bank.
Once you have completed the transfer, please provide the confirmed transaction proof, clearly stating the entry/entries and invoice
number, for such payment, which will be emailed to [email protected].
Entries are considered pending until payment is made in full. If payment is not received by the final entry deadline, entries will not
move to the judging stage. All payments are final. Any ineligible or withdrawn entries cannot be refunded.
Creative Campaign Categories
Ad-Tech Driven Campaign Categories
Platforms Categories
Industry Leaders Categories
Teams Categories
2026 FINALISTS
CREATIVE ADVERTISING CAMPAIGNS CATEGORIES
Brand / Brand Client Name: KRUNGTHAI BANK PCL
Agency: TBWA THAILAND AND UM THAILAND
Brand / Brand Client Name: KRUNGTHAI BANK PCL
Agency: I-DAC BANGKOK CO., LTD.
Brand / Brand Client Name: LABUAN IBFC
Agency: LAUREA PEOPLE’S SIGNATURE
Brand / Brand Client Name: PAYAPPS
Agency: POLISHED CREATIVE
Brand / Brand Client Name: RHB BANK
Agency: THE SHOUT GROUP
Brand / Brand Client Name: AIRASIA PHILIPPINES
Brand / Brand Client Name: ASAHI
Agency: DENTSU X LIMITED
Brand / Brand Client Name: CAPITALAND INVESTMENT
Brand / Brand Client Name: DOVE – UNILEVER PHILIPPINES
Agency: OGILVY MANILA
Brand / Brand Client Name: KRUNGTHAI BANK PCL
Agency: VML & SPA-HAKUHODO
AdTech Partner: WAVEMAKER & MEDIA INTELLIGENCE GROUP
Brand / Brand Client Name: MALAYSIA AIRLINES
Brand / Brand Client Name: MALAYSIA AIRLINES
Brand / Brand Client Name: MR D.I.Y
Agency: THE SHOUT GROUP
Brand / Brand Client Name: PALAWANPAY
Agency: GIGIL
Brand / Brand Client Name: RHB BANK
Agency: THE SHOUT GROUP
Brand / Brand Client Name: DOVE – UNILEVER PHILIPPINES
Agency: OGILVY MANILA
Brand / Brand Client Name: MALAYSIA AIRLINES
Agency: CARTA ZERO
Brand / Brand Client Name: MALAYSIA AIRLINES
Agency: IMAGINARY FRIENDS
Brand / Brand Client Name: MALAYSIA AIRLINES
Brand / Brand Client Name: MALAYSIA AIRLINES
Brand / Brand Client Name: PALAWANPAY
Agency: GIGIL
Brand / Brand Client Name: RHB BANK
Agency: THE SHOUT GROUP
Brand / Brand Client Name: DOVE – UNILEVER PHILIPPINES
Agency: OGILVY MANILA
Brand / Brand Client Name: GENERALI HONG KONG
Brand / Brand Client Name: KRUNGTHAI BANK PCL
Brand / Brand Client Name: KRUNGTHAI BANK PCL
Agency: VML THAILAND
Brand / Brand Client Name: KRUNGTHAI BANK PCL
Agency: DIGITAS THAILAND
Brand / Brand Client Name: MALAYSIA AIRLINES
Brand / Brand Client Name: MASTERCARD SERVICES
Brand / Brand Client Name: MR D.I.Y
Agency: THE SHOUT GROUP
Brand / Brand Client Name: NISSAN PHILIPPINES
Agency: OMD PHILIPPINES, TBWA\SMP
AdTech Partner: GOOGLE ADS, META
Brand / Brand Client Name: STANDARD CHARTERED SINGAPORE
Agency: DENTSU SINGAPORE
Brand / Brand Client Name: KRUNGTHAI BANK PCL
Agency: VML THAILAND
Brand / Brand Client Name: MASTERCARD SERVICES
Brand / Brand Client Name: MR D.I.Y
Agency: THE SHOUT GROUP
Brand / Brand Client Name: AIRASIA PHILIPPINES
Agency: FIVE 10 PRODUCTIONS
Brand / Brand Client Name: BKASH LIMITED
Brand / Brand Client Name: CAPITALAND INVESTMENT
Brand / Brand Client Name: MALAYSIA AIRLINES
Agency: IMAGINARY FRIENDS
Brand / Brand Client Name: RHB BANK
Agency: THE SHOUT GROUP
Brand / Brand Client Name: AIS
Agency: WINTER EGENCY
Brand / Brand Client Name: DOVE / UNILEVER PHILIPPINES
Agency: OGILVY MANILA
Brand / Brand Client Name: KRUNGTHAI BANK PCL
