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  • Home
  • About the Awards
  • Categories
  • Enter the Awards
    • Eligibility
    • Entry Fee
    • How to Enter
    • Judging Criteria
    • Request Nomination Kit
    • Entry Submission
  • Jury
  • Finalists
  • Winners
  • Past Finalists
  • Past Winners
  • Sponsors
  • Contact Us
  • Other Events
    • Advertising Awards Asia Pacific 2026
    • Content Marketing Awards Asia Pacific 2026

Gala Dinner: 27 November 2025

Venue: Shangri-La The Fort, Manila

Dress Code: Formal / Black Tie

Shaping Innovation

The Future of Marketing

100

24

60

60

days

hours

minutes

seconds

Submit your Entry
August 15, 2025 11:00 pm
KEY DATES

ENTRIES DEADLINE

15 AUGUST 2025

Judging Period

26 AUGUST – 5 SEPTEMBER 2025

FINALISTS ANNOUNCEMENT

16 SEPTEMBER 2025

AWARDS NIGHT

27 NOVEMBER 2025

49
CATEGORIES

Explore our diverse categories celebrating groundbreaking campaigns, dynamic agencies, visionary organisations, industry leaders, and high-performing teams. These awards recognise the innovators and trailblazers shaping the future of marketing across the Asia-Pacific region.

Why you should enter?

ORGANISATIONS

Why you should enter?

INDIVIDUALS

Why you should enter?

TEAMS

Seize the opportunity to gain industry-wide recognition and elevate your organisation’s reputation. Enter the NEXT Awards Philippines 2025 and join the visionaries shaping the future of marketing across Asia Pacific!

GET STARTED

JUDGING CRITERIA

JURY

MARKETECH APAC is in the process of assembling the esteemed panel of judges to ensure the highest standards. Check back regularly for the latest updates!

If you are interested in being part of this exciting opportunity and contributing to the success of the NEXT Awards Philippines 2025, please contact Ivy Alamo at [email protected].

18

Bea Atienza

Marketing Director, IBE
Colgate – Palmolive

Bea is an award-winning digital strategist with expertise in innovating brand experiences through digital transformation. Over the past 18+ years, she has led local, regional and global remits with senior roles in Manila, Shanghai and Singapore. As Marketing Director, Impactful Brand Experience (IBE) Leader at Colgate-Palmolive Philippines, she leads integrated performance media strategy and brand ecosystem development. Prior to CPPI, she was Chief Strategy Officer at Dentsu Philippines and concurrently General Manager at iProspect. She previously held planning leadership positions at Edelman Digital Singapore, Wunderman Singapore and McCann Shanghai / Manila.

20

Joseph Jasper Evangelista

Director of Brand & Marketing
DITO Telecommunity Corporation
NEXT AWARDS_Jury Website Profile

Nancy Almasco

Marketing Director
FlowerStore Group

Nancy has over 10 years of experience in digital marketing and e-commerce. She enables businesses to scale and disrupt the competitive landscape with strategies based on data and consumer insight. She is currently the Marketing Director of FlowerStore.ph, the Philippines’ #1 Online Gift Store. Nancy is set to launch her digital firm which focuses on providing services to SMEs, startups, and scaleups.

NEXT AWARDS_Jury Website Profile (3)

Roche Vandenberghe

Chief Marketing Officer
Globe Telecom

<p>Roche Vandenberghe recently joined Globe Telecom as Chief Marketing Officer, focusing on amplifying the brand’s effectiveness by enhancing coverage, sharpening the master brand impact, and driving brand lift to solidify the company’s competitive edge.</p>

<p>Previously, she was FWD Life’s Chief Marketing and Digital Business Officer and two-term Philippine Life Insurance Association’s Marketing Committee Chairperson. She led a group of innovators and challengers in changing how people feel about insurance. She spearheaded the brand launch in the Philippines in 2014 and significantly grew the company to the top three in less than a decade. Roche drove revenue through digital sales and won multiple digital and marketing awards in the Philippines and the region. She worked across Southeast Asia in Malaysia, Indonesia, Vietnam, and the Philippines, managing technology, financial services, and lifestyle brands.</p>

<p>She is a sought-after juror and speaker at international marketing, advertising, and e-commerce shows. Roche champions inclusion and serves as a Board Director at Special Olympics Pilipinas.</p>

NEXT AWARDS_Jury Website Profile (11)

Angeline Marie Angeles

Marketing Director
GoTyme Bank

<p>Geli is an experienced digital marketer with a decade of professional experience in growing brands for Filipinos and the SEA market. She has led award-winning campaigns with her stints at the Philippines’ top advertising and media agencies.</p>

<p>She now leads the marketing team of GoTyme Bank, a collaboration between the Gokongwei Group and multi-country digital bank Tyme, which amassed 5M onboarded customers within 2 years since its commercial launch.</p>

<p>Prior to joining GoTyme, she was involved in product development and led acquisition programs of fintech startups such as GCash and Tonik.</p>

NEXT AWARDS_Jury Website Profile

Sheila Paul

Chief Marketing Officer
Home Credit Philippines

Sheila is a seasoned marketing practitioner with over 20 years of experience in tech, media and financial services. She is currently the Chief Marketing Officer at Home Credit, the country’s top non-bank consumer finance company. Previously, she held senior roles in marketing and operations at the Singtel-led streaming service HOOQ, local network TV5, global mobile operator Telenor, and leading game publisher Level Up! In 2022, she was recognised as one of the Marketing Leaders of the Year by Marketing Interactive.

NEXT AWARDS_Jury Website Profile (7)

Isabel Falco

Chief Digital & Marketing Officer
L’Oréal

<p>Isabel Falco is a marketer & business leader with a demonstrated history of working in the consumer goods industry in the Philippines. Isabel has had 17 years of experience focused on consumer marketing, brand building, business strategy & management, and digital acceleration.</p>

<p>Isabel is currently the Chief Digital & Marketing Officer of L’Oréal Philippines, and together with her team is responsible for leading the digital-first transformation across all Divisions, powered by data & beauty tech, and accelerated consumer insights & acquisition. Her passion for digital, marketing, and beauty has allowed her to build digital-first marketing talents in the Philippines.</p>

<p>She graduated cum laude from the Ateneo de Manila University with a Bachelor of Science degree in Management Engineering.</p>

17

Pepe Torres

Group Chief Marketing Officer
Maya

Pepe Torres is a transformational marketing leader with 17+ years of experience across Procter & Gamble, Airbnb, BDO, and now Maya, where he led the bold rebrand that made it the Philippines’ #1 digital bank. Known for his rebellious, creative approach in a conservative industry, Pepe has driven award-winning campaigns and champions the elevation of Filipino marketing talent on the global stage.

NEXT AWARDS_Jury Website Profile (2)

Andrea Tan

Head of Marketing & Customer Experience
Quorum International Inc.
Andy Tan is a dynamic and results-driven executive with over 15 years of leadership experience in omnichannel marketing, customer experience, and digital transformation. She currently serves as Head of Marketing and Customer Experience at Quorum International Inc., where she leads strategy and growth for the retail chains Toby’s Sports, runnr, and urbanAthletics. She has a strong track record of driving revenue, launching data-driven campaigns, and building high-performing teams. She is passionate about aligning brand purpose with business goals, enhancing customer journeys, and leading innovation in retail and e-commerce.
NEXT AWARDS_Jury Website Profile (10)

January Kay Collamat

Head of Digital Marketing
Timezone Philippines

January is a seasoned digital marketing expert with over 13 years of experience driving impactful campaigns across SEO, PPC (Google, Facebook, Twitter, Instagram, LinkedIn, TikTok), social media, content marketing, email marketing, and website analytics. With a robust background on both client and agency sides, she excels in blending strategic vision with hands-on execution. Their expertise extends to sales, account management, branding, PR, events, and corporate marketing, making them a versatile leader in the industry.

NEXT AWARDS_Jury Website Profile (4)

Albert Raymond C. Cuadrante

Executive Vice President and Chief Marketing and Customer Experience Officer
UnionBank

<p>Responsible for Marketing, Product Management oversight and the Development of Digital Channels for the total bank. With over 30 years of collective experience in the field of digital commerce, brand management and marketing.</p>

<p>Recipient of: 2013 Asia Pacific Tambuli Chief Marketing Officer of the Year award, 2022 10 Most Inspiring CMOs (C Level Focus), and 2023 Top 10 CMOs from the Philippines (CEO Insights Asia).</p>

WHY SPONSOR?

Sponsorship of  NEXT Awards Philippines 2025 offers a distinctive opportunity to jointly showcase your brand alongside MARKETECH-APAC, placing your company prominently within the marketing and technology sectors. Don’t miss the chance to elevate your brand!

If you want to partner with us for this event please reach out to [email protected]

ABOUT THE AWARDS

The NEXT Awards 2025 by MARKETECH APAC is a groundbreaking celebration of excellence, innovation, and creativity in the ever-evolving marketing industry. As the pinnacle of the What’s NEXT in Marketing Series 2025, the NEXT Awards represents the recognition of visionaries and game-changing marketing campaigns for their transformative impact across the Asia Pacific region.

With the tagline, “Shaping innovation, the future of marketing”, the NEXT Awards 2025 highlights the continuous evolution of marketing, offering a platform that acknowledges the exceptional efforts of individuals, teams and organisations who shape the future of the industry.

Winners from the local versions of the awards in Indonesia, Malaysia, and the Philippines—Bronze, Silver, and Gold—progress to the ultimate stage to compete again for the NEXT Awards 2025 Asia-Pacific happening in the Philippines on 27 November 2025.

This unique structure ensures that local champions from across the region have an opportunity to showcase their excellence on the grand APAC stage, vying for the honour of being crowned the best in marketing and innovation across Asia-Pacific.

