The findings come from Google’s inaugural Gemini Report: Southeast Asia 2026, which examines usage trends across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. 

According to the report, Gemini has also become the fastest-adopted Google application in the region and is the most searched-for AI assistant in markets including Indonesia, Thailand, and Vietnam.

The growth is being fuelled by Southeast Asia’s young and digitally connected population, with nearly 40% of residents under the age of 25. 

Google found that younger users are emerging as the platform’s most active audience, generating more requests, engaging in longer conversations, and crafting more detailed prompts than older age groups.

Language accessibility has also played a key role in adoption. 

Nearly 70% of prompts submitted through Gemini in Southeast Asia are written in local languages, with usage particularly high in Vietnam (89%), Thailand (87%), and Indonesia (84%). 

Google noted that Gemini was ranked the top-performing large language model for Southeast Asian languages in AI Singapore’s SEA-HELM evaluation benchmark.

The report also highlighted how users are increasingly moving beyond text-based interactions. 

Almost three-quarters of Gemini requests in the region now originate from mobile devices, while more than 40% of prompts involve multimodal inputs such as voice, images, or video. 

Voice-only interactions account for more than 10% of total prompts.

Creative applications are likewise gaining momentum. Around 40% of queries involve generating new content, including images, music, videos, and written material. 

Google said users across Southeast Asia created more than five billion images using its Nano Banana image-generation model over the past year, alongside nearly one million songs generated through its Lyria 3 music model.

Beyond content creation, users are increasingly relying on Gemini for research, information synthesis, and decision-making. 

Common use cases include summarising documents, analysing data, generating recommendations, and troubleshooting everyday problems.

Among Southeast Asian markets, Singapore recorded the highest per-capita Gemini adoption globally and emerged as the region’s fastest-growing market. Active users in the city-state more than doubled during the final months of 2025, driven largely by young professionals aged 25 to 34, who account for around 40% of daily users.

Google said productivity remains the dominant use case in Singapore, with nearly four in ten user journeys focused on work-related tasks such as coding assistance and technical problem-solving. 

However, lifestyle-related queries, including travel planning and personal finance, become significantly more prominent during weekends.

Looking ahead, Google is expanding its AI agent capabilities through Gemini Spark, a new feature designed to proactively complete tasks on behalf of users. 

Initially available in English for Google AI Ultra subscribers, the feature is beginning to roll out in Southeast Asian languages this week.

Sapna Chadha, Vice President for Southeast Asia and South Asia Frontier at Google, said the findings show AI has moved beyond experimentation in the region and is increasingly becoming part of everyday life.

“People aren’t just adapting to Gemini, they are using it in their own ways — in modalities they prefer, in languages they speak, and in contexts unique to their lives,” she said. “Gemini is no longer a tool for tomorrow, but an indispensable companion that is already shaping how we work, study, and live today.”

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The company said the transition combines Ticketbooth’s more than a decade of experience in the Australian market with Leap’s global event technology capabilities. The move also marks an expansion of its product portfolio beyond ticketing to a broader suite of event technology solutions.

As part of the expansion, Leap introduced an integrated platform designed to support the full event lifecycle, including ticketing, event applications, attendee engagement, convention management, marketing, analytics and lead capture.

According to the company, the platform is intended to address the use of multiple disconnected systems commonly relied upon by event organisers for ticketing, registration, attendee engagement and onsite operations. By consolidating these functions into a single ecosystem, organisers can access attendee data, sponsorship opportunities, engagement tools and marketing capabilities while streamlining event management processes.

The platform includes professional and self-service ticketing through TicketLeap, event applications for attendee engagement and sponsorship opportunities, convention and event management tools for conferences and exhibitions, marketing and analytics capabilities, as well as lead capture solutions for exhibitors and sponsors.

Leap said it currently works with organisers across festivals, music events, conventions, agricultural shows, arts and culture, sports, and exhibitions. Its client portfolio includes events and organisations such as Supanova, St Kilda Festival, Art Gallery of South Australia and Taste of Summer.

Jess Attwood, General Manager for APAC at Leap Event Technology, said the rebrand builds on Ticketbooth’s established position in the Australian market.

