Based in Sydney, Sigaloff will oversee Quantcast’s operations across Australia, Singapore, Hong Kong, and other Asian markets, with a focus on helping brands and agencies drive data-led growth through AI.

A key part of his remit will be leading the regional rollout of Q+, Quantcast’s new goal-based advertising platform designed to help marketers optimise campaigns across the open internet through a single ad set.

The platform enables advertisers to set one performance objective—such as cost per acquisition (CPA), return on ad spend (ROAS) or site engagement—while using AI to automatically allocate budgets across display, video, connected TV and native advertising in real time.

Quantcast said the appointment comes as demand for AI-powered advertising solutions continues to grow across the region.

Sigaloff brings more than 25 years of experience across media, digital, technology and advertising, having held senior leadership roles across the UK, Australia and Asia-Pacific.

He previously spent nearly a decade at Yahoo, where he served as vice president of APAC and led the company’s digital media and technology businesses across Australia, New Zealand, India, Southeast Asia, Hong Kong, Taiwan and Japan.

His career also includes leadership roles as chief revenue and growth officer at oOh!media and, most recently, global chief customer officer at marketing intelligence platform Mortar AI.

In addition to his corporate roles, Sigaloff currently serves on the board of UnLtd, the media and marketing industry’s social purpose organisation.

“As AI reshapes how brands buy advertising across APAC, Q+ is a critical launch for Quantcast in the region and represents what we believe is the future of autonomous performance for brands. It treats the entire open internet as a single, fluid inventory pool, with a focus on driving performance, not just buying media,” said Konrad Feldman, CEO of Quantcast. 

“Paul is an impactful and purpose-driven leader, known across the industry for his energy,  vision and people-first approach. His experience in sales and leadership, and his expertise in media, AI and working closely with both brands and agencies, will be critical to our mission to help clients not only reach audiences but meet performance goals with Q+,” added Feldman. 

Commenting on his appointment, Sigaloff said, “Advertising is being rewritten by AI, and  the winners will be the brands that turn data and intelligence into real business outcomes,  not just impressions. Quantcast has spent two decades building exactly that capability,and I am thrilled to lead our growth across APAC.”

“This is a moment to move the industry forward – for our clients, for our people, and for good,” added Sigaloff. 

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Agoda’s 2026 Travel Outlook found that 73% of Gen Z travelers intend to travel one to six times annually and 86% prefer shorter trips lasting one to seven days, demonstrating a lifestyle shift toward more frequent travel that creates year-round engagement opportunities for brands.

These evolving travel habits are also changing expectations around loyalty programmes, as Gen Z consumers increasingly expect travel booking, rewards, and personalised offers to be integrated into a single digital experience, allowing banks, airlines, and financial service providers to keep users engaged while making travel planning more convenient.

Experiences remain the biggest motivation behind Gen Z travel decisions—led by cultural exploration at 32%, outdoor activities at 30%, and culinary experiences at 28%—which presents brands with opportunities to move beyond traditional discounts by offering destination-specific experiences, exclusive member perks, and bundled travel packages that make loyalty rewards feel more meaningful.

Sustainability is also becoming a stronger influence on booking behaviour. Around 38% of Gen Z travellers actively look for accommodation with recognised sustainability certifications, while 23% choose to travel during off-peak periods to reduce their environmental impact.

These preferences create new opportunities for brands to incorporate sustainability into their loyalty strategies, as airlines can encourage off-peak travel through exclusive member fares, while banks and loyalty providers can highlight certified accommodation, reward responsible travel choices, and make sustainable options easier to discover within their platforms.

The findings suggest that loyalty programmes are evolving from transactional rewards into connected travel ecosystems, where booking, experiences, and sustainability are embedded into a single customer journey, meaning that as Gen Z continues to prioritise convenience, personalisation, and purpose, brands that integrate travel more naturally into their digital platforms are likely to strengthen long-term engagement and customer loyalty.

“Gen Z is changing what travel loyalty needs to feel like,” said Damien Pfirsch, Chief Commercial Officer and Head of Rocket Travel by Agoda. “They plan around experiences and expect a straightforward path from discovery to booking. The opportunity here is to make travel feel native within the platform’s existing experience, so members can see value clearly, book with confidence and use rewards across the trip.”

