Explore our diverse categories celebrating groundbreaking campaigns, dynamic agencies, visionary organisations, industry leaders, and high-performing teams. These awards recognise the innovators and trailblazers shaping the future of marketing across the Asia-Pacific region.
Seize the opportunity to gain industry-wide recognition and elevate your organisation’s reputation. Enter the NEXT Awards Philippines 2025 and join the visionaries shaping the future of marketing across Asia Pacific!
MARKETECH APAC is in the process of assembling the esteemed panel of judges to ensure the highest standards. Check back regularly for the latest updates!
If you are interested in being part of this exciting opportunity and contributing to the success of the NEXT Awards Philippines 2025, please contact Anna Mamaid at [email protected].
Bea is an award-winning digital strategist with expertise in innovating brand experiences through digital transformation. Over the past 18+ years, she has led local, regional and global remits with senior roles in Manila, Shanghai and Singapore. As Marketing Director, Impactful Brand Experience (IBE) Leader at Colgate-Palmolive Philippines, she leads integrated performance media strategy and brand ecosystem development. Prior to CPPI, she was Chief Strategy Officer at Dentsu Philippines and concurrently General Manager at iProspect. She previously held planning leadership positions at Edelman Digital Singapore, Wunderman Singapore and McCann Shanghai / Manila.
<p>Denice Sy is the Chief Sales and Marketing Officer for Ever Bilena Cosmetics, Inc. (EBCI), the leading local cosmetics company in the Philippines.</p>
<p>Before joining Ever Bilena, she graduated from University of California Berkeley in 2014 where she obtained a simultaneous degree in B.S. Business Administration at the Haas School of Business and B.A. South & Southeast Asian Studies with honours. She was also a recipient of the prestigious Fashion Scholarship Fund in New York and is currently a regular columnist at Manila Bulletin.</p>
<p>Amidst the pandemic, she and her team successfully launched four new brands, namely Hello Glow, Ever Organics, Spotlight Cosmetics, and Hyaloo in order to augment declining sales from the company’s core mass colour cosmetics business particularly Ever Bilena.</p>
<p>She handles the modern trade, e-commerce and direct selling channels for EBCI.</p>
<p>Roche Vandenberghe recently joined Globe Telecom as Chief Marketing Officer, focusing on amplifying the brand’s effectiveness by enhancing coverage, sharpening the master brand impact, and driving brand lift to solidify the company’s competitive edge.</p>
<p>Previously, she was FWD Life’s Chief Marketing and Digital Business Officer and two-term Philippine Life Insurance Association’s Marketing Committee Chairperson. She led a group of innovators and challengers in changing how people feel about insurance. She spearheaded the brand launch in the Philippines in 2014 and significantly grew the company to the top three in less than a decade. Roche drove revenue through digital sales and won multiple digital and marketing awards in the Philippines and the region. She worked across Southeast Asia in Malaysia, Indonesia, Vietnam, and the Philippines, managing technology, financial services, and lifestyle brands.</p>
<p>She is a sought-after juror and speaker at international marketing, advertising, and e-commerce shows. Roche champions inclusion and serves as a Board Director at Special Olympics Pilipinas.</p>
<p>Geli is an experienced digital marketer with a decade of professional experience in growing brands for Filipinos and the SEA market. She has led award-winning campaigns with her stints at the Philippines’ top advertising and media agencies.</p>
<p>She now leads the marketing team of GoTyme Bank, a collaboration between the Gokongwei Group and multi-country digital bank Tyme, which amassed 5M onboarded customers within 2 years since its commercial launch.</p>
<p>Prior to joining GoTyme, she was involved in product development and led acquisition programs of fintech startups such as GCash and Tonik.</p>
Sheila is a seasoned marketing practitioner with over 20 years of experience in tech, media and financial services. She is currently the Chief Marketing Officer at Home Credit, the country’s top non-bank consumer finance company. Previously, she held senior roles in marketing and operations at the Singtel-led streaming service HOOQ, local network TV5, global mobile operator Telenor, and leading game publisher Level Up! In 2022, she was recognised as one of the Marketing Leaders of the Year by Marketing Interactive.
<p>Isabel Falco is a marketer & business leader with a demonstrated history of working in the consumer goods industry in the Philippines. Isabel has had 17 years of experience focused on consumer marketing, brand building, business strategy & management, and digital acceleration.</p>
<p>Isabel is currently the Chief Digital & Marketing Officer of L’Oréal Philippines, and together with her team is responsible for leading the digital-first transformation across all Divisions, powered by data & beauty tech, and accelerated consumer insights & acquisition. Her passion for digital, marketing, and beauty has allowed her to build digital-first marketing talents in the Philippines.</p>
<p>She graduated cum laude from the Ateneo de Manila University with a Bachelor of Science degree in Management Engineering.</p>
Pepe Torres is a transformational marketing leader with 17+ years of experience across Procter & Gamble, Airbnb, BDO, and now Maya, where he led the bold rebrand that made it the Philippines’ #1 digital bank. Known for his rebellious, creative approach in a conservative industry, Pepe has driven award-winning campaigns and champions the elevation of Filipino marketing talent on the global stage.