“Ticketbooth has already earned its reputation in Australia as a trusted ticketing partner, and becoming Leap allows us to take that to the next level. We’re helping organisers rethink the entire event experience – how they sell, how they engage audiences, how they understand attendees and how they create new revenue streams.

It’s about combining our local knowledge and relationships with Leap’s global experience and technology, giving organisers a connected platform and team to help them grow and deliver better experiences.

“We are helping organisers rethink the entire event experience, how they sell, how they engage audiences, how they understand attendees and how they open new revenue streams,” she said.

The company said the expansion comes as event organisers face increasing operational costs and heightened expectations from attendees, sponsors and partners. It added that it sees opportunities for organisers to improve event delivery by integrating ticketing, audience data, mobile engagement, onsite experiences and marketing within a single operating model.

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The announcement was made during the 2026 Cannes Lions International Festival of Creativity, where Amperity said the recognition reflects its collaboration with Snowflake in enabling brands to build trusted customer data foundations for AI-powered marketing.

Now in its fifth year, Snowflake’s Modern Marketing Data Stack report examines the evolution of marketing technology from fragmented systems to AI-driven platforms supported by governed data. According to Snowflake, the report draws insights from more than 11,500 customers and ecosystem partners across 13 categories, focusing on how organisations are bringing applications closer to their data to improve execution, business outcomes, and governance while addressing data privacy and trust.

Amperity said its platform helps organisations unify fragmented customer data into trusted customer profiles that can be used by teams, systems, and AI applications to support real-time customer engagement.

“AI only creates value when brands can recognise customers, understand their context and respond in the moments that matter. That requires more than access to data. It requires trusted customer context that systems, teams, and AI can act on in real time,” said Bridget Perry, Chief Marketing Officer at Amperity. “Together with Snowflake, we’re helping brands turn customer signals into decisions and action.”

According to the company, combining its customer data capabilities with Snowflake’s AI Data Cloud enables brands to use customer signals throughout the customer lifecycle for real-time decision-making and activation.

“As marketing shifts from workflows built around campaigns to systems built around real-time decisions, trusted and interoperable customer data becomes foundational,” said Denise Persson, Chief Marketing Officer at Snowflake. “Amperity helps brands activate that data into connected experiences and AI-driven outcomes at scale.”

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The appointments were announced at Technology Partner Day 2026 as part of AS Watson’s ongoing efforts to expand its global technology ecosystem and support innovation, cyber resilience, and growth across its international operations.

Under its Technology Partnership Programme, the company continues to invest in technology, data, and AI, with a focus on enterprise productivity, personalisation, cybersecurity, and digital commerce. The strategy aims to integrate AI across business functions—including customer engagement, operations, analytics, and employee productivity—rather than applying it to standalone use cases.

Launched in 2017, the Technology Partnership Programme has evolved from a solution delivery initiative into a broader collaboration model supporting AS Watson’s digital and O+O strategy across its markets. The company said the programme now positions technology partners as long-term collaborators aligned with its business priorities, with future efforts centred on AI-led automation, personalised O+O experiences, data and analytics, cyber resilience, scalable technology platforms, and productivity.

Dr. Malina Ngai, Group CEO of AS Watson, said, “AI is not a standalone technology layer. It is a core capability that runs across the organisation. Our priority is to use AI to remove friction, accelerate execution and help our people focus on creating value for customers. Our 31 global technology partners play a critical role in this journey. Together, we are combining data, technology and human judgement to build a more agile, scalable and future-ready organisation.”

Several technology partners also commented on the collaboration and its role in supporting AS Watson’s digital transformation.

Willy Wong, partner at Ernst & Young Advisory Services Limited, highlighted the long-standing partnership: “For many years, EY has been honoured to serve as AS Watson’s trusted technology consultant. The journey has evolved from building state-of-the-art mobile experiences and loyalty programmes that connected markets across Asia and streamlined internal operations to leveraging data, advanced analytics and AI to drive comprehensive business transformation today. It remains a privilege to witness this incredible growth firsthand and to have played a part in this shared success.”