“Programs must also be thoughtful about surfacing offers that align with their growing budget and sustainability values. When travel feels like a natural extension of the loyalty experience, partners can increase engagement and build stronger long-term customer relationships,” added Pfirsch. 

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The company said the transition combines Ticketbooth’s more than a decade of experience in the Australian market with Leap’s global event technology capabilities. The move also marks an expansion of its product portfolio beyond ticketing to a broader suite of event technology solutions.

As part of the expansion, Leap introduced an integrated platform designed to support the full event lifecycle, including ticketing, event applications, attendee engagement, convention management, marketing, analytics and lead capture.

According to the company, the platform is intended to address the use of multiple disconnected systems commonly relied upon by event organisers for ticketing, registration, attendee engagement and onsite operations. By consolidating these functions into a single ecosystem, organisers can access attendee data, sponsorship opportunities, engagement tools and marketing capabilities while streamlining event management processes.

The platform includes professional and self-service ticketing through TicketLeap, event applications for attendee engagement and sponsorship opportunities, convention and event management tools for conferences and exhibitions, marketing and analytics capabilities, as well as lead capture solutions for exhibitors and sponsors.

Leap said it currently works with organisers across festivals, music events, conventions, agricultural shows, arts and culture, sports, and exhibitions. Its client portfolio includes events and organisations such as Supanova, St Kilda Festival, Art Gallery of South Australia and Taste of Summer.

Jess Attwood, General Manager for APAC at Leap Event Technology, said the rebrand builds on Ticketbooth’s established position in the Australian market.

“Ticketbooth has already earned its reputation in Australia as a trusted ticketing partner, and becoming Leap allows us to take that to the next level. We’re helping organisers rethink the entire event experience – how they sell, how they engage audiences, how they understand attendees and how they create new revenue streams.

It’s about combining our local knowledge and relationships with Leap’s global experience and technology, giving organisers a connected platform and team to help them grow and deliver better experiences.

“We are helping organisers rethink the entire event experience, how they sell, how they engage audiences, how they understand attendees and how they open new revenue streams,” she said.

The company said the expansion comes as event organisers face increasing operational costs and heightened expectations from attendees, sponsors and partners. It added that it sees opportunities for organisers to improve event delivery by integrating ticketing, audience data, mobile engagement, onsite experiences and marketing within a single operating model.

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In the role, Turner will oversee the agency’s media operations across the region, including operational management, media execution, and client partnerships. He will also work alongside the agency’s creative, strategy, and analytics teams to develop and execute integrated media strategies spanning digital and offline channels.

Based in Singapore, Turner will report to Tim Lindley, Managing Director for APAC at VaynerMedia. He joins the agency with a decade of experience in media and performance marketing, having led regional programmes across the Asia-Pacific and EMEA markets.

Before joining VaynerMedia, Turner served as vice president of affiliate and partnerships for APMEA at WPP Media, a role he held for more than two years. Prior to that, he spent three years as managing director of Neo Media World Singapore, a GroupM digital media agency, while concurrently serving as the agency’s head of affiliates for APAC.

Commenting on his appointment, Mark said, “What attracted me to VaynerMedia wasn’t simply the opportunity to lead media across APAC, but the way the business thinks. At a time when our industry is evolving faster than ever, VaynerMedia isn’t constrained by what has worked in the past. It’s constantly looking at where attention is today, where it’s moving next, and how brands can adapt to create meaningful growth.”

He added, “Throughout my career, I’ve believed that our industry often makes things more complicated than they need to be. We hide behind jargon, acronyms and complexity when our real job is to make change easier to understand and easier to act on. Whether it’s helping clients navigate emerging channels, embracing AI, or bringing together creative and media in new ways, success comes from breaking challenges down to their simplest form and focusing on what really matters.”

Earlier in his career, Turner helped establish Tradedoubler’s APAC business in Singapore, where he held the role of business development and client services director for the region.

Throughout his career, Turner has worked with brands including Disney+, Microsoft, Apple, Emirates, Malaysia Airlines, Expedia, Adyen, Essilor, Purina, The Body Shop, Adidas, Uber, and Nespresso.

“VaynerMedia is an agency with the curiosity, agility and entrepreneurial mindset to help brands win attention in a rapidly changing world, and I’m looking forward to working alongside a team that is constantly challenging itself to stay ahead of what’s next,” he said. 

Turner’s appointment takes effect immediately and expands VaynerMedia APAC’s leadership team across its creative, media, and consulting operations.