<p>Joseph Albette “Albet” Buddahim is the Vice-President and Heads Marketing for MEGA Prime Foods Inc., looking after MEGA Sardines, Tuna, Mackerel, Squid, MAMA Tuna, PRIMO Wines, PRIME quality products and Jimm’s coffee. He is a Certified Professional in Marketing (CPM), Digital Marketing (CDM), Management Consulting (CMC), Coaching (CPC), Training & Development (CLDP). </p>
<p>Noteworthy accolades include being named the Asia Digital Marketer of the Year 2020 by the Asia Marketing Federation and receiving the First Young Market Master Award for Digital Business Building in 2017. </p>
<p>Albet’s extensive expertise spans Marketing, eCommerce, Media, and Brand-building, gained from leadership roles as Chief Marketing Officer of PRIMER Group of Companies and also former CMO of L’OREAL Group Philippines. </p>
<p>In Digital Marketing and Digital business-building, he is the former Asia Digital Business Platform Leader of Procter & Gamble Asia; and Business Development Head of AVON Philippines, and more.</p>
<p>Responsible for Marketing, Product Management oversight and the Development of Digital Channels for the total bank. With over 30 years of collective experience in the field of digital commerce, brand management and marketing.</p>
<p>Recipient of: 2013 Asia Pacific Tambuli Chief Marketing Officer of the Year award, 2022 10 Most Inspiring CMOs (C Level Focus), and 2023 Top 10 CMOs from the Philippines (CEO Insights Asia).</p>
Sponsorship of NEXT Awards Philippines 2025 offers a distinctive opportunity to jointly showcase your brand alongside MARKETECH-APAC, placing your company prominently within the marketing and technology sectors. Don’t miss the chance to elevate your brand!
If you want to partner with us for this event please reach out to [email protected]
The NEXT Awards 2025 by MARKETECH APAC is a groundbreaking celebration of excellence, innovation, and creativity in the ever-evolving marketing industry. As the pinnacle of the What’s NEXT in Marketing Series 2025, the NEXT Awards represents the recognition of visionaries and game-changing marketing campaigns for their transformative impact across the Asia Pacific region.
With the tagline, “Shaping innovation, the future of marketing”, the NEXT Awards 2025 highlights the continuous evolution of marketing, offering a platform that acknowledges the exceptional efforts of individuals, teams and organisations who shape the future of the industry.
Winners from the local versions of the awards in Indonesia, Malaysia, and the Philippines—Bronze, Silver, and Gold—progress to the ultimate stage to compete again for the NEXT Awards 2025 Asia-Pacific happening in Singapore on 28 November 2025.
This unique structure ensures that local champions from across the region have an opportunity to showcase their excellence on the grand APAC stage, vying for the honour of being crowned the best in marketing and innovation across Asia-Pacific.
This is What’s NEXT. Join us in celebrating success that sets the standard for the NEXT era of marketing.
The NEXT Awards spotlight the boldest ideas, creative agencies, visionary leaders, and high-performing teams shaping the future of marketing in the Asia Pacific region. Each category celebrates creativity, innovation, and impact, honouring those who redefine the possibilities of what marketing can achieve.
MARKETING CAMPAIGNS CATEGORIES
Awarded to the campaign that demonstrates exceptional creativity, originality, and impact in its advertising approach, setting a new standard in the industry.
Recognises the most creative and effective B2B campaign that uses strategic innovation, audience engagement, and measurable results to drive business growth and brand connection.
Celebrates campaigns that use creative messaging, storytelling, and strategic planning to increase brand recognition and visibility across target markets.
Recognises the strategic and creative efforts involved in creating or redefining a brand’s identity to connect meaningfully with its audience.
Recognises campaigns that transform consumer data and behavioural insights into creative, data-driven marketing strategies for impactful results.
Recognises campaigns that use strategic planning, diverse content types—including multimedia, social media, blogs, videos, podcasts, and infographics—and creative approaches to engage, inform, and connect with audiences. These campaigns build trust, strengthen brand reputation, and deliver measurable business success through innovation and effective content strategies.
Celebrates initiatives that creatively address social, environmental, or ethical challenges while showcasing brand values and leadership.
Recognises the most creative and effective strategies designed to connect with customers, foster interaction, and build long-lasting relationships through innovative engagement techniques.