This is What’s NEXT. Join us in celebrating success that sets the standard for the NEXT era of marketing.

GET STARTED

NEXT AWARD CATEGORIES

The NEXT Awards spotlight the boldest ideas, creative agencies, visionary leaders, and high-performing teams shaping the future of marketing in the Asia Pacific region. Each category celebrates creativity, innovation, and impact, honouring those who redefine the possibilities of what marketing can achieve.

MARKETING CAMPAIGNS CATEGORIES

Most Innovative Advertising Campaign

Awarded to the campaign that demonstrates exceptional creativity, originality, and impact in its advertising approach, setting a new standard in the industry.

Most Innovative B2B Marketing Campaign

Recognises the most creative and effective B2B campaign that uses strategic innovation, audience engagement, and measurable results to drive business growth and brand connection.

Most Innovative Brand Awareness Campaign

Celebrates campaigns that use creative messaging, storytelling, and strategic planning to increase brand recognition and visibility across target markets.

Most Innovative Branding/Re-branding Campaign

Recognises the strategic and creative efforts involved in creating or redefining a brand’s identity to connect meaningfully with its audience.

Most Innovative Consumer Insights Marketing Campaign

Recognises campaigns that transform consumer data and behavioural insights into creative, data-driven marketing strategies for impactful results.

Most Innovative Content Marketing Campaign

Recognises campaigns that use strategic planning, diverse content types—including multimedia, social media, blogs, videos, podcasts, and infographics—and creative approaches to engage, inform, and connect with audiences. These campaigns build trust, strengthen brand reputation, and deliver measurable business success through innovation and effective content strategies.

Most Innovative Corporate Social Responsibility Campaign

Celebrates initiatives that creatively address social, environmental, or ethical challenges while showcasing brand values and leadership.

Most Innovative Customer Engagement Campaign

Recognises the most creative and effective strategies designed to connect with customers, foster interaction, and build long-lasting relationships through innovative engagement techniques.

Most Innovative Data-driven Marketing Campaign

Celebrates marketing campaigns that harness data-driven analytics and insights to create highly targeted, personalised, and effective strategies, resulting in significant business outcomes.

Most Innovative Digital Marketing Campaign

Recognises digital marketing campaigns that showcase innovation through creative strategies, emerging technologies, or unique storytelling. It honours campaigns that drive exceptional engagement, brand impact, and business results.

Most Innovative E-Commerce Marketing Campaign

Celebrates e-commerce campaigns that combine user experience, creative strategy, and technology to boost online engagement, conversions, and brand loyalty.

Most Innovative Email Marketing Campaign

Awarded for outstanding email marketing campaigns that are strategic, targeted, creative, and impactful in driving audience connection and conversions.

Most Innovative Event Marketing Campaign

Recognises creative strategies in event planning, promotion, or execution that create memorable experiences and effectively build brand affinity.

Most Innovative Influencer Marketing Campaign

Celebrates innovative partnerships with influencers or creator collaborations that authentically connect with audiences and elevate brand campaigns.

Most Innovative Integrated Marketing Campaign

Honours campaigns that successfully integrate multiple communication channels and strategies into a cohesive, seamless brand experience.

Most Innovative Launch/Re-launch Campaign

Celebrates creativity and strategic insight in successfully launching or re-launching a product, service, or brand into the market with standout impact.

Most Innovative Loyalty Marketing Campaign

Awarded for creative strategies that build and maintain customer loyalty through innovative and effective marketing campaigns.

Most Innovative Media Strategy Campaign

Awarded to the campaign that demonstrates outstanding creativity, strategic insight, and effectiveness in leveraging media channels to maximise reach, engagement, and impact.

Most Innovative Mobile Marketing Campaign

Awards strategies that creatively target and engage mobile audiences using technology, design, apps, and user behaviour insights.

Most Innovative Omni-channel Marketing Campaign

Acknowledges the successful and seamless integration of multiple channels to deliver a unified and engaging brand experience across touchpoints.

Most Innovative OOH/dOOH Marketing Campaign

Awards creativity in using digital out-of-home (DOOH) media platforms—such as billboards, transit ads, or interactive outdoor displays—to connect with audiences on a large scale.

Most Innovative Public Relations Campaign

Recognises impactful PR strategies that creatively build brand trust, engagement, and credibility through strategic communication efforts.

Most Innovative Retail Marketing Campaign

Acknowledges the most creative and successful use of marketing strategies to engage retail audiences and drive in-store or online success.

Most Innovative Seasonal Campaign

Awards campaigns that capitalise on seasonal opportunities or events through creativity and timing to connect with consumers.

Most Innovative SME Marketing Campaign

Celebrates the creativity, strategy, and impact of innovative marketing campaigns developed by small and medium-sized enterprises (SMEs).

Most Innovative Social Media Campaign

Awarded for strategic and creative campaigns that leverage social media platforms effectively to engage audiences and meet brand objectives.

Most Innovative Sustainability Campaign

Recognises campaigns that creatively incorporate sustainability messaging, purpose-driven strategies, and green initiatives to connect with socially conscious consumers.

Most Innovative Use of Gamification in a Campaign

Recognises campaigns that use gamification strategies to enhance engagement, user interaction, or brand experiences.

Most Innovative Use of AdTech in a Campaign

Celebrates innovative use of advertising technology (AdTech) to enhance campaign targeting, execution, or performance.

Most Innovative Use of AI in a Campaign

Highlights creative campaigns that leverage artificial intelligence tools to improve strategy, content, personalisation, or audience engagement.

Most Innovative Use of Marketing Tech in a Campaign

Awards campaigns that creatively integrate advanced marketing technology tools and platforms to boost audience engagement or campaign success.

Most Innovative User-Generated Campaign

Highlights creative campaigns that empower audiences to participate in brand storytelling through content creation, sharing, or collaboration.

Most Innovative Video Marketing Campaign

Celebrates creative, strategic, and impactful use of video content across platforms to connect with audiences and achieve brand objectives.

AGENCIES CATEGORIES

Most Innovative B2B Marketing Agency of the Year

Honours the agency that has redefined business-to-business marketing through groundbreaking strategies, forward-thinking approaches, and measurable success in fostering impactful partnerships and driving client growth.

Most Innovative Creative Agency of the Year

Recognises the creative agency that has demonstrated groundbreaking innovation in their strategies, driving business growth, enhancing brand visibility, and setting new benchmarks in the creative industry. These agencies have consistently pushed the boundaries of creativity to stay ahead in a rapidly evolving market.

Most Innovative Digital Agency of the Year

Commends the digital agency that has transformed business outcomes by leading cutting-edge strategies that deliver measurable results, shaping the evolution of digital marketing practices and positioning themselves as key industry innovators.

Most Innovative Event Marketing Agency of the Year

Acknowledges the event marketing agency that has redefined the event experience with strategic innovation, creating dynamic and memorable brand engagements. These agencies lead the charge in setting new trends and elevating event marketing standards, driving business success in an ever-changing industry.

Most Innovative Influencer Marketing Agency of the Year

Applauds the agency that has mastered the art of influencer collaboration, effectively engaging influencers through leveraging creativity and strategic partnerships to amplify brand reach and impact in unprecedented ways.

Most Innovative Market Research Agency of the Year

Honours the market research agency that has excelled in delivering groundbreaking market research solutions, leveraging innovative methodologies and technologies to provide valuable insights that shape business strategies. The agency has redefined research practices, driving data-informed decision-making and empowering brands to remain competitive in the market.

Most Innovative Media Agency of the Year

Awards the media agency that have delivered exceptional business results through innovative strategies, optimising audience engagement and maximised media effectiveness, while reshaping how brands connect with audiences and driving industry-wide transformation.

Most Innovative Production Agency of the Year

Celebrates the production agency that has redefined creative execution, delivering exceptional content that captivates audiences, drives business success, and sets new standards in storytelling, production quality, and content innovation.

Most Innovative Public Relations Agency of the Year

Honours the public relations agency that has pioneered innovative communication strategies, transforming brand narratives, strengthening media relationships, and elevating brand presence while setting new benchmarks in storytelling and reputation management.

Most Innovative Search Agency of the Year

Rewards the agency that has demonstrated innovation in search engine strategies, employing cutting-edge techniques to maximise online visibility, engagement, and business outcomes.

INDIVIDUALS CATEGORIES

Most Innovative Agency Leader of the Year

This award honours exceptional agency leaders who redefine excellence through bold innovation in strategy, operations, and client solutions. Celebrating visionary leadership that inspires creativity, embraces change, and drives forward-thinking marketing strategies, this recognition is reserved for those who set new standards and deliver impactful results.

Most Innovative Marketing Leader of the Year

Celebrates marketing leaders who demonstrate exceptional creativity and strategic foresight, consistently delivering innovative and effective solutions to complex challenges. This award recognises their ability to inspire teams, integrate emerging technologies, and craft impactful campaigns that captivate audiences, drive measurable success, and set new industry standards.

Most Innovative MarTech Leader of the Year

Honours distinguished technology leaders who have transformed the marketing tech landscape through visionary innovation and strategic execution. This award recognises their expertise in integrating advanced technologies, optimising processes, and enabling teams with actionable insights that elevate marketing strategies, drive measurable outcomes, and propel business success in an ever-evolving digital world.

Teams Categories

Most Innovative Agency Team of the Year

Celebrates powerhouse teams that push the boundaries of collaboration, strategy, and creative brilliance to deliver extraordinary client success. This award honours their ability to fuse bold ideas with flawless execution, transforming challenges into opportunities and setting new benchmarks for innovation and excellence within the agency landscape.

Most Innovative Marketing Team of the Year

Honours trailblazing teams that have redefined what’s possible in marketing, blending creativity, strategy, and collaboration to deliver groundbreaking results. This award celebrates their ability to turn bold ideas into reality, driving transformative campaigns that inspire, disrupt, and set new benchmarks for excellence in the industry.