“Mark’s deep expertise and his strategic approach make him a powerful addition to our leadership team,” said Tim Lindley, Managing Director, APAC at VaynerMedia. “Modern media needs a different type of leadership. I’m excited for Mark to drive innovation, deepen integration with creative and commerce, and scale our rapidly growing media teams across the Asia Pacific region. Mark brings impressive experience across both emerging and established media practices, with a real eye on where business impact is created. He’s perfectly positioned to scale our Social at the Centre, Integrated Marketing in a way that delivers real impact.”

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According to the study, nearly half (49%) of Asia Pacific travellers use AI to discover destinations and travel ideas as its most common use case, while also utilizing it to gather reviews (41%) and discover local tours and experiences (35%), complementing traditional travel websites and social media.

This suggests that travellers are becoming more deliberate in how they plan holidays amid rising costs and global uncertainty, using AI and digital tools to make trips more practical, flexible, and personalised while reducing uncertainty before they travel rather than travelling less.

Travellers are also increasingly carrying out detailed research before booking, checking accommodation, insurance, visa requirements and local developments before departure, with AI simplifying their planning process by making information easier to access and compare.

Alongside AI, payment confidence has become a crucial part of pre-trip planning, with 33% of respondents citing payment security as their biggest travel concern and 27% worried about card acceptance, which reflects a growing reliance on digital payments as 73% of travellers now carry payment cards or mobile wallets during their trips.

The report also highlights that travellers are balancing careful planning with flexibility. Nearly four in five (79%) book accommodation before travelling, while only 51% secure activities in advance. 

Most dining (72%) and transport (65%) decisions are made after arriving at their destination, allowing travellers to adapt their plans based on local recommendations and experiences.

While planning habits are evolving, Asia Pacific travellers continue to favour destinations closer to home. Around 63% travelled within the region, with Japan remaining the most popular destination, followed by Australia, Thailand, South Korea and Hong Kong. 

Beyond familiar locations, travellers are increasingly planning holidays around food, culture and major live events, with 37% prioritising unique local experiences and one in four travelling for sporting or entertainment events.

“The latest Global Travel Intentions study  affirms the importance of travel to Asia Pacific. Travel is not slowing – it is becoming more planned,  purposeful, and intentional,” explained Danielle Jin, Chief Marketing Officer at Visa Asia Pacific. 

“As digital-first travellers seek familiar sights and plan more practically, what  matters is how destinations, businesses, and issuers enable every traveller to explore the places they love 

in their own way, from using AI to help travellers pursue their passions, values, and aspirations to  delivering secure and seamless payment experiences at every stage of their journeys,” added Jin. 

The findings are based on Visa’s 2026 Global Travel Intentions study, which surveyed more than 47,000 consumers worldwide, including over 17,000 respondents across Asia Pacific. 

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Among the new wins are mandates from Volkswagen Singapore, SGInnovate, Shell Singapore, a leading insurance provider, and a leading banking institution, with appointments spanning creative, performance media, Generative Engine Optimization (GEO), Search Engine Optimization (SEO), social media, and digital transformation services across multiple industries.

The latest appointments reflect a broader shift in how organisations are purchasing marketing services, with many regional and multinational brands increasingly favouring agencies that can combine strategic leadership with scalable delivery across multiple markets.

GrowthOps said the trend is being driven by marketing procurement teams that are placing greater emphasis on regional efficiency, integrated capabilities and the ability to deliver consistent execution across different countries.

Alongside the new client wins, GrowthOps recently launched two digital platforms for semiconductor and electronics manufacturer Kulicke & Soffa, which included a multilingual corporate website and a customer software portal covering UI and UX design, Sitecore development, analytics and SEO.

“Singapore remains the strategic centre of gravity for regional marketing decisions. But the era of funding a brief entirely out of a Singapore cost base is ending,” said Shaad Hamid, General Manager and Regional Head of Performance Marketing at GrowthOps Singapore. 

“Clients are far more sophisticated about where strategic thinking needs to happen versus where execution can be delivered, and they’re choosing partners whose model reflects that reality.”

GrowthOps currently operates across Singapore, Kuala Lumpur, Manila and Hong Kong, allowing the agency to combine local market knowledge with broader regional execution capabilities.