Pedro Yip, Partner and Head of Consumer, Telco and Technology Practice (Asia Pacific) at Oliver Wyman, shared insights on the partnership’s impact: “It has been a privilege to collaborate with AS Watson over the years to push the boundaries of innovation. Oliver Wyman combines agentic AI with advanced analytics and retail expertise to unlock the full power of data together with AS Watson teams. We look forward to further advancing AS Watson’s O+O customer proposition to create connected, frictionless experiences for millions of shoppers worldwide.”

Kelvin Tse, Enterprise Sales Director of Microsoft Hong Kong, also commented on the collaboration, “Microsoft is honoured to partner closely with AS Watson in transforming the retail landscape. We are deeply committed to helping AS Watson co-invent new processes through the power of AI and the development of agentic platforms. By collaborating on these AI opportunities and leveraging innovative tools like GitHub Copilot, we look forward to empowering the next-generation retail experience together.”

Dora Lui, Senior Vice President of Customer Success Services at Oracle, said, “We are incredibly excited about this relationship with AS Watson, focusing not only on platform redesign but also on process optimisation. We look forward to delivering innovative solutions, incorporating AI and best practices to leverage the data within our cloud platform, ultimately enhancing the well-being of AS Watson’s workforce.”

Jorinde Timmerman, Vice President of large accounts at Slimstock, described the partnership as standing out for its strong foundation in collaboration and continuous challenge. 

“We don’t just engage – we actively stimulate each other to push boundaries and improve. By combining AS Watson’s scale and innovation mindset with Slimstock’s supply chain expertise, we jointly ensure that the right products are available at the right time and place. This partnership goes beyond technology; it’s about driving measurable impact together and continuously evolving to meet the future of retail.”

Serhat Soyuerel, co-founder and CRO of Insider One, emphasised that the partnership goes far beyond a traditional technology collaboration. 

“Over the years, we have built a true co-innovation model in which AS Watson’s vision, feedback, and evolving business needs help shape capabilities that benefit not only its brands in Europe but also all Insider One customers. Through a strong global governance framework, we have continuously adapted to support AS Watson’s scale while delivering excellence across every customer touchpoint.”

John Bradshaw, CTO of Akamai, noted the evolution of the partnership. “Since 2014, our collaboration has successfully evolved from a tactical product implementation into a highly strategic, forward-looking alliance. Over the years, we have steadily expanded our security footprint to match the incredible scale of AS Watson’s digital acceleration. Our recent agreement marks a shift from shorter-term cycles to a long-term strategic commitment, proving that our partnership has matured into a resilient foundation for the future.”

Tarun Madan, Account Director at Nagarro, reflected on the partnership’s shared commitment. “What distinguishes AS Watson is the exceptional level of trust and openness it extends to its partners, creating an environment where ideas can be shared freely, innovation can flourish, and long-term value can be created together. The Technology Partnership Programme is a powerful example of this collaborative approach, and we are excited to continue advancing the next generation of retail experiences through AI and agentic AI innovation.”

Darren Wilson, President of Retail and Payments at NCR Voyix, highlighted the long-standing partnership between the two companies. “AS Watson and NCR Voyix have built a strong partnership over many years, working closely together to support store operations and deliver customer experiences. We are excited to enter this next phase of our collaboration, bringing innovative technologies into stores that simplify operations, empower store teams, and create stronger connections between physical and digital retail.”

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The initiative comes as the Philippines continues expanding information and communications technology (ICT) adoption across schools through government-led digital education efforts. 

Samsung said the programme is designed to help schools strengthen classroom technology integration while equipping educators with the skills needed to use digital tools effectively.

At the core of the programme are Galaxy Tab A Series and Galaxy Tab S Series devices, supported by productivity tools including the S Pen, Samsung Notes, and Galaxy AI. 

Schools will also have access to Samsung Knox Suite Essential Plan, which provides device security and management to help protect student data and support secure digital learning environments.

Alongside its hardware offering, Samsung is introducing the Samsung Learning Hub, which delivers structured professional development for teachers through training modules ranging from foundational digital skills to advanced classroom strategies. 

Developed with educational technology consultant C&E, the platform also offers educator certifications and learning resources for school leaders.

The programme also introduces recognition pathways for both educators and institutions. 

Teachers can progress through the Samsung Certified Educator and Samsung Certified Innovator certifications, while schools can work toward recognition as a Samsung School or Samsung Digital Lighthouse School, based on their level of digital integration, professional development participation, and long-term use of Samsung technologies.