Most Innovative MarTech Team of the Year

Honours high-performing teams that have mastered the art of blending technology and creativity to revolutionise marketing strategies. This award recognises their ability to leverage MarTech tools in groundbreaking ways, driving unparalleled results and setting new standards for innovation and excellence in the industry.

GRAND PRIX (NOT FOR ENTRY)

Brand of the Year

This recognition is given to a brand organisation which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.

Agency of the Year

This recognition is given to an agency which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.

MarTech of the Year

This recognition is given to a MarTech organisation which performed best across all categories. Points are assigned for each win (Gold – 3 points, Silver – 2 points and Bronze -1 point). Winners are determined by cumulative points, emphasising consistent excellence across the awards program.

Get the Nomination Kit

Access the official Entry Guidelines, Entry Document, and FAQs by downloading the Nomination Kit. Fill out the form below to receive immediate access and start your submission.

HOW TO ENTER

The process of submitting your entries for the NEXT Awards Philippines 2025 is entirely conducted online. The deadline for the submission of entries is on 18 July 2025 at 11:00 PM.

To ensure a smooth and successful submission, follow these steps when preparing your entry:

  1. Download the Nomination Kit and carefully review the Entry Guidelines. These guidelines provide a comprehensive overview of the rules, criteria, and requirements for each category. Adhering to them will help ensure a seamless submission.
  2. Complete the Entry Document for your chosen category, found in the Nomination Kit. Ensure your responses meet the word limits for each question. Gather supporting materials, such as images, into one cloud folder and include the link in your Entry Document. For videos, share the URL from platforms like YouTube or Vimeo, and insert the link directly into the document.
  3. Review your submission carefully before submitting. Check that all information is accurate and that all required materials are attached. Make any necessary edits or additions.
  4. Save your completed Entry Document as a PDF and upload it through the Entry Submission Form. Along with the document, prepare additional assets such as a high-resolution company logo, headshot, and bios, and upload them on the same page.
  5. After submission, you will receive an acknowledgement email confirming receipt of your entry.
  6. Once your entry is submitted, you will be responsible for paying the entry fee. The MARKETECH APAC Team will send an invoice with payment details. You can choose between credit/debit card payments or bank transfers. Please finalise your payment before the judging process begins. Entries are considered pending until payment is made in full. If payment is not received by the final entry deadline, entries will not move to the judging stage. All payments are final. Any ineligible or withdrawn entries cannot be refunded.

 

Thank you for exploring the NEXT Awards Philippines 2025 entry process. We look forward to your submissions and celebrating the game-changing achievements shaping the future of marketing and technology in the APAC region!

REQUEST NOMINATION KIT ▶
SUBMIT ENTRY NOW ▶

ELIGIBILITY

All candidates or organisations must conduct business or have remote operations within the Philippines.

Marketing Campaigns Category Eligibility

All marketing campaigns done from January 1, 2023 to December 31, 2024, are eligible to enter. Organisations are welcome to submit multiple entries across all categories.

Marketing campaigns or projects can be ongoing or temporary/experimental. Entries are eligible if they began, ended, or overlapped with the eligibility period, including those with execution or outcomes during this timeframe.

Open to brands, agencies, and tech organisations based in or operating within Philippines. For APAC, organisations based in any market across Asia Pacific are eligible. Campaigns must have been executed within the eligibility period in Philippines, or regionally/globally, provided Philippines is included.

 

Agency Category Eligibility

Accomplishments submitted for entry should cover the eligibility period from January 1, 2023 to December 31, 2024. Agencies are welcome to submit multiple entries across relevant agency categories, showcasing the collective achievements of their teams and overall impact within the sector.

Exclusively for innovators in key agency roles and high-performing teams within the agency sector operating in Philippines. Campaigns must have been executed within the eligibility period in Philippines or regionally/globally, provided Philippines is included.

 

Individual and Team Categories Eligibility

Accomplishments to be submitted for entry should cover the eligibility period from January 1, 2023 to December 31, 2024. Leaders, executives, teams, and agencies are welcome to submit multiple entries across all categories.

Exclusively for trailblazers in leadership positions and high-performing teams within the marketing, agency, or technology sectors operating in Philippines. Campaigns must have been executed within the eligibility period in Philippines or regionally/globally, provided Philippines is included.

JUDGING CRITERIA

CAMPAIGNS CATEGORIES

Marketing Campaign Categories
  • Objective (20% – Max. of 500 words)
    • Identify the marketing challenges and core objectives the campaign addresses and explain why they are significant to the brand, industry, or market. Emphasise the problem’s significance to the brand or organisation and explain why addressing it was essential for driving innovation, fostering creativity, or achieving broader business goals.
  • Strategy (25% – Max. of 500 words)
    • Explain the strategic approach behind the agency’s objectives and campaign and how the chosen strategies were developed to address the identified problem. Outline the key objectives, target audience, and how regional trends, consumer behaviours, and industry shifts influenced the campaign. Highlight the creative and data-driven tactics used by the agency, emphasising how the strategy aligned with the agency’s broader business or marketing goals to deliver impactful results.
  • Execution (25% – Max of 500 words) 
    • Detail how the campaign strategy was executed, including adherence to timelines and budgets, and the use of innovative tools or platforms. Explain how resources were efficiently allocated and how the campaign adapted to the marketing challenges. How was ROI demonstrated or achieved?
  • Results (30% – Max. of 500 words)
    • Discuss the measurable outcomes and overall success of the campaign, highlighting key achievements such as sales growth, increased brand awareness, audience engagement, and return on investment (ROI). How did the campaign perform in relation to its objectives, and what specific data or metrics show its impact on the target audience and business goals?

AGENCIES CATEGORIES

Agencies Categories
  • Performance (25% – Max of 500 words) 
    • Discuss your agency’s overall performance and impact on clients’ success. Highlight key projects, strategies, or initiatives driven by your agency that explicitly show success in financial growth, client retention, and new business wins. Include relevant metrics, performance indicators, or success stories that demonstrate the impact of your agency’s overall performance.
  • Culture (25% – Max of 500 words) 
    • Describe your agency’s culture and how it fosters collaboration and innovation. Highlight specific initiatives or practices that nurture collaboration and innovation, and provide examples of how this culture has contributed to the success of campaigns and client relationships.
  • Innovation (25% – Max. of 500 words)
    • Discuss how your agency has demonstrated innovation across specific marketing disciplines. Innovation could be the implementation of modern technologies or new marketing strategies. Highlight specific examples that set you apart from competitors and contributed to the success of your campaigns, with data or outcomes that demonstrate their effectiveness in achieving business objectives.
  • Influence (25% – Max. of 500 words)
    • Explain your agency’s influence and presence within the marketing industry. Describe your agency’s contributions to advancing the marketing field, including thought leadership and involvement in industry-related initiatives. Highlight specific projects or campaigns that have positioned your agency as an influential force within the marketing landscape.

 

INDIVIDUAL CATEGORIES

Most Innovative Agency Leader of the Year
  • Business Contributions (35% – Max of 500 words)
    • Describe the candidate’s key initiatives that have driven business growth and success within their agency. Highlight specific strategies or campaigns they led that resulted in measurable outcomes, such as increased revenue, market expansion, or improved client satisfaction. Focus on how their leadership and innovative approaches have contributed to the agency’s success.
  • Leadership (35% – Max of 500 words)
    • Discuss the candidate’s leadership role in driving innovation and excellence within the agency. Highlight the agency leader’s capability in inspiring a high-performance agency culture, driving creativity, collaboration, and resilience within their teams. Characterise the leader’s vision, decision-making, and ability to empower team members, fostering an environment where innovative solutions thrive.
  • Industry Influence (30% – Max of 500 words)
    • Discuss the agency leader’s role in shaping the agency and marketing landscape through thought leadership and innovative contributions. Highlight their impact on advancing industry practices by introducing new strategies, influencing trends, or participating in key industry events. Provide examples of how their work has set new standards and driven meaningful change in the field.
Most Innovative Marketing Leader of the Year
  • Business Contributions (35% – Max of 500 words)
    • Describe the candidate’s key marketing initiatives that have driven business growth and success. Highlight specific campaigns or strategies they led that resulted in measurable impact, improved brand visibility, and positive outcomes. How have the candidate’s contributions influenced the agency’s overall performance and success? 
  • Leadership  (35% – Max of 500 words)
    • Discuss how the candidate sets a clear vision that motivates their team to excel, fosters a culture of trust and empowerment, and enables the team to overcome challenges. Highlight how the candidate’s leadership has driven transformative results. 
  • Industry Influence (30% – Max. of 500 words) 
    • Evaluate the candidate’s impact on their organisation and the marketing industry. Detail how the candidate commits to continuous professional development and knowledge-sharing within the marketing community. Emphasise how the candidate is recognised as an influential figure in the industry, driving meaningful change and inspiring innovation in the marketing space.
Most Innovative MarTech Leader of the Year
  • Business Contributions (35% – Max of 500 words)
    • Describe the martech leader’s impact on driving business success through innovative technology integration and strategic execution. Evaluate the candidate’s ability to optimise technology investments, enhance marketing efficiency, and deliver measurable results such as improved customer experiences, revenue growth, or operational efficiencies. 
  • Leadership (35% – Max of 500 words)
    • Discuss the martech leader’s ability to inspire and guide his/her team/s toward excellence in the marketing technology domain.  How has this leader’s approach empowered their team to overcome challenges and push technological boundaries? Highlight their ability to navigate complex MarTech landscapes with a forward-thinking vision that drives growth and resilience. 
  • Industry Influence (30% – Max of 500 words)
    • Describe the leader’s role in shaping the future of MarTech and driving marketing innovation. Highlight their contributions to advancing martech strategies, providing thought leadership, and participating in key industry events. Include any initiatives or efforts that have established the leader as a key figure in influencing the direction of marketing technology.

