Developed by Zeller’s in-house creative and marketing team in partnership with StoryBites and American Express, the campaign moves beyond traditional product marketing by providing practical advice and industry insights from some of Australia’s most respected hospitality figures.

At the heart of the campaign is a six-part documentary-style video series featuring hospitality leaders including Alejandro Saravia of Renascence Group, Rosa Mitchell of Rosa’s Canteen, Guy Greenstone and Justin Joiner of Stomping Ground Brewing Co., Adele Arkell of Radio Mexico, Harry Kapoulas of Homer, and Mario di Ienno of Geralds Bar.

Each episode explores a key challenge faced by hospitality businesses, covering topics such as menu planning, hiring, profitability, brand building, venue design and customer service.

‘No Reservations’ was created in response to growing pressures facing Australia’s hospitality sector, with Zeller’s transaction data showing that while venues are serving more diners year-on-year, the customer spending per visit has declined.

At the same time, the company’s data showed that more than three-quarters of hospitality operators believe financial pressures facing the industry are severe, while only a small minority see opening a new venue as a strong business opportunity today.

Alongside the video series, Zeller is launching a hospitality grant programme that will award two emerging operators A$5,000 each to help support the launch of their venues, intended to give aspiring hospitality entrepreneurs additional support for establishing a new business.

“We wanted to create a campaign that went beyond talking about payments or technology, and instead gave operators something genuinely useful; access to the lessons, mistakes and hard-won advice of people who have built venues and brands that last,” shared Joshua McNicol, Director of Growth at Zeller. 

“The next generation of hospitality operators is not short on passion or ambition. What they need are stronger business foundations, greater financial visibility, and more practical guidance from people who understand the realities of working in the sector. No Reservations is our way of backing that next wave of hospitality talent,” added McNicol. 

Through ‘No Reservations,’ Zeller is positioning itself as a supporter of Australia’s hospitality community, using content, education and funding opportunities to help nurture the next generation of its own hospitality operators.

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The campaign spotlights Original Source’s Mint and Vanilla & Raspberry bodywash variants, introducing a new tone of voice and positioning aimed at cutting through what the brand describes as category clichés in the body care market.

Rolling out across multiple out-of-home formats, the campaign leans into humour and simplicity, focusing on the product’s use of natural ingredients rather than exaggerated beauty tropes often associated with personal care advertising.

Jess Wheeler, Creative Director at SICKDOGWOLFMAN, said the campaign was designed to avoid the overly polished conventions commonly seen in the category.

“The skin and body care category is awash with clichés,” Wheeler said. “Original Source is a great, simple product that uses natural ingredients in all of its scents, so there’s no need for compensating with CGI rainforests or weird product names.”

Kate Hewitt, Brand Manager at Original Source, said the new platform reflects the brand’s focus on delivering a sensory experience built around scent and freshness.

“We are thrilled to be working with SICKDOGWOLFMAN to bring that to life with a refreshingly original tone of voice,” she said.

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Awarded through a competitive tender process, the remit will see the agency develop and deliver national engagement activities encouraging Australians aged 45 to 74 to complete and return free bowel cancer screening kits.

The work includes experiential activations, partnership campaigns, community events, communications assets and social content, supported by paid, owned and earned media activity.

A key focus of the campaign will target communities with lower screening participation rates, including Aboriginal and Torres Strait Islander audiences, culturally and linguistically diverse communities, and people living in regional and remote areas.

In addition to the engagement remit, Think HQ has also been appointed creative agency for the broader NBCSP promotion campaign. 

Its multicultural division, CultureVerse, will serve as a multicultural specialist agency as part of a wider agency village led by Cancer Council Australia in partnership with the Australian Government.

The national campaign launched on 1 June under the tagline “Bowel Cancer Waits for No One” across television, BVOD, YouTube, social, press and out-of-home channels.

The multicultural extension includes in-language video, press and social assets in Arabic, Mandarin and Vietnamese, alongside stakeholder outreach and community partnerships targeting priority audiences.

Jen Sharpe, Founder and Managing Director at Think HQ, said the appointment reflects the agency’s growing capabilities in behaviour change and culturally informed communications.

“We’re incredibly proud to be partnering with the Australian Government on such an important national initiative,” she said.

The partnership is now underway, with activations set to roll out nationally across Australia.

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Last week, the Australian Government released an Issues Paper outlining plans to legislate a Digital Duty of Care that would require online services to take “reasonable steps” to prevent foreseeable harms experienced by Australians online.

The proposal follows recommendations from the statutory review of the Online Safety Act 2021 and reflects growing global pressure on governments to hold digital platforms more accountable for the societal impacts of algorithmic systems, content distribution, and online engagement models.

Rather than focusing solely on reactive moderation of harmful content, the proposed framework signals a broader move toward systemic platform accountability, examining how platforms are designed, operated, and monetised.

Under the proposal, online services could be expected to proactively identify and mitigate risks tied to the design and operation of their systems, including algorithmic amplification, harmful recommendation patterns, discrimination, exclusion, and barriers to accessing trustworthy information.