According to Samsung, the programme is intended as a long-term partnership model that goes beyond device deployment by combining technology, training, and ongoing support to help schools strengthen digital teaching practices.

Carl Nordenberg, Vice President and Regional Head of Mobile eXperience Business for Samsung Electronics Southeast Asia and Oceania, said the initiative aims to create an ecosystem where educators and students can fully benefit from technology.

“Our vision is to help schools in our region prepare for the future, ensuring every learner feels empowered and every teacher feels supported.”

Samsung said schools interested in exploring digital transformation partnerships under the programme can contact the company’s education team directly.

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Developed in collaboration with Google Cloud, the solution aims to address what Globe Business describes as an “adoption paradox” in the Philippines, where AI usage among individuals has surged but enterprise-wide deployment remains limited. 

According to the company, while 86% of Filipino knowledge workers use AI in their personal workflows, fewer than 15% of local businesses have strategically implemented AI at scale.

The launch comes as customer experience becomes an increasingly important business differentiator. Globe Business cited research showing that 82% of consumers will abandon a brand after a poor discovery experience, while 32% will stop engaging with a brand they otherwise like after a single bad service interaction.

Powered by Google’s AI infrastructure, GE CX combines conversational AI, commerce capabilities and customer support tools within a single platform. 

The system allows businesses to deploy intelligent virtual agents that can guide customers from product discovery to purchase, while also handling post-purchase concerns such as refunds and replacements without requiring multiple handoffs between support channels.

The platform is built around four key capabilities: low-code deployment of virtual agents, integration with existing enterprise systems, multilingual and context-aware customer interactions, and real-time analysis of customer conversations to support human agents.

“Customers today no longer think in silos. They simply expect every interaction to feel seamless, responsive, and personalized,” said KD Dizon, Chief Marketing Officer at Globe. “With Google Gemini Enterprise for Customer Experience, businesses can remove friction across the customer journey, helping local enterprises flip customer service from an operational expense into a proactive growth engine.”

Among the platform’s features is multimodal visual troubleshooting, which enables customers to upload images and receive AI-generated guidance. 

Globe Business cited a television installation scenario where users can submit a photo of a device’s back panel and receive visual instructions on cable connections instead of relying on manuals or contacting support.

The company also emphasised the platform’s security architecture, noting that customer data remains within private cloud environments and is not used to train public AI models.

Dizon added that the partnership combines Globe Business’ local market expertise with Google Cloud’s AI capabilities to help enterprises adopt AI more effectively.

The launch forms part of Globe Business’ broader digital transformation strategy, which includes consultative services, proof-of-value programmes and implementation support for enterprises seeking to deploy AI solutions. 

The company said GE CX can be rolled out within weeks through pre-built templates and low-code development tools.

As businesses increasingly look to move beyond AI experimentation towards operational deployment, Globe Business is positioning customer experience as one of the most immediate and measurable use cases for enterprise AI adoption in the Philippines.

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The collaboration is designed to help businesses operationalise AI at scale as demand grows for faster, more personalised, and intelligent customer experiences, aiming to move past simple AI pilots to help brands build AI systems that deliver measurable business outcomes across marketing operations, customer engagement, and commerce.

Through the agreement, WPP Enterprise Solutions will combine its engineering and customer experience expertise with AWS’ generative and agentic AI technologies to develop scalable AI solutions for enterprise clients. 

The collaboration also supports growing industry demand for AI-powered marketing, with Gartner forecasting that 60% of brands will use agentic AI to deliver one-to-one customer interactions by 2028.

As part of the collaboration, WPP Enterprise Solutions will expand a portfolio of production-ready offerings built on AWS, including an Amazon Marketing Cloud Centre of Excellence to strengthen audience intelligence and measurement, a Composable Content Engine powered by Amazon Bedrock that enables local teams to create brand-compliant creative assets at scale, and Agentic CX and Commerce Accelerators that help businesses deploy autonomous marketing, personalisation and commerce workflows more quickly.

According to WPP Enterprise Solutions, enterprise clients using its Composable Content Engine have achieved up to a 90% reduction in production time and a 40% reduction in content creation costs, demonstrating how AI can improve operational efficiency while maintaining brand governance.