TEAM CATEGORIES

Most Innovative Agency Team of the Year
  • Team Culture (35% – Max of 500 words)
    • Highlight how the agency team cultivates a culture that values collaboration, adaptability, and mutual support, enabling members to work effectively toward shared goals. Discuss specific practices that promote teamwork, such as clear communication, role clarity, and shared accountability. Provide examples of how the team’s culture has positively impacted morale, strengthened relationships, and contributed to consistent performance and innovative outcomes. 
  • Business Innovation (35% – Max of 500 words)
    • Demonstrate the agency team’s commitment to pioneering marketing solutions that reflect the evolving trends. Highlight the team’s use of emerging technologies, data-driven approaches, and creative methodologies to develop campaigns that disrupt traditional practices. Provide evidence of how these innovative strategies have reshaped client outcomes, set new benchmarks, and positioned the agency as a leader in marketing innovation. 
  • Team Performance (30% – Max of 500 words)
    • Outline the agency team’s ability to deliver measurable results such as driving business growth, client satisfaction, and market influence. Showcase the team’s capacity to execute high-impact campaigns through effective collaboration, strategic planning, and innovative thinking. Provide specific examples of how their efforts have achieved meaningful outcomes and positioned the agency as a top performer in the industry.
Most Innovative Marketing Team of the Year
  • Team Culture (35% – Max of 500 words)
    • Describe how the marketing team cultivates a culture of originality, creativity, and open collaboration, enabling innovative approaches to marketing challenges. Highlight or share examples of how team members embrace unique perspectives and foster an environment where unconventional ideas are encouraged and seamlessly integrated into campaigns. 
  • Business Innovation (35% – Max of 500 words)
    • Discuss the team’s ability to develop and implement groundbreaking, original marketing strategies that disrupt traditional approaches. Explain how the team leverages emerging technologies, unique concepts, and data insights to craft marketing initiatives that set new industry standards and deliver exceptional results. 
  • Team Performance (30% – Max of 500 words)
    • Showcase how the team has worked collaboratively to achieve exceptional results in the marketing industry. Highlight their ability to execute innovative campaigns, overcome challenges, and meet or exceed key performance indicators (KPIs). Provide examples of how their collective efforts, strategic planning, and cohesive execution have driven measurable success and positioned the team as a standout performer in the industry.
Most Innovative MarTech Team of the Year
  • Team Culture (35% – Max of 500 words)
    • Explain how the MarTech team builds a culture of collaboration and innovation, supporting the integration of emerging technologies and creative ideas. Share specific practices or initiatives that encourage team members to contribute diverse perspectives and work together toward shared goals. Highlight how this culture has fostered a forward-thinking approach that challenges industry norms and drives impactful advancements in marketing technology. 
  • Business Innovation (35% – Max of 500 words)
    • Showcase the team’s ability to design and implement groundbreaking marketing technology solutions that redefine traditional marketing approaches. Provide examples of how the team leverages data-driven insights, automation, AI, or other emerging tools to create innovative strategies. Highlight how these initiatives have delivered exceptional results, disrupted conventional methods, and established new benchmarks in the MarTech industry. 
  • Team Performance (30% – Max of 500 words)
    • Outline the MarTech team’s impact on driving business innovation within the marketing technology domain. Highlight their collaboration to turn innovative ideas into measurable outcomes, such as improved client engagement, market growth, or technological advancements. Provide examples of how the team adapts to the evolving MarTech landscape and consistently delivers results that align with their strategic objectives.

ENTRY SUBMISSION

2025 FINALISTS

MARKETING CAMPAIGNS CATEGORIES

Most Innovative B2B Marketing Campaign

ORGANISATION: Japan External Trade Organization (JETRO)

CAMPAIGN NAME: Bringing You A Taste of Japan: GO! Japanese Seafood!

AGENCY: PINO Design Studio, Inc.

Japan External Trade Organization (JETRO)

ORGANISATION: MPT Mobility and Savvice Corporation

CAMPAIGN NAME: Savvice Corporation’s #ExcellenceInAction

AGENCY: Cue Group

MPT Mobility and Savvice Corporation

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: KaNegosyo Center

PJ Lhuillier Inc.

ORGANISATION: Sprout Solutions

CAMPAIGN NAME: ReadyCash

AGENCY: Beeline Now Consulting Services, Inc.

Sprout Solutions
Most Innovative Brand Awareness Campaign

ORGANISATION: Bank of the Philippine Islands (BPI)

CAMPAIGN NAME: Project Care

AGENCY: Merkle Singapore, Carat Philippines, BBDO, In Circle

TECH PARTNER: Google, Meta

Bank of the Philippine Islands (BPI)

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Buksan ang Siopao Sarap

AGENCY: BBDO Guerrero, WhiteCap Events

Chowking PhilippinesFresh N’ Famous Foods Inc.

ORGANISATION: Chowking Philippines/Fresh N’ Famous Foods Inc.

CAMPAIGN NAME: Project Lexus / Siomai Chao Fan

AGENCY: Dentsu Creative Philippines

Chowking PhilippinesFresh N’ Famous Foods Inc.

ORGANISATION: NESCAFÉ Philippines

CAMPAIGN NAME: NESCAFÉ Taste the Chill Campaign

AGENCY: Amplify Philippines

TECH PARTNER: Tiktok

NESCAFÉ Philippines

ORGANISATION: ACER Philippines

CAMPAIGN NAME: Asia Pacific Predator League 2024

AGENCY: TNC, Gibbous, Browne Communications

Acer Philippines
Most Innovative Branding/Re-branding Campaign

ORGANISATION: Aboitiz Foods

CAMPAIGN NAME: Project Feed All

Aboitiz Foods

ORGANISATION: First Standard Finance Corporation

CAMPAIGN NAME: The Smart Move

First Standard Finance Corporation

ORGANISATION: Our Lady of Lourdes Hospital

CAMPAIGN NAME: One Lourdes Inquiry Center

TECH PARTNER: e-PLDT

Our Lady of Lourdes Hospital

ORGANISATION: Tres Cuisine

CAMPAIGN NAME: Tres Rebranding Launch

AGENCY: PINO Design Studio, Inc.

Tres Cuisine
Most Innovative Consumer Insights Marketing Campaign

ORGANISATION: GENERALI PHILIPPINES

AGENCY: Boost Advertising Agency

GENERALI PHILIPPINES

ORGANISATION: Lay Bare

CAMPAIGN NAME: Napapa-Uy

AGENCY: Boost Advertising Agency

Lay Bare

ORGANISATION: Mang Inasal Philippines

CAMPAIGN NAME: MANGINASAL.PH: Igniting Digital Excellence Through Customer-Driven Corporate Website Transformation

Mang Inasal Inc
Most Innovative Content Marketing Campaign

ORGANISATION: Calla

CAMPAIGN NAME: Bahopocalypse

AGENCY: TBWA\SMP

Calla

ORGANISATION: MPT Mobility and Savvice Corporation

CAMPAIGN NAME: Savvice Corporation’s #ExcellenceInAction

AGENCY: Cue Group

MPT Mobility and Savvice Corporation

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Dulcolax Good Morning Routine

AGENCY: OMD Philippines

TECH PARTNER: Oomph! TV

Opella Healthcare

ORGANISATION: Our Lady of Lourdes Hospital

CAMPAIGN NAME: Health Vault

Our Lady of Lourdes Hospital

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: Iponventure

PJ Lhuillier Inc.
Most Innovative Corporate Social Responsibility Campaign

ORGANISATION: Dr. Shiba

CAMPAIGN NAME: A Day in Their Forever Home

Dr. Shiba

ORGANISATION: MediaQuest Holdings Inc.

CAMPAIGN NAME: THINKaMuna Pilipinas

AGENCY: Media5 Marketing

MediaQuest Holdings Inc

ORGANISATION: MR. DIY Philippines

CAMPAIGN NAME: 500th Store Milestone Celebration – Grand Opening Event (GOE)

AGENCY: PenserQ Multimedia Company

MR. DIY

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: Iponventure

PJ Lhuillier Inc.
Most Innovative Customer Engagement Campaign

ORGANISATION: Galderma Philippines, Inc.

CAMPAIGN NAME: Cetaphil and Benzac Campus Glow Up Series

AGENCY: MullenLowe MARC

Galderma Philippines, Inc

ORGANISATION: Galderma Philippines, Inc.

CAMPAIGN NAME: Cetaphil National Heathy Skin Mission 2024

AGENCY: MullenLowe MARC

Galderma Philippines, Inc

ORGANISATION: Mang Inasal Philippines Inc.

CAMPAIGN NAME: National Halo-Halo Day

AGENCY: Widescope Agency (Creatives) Click Aces Marketing Solutions Inc. (Events)

Mang Inasal Inc

ORGANISATION: Mang Inasal Philippines

CAMPAIGN NAME: Mang Inasal Nation Facebook Group

Mang Inasal Inc

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Be the Probiotic

AGENCY: OMD Philippines, Wizard Manila

Opella Healthcare

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: Pasasalamat

PJ Lhuillier Inc.
Most Innovative Data-driven Marketing Campaign

ORGANISATION: Chery Auto PH

CAMPAIGN NAME: Chery Meta PMax Ad Campaigns

AGENCY: Innity Philippines

Chery Auto PH

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Don’t Hide Your Cough, Fight It With Mucosolvan

AGENCY: OMD Philippines

Opella Healthcare

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Anti-Sugar Campaign

AGENCY: OMD Philippines

TECH PARTNER: Wagawin

Opella Healthcare
Most Innovative Digital Marketing Campaign

ORGANISATION: Ancient and Brave / AliveCo Corporation

CAMPAIGN NAME: Ancient and Brave: Brave 3ra Campaign

Ancient and Brave _ AliveCo Corporation

ORGANISATION: Chowking Philippines/Fresh N’ Famous Foods Inc.