Researchers from the ARC Centre of Excellence for Automated Decision-Making and Society (ADM+S), alongside academics from The University of Melbourne, The University of Sydney, Queensland University of Technology, and The University of Queensland, said the framework represents an opportunity to move beyond narrow content-based regulation toward a more holistic approach to digital governance.

In response to the Government’s Issues Paper, researchers from ADM+S and the Centre for Artificial Intelligence and Digital Ethics released a policy brief outlining key recommendations for the framework’s design.

Among the recommendations is the creation of a national platform observatory tasked with monitoring how algorithmic systems target, recommend, and curate content for Australian users.

Researchers argue that current transparency systems remain insufficient, particularly as AI-driven recommendation engines and automated decision-making systems become increasingly central to how people consume information online.

The proposed observatory would help regulators, researchers, and civil society organisations better assess whether platforms are complying with future Digital Duty of Care obligations.

The policy brief also outlines two possible implementation models: a risk-based framework requiring platforms to identify and mitigate harms arising from their systems, and an outcomes-based model focused on ensuring platforms actively contribute to safer, healthier, and more inclusive digital environments.

The proposal arrives as governments worldwide intensify scrutiny of major technology platforms and AI systems amid growing concerns around misinformation, online harms, algorithmic bias, and the broader societal impact of digital platforms.

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The project marks the first major launch from Dirt since the female-led creative collective formally entered the market last month, while also signalling how creator-led fitness brands are evolving beyond YouTube followings and subscription workouts into broader lifestyle platforms.

McPherson, better known online as Move With Nicole, has built an audience of nearly six million YouTube subscribers through Pilates-focused workout content. 

Bace expands that audience into a dedicated wellness ecosystem combining mat Pilates and kettlebell training under a single digital platform.

Dirt handled the project end-to-end, overseeing brand strategy, naming, positioning, visual identity, creative direction, content production, and website development.

The platform enters an increasingly crowded digital fitness market where brands are competing not only on workouts, but on community, aesthetics, and long-term lifestyle positioning as consumers grow fatigued by short-form fitness trends and algorithm-driven wellness culture.

Dirt Co-Founders Alessia Murer, Lou Wright, and Amber Dempsey said the brand was designed to feel accessible and sustainable rather than aspirational or intimidating.

“The community has enough to contend with already; they don’t need more things that feel hard or unattainable. They need a brand that feels permanent and built for real life,” the Co-Founders said.

For Dirt, the launch also reflects the growing commercial sophistication of creator businesses, where audiences increasingly expect creators to build fully realised products, memberships, and digital ecosystems rather than operate purely as social personalities.

McPherson said the collaboration was intended to evolve Move With Nicole into a longer-term wellness community.

“We wanted to cry when we saw the work,” she said. “Dirt are ridiculously talented and completely blew us away.”

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Under the new agreement, Accenture Song will lead media strategy, planning, activation and performance, helping Australia Post enhance customer engagement across the country through AI-enabled media solutions and data-driven decision-making.

The appointment reflects Australia Post’s ongoing investment in modernising its marketing function, with a focus on delivering more relevant and personalised experiences for customers while improving business outcomes.

Aimee Dixon, Marketing General Manager at Australia Post shared that Accenture Song’s “strategic media thinking, capability across AI-led innovation, data and technology, and clear focus on performance” made it a standout choice: “We look forward to working together to deliver stronger customer connection and measurable business outcomes.”

Melissa Fein, Media Managing Director at Accenture Song said the agency is proud to be appointed as its media agency partner to bring together “strategy, data and technology.”

“We look forward to partnering with Aimee and her team to deliver media solutions that bring together strategy, data and technology in support of Australia Post’s next phase of growth,” concluded Fein.

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Following a competitive pitch process, the agency partnership will deliver an integrated strategy spanning always-on digital activity, search marketing and targeted engagement around key fundraising periods. 

The initiative will combine Mediahub’s media planning and buying expertise with 303’s data and analytics capabilities, helping ACRF cut through an increasingly crowded charity landscape and connect with audiences more effectively.

Since its establishment in 1984, ACRF is Australia’s only charity dedicated solely to funding cancer research and has committed more than $209 million in grants to 93 research projects across 44 research institutes nationwide. 

303 and Mediahub General Manager Media Kylie Macey said the campaign would focus on highlighting ACRF’s unique role in advancing cancer research: “We’re looking forward to working closely with the ACRF team to meet this challenge, and ensure their valuable work is both recognised, and rewarded.” 

For ACRF CEO Kerry Strydom, the agency partnership stood out for its collaborative approach and strong use of data analytics and “proven media experience to develop an approach that’s unique to our organisation’s challenges.” 

“We can’t wait to see how this will increase our visibility and ultimately lead to greater outcomes within the cancer research field,” Strydom added. 

Mediahub Perth Senior Media Manager Meg Handley concluded that the campaign would focus on maximizing the impact of marketing for brand awareness. 