“This collaboration with AWS is about one thing: helping our clients turn generative and agentic AI from experiments into operating systems for their businesses,” said Jeff Geheb, CEO at WPP Enterprise Solutions. 

“We already build and operate production AI on AWS for the world’s biggest brands. This SCA reinforces the shared commitment, engineering depth, and go-to-market alignment to deliver at even greater scale,” added Geheb. 

The collaboration also highlights how AI is moving from experimentation into everyday business operations, with WPP Enterprise Solutions stating that its engineers will continue building and operating AI systems directly on AWS to help brands integrate generative and agentic AI into customer experiences at enterprise scale.

“WPP Enterprise Solutions engineers build and operate production AI directly on AWS for some of the world’s most recognizable brands, and together we’re scaling a proven model that’s already delivering measurable outcomes for customers,” shared Ruba Borno, Vice President of Global Specialists and Partners at AWS. 

One example is equipment rental company United Rentals, which worked with WPP Enterprise Solutions and AWS to develop Equipment Agent, an AI-powered recommendation solution built on Amazon Bedrock technologies that improved customers’ ability to identify suitable equipment by around 70% during internal testing, with the company now planning to expand additional AI applications across its business.

“With WPP Enterprise Solutions engineering and Amazon Bedrock anchoring it, we have moved generative and agentic AI from ideas to production at the pace our business demands and believe this SCA supports continued development,” said Tony Leopold, Chief Technology & Strategy Officer at United Rentals.

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Available within the IAS Pulse publisher platform, Quality Connect is designed to address a long-standing transparency gap between buyers and sellers. It enables publishers to understand, report on and align with advertiser campaign settings across brand safety, suitability, fraud prevention and other media quality criteria.

Publishers are often required to meet advertiser quality standards without full visibility into how those settings are configured, which can lead to under-delivery, unnecessary impression blocking, operational friction between ad operations teams and agencies, and missed optimisation opportunities. With greater insight into advertiser preferences, Quality Connect is intended to reduce wasted impressions, improve delivery efficiency and surface campaign issues earlier in the process.

Quality Connect introduces three capabilities for IAS Pulse publisher clients, available when advertisers opt to share campaign preferences. 

Campaign Transparency provides direct visibility into advertiser-defined media quality settings, including brand safety categories, risk tolerance, fraud prevention criteria, brand suitability and contextual avoidance segments, and keyword exclusions, as well as geo and language targeting, helping publishers align delivery from the outset. 

Campaign Reporting enables publishers to run on-demand, in-flight performance reporting across metrics such as viewability, invalid traffic and brand safety, allowing earlier optimisation and clearer visibility into campaign performance while it is still running. 

Campaign Segments consolidates advertiser-defined fraud, brand safety, suitability and keyword avoidance criteria into a single dynamic avoidance segment within IAS Pulse, which automatically updates as preferences change, helping publishers maintain alignment, reduce wasted impressions and minimise manual operational effort.

By linking advertiser campaign preferences with publisher delivery and optimisation workflows in a consent-based environment, Quality Connect is positioned to improve alignment and operational efficiency across the digital advertising ecosystem. 

IAS said the solution supports more consistent campaign delivery against intended quality standards, while helping publishers strengthen buyer relationships and improve overall performance outcomes.

“The quality of a media buy shouldn’t be a secret,” said Lisa Utzschneider, CEO of Integral Ad Science. “For too long, publishers and advertisers have had to work across information gaps that create friction, waste, and missed opportunity. Quality Connect gives both sides a more transparent way to work together – helping publishers deliver against advertiser standards with confidence, while giving advertisers greater trust in the quality and performance of their media investments.” 

Quality Connect is available to publishers within the IAS Pulse UI. Campaign Transparency is available at no additional cost, while Campaign Reporting and Campaign Segments are expected to roll out in Q3 2026.

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Inspired by football’s popular xG (expected goals) metric, the launch introduces xC, or expected clichés, a new score designed to measure how often managers rely on familiar football phrases instead of providing genuine insight and original perspectives.

The xC Tracker will analyse every pre-match and post-match press conference delivered by the tournament’s 48 national team managers, creating a live ranking that highlights the sport’s strongest communicators while tracking those who frequently fall back on well-worn football clichés.