CAMPAIGN NAME: Dr. Who / CSFC

AGENCY: Dentsu Creative Philippines

Chowking PhilippinesFresh N’ Famous Foods Inc.

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Anti-Sugar Campaign

AGENCY: OMD Philippines

TECH PARTNER: Blis

Opella Healthcare

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: Money Guro

PJ Lhuillier Inc.

ORGANISATION: Powerhouse

CAMPAIGN NAME: Kwentong Powerhouse

Powerhouse
Most Innovative E-Commerce Marketing Campaign

ORGANISATION: Chowking Philippines/Fresh N’ Famous Foods Inc.

CAMPAIGN NAME: Project McLaren / Delivery Campaign

Chowking PhilippinesFresh N’ Famous Foods Inc.

ORGANISATION: Galderma Philippines, Inc.

CAMPAIGN NAME: Cetaphil TikTok Shop Launch

AGENCY: MullenLowe MARC

TECH PARTNER: Shoppertainment Live, Inc.

Galderma Philippines, Inc

ORGANISATION: L’Oreal Philippines Inc.

CAMPAIGN NAME: FROM SLOWDOWN TO SURGE: Maybelline New York’s Offsite-Onsite Strategy to Drive 83% GMV Growth

AGENCY: WPP Media – Beauty Tech Labs

L’Oreal Philippines Inc.
Most Innovative Event Marketing Campaign

ORGANISATION: Acer Philippines

CAMPAIGN NAME: Asia Pacific Predator League 2024

AGENCY: TNC, Gibbous, Browne Communications

Acer Philippines

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Halo-Halo Land

AGENCY: BBDO Guerrero, WhiteCap Events

Chowking PhilippinesFresh N’ Famous Foods Inc.

ORGANISATION: FWD Life Insurance

CAMPAIGN NAME: Celebrate the beat of passion and protection

FWD Life Insurance

ORGANISATION: Galderma Philippines, Inc.

CAMPAIGN NAME: Skin Awareness Month 2024

AGENCY: MullenLowe MARC

Galderma Philippines, Inc

ORGANISATION: Galderma Philippines, Inc.

CAMPAIGN NAME: Cetaphil National Heathy Skin Mission 2024

AGENCY: MullenLowe MARC

Galderma Philippines, Inc

ORGANISATION: GCash

CAMPAIGN NAME: GCash 20th Anniversary Gala

AGENCY: LIVE PH

GCash

ORGANISATION: Mang Inasal Philippines

CAMPAIGN NAME: #YEStoMangInasalPorkBBQ

Mang Inasal Inc

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: World Savings Day

PJ Lhuillier Inc.
Most Innovative Influencer Marketing Campaign

ORGANISATION: AliveCo Corporation

CAMPAIGN NAME: Brave 3ra: Celebrating 3 Years of Ancient + Brave PH

Ancient and Brave _ AliveCo Corporation

ORGANISATION: Calla

CAMPAIGN NAME: Bahopocalypse

AGENCY: TBWA\SMP

Calla

ORGANISATION: Chowking Philippines/Fresh N’ Famous Foods Inc.

CAMPAIGN NAME: Dr. Who / CSFC

Chowking PhilippinesFresh N’ Famous Foods Inc.

ORGANISATION: Jollibee

CAMPAIGN NAME: Generation Joy Fixed Creator Program

AGENCY: Hepmil Philippines

Jollibee

ORGANISATION: Mang Inasal Philippines

CAMPAIGN NAME: Grill-a in Manila: Dwight Howard’s Love for Mang Inasal Goes Viral

Mang Inasal Inc

ORGANISATION: NESCAFÉ Philippines

CAMPAIGN NAME: NESCAFÉ Taste the Chill Campaign

AGENCY: Amplify Philippines

TECH PARTNER: Tiktok

NESCAFÉ Philippines

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Buscopan Hinihigpitiyan MRT Takeover

AGENCY: OMD Philippines

Opella Healthcare

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Dulcolax Good Morning Routine

AGENCY: OMD Philippines

TECH PARTNER: Viva Communications Inc.

Opella Healthcare

ORGANISATION: Potato Corner

CAMPAIGN NAME: Hello, Poco!

AGENCY: BOOST ADVERTISING AGENCY

Potato Corner

ORGANISATION: Splash Corporation

CAMPAIGN NAME: Maxi Skincare Product Launch

AGENCY: Innity Philippines, Inc.

Splash Corporation
Most Innovative Integrated Marketing Campaign

ORGANISATION: Chowking Philippines/Fresh N’ Famous Foods Inc.

CAMPAIGN NAME: Project Lexus / Siomai Chao Fan

AGENCY: Dentsu Creative Philippines

Chowking PhilippinesFresh N’ Famous Foods Inc.

ORGANISATION: Chowking Philippines/Fresh N’ Famous Foods Inc.

CAMPAIGN NAME: OhlalaLauriat

Chowking PhilippinesFresh N’ Famous Foods Inc.

ORGANISATION: FWD Life Insurance

CAMPAIGN NAME: Celebrate the beat of passion and protection

FWD Life Insurance

ORGANISATION: Mang Inasal Philippines

CAMPAIGN NAME: Love the Flavors, Love the Philippines

Mang Inasal Inc

ORGANISATION: MAPÚA University

CAMPAIGN NAME: From Clicks to Classrooms

AGENCY: Havas Media Ortega

MAPÚA University
Most Innovative Launch/Re-launch Campaign

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Braised Beef

AGENCY: BBDO Guerrero

Chowking PhilippinesFresh N’ Famous Foods Inc.

ORGANISATION: Heinz ASEAN

CAMPAIGN NAME: Turn It Upside Down With Heinz

AGENCY: CARAT & NuWorks

TECH PARTNER: Meta, Google, TikTok, The Trade Desk, Summit Media, Talkwalker, Nielsen

Heinz

ORGANISATION: Mang Inasal Philippines Inc.

CAMPAIGN NAME: Juicy Lammmbot Sarap

AGENCY: Dentsu Creative Philippines

Mang Inasal Inc

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Be the Probiotic

AGENCY: OMD Philippines, Wizard Manila

Opella Healthcare

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: Gold Bar

PJ Lhuillier Inc.
Most Innovative Loyalty Marketing Campaign

ORGANISATION: AirAsia Philippines

CAMPAIGN NAME: Get Your Add-on

Philippines AirAsia

ORGANISATION: AIA Philippines

CAMPAIGN NAME: AIA, With You Wherever Life Goes

AirAsia Philippines

ORGANISATION: Bank of the Philippine Islands

CAMPAIGN NAME: BPI Rewards Points Spree @ 173

Bank of the Philippine Islands (BPI)

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: 24k Rewards

PJ Lhuillier Inc.

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: Pasasalamat

PJ Lhuillier Inc.
Most Innovative Media Strategy Campaign

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Chowking Goes YouTube First!

AGENCY: GroupM / mHive

TECH PARTNER: Google Philippines

Chowking PhilippinesFresh N’ Famous Foods Inc.

ORGANISATION: L’Oreal Philippines – Garnier

CAMPAIGN NAME: Maximizing eCommerce Growth Through Precision Performance Marketing for Garnier Philippines

AGENCY: WPP Media – Beauty Tech Labs

L’Oreal Philippines Inc.

ORGANISATION: Oishi

CAMPAIGN NAME: O, Wow! O, Wow! TWICE First Oishi Comeback

AGENCY: CARAT

TECH PARTNER: Meta, TikTok, Google, X/Twitter, Nielsen

Oishi

ORGANISATION: PEPSICO Philippines

CAMPAIGN NAME: Flat to Fizzy: How Pepsi Sparked TikTok Shop’s Gold Standard in APAC

AGENCY: Publicis Media (Zenith)

PEPSICO Philippines
Most Innovative Omni-channel Marketing Campaign

ORGANISATION: Chowking Philippines/Fresh N’ Famous Foods Inc.

CAMPAIGN NAME: OhlalaLauriat

AGENCY: Dentsu Creative Philippines

Chowking PhilippinesFresh N’ Famous Foods Inc.

ORGANISATION: Nestle NESCAFÉ

CAMPAIGN NAME: Precision Meets Wellness: NESCAFÉ Sugar Free’s Audience-First Omnichannel Strategy to Reach Health-Conscious Consumers with Magnite

AGENCY: WPP Media

TECH PARTNER: Magnite

NESCAFÉ Philippines

ORGANISATION: Nescafe/Nestle

CAMPAIGN NAME: Nescafe Kape’t Bisig

AGENCY: Openmind (WPP Media)

NESCAFÉ Philippines

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Lactacyd Baby Cocomelon Partnership

AGENCY: OMD Philippines

TECH PARTNER: Moonbug Entertainment Ltd

Opella Healthcare

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Buscopan Hinihigpitiyan MRT Takeover

AGENCY: OMD Philippines

TECH PARTNER: BLIS

Opella Healthcare

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Be the Probiotic

AGENCY: OMD Philippines, Wizard Manila

Opella Healthcare
Most Innovative OOH/dOOH Marketing Campaign

ORGANISATION: Mang Inasal Philippines Inc.

CAMPAIGN NAME: It’s a Sign

AGENCY: Dentsu Creative Philippines

Mang Inasal Inc

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Don’t Hide Your Cough, Fight It With Mucosolvan

AGENCY: OMD Philippines

TECH PARTNER: BLIS

Opella Healthcare

ORGANISATION: UNITED NEON MEDIA GROUP

CAMPAIGN NAME: Sky Projection

AGENCY: United Neon Advertising Inc.