“The model positions the agency directly against a growing procurement preference for regional capability without single-market overhead,” added Hamid.

The agency also noted growing demand for AI-driven search and discoverability services, including GEO, as brands prepare for a search landscape increasingly influenced by generative AI platforms and tools.

Chris Greenough, General Manager and Regional Head of Creative Services at GrowthOps Malaysia, shared, “They want integrated partners who can connect the full customer journey and they want that integration delivered at a price point that makes commercial sense across a region, not just in one market.” 

The latest appointments mark another step in GrowthOps’ regional expansion strategy as brands continue to prioritise integrated, scalable marketing solutions across Asia-Pacific.

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Based in Singapore, Fairil will play a key role in helping the agency expand its AI-enabled services, strengthen strategic partnerships and create new growth opportunities for clients and the wider business, reflecting  TEAM LEWIS’ continued investment in combining technology, creativity, data and communications to deliver measurable business outcomes.

In his new role, Fairil will focus on three key priorities: driving AI-led revenue growth across the agency, helping clients unlock opportunities created by artificial intelligence, and accelerating AI adoption and capability development throughout TEAM LEWIS’ global network.

Fairil returns to TEAM LEWIS in what marks a boomerang appointment, having previously spent seven years with the agency, including serving as Senior Vice President for Asia-Pacific. Most recently, he held leadership positions at Accenture Song and Mastercard, bringing more than 20 years of experience across marketing transformation, digital acceleration, customer engagement and growth strategy.

Throughout his career, Fairil has worked with organisations across Asia-Pacific to modernise business capabilities, drive innovation and deliver commercial growth through the strategic use of technology and data.

Commenting on his appointment, Fairil shared, “At TEAM LEWIS, we see AI not as a feature, but as a fundamental operating advantage. AI should not sit on the sidelines as a specialist capability. It should be embedded into how we think, create, collaborate, and grow.”

“I’m excited to work alongside our talented leaders and specialists around the world to help clients unlock new opportunities and shape the future of growth through the combination of human imagination and machine intelligence,” added Fairil. 

Yvonne van Bokhoven, Chief Operating Officer (COO) at TEAM LEWIS, explained, “We are delighted to welcome Fairil back to TEAM LEWIS in this new global role. His track record in client  leadership, combined with deep experience across consulting and innovation, makes him  uniquely positioned to help accelerate our AI ambitions worldwide.”

“AI is reshaping how brands compete. Fairil will play a crucial role in scaling our AI-enabled services offering to deliver measurable value for our clients,” added van Bokhoven. 

Through the appointment, TEAM LEWIS aims to further strengthen its global growth agenda while helping clients navigate the evolving AI landscape and unlock new opportunities through the combination of human creativity and machine intelligence.

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The campaign centres on Pocky’s long-standing positioning as a shareable snack, highlighting everyday interactions and in-person connections at a time when digital communication increasingly shapes how people engage with one another. Supporting the campaign is the rollout of refreshed packaging across the full Pocky range, alongside an updated Pocky Chocolate recipe featuring a crispier texture and a richer chocolate flavour.

First launched in Japan in 1966, Pocky has built its identity around its easy-to-share format and distinctive biscuit stick design. Through ‘Connect with a Smile’, Glico aims to reinforce these associations by focusing on simple acts of sharing among friends, family members, classmates, colleagues, and loved ones.

As part of the refresh, Glico has introduced new packaging designs across eight Pocky variants: Chocolate, Strawberry, Cookies & Cream, Milky Matcha, Double Chocolate, Nutty Almond, Milk Chocolate, and Milk. The updated packaging adopts a more contemporary visual style while retaining familiar brand elements.

The company has also reformulated its flagship Pocky Chocolate variant, with changes aimed at delivering a more pronounced chocolate taste and a crispier bite.

The new packaging will be introduced across Glico’s regional markets from June, beginning in Thailand, with launches in other Southeast Asian markets to follow.

Rolling out across Singapore, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines, the campaign will include promotional activations, pop culture partnerships, refreshed creative assets, and social-first content aimed at reaching younger consumers, particularly Gen Z. Additional market-specific activities are expected to be announced throughout the year.

Yukio Kimura, Chief Operating Officer, Glico Asia Pacific, said, “For 60 years, Pocky has been one of the simplest ways for people to share happiness, express care, and connect with one another. Connect with a Smile celebrates that magic while giving Pocky a fresh new look. As we celebrate this milestone, our goal here is to keep creating products and moments that bring people across Southeast Asia closer together and spark joy into everyday life, guided by our company purpose, ‘Healthier days, Wellbeing for life.’”