Agency: WISESIGHT, WINTER EGENCY
Brand / Brand Client Name: KRUNGTHAI BANK PCL
Agency: DIGITAS THAILAND
Brand / Brand Client Name: MASTERCARD SERVICES
Brand / Brand Client Name: PALAWANPAY
Agency: GIGIL
Brand / Brand Client Name: CHEVRON SINGAPORE PTE LTD
Agency: VML SINGAPORE, WPP MEDIA
Brand / Brand Client Name: PALAWANPAY
Agency: GIGIL
Brand / Brand Client Name: PALAWANPAY
Agency: GIGIL
Brand / Brand Client Name: PROPNEX REALTY PTE LTD
Brand / Brand Client Name: PRUDENTIAL INDONESIA
Brand / Brand Client Name: SHOPBACK SINGAPORE
Brand / Brand Client Name: SPRITZER
Agency: THE SHOUT GROUP
Brand / Brand Client Name: AIRASIA PHILIPPINES
Agency: MADMAN CREATIVE SOLUTIONS
Brand / Brand Client Name: BKASH LIMITED
Brand / Brand Client Name: CYCLE & CARRIAGE
Brand / Brand Client Name: SPRITZER
Agency: THE SHOUT GROUP
Brand / Brand Client Name: STARBUCKS/RUSTAN COFFEE CORPORATION
Agency: WAVE CREATIVE GROUP
ADTECH-DRIVEN ADVERTISING CAMPAIGNS CATEGORIES
PLATFORM CATEGORIES
Brand / Brand Client Name: THE LEGO GROUP
Name of the Advertising Campaign: LEGO PLAYGROUND — INDONESIA — ICTV CAMPAIGN
Agency: PUBLICIS MEDIA
AdTech Partner: AFFINITY GLOBAL INC.
Brand / Brand Client Name: JIMM’S COFFEE
Name of the Advertising Campaign: JIMM’S COFFEE FOOH DISPLAY CAMPAIGN
Agency: INNITY PHILIPPINES
Brand / Brand Client Name: NESTLE MAGGI
Name of the Advertising Campaign: MAGGI SARAP MAGKASAMA
Agency: WPP MEDIA – OPENMIND PH
AdTech Partner: SEENTHIS, THE TRADE DESK
Brand / Brand Client Name: PRUDENTIAL INDONESIA
Name of the Advertising Campaign: TURNING HEALTH INTENT INTO DIGITAL GROWTH
Brand / Brand Client Name: WARNER BROS. DISCOVERY
Name of the Advertising Campaign: WBD SUPERMAN – SINGAPORE – VI + PN CAMPAIGN
Agency: HEARTS & SCIENCE SINGAPORE
AdTech Partner: AFFINITY GLOBAL INC.
Brand / Brand Client Name: MASTERCARD
Name of the Advertising Campaign: IN THE LOOP: A LINKEDIN NEWSROOM FOR B2B DECISION-MAKERS
Agency: ASIAWORKS
AdTech Partner: LINKEDIN
Brand / Brand Client Name: PEPSICO MALAYSIA
Name of the Advertising Campaign: MULTIPLY THE GOODNESS WITH TROPICANA TWISTER
Agency: THE SHOUT GROUP
Brand / Brand Client Name: AIRASIA PHILIPPINES
Name of the Advertising Campaign: LFG! LET’S FLY AND GO AIRASIA – DIGITAL PROMOTIONS
Brand / Brand Client Name: PALAWANPAY
Name of the Advertising Campaign: YOUR SECOND WALLET TO GOLDEN OPPORTUNITIES
Agency: HAVAS ORTEGA, GIGIL
Brand / Brand Client Name: PALAWAN PROTEKTODO / PALAWAN GROUP
Name of the Advertising Campaign: PROJECT SACHET
Agency: HAVAS ORTEGA, GIGIL
Brand / Brand Client Name: PEPSICO MALAYSIA
Name of the Advertising Campaign: MULTIPLY THE GOODNESS WITH TROPICANA TWISTER
Agency: THE SHOUT GROUP
Brand / Brand Client Name: TATA SAMPANN
Name of the Advertising Campaign: HOW TATA SAMPAN USED META TO TURN INDIA’S Q-COMM AUDIENCE INTO PERFORMANCE POWERHOUSE
Agency: WAVEMAKER – WPP MEDIA
Brand / Brand Client Name: CAPITALAND INVESTMENT
Name of the Advertising Campaign: MOFUSAND HOLIDAYS AT CAPITALAND MALLS
Brand / Brand Client Name: DANONE SN INDONESIA – BEBECLUB
Name of the Advertising Campaign: BEBECLUB AI POOP TRACKER: BABY’S GUT DECODED
Agency: VOLARE ADVERTISING NETWORK – EYDEN
Brand / Brand Client Name: HERSHEY’S
Name of the Advertising Campaign: HERSHEY’S CHOCOBALL – PHILIPPINES – RICH MEDIA CAMPAIGN
Agency: IPG MEDIABRANDS
AdTech Partner: AFFINITY GLOBAL INC.