TECH PARTNER: Ever Corporation- Media Display Solutions

UNITED NEON MEDIA GROUP
Most Innovative Public Relations Campaign

ORGANISATION: AXA Philippines

CAMPAIGN NAME: #AXASmartTraveller Campaign

AGENCY: Cue Group

AXA Philippines

ORGANISATION: MPT Mobility

CAMPAIGN NAME: MPT Mobility Powering the Future Campaign

AGENCY: Cue Group

MPT Mobility

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: Iponventure

PJ Lhuillier Inc.
Most Innovative Retail Marketing Campaign

ORGANISATION: Pinas Sadya

CAMPAIGN NAME: Pinas Sadya Community Inc.

Pinas Sadya

ORGANISATION: Toby’s Sports

CAMPAIGN NAME: Game Na?

Toby’s Sports

ORGANISATION: MR. DIY Philippines

CAMPAIGN NAME: Sinulog 2025: Welcome to the FAMILYhan

MR. DIY
Most Innovative Seasonal Campaign

ORGANISATION: AliveCo Corporation

CAMPAIGN NAME: Calm In The Chaos: Ancient and Brave’s Women’s Month Campaign

Ancient and Brave _ AliveCo Corporation

ORGANISATION: Chowking Philippines/Fresh N’ Famous Foods Inc.

CAMPAIGN NAME: Chowliday Handa

AGENCY: Dentsu Creative Philippines

Chowking PhilippinesFresh N’ Famous Foods Inc.

ORGANISATION: MPT Mobility and MPT DriveHub

CAMPAIGN NAME: MPT DriveHub #DriveYourWay

MPT Mobility and MPT DriveHub

ORGANISATION: National University Inc

CAMPAIGN NAME: Kaya Ko kaya Mo

National University Inc

ORGANISATION: Sprout Solutions

CAMPAIGN NAME: ReadyCash

AGENCY: Beeline Now Consulting Services, Inc.

Sprout Solutions
Most Innovative Social Media Campaign

ORGANISATION: Calla

CAMPAIGN NAME: Bahopocalypse

AGENCY: TBWA\SMP

Calla

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: THIS IS BAGONG CHOWKING SARAP:

AGENCY: Propel Manila

Chowking PhilippinesFresh N’ Famous Foods Inc.

ORGANISATION: GMA Network, Inc.

CAMPAIGN NAME: Eleksyonaryo: The Dapat Totoo Digital Exclusives

GMA Network, Inc

ORGANISATION: Jobyoda

CAMPAIGN NAME: New Year, New Job

Jobyoda

ORGANISATION: Monde Nissin Corporation

CAMPAIGN NAME: TICNAP NOTNAC

AGENCY: MULLENLOWE TREYNA

Monde Nissin Corporation
Most Innovative Sustainability Campaign

ORGANISATION: GRWM Cosmetics (Chromaesthetics Inc.)

CAMPAIGN NAME: GRWM Cosmetics Sustainability Campaign

AGENCY: MSB Marketing Consultancy

GRWM Cosmetics (Chromaesthetics Inc.)

ORGANISATION: MR. DIY Philippines

CAMPAIGN NAME: The Good Bag

MR. DIY

ORGANISATION: Personal Collection Direct Selling Inc.

CAMPAIGN NAME: #GreenLifeGreatLife Movement

Personal Collection Direct Selling Inc

ORGANISATION: Robinsons Mall

CAMPAIGN NAME: Araw-Araw (Everyday) for a Greener Future

TECH PARTNER: EWBTI

Robinsons Mall

ORGANISATION: San Miguel Global Power

CAMPAIGN NAME: Sustainability Matters: Greener Pathways

San Miguel Global Power
Most Innovative Use of AdTech in a Campaign

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Oohlalalauriat Footfall Study

AGENCY: GroupM / mHive

TECH PARTNER: Tiktok Philippines

Chowking PhilippinesFresh N’ Famous Foods Inc.

ORGANISATION: Nestle NESCAFÉ

CAMPAIGN NAME: Precision Meets Wellness: NESCAFÉ Sugar Free’s Audience-First Strategy to Reach Health-Conscious Consumers with Magnite

AGENCY: WPP Media

TECH PARTNER: Magnite

NESCAFÉ Philippines
Most Innovative Use of Gamification in a Campaign

ORGANISATION: 3M Scotch-Brite

CAMPAIGN NAME: Unleash Your Cleaning Power

AGENCY: OLIVER

3M Scotch-Brite

ORGANISATION: Gcash

CAMPAIGN NAME: Barangay GCash Lending Services Activations

AGENCY: LIVE PH

GCash

ORGANISATION: KFC

CAMPAIGN NAME: KFC Secret Menu x Aimlabs Gaming Challenge

AGENCY: Ampverse Pulse

KFC

ORGANISATION: Nips Philippines

CAMPAIGN NAME: Nips Playtime In Full Color Campaign

AGENCY: Hepmil Philippines

Nips Philippines
Most Innovative User-Generated Campaign

ORGANISATION: Chowking Philippines/Fresh N’ Famous Foods Inc.

CAMPAIGN NAME: Spice X / Spicy Chao Fan

AGENCY: Dentsu Creative Philippines

Chowking PhilippinesFresh N’ Famous Foods Inc.

ORGANISATION: Powerhouse

CAMPAIGN NAME: Kwentong Powerhouse

Powerhouse
Most Innovative Video Marketing Campaign

ORGANISATION: Lay Bare

CAMPAIGN NAME: Napapa-Uy

AGENCY: BOOST ADVERTISING AGENCY

Lay Bare

ORGANISATION: National University Inc

CAMPAIGN NAME: Kaya Ko kaya Mo

National University Inc

ORGANISATION: AirAsia Philippines

CAMPAIGN NAME: LFG! Let’s Fly and Go! (AirAsia)

Philippines AirAsia

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: Money Guro

PJ Lhuillier Inc.

ORGANISATION: Powerhouse

CAMPAIGN NAME: Kwentong Powerhouse

Powerhouse

AGENCIES CATEGORIES

Most Innovative B2B Marketing Agency of the Year

ORGANISATION: Beeline Now Consulting Services, Inc.

Beeline Now Consulting Services, Inc

ORGANISATION: Lead Assasssin

Lead Assasssin
Most Innovative Digital Agency of the Year

ORGANISATION: Skyrocket Studios

Skyrocket Studios
Most Innovative Event Marketing Agency of the Year

ORGANISATION: LIVE PH

LIVE PH
Most Innovative Influencer Marketing Agency of the Year

ORGANISATION: Hepmil Philippines

Hepmil Philippines
Most Innovative Production Agency of the Year

ORGANISATION: Elesi Studios

Elesi Studios

ORGANISATION: Hit Productions

Hit Productions
Most Innovative Public Relations Agency of the Year

ORGANISATION: PRecious Communications

PRecious Communications

INDIVIDUALS CATEGORIES

Most Innovative Agency Leader of the Year

ORGANISATION: Lead Assasssin

CANDIDATE: Ericson Dalusong

JOB TITLE: Founder and Agency Owner

Ericson Dalusong – Lead Assasssin

ORGANISATION: Elesi Studios

CANDIDATE: Earl Guico

JOB TITLE: President & Managing Partner

Earl_Guico – Elesi Studios

ORGANISATION: PRecious Communications

CANDIDATE: Paolo Alba

JOB TITLE: Regional Vice President

Paolo Alba – PRecious Communications
Most Innovative Marketing Leader of the Year

ORGANISATION: Mang Inasal Philippines

CANDIDATE: Allan Tan

JOB TITLE: Head of Marketing

Allan Tan – Mang Inasal

ORGANISATION: Chowking Philippines

CANDIDATE: Jia Salindong-Du

JOB TITLE: Vice President for Marketing

Jia Salingdong-Du – Chowking Philippines

ORGANISATION: PJ Lhuillier Inc.

CANDIDATE: Michael “Mike” Sena

JOB TITLE: Vice President and Head of the Integrated Marketing and Communications Group

Michael _Mike_ Sena – PJ Lhuillier Inc

ORGANISATION: Nestlé

CANDIDATE: Emm Ordinanza

JOB TITLE: VP & Head of Integrated Media

Emm Ordinanza – Nestlé

TEAM CATEGORIES

Most Innovative Marketing Team of the Year

Organisation: Chowking Philippines

Chowking PhilippinesFresh N’ Famous Foods Inc.

Organisation: Mang Inasal Philippines

Mang Inasal Inc

Organisation: MR. DIY Philippines

MR. DIY
Most Innovative MarTech Team of the Year

Organisation: DashoContent

DashoContent

2025 WINNERS

NEXT Awards Philippines 2025
Grand Prix

OMD Taiwan – NEXT APAC
OMD Philippines
AGENCY OF THE YEAR
PJ Lhuillier Inc. – NEXT PH
PJ Lhuillier Inc.
BRAND OF THE YEAR
GOOGLE – NEXT PH
Google Philippines
MARTECH OF THE YEAR
TikTok – NEXT PH
Tiktok Philippines
MARTECH OF THE YEAR

Marketing Campaign CATEGORIES

Most Innovative B2B Marketing Campaign

Gold

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: KaNegosyo Center

PJ Lhuillier Inc. – NEXT PH

Silver

ORGANISATION: Sprout Solutions

CAMPAIGN NAME: ReadyCash

AGENCY: Beeline Now Consulting Services, Inc.

Sprout Solutions – NEXT PH

Bronze

ORGANISATION: Japan External Trade Organization (JETRO)

CAMPAIGN NAME: Bringing You A Taste of Japan: GO! Japanese Seafood!

AGENCY: PINO Design Studio, Inc.