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The new discipline forms part of Omnicom Media’s global operating model and is intended to provide a more structured approach to client management and delivery across the region.

Leading the function is Paul Hawkey, Chief Client Success officer for APAC, who brings more than three decades of experience in client management and business transformation within Omnicom Media. 

In the role, Hawkey will oversee the development of a connected client leadership community across the region, support the implementation of delivery standards, and help scale Omnicom Media’s capabilities across APAC markets.

Commenting on his appointment, Hawkey shared, “The most successful client partnerships are built on trust, shared ambition and a deep understanding of our clients’ businesses. Client success is about ensuring we consistently deliver our best work, bringing together the right expertise from across our network, and helping clients navigate increasingly complex business challenges.”

“By launching the Client Success discipline in APAC, we are investing heavily in our client leadership teams and creating greater consistency in how we deliver value to clients across the region. This positions us to build deeper, future-ready client partnerships and drive stronger business outcomes,” he added. 

Supporting Hawkey are four newly appointed Client Success Leads representing Omnicom Media’s agency networks: Kris Biti, Executive Director, Client Success at OMD APAC; Susannah Llewellyn, Executive Director, Client Success at PHD APAC; Raveena Udasi, Executive Director, Client Success at UM APAC; and Madelin Farrington, Executive Director, Client Success at Initiative APAC.

The regional leadership team will work with agency leaders to establish consistent approaches to client leadership and service delivery across markets and brands.

The Client Success organisation comprises more than 180 client leaders across 13 APAC markets. As part of the initiative, the group will participate in development programmes focused on enhancing capabilities, sharing best practices, and responding to evolving client requirements.

According to Omnicom Media, the structure is intended to create greater consistency in client leadership and delivery while enabling local teams to connect clients with expertise from across the wider network. The move also aligns with the company’s broader efforts to standardise client management practices across its global operations.

Tony Harradine, CEO, Omnicom Media APAC, said, “The challenge facing clients today is about knowing how to connect the right capabilities to solve business problems. As media, technology, commerce and AI continue to converge, these appointments enable us to provide a more connected way for clients to access the full breadth of our expertise and agency networks. 

Harradine continued, “Ultimately, our role is to simplify complexity, strengthen partnerships and help clients unlock greater growth, and I am confident Paul and the team will be able to help our clients access the best of Omnicom Media through a single, connected leadership experience.”

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In his new Singapore-based role, Saha will lead on expanding the Aleph’s regional strategy and operations across APAC, including Malaysia, strengthening platform partnerships and helping advertisers and partners unlock greater value across diverse markets.

Saha joins Aleph from WPP Media, where he most recently served as Chief Executive Officer (CEO) for Singapore and Malaysia while also leading media management and delivery across the Asia-Pacific, Middle East and Africa (APMEA) region. During his tenure, he led initiatives across addressable media, influencer marketing and commerce while driving operational excellence and media accountability.

With more than 17 years of experience in the advertising industry, Saha has built and scaled data-driven businesses across key Asia-Pacific markets, including China, India, Australia and Southeast Asia. He is also recognised for his expertise in ad-tech, platform partnerships and digital innovation.

Commenting on his appointment, Saha shared, “APAC is at the heart of the next wave of digital transformation, and the opportunity to lead Aleph’s growth across this incredibly diverse and fast-moving region is one I’m delighted to take on.”

“Aleph’s combination of global scale, exclusive platform partnerships, and deep local execution is unmatched, and I look forward to working alongside our talented teams across the region to unlock new possibilities for our partners, our clients, and the wider digital ecosystem,” added Saha. 

The appointment forms part of Aleph’s broader strategy to deepen its presence across APAC and strengthen connections between global digital platforms and local advertisers throughout the region.

Aleph operates across more than 130 high-growth markets and over 90 offices worldwide, leveraging exclusive partnerships with more than 55 digital platforms to help businesses scale through local expertise and global reach.

Through its network, Aleph provides brands and advertisers access to a portfolio of major digital platforms, including Uber, X, Pinterest and Reddit, helping businesses navigate local markets while enabling global platforms to scale more effectively across high-growth regions.

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