Brand / Brand Client Name: KLOOK TRAVEL
Name of the Advertising Campaign: THE BEST YOU
Agency: META, GOOGLE
Brand / Brand Client Name: PALAWANPAY
Name of the Advertising Campaign: GINTONG MILYONARYO
Agency: HAVAS ORTEGA
Brand / Brand Client Name: PEPSICO MALAYSIA
Name of the Advertising Campaign: MULTIPLY THE GOODNESS WITH TROPICANA TWISTER
Agency: THE SHOUT GROUP
Brand / Brand Client Name: WYETH NUTRITION – WYETH ASCENDA KID KID
Name of the Advertising Campaign: UNLEASH THE ASCENDA EFFECT WITH SPOTIFY
Agency: WPP MEDIA PHILIPPINES – OPENMIND
AdTech Partner: SPOTIFY PHILIPPINES
Brand / Brand Client Name: BANYAN GROUP
Name of the Advertising Campaign: REDEFINING LUXURY SEARCH WITH AN AI POWERED GROWTH STRATEGY FOR BANYAN GROUP
Agency: MEDIATROPY
Brand / Brand Client Name: KRUNGTHAI BANK PCL
Name of the Advertising Campaign: KRUNGTHAI HOME FOR CASH, TURNING HOME TO YOUR SMILES
Agency: IPROSPECT
Brand / Brand Client Name: KRUNGTHAI BANK PCL
Name of the Advertising Campaign: ONESEARCH REVOLUTION: FROM FRAGMENTED EXECUTION TO UNIFIED GROWTH ENGINE
Agency: IPROSPECT
Brand / Brand Client Name: PAYAPPS
Name of the Advertising Campaign: PAYAPPS ANZ GOOGLE ADS: CAPTURING OPERATIONAL INTENT TO DRIVE 135% MQL GROWTH
Agency: FIRST PAGE
Brand / Brand Client Name: PRUDENTIAL INDONESIA
Name of the Advertising Campaign: FROM INTENT TO IMPACT: OWNING HEALTH SEARCHES THROUGH PAID AND ORGANIC EXCELLENCE
Brand / Brand Client Name: SINGAPORE TOURISM BOARD
Name of the Advertising Campaign: STB AI VISIBILITY: REDEFINING DESTINATION DISCOVERY IN THE AGE OF GENERATIVE SEARCH
Agency: ZENITH OPTIMEDIA
Brand / Brand Client Name: SRILANKAN AIRLINES LTD
Name of the Advertising Campaign: GOOGLE ADS CAMPAIGN TO INCREASE THE AIRLINE’S DIRECT ONLINE SALES
Brand / Brand Client Name: STANDARD CHARTERED BANK
Name of the Advertising Campaign: SEARCH BEYOND THE CLICK: DRIVING APPROVED APPLICATIONS THROUGH CPAA-LED ECOSYSTEM
Agency: DENTSU SINGAPORE
Brand / Brand Client Name: GALDERMA PHILIPPINES, INC.
Name of the Advertising Campaign: CETAPHIL TIKTOK SHOP LAUNCH
Agency: TREYNA PR, CUE PHILIPPINES
AdTech Partner: AIRRLABS, SHOPPERTAINMENT INC.
Brand / Brand Client Name: OPELLA – LACTACYD BRAND
Name of the Advertising Campaign: LACTACYD VIETNAM 9.9: DRIVING SCALE THROUGH SHOPEE SEARCH & LIVE SYNERGY
Agency: INTREPID ASIA
Brand / Brand Client Name: AIRASIA PHILIPPINES
Name of the Advertising Campaign: LFG! AIRASIA TRAVELLER SQUAD
Brand / Brand Client Name: BKASH LIMITED
Name of the Advertising Campaign: PREMER BKASH: THE EVOLUTION OF LOVE
Brand / Brand Client Name: KRUNGTHAI BANK PCL
Name of the Advertising Campaign: KRUNGTHAI HOME FOR CASH, TURNING HOME TO YOUR SMILES
Agency: VML & SPA-HAKUHODO
AdTech Partner: WAVEMAKER & MEDIA INTELLIGENCE GROUP
Brand / Brand Client Name: PALAWANPAY
Name of the Advertising Campaign: GINTONG MILYONARYO
Agency: HAVAS ORTEGA, GIGIL
Brand / Brand Client Name: KRUNGTHAI BANK PCL
Name of the Advertising Campaign: KRUNGTHAI HOME FOR CASH, TURNING HOME TO YOUR SMILES
Agency: VML & SPA-HAKUHODO
AdTech Partner: WAVEMAKER & MEDIA INTELLIGENCE GROUP
Brand / Brand Client Name: KRUNGTHAI BANK PCL
Name of the Advertising Campaign: THAILAND’S FIRST PERSONALIZED FINANCIAL FITNESS PROGRAMMES
Agency: DIGITAS THAILAND