Japan External Trade Organization (JETRO) – NEXT PH
Most Innovative Brand Awareness Campaign

Gold

ORGANISATION: Bank of the Philippine Islands (BPI)

CAMPAIGN NAME: Project Care

AGENCY: Merkle Singapore, Carat Philippines, BBDO, In Circle

TECH PARTNER: Google, Meta

Bank of the Philippine Islands (BPI) – NEXT PH

Silver

ORGANISATION: NESCAFÉ Philippines

CAMPAIGN NAME: NESCAFÉ Taste the Chill Campaign

AGENCY: Amplify Philippines

TECH PARTNER: Tiktok

NESCAFÉ Philippines – NEXT PH

Bronze

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Buksan ang Siopao Sarap

AGENCY: BBDO Guerrero, WhiteCap Events

Chowking Philippines_Fresh N’ Famous Foods Inc. – NEXT PH
Most Innovative Branding/Re-branding Campaign

Gold

ORGANISATION: Aboitiz Foods

CAMPAIGN NAME: Project Feed All

Aboitiz Foods – NEXT PH

Silver

ORGANISATION: Our Lady of Lourdes Hospital

CAMPAIGN NAME: One Lourdes Inquiry Center

TECH PARTNER: e-PLDT

Our Lady of Lourdes Hospital – NEXT PH

Bronze

ORGANISATION: First Standard Finance Corporation

CAMPAIGN NAME: The Smart Move

First Standard Finance Corporation – NEXT PH
Most Innovative Consumer Insights Marketing Campaign

Gold

ORGANISATION: Lay Bare

CAMPAIGN NAME: Napapa-Uy

AGENCY: Boost Advertising Agency

Lay Bare – NEXT PH

Silver

ORGANISATION: GENERALI PHILIPPINES

AGENCY: Boost Advertising Agency

GENERALI PHILIPPINES – NEXT PH

Bronze

ORGANISATION: Mang Inasal Philippines

CAMPAIGN NAME: MANGINASAL.PH: Igniting Digital Excellence Through Customer-Driven Corporate Website Transformation

Mang Inasal Inc. – NEXT PH
Most Innovative Content Marketing Campaign

Gold

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Dulcolax Good Morning Routine

AGENCY: OMD Philippines

TECH PARTNER: Oomph! TV

Opella Healthcare – NEXT PH

Silver

ORGANISATION: PJ Lhuillier Inc

CAMPAIGN NAME: Money Guro

PJ Lhuillier Inc. – NEXT PH

Bronze

ORGANISATION: Calla

CAMPAIGN NAME: Bahopocalypse

AGENCY: TBWA\SMP

Calla – NEXT PH
Most Innovative Corporate Social Responsibility Campaign

Gold

ORGANISATION: MediaQuest Holdings Inc

CAMPAIGN NAME: THINKaMuna Pilipinas

AGENCY: Media5 Marketing

UNITED NEON MEDIA GROUP – NEXT PH

Silver

ORGANISATION: Dr. Shiba

CAMPAIGN NAME: A Day in Their Forever Home

Dr. Shiba – NEXT PH

Bronze

ORGANISATION: MR. DIY Philippines

CAMPAIGN NAME: 500th Store Milestone Celebration – Grand Opening Event (GOE)

AGENCY: PenserQ Multimedia Company

MR. DIY – NEXT PH
Most Innovative Customer Engagement Campaign

Gold

ORGANISATION: PJ Lhuillier Inc

CAMPAIGN NAME: Pasasalamat

PJ Lhuillier Inc. – NEXT PH

Silver

ORGANISATION: Galderma Philippines, Inc.

CAMPAIGN NAME: Cetaphil National Heathy Skin Mission 2024

AGENCY: MullenLowe MARC

Galderma Philippines, Inc. – NEXT PH

Bronze

ORGANISATION: Mang Inasal Philippines Inc

CAMPAIGN NAME: National Halo-Halo Day

AGENCY: Widescope Agency (Creatives) Click Aces Marketing Solutions Inc. (Events)

Mang Inasal Inc. – NEXT PH
Most Innovative Data-driven Marketing Campaign

Gold

ORGANISATION: Opella Healthcare (Erceflora)

CAMPAIGN NAME: Anti-Sugar Campaign

AGENCY: OMD Philippines

TECH PARTNER: Wagawin

Opella Healthcare – NEXT PH

Silver

ORGANISATION: Opella Healthcare (Mucosolvan)

CAMPAIGN NAME: Don’t Hide Your Cough, Fight It With Mucosolvan

AGENCY: OMD Philippines

Opella Healthcare – NEXT PH

Bronze

ORGANISATION: Chery Auto PH

CAMPAIGN NAME: Chery Meta PMax Ad Campaigns

AGENCY: Innity Philippines

Chery Auto PH – NEXT PH
Most Innovative Digital Marketing Campaign

Gold

ORGANISATION: Opella Healthcare (Erceflora)

CAMPAIGN NAME: Anti-Sugar Campaign

AGENCY: OMD Philippines

TECH PARTNER: BLIS

Opella Healthcare – NEXT PH

Silver

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Dr. Who / CSFC

AGENCY: Dentsu Creative Philippines

Chowking Philippines_Fresh N’ Famous Foods Inc. – NEXT PH

Bronze

ORGANISATION: Powerhouse

CAMPAIGN NAME: Kwentong Powerhouse

Powerhouse – NEXT PH
Most Innovative E-Commerce Marketing Campaign

Gold

ORGANISATION: L’Oreal Philippines Inc.

CAMPAIGN NAME: FROM SLOWDOWN TO SURGE: Maybelline New York’s Offsite-Onsite Strategy to Drive 83% GMV Growth

AGENCY: WPP Media – Beauty Tech Labs

L_Oreal Philippines Inc. – NEXT PH

Silver

ORGANISATION: Galderma Philippines, Inc.

CAMPAIGN NAME: Cetaphil TikTok Shop Launch

AGENCY: MullenLowe MARC

TECH PARTNER: Shoppertainment Live, Inc.

Galderma Philippines, Inc. – NEXT PH

Bronze

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Project McLaren / Delivery Campaign

AGENCY: Dentsu Creative Philippines

Chowking Philippines_Fresh N’ Famous Foods Inc. – NEXT PH
Most Innovative Event Marketing Campaign

Gold

ORGANISATION: Galderma Philippines, Inc.

CAMPAIGN NAME: Cetaphil National Heathy Skin Mission 2024

AGENCY: MullenLowe MARC

Galderma Philippines, Inc. – NEXT PH

Silver

ORGANISATION: Mang Inasal Philippines

CAMPAIGN NAME: #YEStoMangInasalPorkBBQ

Mang Inasal Inc. – NEXT PH

Bronze

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: World Savings Day

PJ Lhuillier Inc. – NEXT PH
Most Innovative Influencer Marketing Campaign

Gold

ORGANISATION: Mang Inasal Philippines

CAMPAIGN NAME: Grill-a in Manila: Dwight Howard’s Love for Mang Inasal Goes Viral

Mang Inasal Inc. – NEXT PH

Silver

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Dr. Who / CSFC

Chowking Philippines_Fresh N’ Famous Foods Inc. – NEXT PH

Bronze

ORGANISATION: NESCAFÉ Philippines

CAMPAIGN NAME: NESCAFÉ Taste the Chill Campaign

AGENCY: Amplify Philippines

TECH PARTNER: Tiktok

NESCAFÉ Philippines – NEXT PH
Most Innovative Integrated Marketing Campaign

Gold

ORGANISATION: Mang Inasal Philippines

CAMPAIGN NAME: Love the Flavors, Love the Philippines

Mang Inasal Inc. – NEXT PH

Silver

ORGANISATION: FWD Life Insurance

CAMPAIGN NAME: Celebrate the beat of passion and protection

FWD Life Insurance – NEXT PH

Bronze

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Project Lexus / Siomai Chao Fan

AGENCY: Dentsu Creative Philippines

Chowking Philippines_Fresh N’ Famous Foods Inc. – NEXT PH
Most Innovative Launch/Re-launch Campaign

Gold

ORGANISATION: Heinz

CAMPAIGN NAME: Turn It Upside Down With Heinz

AGENCY: CARAT & NuWorks

TECH PARTNER: Meta, Google, TikTok, The Trade Desk, Summit Media, Talkwalker, Nielsen

Heinz – NEXT PH

Silver

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: Gold Bar

PJ Lhuillier Inc. – NEXT PH

Bronze

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Braised Beef

AGENCY: BBDO Guerrero

Chowking Philippines_Fresh N’ Famous Foods Inc. – NEXT PH
Most Innovative Loyalty Marketing Campaign

Gold

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: 24k Rewards

PJ Lhuillier Inc. – NEXT PH

Silver

ORGANISATION: Bank of the Philippine Islands

CAMPAIGN NAME: BPI Rewards Points Spree @ 173

Bank of the Philippine Islands (BPI) – NEXT PH

Bronze

ORGANISATION: PJ Lhuillier Inc.

CAMPAIGN NAME: Pasasalamat

PJ Lhuillier Inc. – NEXT PH
Most Innovative Media Strategy Campaign

Gold

ORGANISATION: PEPSICO Philippines

CAMPAIGN NAME: Flat to Fizzy: How Pepsi Sparked TikTok Shop’s Gold Standard in APAC

AGENCY: Publicis Media (Zenith)

PEPSICO Philippines – NEXT PH

Silver

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Chowking Goes YouTube First!