Celebrates marketing campaigns that harness data-driven analytics and insights to create highly targeted, personalised, and effective strategies, resulting in significant business outcomes.
Recognises digital marketing campaigns that showcase innovation through creative strategies, emerging technologies, or unique storytelling. It honours campaigns that drive exceptional engagement, brand impact, and business results.
Celebrates e-commerce campaigns that combine user experience, creative strategy, and technology to boost online engagement, conversions, and brand loyalty.
Awarded for outstanding email marketing campaigns that are strategic, targeted, creative, and impactful in driving audience connection and conversions.
Recognises creative strategies in event planning, promotion, or execution that create memorable experiences and effectively build brand affinity.
Celebrates innovative partnerships with influencers or creator collaborations that authentically connect with audiences and elevate brand campaigns.
Honours campaigns that successfully integrate multiple communication channels and strategies into a cohesive, seamless brand experience.
Celebrates creativity and strategic insight in successfully launching or re-launching a product, service, or brand into the market with standout impact.
Awarded for creative strategies that build and maintain customer loyalty through innovative and effective marketing campaigns.
Awarded to the campaign that demonstrates outstanding creativity, strategic insight, and effectiveness in leveraging media channels to maximise reach, engagement, and impact.
Awards strategies that creatively target and engage mobile audiences using technology, design, apps, and user behaviour insights.
Acknowledges the successful and seamless integration of multiple channels to deliver a unified and engaging brand experience across touchpoints.
Awards creativity in using digital out-of-home (DOOH) media platforms—such as billboards, transit ads, or interactive outdoor displays—to connect with audiences on a large scale.
Recognises impactful PR strategies that creatively build brand trust, engagement, and credibility through strategic communication efforts.
Acknowledges the most creative and successful use of marketing strategies to engage retail audiences and drive in-store or online success.
Awards campaigns that capitalise on seasonal opportunities or events through creativity and timing to connect with consumers.
Celebrates the creativity, strategy, and impact of innovative marketing campaigns developed by small and medium-sized enterprises (SMEs).
Awarded for strategic and creative campaigns that leverage social media platforms effectively to engage audiences and meet brand objectives.
Recognises campaigns that creatively incorporate sustainability messaging, purpose-driven strategies, and green initiatives to connect with socially conscious consumers.
Recognises campaigns that use gamification strategies to enhance engagement, user interaction, or brand experiences.
Celebrates innovative use of advertising technology (AdTech) to enhance campaign targeting, execution, or performance.
Highlights creative campaigns that leverage artificial intelligence tools to improve strategy, content, personalisation, or audience engagement.
Awards campaigns that creatively integrate advanced marketing technology tools and platforms to boost audience engagement or campaign success.
Highlights creative campaigns that empower audiences to participate in brand storytelling through content creation, sharing, or collaboration.
Celebrates creative, strategic, and impactful use of video content across platforms to connect with audiences and achieve brand objectives.
AGENCIES CATEGORIES
Honours the agency that has redefined business-to-business marketing through groundbreaking strategies, forward-thinking approaches, and measurable success in fostering impactful partnerships and driving client growth.
Recognises the creative agency that has demonstrated groundbreaking innovation in their strategies, driving business growth, enhancing brand visibility, and setting new benchmarks in the creative industry. These agencies have consistently pushed the boundaries of creativity to stay ahead in a rapidly evolving market.
Commends the digital agency that has transformed business outcomes by leading cutting-edge strategies that deliver measurable results, shaping the evolution of digital marketing practices and positioning themselves as key industry innovators.
Acknowledges the event marketing agency that has redefined the event experience with strategic innovation, creating dynamic and memorable brand engagements. These agencies lead the charge in setting new trends and elevating event marketing standards, driving business success in an ever-changing industry.
Applauds the agency that has mastered the art of influencer collaboration, effectively engaging influencers through leveraging creativity and strategic partnerships to amplify brand reach and impact in unprecedented ways.
Honours the market research agency that has excelled in delivering groundbreaking market research solutions, leveraging innovative methodologies and technologies to provide valuable insights that shape business strategies. The agency has redefined research practices, driving data-informed decision-making and empowering brands to remain competitive in the market.
Awards the media agency that have delivered exceptional business results through innovative strategies, optimising audience engagement and maximised media effectiveness, while reshaping how brands connect with audiences and driving industry-wide transformation.
Celebrates the production agency that has redefined creative execution, delivering exceptional content that captivates audiences, drives business success, and sets new standards in storytelling, production quality, and content innovation.
Honours the public relations agency that has pioneered innovative communication strategies, transforming brand narratives, strengthening media relationships, and elevating brand presence while setting new benchmarks in storytelling and reputation management.