Brand / Brand Client Name: MALAYSIA AIRLINES
Name of the Advertising Campaign: PILOT PARKER: A STORY INSPIRED BY TRUE MEMORABLE MOMENTS
Agency: CARTA ZERO
Brand / Brand Client Name: PALAWAN PROTEKTODO / PALAWAN GROUP
Name of the Advertising Campaign: PROJECT SACHET
Agency: HAVAS ORTEGA, GIGIL
Brand / Brand Client Name: RHB BANK
Name of the Advertising Campaign: FORGIVENESS: A TRUE STORY THAT TURNED NATIONAL UNREST INTO COLLECTIVE HEALING
Agency: THE SHOUT GROUP
Brand / Brand Client Name: TATA SAMPANN
Name of the Advertising Campaign: RECLAIMING THE SOUL OF THE INDIAN PANTRY THROUGH YOUTUBE ECOSYSTEM MASTERY
Agency: WAVEMAKER – WPP MEDIA
INDUSTRY LEADERS CATEGORIES
Candidate Name: KAISER ESTRADA
Job Title: MANAGING DIRECTOR
Company Name: STREAMLINED CAMPAIGNS
Candidate Name: WANG IE TJER
Job Title: EXECUTIVE CREATIVE DIRECTOR
Company Name: THE SHOUT GROUP
Candidate Name: STANLEY CLEMENT
Job Title: CHIEF EXECUTIVE OFFICER
Company Name: MBCS
Candidate Name: KAISER ESTRADA
Job Title: MANAGING DIRECTOR
Company Name: STREAMLINED CAMPAIGNS
Candidate Name: MARK RAINIER PONCE
Job Title: Q MEDIA 360 ADVERTISING CORP.
Company Name: CHIEF EXECUTIVE OFFICER
Candidate Name: MICHAEL DELA CRUZ
Job Title: REGIONAL CREATIVE DIRECTOR CONTENT HOUSE
Company Name: ADA GLOBAL
Candidate Name: BIPASHA MINOCHA
Job Title: ETONHOUSE INTERNATIONAL EDUCATION GROUP
Company Name: GROUP CHIEF MARKETING OFFICER & CEO FOR REACH
Candidate Name: GIAN CARLO DIRECTO
Job Title: AIRASIA PHILIPPINES
Company Name: HEAD OF COMMERCIAL
Candidate Name: KARIN ZULKARNAEN
Job Title: CHIEF CUSTOMER & MARKETING OFFICER
Company Name: PRUDENTIAL INDONESIA
Candidate Name: KENNY TAN CHIN KWANG
Job Title: CHIEF MARKETING OFFICER
Company Name: PROPNEX REALTY PTE LTD
Candidate Name: EILEEN KENG
Job Title: VICE PRESIDENT OF REVENUE, APAC
Company Name: ADJOE GMBH
Candidate Name: TOM JONES-BALROW
Job Title: VICE-PRESIDENT
Company Name: SEENTHIS APAC
Candidate Name: AKSHAY NANDOSKAR
Job Title: AFFINITY GLOBAL ADVERTISING PRIVATE LIMITED
Company Name: SR DIRECTOR SOUTH EAST ASIA
Candidate Name: JONAS THIEMANN
Job Title: CO-FOUNDER & CEO
Company Name: ADJOE GMBH
TEAMS CATEGORIES
Company Name: ADASIA (M) SDN BHD
Company Name: STREAMLINED CAMPAIGNS
Company Name: THE SHOUT GROUP
Company Name: Q MEDIA 360 ADVERTISING CORP.
Company Name: STREAMLINED CAMPAIGNS
Company Name: VOLARE ADVERTISING NETWORK
Company Name: DENTSU SINGAPORE
Company Name: AIRASIA PHILIPPINES
Company Name: CAPITALAND INVESTMENT
Company Name: ETONHOUSE INTERNATIONAL EDUCATION GROUP
Company Name: PRUDENTIAL INDONESIA
Company Name: ADJOE GMBH
Company Name: SEENTHIS
Company Name: STACKADAPT
2025 FINALISTS
MARKETING CAMPAIGNS CATEGORIES
AGENCIES CATEGORIES
INDIVIDUALS CATEGORIES
TEAM CATEGORIES
REGISTER YOUR INTEREST
Connect with MARKETECH APAC Team
GET IN TOUCH
General Contact
Nominations
Ria Sibbaluca
Manager - Awards
Sponsorships
Sales Team
Sponsorship
Judging Opportunities
Gerard Gallo
Awards Program Producer
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.
14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines
+63 917 319 5762
© 2026 MARKETECH APAC. All rights reserved.
A respected leader in the industry, Simon has over three decades of professional experience...