“We’re incredibly excited to apply our experience and strategic approach to convey their messages to the right people at the right time, build public’s awareness and understanding of ACRF and the work they do, and ultimately, encourage people to donate.” 

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Created with Howatson+Company, the campaign aims to reinforce Allianz’s positioning around care, compassion, and service at a time when insurers across Australia are facing rising pressure to build stronger trust and customer relationships beyond pricing and policy coverage.

The new campaign follows two earlier phases of Allianz’s broader brand platform, including the “eagle and the finch” campaign and a partnership with Football Australia centred around the recovery story of Amy Sayer.

This latest phase moves closer to the core insurance experience itself, focusing on the anxiety customers often associate with making claims.

“Care is a promise of compassion and mastery across the entire insurance journey,” said Laura Halbert, Chief Marketing Officer at Allianz Australia.

“Today we build further meaning with the commencement of a third chapter, by showcasing the mastery and compassion of the Allianz team who deliver care to our customers each and every day,” she added.

“The value of an insurance policy is tested when Australians call to make a claim,” said Chris Howatson, Chief Executive Officer of Howatson+Company.

“In talking to customers we learnt that while most trust their insurer to pay their claims, there is real anxiety around the claims experience,” he added.

“The Allianz service experience is special,” said Halbert. “It’s one of extraordinary care where our people bring compassion to every customer’s situation and expertise to every solution.”

Gavin Chimes, Chief Creative Officer at Howatson+Company, said the campaign was designed to reinforce reassurance during moments that matter most to customers.

“That’s the real value of being an Allianz customer,” he said. “Knowing if you do need to claim, it’s an experience informed by care.”

The campaign will run across broadcast video-on-demand, online video, linear television, cinema, audio, out-of-home, social, and owned channels, with media handled by Wavemaker.

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Developed by Ogilvy for the Department of Health, Disability and Ageing, the “Could This Be Perimenopause?” campaign highlights common but often misunderstood symptoms associated with the transitional life stage for women, including sleep disruption, brain fog, sudden sweats, anxiety and fatigue. 

The campaign also encourages women to recognise potential signs of perimenopause and address common misconceptions while seeking evidence-based information, support, and treatment.

“The silence around perimenopause and menopause has carried a real cost. We’ve had decades of confusion, misdiagnosis, and suffering that women simply didn’t need to face alone,” said Fran Clayton, Chief Strategy Officer of Ogilvy.

“Our goal wasn’t simply to raise awareness, but to reframe the experience. This campaign finds women in that 3am moment, wide awake, wondering if they’re losing their mind, and says: we see you, this is a thing. Not to wrap it in a bow. Just to say it has a name, and there’s support if you know where to look,” she added. 

Running through the end of 2026, the campaign will be rolled out nationwide across television, BVOD, out-of-home, social, audio and digital channels, while targeting women aged 35 to 55 and broader audiences including younger women, healthcare professionals and support networks through a dedicated online information hub.

The Ogilvy-developed creative platform forms part of a wider communications program led by the Department of Health, Disability and Ageing in collaboration with agency partners including Fiftyfive5, Universal McCann, Fenton, Cultural Perspectives, Carbon, and Hall & Partners. 

The initiative is also supported by a dedicated campaign website at health.gov.au/perimenopause, providing evidence-based information, treatment guidance and access to support services for women navigating perimenopause and menopause.

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The superannuation fund has launched a new campaign created by AKQA Australia aimed at challenging idealised portrayals of retirement and positioning the fund as a practical long-term partner for Australians approaching later life.

Built around the line, “Don’t tell me how to retire. Just help me do it,” the campaign presents retirement less as a glossy lifestyle aspiration and more as a deeply personal transition shaped by financial realities, individual priorities, and changing social expectations.

The campaign deliberately rejects familiar retirement advertising tropes centred on beach walks, golf courses, luxury travel, and financially carefree lifestyles.

Instead, it focuses on individuality, uncertainty, and the practical support many Australians increasingly seek as they prepare for retirement.

Lisa Samuels, Chief Experience Officer at HESTA, said retirement expectations differ widely across the population.

“We know that retirement looks different for everyone and we want to support our members in creating the future they want,” Samuels said.

“The transition to retirement can bring many challenges, and people often feel unprepared or apprehensive about how to push toward their goals,” she added.

The campaign marks AKQA Australia’s first major creative campaign for HESTA following an eight-year relationship focused primarily on digital transformation, member experience, and communications.

Sarah McGregor, Executive Creative Director at AKQA Australia, said the work intentionally pushed back against traditional retirement imagery.

“Our campaign pushes back against the predictable retirement dream built around quiet hobbies, long walks and expensive holidays,” McGregor said.

“We wanted to champion a different attitude, one that acknowledges the diversity and spirit of HESTA’s members,” she added.

The campaign will run across broadcast, out-of-home, digital, and social channels, targeting Australians approaching retirement age while reinforcing HESTA’s positioning as a long-term financial partner.

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