AGENCY: GroupM / mHive

TECH PARTNER: Google Philippines

Chowking Philippines_Fresh N’ Famous Foods Inc. – NEXT PH

Bronze

ORGANISATION: Garnier / L’Oreal Philippines

CAMPAIGN NAME: Maximizing eCommerce Growth Through Precision Performance Marketing for Garnier Philippines

AGENCY: WPP Media – Beauty Tech Labs

L_Oreal Philippines Inc. – NEXT PH
Most Innovative Omni-channel Marketing Campaign

Gold

ORGANISATION: Opella Healthcare (Buscopan)

CAMPAIGN NAME: Buscopan Hinihigpitiyan MRT Takeover

AGENCY: OMD Philippines

TECH PARTNER: BLIS

Opella Healthcare – NEXT PH

Silver

ORGANISATION: Opella Healthcare (Erceflora)

CAMPAIGN NAME: Be the Probiotic

AGENCY: OMD Philippines, Wizard Manila

Opella Healthcare – NEXT PH

Bronze

ORGANISATION: Opella Healthcare (Lactacyd)

CAMPAIGN NAME: Lactacyd Baby Cocomelon Partnership

AGENCY: OMD Philippines

TECH PARTNER: Moonbug Entertainment Ltd

Opella Healthcare – NEXT PH
Most Innovative OOH/dOOH Marketing Campaign

Gold

ORGANISATION: Mang Inasal Philippines Inc.

CAMPAIGN NAME: It’s a Sign

AGENCY: Dentsu Creative Philippines

Mang Inasal Inc. – NEXT PH

Silver

ORGANISATION: UNITED NEON MEDIA GROUP

CAMPAIGN NAME: Sky Projection

AGENCY: United Neon Advertising Inc.

TECH PARTNER: Ever Corporation- Media Display Solutions

UNITED NEON MEDIA GROUP – NEXT PH

Bronze

ORGANISATION: Opella Healthcare

CAMPAIGN NAME: Don’t Hide Your Cough, Fight It With Mucosolvan

AGENCY: OMD Philippines

Opella Healthcare – NEXT PH
Most Innovative Public Relations Campaign

Gold

ORGANISATION: PJ Lhuillier Inc

CAMPAIGN NAME: Iponventure

PJ Lhuillier Inc. – NEXT PH

Silver

ORGANISATION: AXA Philippines

CAMPAIGN NAME: #AXASmartTraveller Campaign

AGENCY: Cue Group

AXA Philippines – NEXT PH

Bronze

ORGANISATION: MPT Mobility

CAMPAIGN NAME: MPT Mobility Powering the Future Campaign

AGENCY: Cue Group

MPT Mobility and Savvice Corporation – NEXT PH
Most Innovative Retail Marketing Campaign

Gold

ORGANISATION: Toby’s Sports

CAMPAIGN NAME: Game Na?

Toby_s Sports – NEXT PH

Silver

ORGANISATION: Pinas Sadya

CAMPAIGN NAME: Pinas Sadya Community Inc.

Pinas Sadya – NEXT PH

Bronze

ORGANISATION: MR. DIY

CAMPAIGN NAME: Sinulog 2025: Welcome to the FAMILYhan

MR. DIY – NEXT PH
Most Innovative Seasonal Campaign

Gold

ORGANISATION: Sprout Solutions

CAMPAIGN NAME: ReadyCash

AGENCY: Beeline Now Consulting Services, Inc.

Sprout Solutions – NEXT PH

Silver

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Chowliday Handa

AGENCY: Dentsu Creative Philippines

Chowking Philippines_Fresh N’ Famous Foods Inc. – NEXT PH

Bronze

ORGANISATION: MPT Mobility and MPT DriveHub

CAMPAIGN NAME: MPT DriveHub #DriveYourWay

AGENCY: Cue Group

MPT Mobility and Savvice Corporation – NEXT PH
Most Innovative Social Media Campaign

Gold

ORGANISATION: GMA Network, Inc.

CAMPAIGN NAME: Eleksyonaryo: The Dapat Totoo Digital Exclusives

GMA Network, Inc. – NEXT PH

Silver

ORGANISATION: Monde Nissin Corporation

CAMPAIGN NAME: TICNAP NOTNAC

AGENCY: MULLENLOWE TREYNA

Monde Nissin Corporation – NEXT PH

Bronze

ORGANISATION: Calla

CAMPAIGN NAME: Bahopocalypse

AGENCY: TBWA\SMP

Calla – NEXT PH
Most Innovative Sustainability Campaign

Gold

ORGANISATION: Personal Collection Direct Selling Inc.

CAMPAIGN NAME: #GreenLifeGreatLife Movement

Personal Collection Direct Selling Inc. – NEXT PH

Silver

ORGANISATION: Robinsons Malls

CAMPAIGN NAME: Araw-Araw (Everyday) for a Greener Future

TECH PARTNER: EWBTI

Robinsons Mall – NEXT PH

Bronze

ORGANISATION: San Miguel Global Power

CAMPAIGN NAME: Sustainability Matters: Greener Pathways

San Miguel Global Power – NEXT PH
Most Innovative Use of AdTech in a Campaign

Gold

ORGANISATION: Nestle NESCAFÉ

CAMPAIGN NAME: Reaching Health-Conscious Consumers with Precision : NESCAFÉ Sugar Free X Magnite

AGENCY: WPP Media

TECH PARTNER: Magnite

NESCAFÉ Philippines – NEXT PH

Silver

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Oohlalalauriat Footfall Study

AGENCY: GroupM / mHive

TECH PARTNER: Tiktok Philippines

Chowking Philippines_Fresh N’ Famous Foods Inc. – NEXT PH
Most Innovative Use of Gamification in a Campaign

Gold

ORGANISATION: KFC

CAMPAIGN NAME: KFC Secret Menu x Aimlabs Gaming Challenge

AGENCY: Ampverse Pulse

KFC – NEXT PH

Silver

ORGANISATION: Nips Philippines

CAMPAIGN NAME: Nips Playtime In Full Color Campaign

AGENCY: Hepmil Philippines

Nips Philippines – NEXT PH

Bronze

ORGANISATION: Gcash

CAMPAIGN NAME: Barangay GCash Lending Services Activations

AGENCY: LIVE PH

GCash – NEXT PH
Most Innovative User-Generated Campaign

Silver

ORGANISATION: Chowking Philippines

CAMPAIGN NAME: Spice X / Spicy Chao Fan

AGENCY: Dentsu Creative Philippines

Chowking Philippines_Fresh N’ Famous Foods Inc. – NEXT PH
Most Innovative Video Marketing Campaign

Gold

ORGANISATION: Philippines AirAsia

CAMPAIGN NAME: LFG! Let’s Fly and Go! (AirAsia)

Philippines AirAsia – NEXT PH

Silver

ORGANISATION: PJ Lhuillier Inc

CAMPAIGN NAME: Money Guro

PJ Lhuillier Inc. – NEXT PH

Bronze

ORGANISATION: Lay Bare

CAMPAIGN NAME: Napapa-Uy

AGENCY: BOOST ADVERTISING AGENCY

Lay Bare – NEXT PH

Agencies CATEGORIES

Most Innovative B2B Marketing Agency of the Year

Silver

ORGANISATION: Beeline Now Consulting Services, Inc.

Beeline Now Consulting Services, Inc. – NEXT PH

Bronze

ORGANISATION: Lead Assasssin

Lead Assasssin – NEXT PH
Most Innovative Digital Agency of the Year

Silver

ORGANISATION: Skyrocket Studios

Skyrocket Studios – NEXT PH
Most Innovative Event Marketing Agency of the Year

Bronze

ORGANISATION: LIVE PH

LIVE PH – NEXT PH
Most Innovative Influencer Marketing Agency of the Year

Silver

ORGANISATION: Hepmil Philippines

Hepmil Philippines – NEXT PH
Most Innovative Production Agency of the Year

Gold

ORGANISATION: Elesi Studios

Elesi Studios – NEXT PH

Silver

ORGANISATION: Hit Productions

Hit Productions – NEXT PH
Most Innovative Public Relations Agency of the Year

Silver

ORGANISATION: PRecious Communications

PRecious Communications – NEXT PH

Individuals CATEGORIES

Most Innovative Agency Leader of the Year

Gold

ORGANISATION: PRecious Communications

CANDIDATE: Paolo Alba

JOB TITLE: Regional Vice President

Paolo Alba – PRecious Communications – NEXT PH

Silver

ORGANISATION: Elesi Studios

CANDIDATE: Earl Guico

JOB TITLE: President & Managing Partner

Earl_Guico – Elesi Studios – NEXT PH

Bronze

ORGANISATION: Lead Assasssin

CANDIDATE: Ericson Dalusong

JOB TITLE: Founder and Agency Owner

Ericson Dalusong – Lead Assasssin – NEXT PH
Most Innovative Marketing Leader of the Year

Gold

ORGANISATION: Nestlé

CANDIDATE: Emm Ordinanza

JOB TITLE: VP & Head of Integrated Media

Emm Ordinanza – Nestlé – NEXT PH

Silver

ORGANISATION: PJ Lhuillier Inc.

CANDIDATE: Michael “Mike” Sena

JOB TITLE: Vice President and Head of the Integrated Marketing and Communications Group

Michael _Mike_ Sena – PJ Lhuillier Inc. – NEXT PH

Bronze

ORGANISATION: Mang Inasal Philippines

CANDIDATE: Allan Tan

JOB TITLE: Head of Marketing

Allan Tan – Mang Inasal – NEXT PH

Team CATEGORIES

Most Innovative Marketing Team of the Year

Gold

ORGANISATION: Chowking Philippines

Chowking Philippines_Fresh N’ Famous Foods Inc. – NEXT PH

Silver

ORGANISATION: Mang Inasal Philippines

Mang Inasal Inc. – NEXT PH

Bronze

ORGANISATION: MR.DIY Philippines

MR. DIY – NEXT PH
Most Innovative MarTech Team of the Year

Bronze

ORGANISATION: DashoContent

DashoContent – NEXT PH

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Adobe

A respected leader in the industry, Simon has over three decades of professional experience...

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