At the heart of the launch is the idea that communication matters just as much off the pitch as performance does on it, and by applying artificial intelligence to one of football’s most visible media moments, Sinch aims to bring a fresh layer of analysis to the tournament while showcasing how communication can be measured and understood through data.

Throughout the competition, fans, journalists and commentators will be able to follow live rankings showing which managers provide the clearest insights, how communication styles change as tournament pressure increases, and which clichés are most commonly used across different languages and markets.

The tracker analyses press conferences conducted in English, Spanish, Portuguese, French, German and Arabic by examining exact phrases, variations and paraphrased responses, meaning managers who repeatedly use phrases such as “taking it one game at a time” or “the boys gave everything” are likely to receive higher xC scores than those who offer detailed observations, tactical explanations or unique reflections.

The launch will also monitor how managers’ communication strategies evolve throughout the tournament, revealing whether success, defeat or increasing pressure influences the way they engage with the media.

In addition to ranking authenticity, the platform will identify the most frequently used football clichés across languages and crown the manager who demonstrates the strongest communication performance with football’s first-ever “Press Conference Ballon d’Or.”

“Sinch powers billions of customer interactions every year, helping businesses deliver the right message to the right person at the right moment. For this year’s tournament, we’re applying that same communication expertise to one of the world’s biggest sporting events,” explained Robert Gerstmann, Chief Evangelist and Co Founder at Sinch. 

“At Sinch, we help businesses communicate effectively under pressure every day. Through billions of interactions between companies and their customers, we know what it takes for a message to land at the right moment. We wanted to find out whether football managers do too,” added Gerstmann. 

Through the initiative, Sinch is applying its expertise in AI and communications to one of the world’s most watched sporting events, highlighting the role that effective communication plays when every word is scrutinised by global audiences.

The xC Tracker is available throughout the tournament, providing real-time insights into how football’s biggest personalities communicate both on and off the field.

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The companies have announced a collaboration that will see Walt Disney Imagineering Research & Development deploy custom AI models powered by Adobe Firefly Foundry to accelerate the design and pre-production process behind Disney Parks and Experiences.

The move marks one of the clearest examples yet of how major brands are exploring generative AI while maintaining control over intellectual property, brand integrity, and creative standards.

Unlike off-the-shelf AI models trained on broad datasets, Disney’s custom models are developed using licensed and proprietary Imagineering assets. 

The result is a set of tools designed to understand Disney’s distinct visual language while remaining faithful to some of entertainment’s most recognisable franchises.

“Storytelling is in Disney’s DNA. Empowering creators with the latest AI innovations is in ours,” said Hannah Elsakr, Vice President of GenAI New Business Ventures at Adobe.

“As the teams at Imagineering build new experiences for fans around the world, our tools and workflows will provide a creative foundation to explore bolder ideas and make the best ones a reality.”

The collaboration arrives as companies across industries grapple with concerns surrounding copyright, data provenance, and the use of generative AI in creative work.

For Disney, where characters, worlds, and aesthetics have been cultivated over decades, maintaining creative fidelity is paramount.

“At Imagineering, we’ve always believed technology and human creativity can work together responsibly,” said Kyle Laughlin, Senior Vice President of Research & Development, Technology and Engineering at Walt Disney Imagineering.

“Our work with Adobe lets us bring Disney stories and characters to life in our Parks faster, and with the emotional quality our guests expect.”

Initially, Disney Imagineers will leverage the technology through three key workflows. The first is a sketch-to-image capability, transforming rough hand-drawn concepts into fully rendered two-dimensional artwork to speed up ideation and creative exploration.

The second is a custom image generation model trained on Disney-owned assets, enabling teams to produce franchise-accurate visuals spanning properties such as Mickey & Friends, Frozen, Moana, Lilo & Stitch, and Cars.

The third introduces a 3D modelling capability, converting 2D renderings into detailed prototypes that can support material estimation, engineering coordination, and construction planning long before physical development begins.

As Disney continues expanding its portfolio across theme parks, cruises, hotels, and experiences, the companies said the technology is intended to help teams iterate more efficiently while preserving the creative standards guests associate with the Disney brand.

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