Rewards the agency that has demonstrated innovation in search engine strategies, employing cutting-edge techniques to maximise online visibility, engagement, and business outcomes.
INDIVIDUALS CATEGORIES
This award honours exceptional agency leaders who redefine excellence through bold innovation in strategy, operations, and client solutions. Celebrating visionary leadership that inspires creativity, embraces change, and drives forward-thinking marketing strategies, this recognition is reserved for those who set new standards and deliver impactful results.
Celebrates marketing leaders who demonstrate exceptional creativity and strategic foresight, consistently delivering innovative and effective solutions to complex challenges. This award recognises their ability to inspire teams, integrate emerging technologies, and craft impactful campaigns that captivate audiences, drive measurable success, and set new industry standards.
Honours distinguished technology leaders who have transformed the marketing tech landscape through visionary innovation and strategic execution. This award recognises their expertise in integrating advanced technologies, optimising processes, and enabling teams with actionable insights that elevate marketing strategies, drive measurable outcomes, and propel business success in an ever-evolving digital world.
Teams Categories
Celebrates powerhouse teams that push the boundaries of collaboration, strategy, and creative brilliance to deliver extraordinary client success. This award honours their ability to fuse bold ideas with flawless execution, transforming challenges into opportunities and setting new benchmarks for innovation and excellence within the agency landscape.
Honours trailblazing teams that have redefined what’s possible in marketing, blending creativity, strategy, and collaboration to deliver groundbreaking results. This award celebrates their ability to turn bold ideas into reality, driving transformative campaigns that inspire, disrupt, and set new benchmarks for excellence in the industry.
Honours high-performing teams that have mastered the art of blending technology and creativity to revolutionise marketing strategies. This award recognises their ability to leverage MarTech tools in groundbreaking ways, driving unparalleled results and setting new standards for innovation and excellence in the industry.
GRAND PRIX (NOT FOR ENTRY)
This recognition is given to a brand organisation which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.
This recognition is given to an agency which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.
This recognition is given to a MarTech organisation which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.
The process of submitting your entries for the NEXT Awards Philippines 2025 is entirely conducted online. The deadline for the submission of entries is on 18 July 2025 at 11:00 PM.
To ensure a smooth and successful submission, follow these steps when preparing your entry:
Thank you for exploring the NEXT Awards Philippines 2025 entry process. We look forward to your submissions and celebrating the game-changing achievements shaping the future of marketing and technology in the APAC region!
All candidates or organisations must either be based in Philippines or have a physical presence in the country. Entries from the Asia-Pacific region are eligible only if their organisation operates within Philippines.
SOUTH EAST ASIA | SOUTH ASIA | EAST ASIA | ANZ |
---|---|---|---|
Cambodia | Afghanistan | China | Australia |
Indonesia | Bangladesh | HongKong | New Zealand |
Lao | Bhutan | Japan | |
Malaysia | India | Mongolia | |
Myanmar | Nepal | North Korea | |
Philippines | Pakistan | South Korea | |
Singapore | Sri Lanka | Taiwan | |
Thailand | |||
Vietnam |
Marketing Campaigns Category Eligibility
All marketing campaigns done from January 1, 2023 to December 31, 2024, are eligible to enter. Organisations are welcome to submit multiple entries across all categories.
Marketing campaigns or projects can be ongoing or temporary/experimental. Entries are eligible if they began, ended, or overlapped with the eligibility period, including those with execution or outcomes during this timeframe.
Open to brands, agencies, and tech organisations based in or operating within Philippines. For APAC, organisations based in any market across Asia Pacific are eligible. Campaigns must have been executed within the eligibility period in Philippines, or regionally/globally, provided Philippines is included.
Agency Category Eligibility
Accomplishments submitted for entry should cover the eligibility period from January 1, 2023 to December 31, 2024. Agencies are welcome to submit multiple entries across relevant agency categories, showcasing the collective achievements of their teams and overall impact within the sector.
Exclusively for innovators in key agency roles and high-performing teams within the agency sector operating in Philippines. Campaigns must have been executed within the eligibility period in Philippines or regionally/globally, provided Philippines is included.
Individual and Team Categories Eligibility
Accomplishments to be submitted for entry should cover the eligibility period from January 1, 2023 to December 31, 2024. Leaders, executives, teams, and agencies are welcome to submit multiple entries across all categories.
Exclusively for trailblazers in leadership positions and high-performing teams within the marketing, agency, or technology sectors operating in Philippines. Campaigns must have been executed within the eligibility period in Philippines or regionally/globally, provided Philippines is included.
CAMPAIGNS CATEGORIES
AGENCIES CATEGORIES
INDIVIDUAL CATEGORIES
TEAM CATEGORIES
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A respected leader in the industry, Simon has over three decades of professional experience...