<p>Low Ngai Yuen, a multiple award-winning workaholic is now the Chief Merchandise and Marketing Officer for AEON Co (M) Berhad while serving 2 other public listed companies; GDEX Berhad and OCK Group Berhad. GDEX is a last mile courier services and logistic company while OCK is in the business of telecommunications, network services and renewable energy.</p>

<p>Also a passionate entrepreneur, she supports causes around the arts, culture, blended learning, access to technology and sustainability as the President of the 25 year old Persatuan Kakiseni as well as founding WOMENgirls since 2011, an NGO dedicated to program interventions to remind women as role models for younger girls to achieve their potential.</p>

<p>Diana is a seasoned Chief Marketing Officer at Boost, the regional fintech arm of Axiata. She has over 25 years of experience in Southeast Asia and is renowned for her data-driven approach and customer-centric strategies.</p>

<p>Since joining Boost in 2021, Diana has led the creation of a unified brand strategy that includes branding, marketing, and PR. She successfully dissolved departmental silos to form a centralized marketing team, enhancing in-house capabilities for serving both consumers and merchants across all Boost entities, including the newly launched Boost Bank.</p>

<p>Under her leadership, functions like brand strategy and planning, social media, performance marketing, CRM/CLM, media planning for ATL BTL and digital media, creative development, event management, web oversight, PR, and Martech have been integrated to provide a cohesive full-funnel marketing approach.</p>

<p>Diana started her career at top advertising agencies like BBDO/Proximity and Saatchi & Saatchi, developing her expertise in branding, marketing, PR, and digital media. Before joining Boost, she was the CMO at Lazada Malaysia, earning the 2021 Marketing Excellence and Innovator of the Year awards. Her previous positions include Country Manager at iflix and Regional Head of Publisher Solutions at CtrlShift.</p>

<p>Her leadership style prioritizes compassion and trust-building, fostering innovation and collaboration. Diana excels in understanding consumer needs, crafting tailored strategies that drive business performance. Her legacy is one of transformative leadership, leaving an indelible mark on every organization she touches.</p>

<p>Fatin is the Head of Marketing at Delima Oil Products, a subsidiary of FGV Holdings Berhad, where she leads end-to-end brand strategy, product innovation, creative direction, market intelligence, and customer experience for Malaysian FMCG brands including SAJI, SERI PELANGI, and PREMEO.</p>

<p>With nearly 16 years of experience in branding, public relations, and strategic marketing, Fatin is known for driving growth through culturally relevant, insight-led, and purpose-driven initiatives. She led the development of the SAJI Brand Blueprint, a five-year strategy that unified brand architecture, boosted consumer trust, and aligned growth with the brand’s purpose.</p>

<p>Under her leadership, SAJI remains Malaysia’s No. 1 cooking oil brand, supported by impactful, award-winning campaigns. She has also championed the launch of the PREMEO brand, Delima Oil’s premium cooking oil targeting discerning consumers.</p>

<p>Fatin manages integrated digital and offline campaigns, overseeing social media, influencer marketing, shopper marketing, and performance marketing to boost conversions. Her work helped the SERI PELANGI brand lead its category and expanded the ADELA brand
internationally.</p>

<p>Her achievements include Kancil Awards and Kantar recognitions. Fatin is passionate about building trusted, beloved brands that connect deeply with consumers. She believes that “a brand that listens and feels is a brand that lasts.”</p>

<p>Deon Lee is the Director of Customer & Marketing at Lotus’s Stores Malaysia, a leading hypermarket operator in the country. She oversees brand marketing, customer loyalty, analytics & insights, and digital transformation, driving strong marketing performance through a data-driven, customer-centric approach. Under her leadership, Lotus’s has achieved greater brand engagement, stronger customer retention, and accelerated digital adoption across channels. </p>

<p>With over 25 years of marketing experience, Deon specializes in brand development, loyalty strategy, and digital marketing. She has transformed the marketing function at Lotus’s into a growth engine, aligning digital strategies with evolving consumer needs. Her career spans renowned brands such as Astro, Berjaya, Caltex, California Fitness, and Heineken, where she successfully led brand communications, media planning, and customer loyalty initiatives.</p>

Jennifer Chang is the Head of Marketing at MABECS, Malaysia’s first and most established UK education advisory service. Since 2018, she has built the Marketing function from scratch, driving brand awareness, loyalty, and engagement through strategic account management, PR, and multi-channel marketing. She also launched the industry’s first podcast, setting new standards for outreach. Outside of work, Jennifer enjoys a good game of tennis.

<p>A brand builder fuelled by data and creativity, I bring 16 years of experience across FMCG and F&B.</p>

<p>As CMO of McDonald’s Malaysia, I led the record-breaking Vibe Kopi Susu, Icon Meets Icon, and Taste the Change campaigns—driving McCafé’s highest-ever growth and earning Malaysia its first Gold at the McDonald’s Global Feel-Good Marketing Awards 2024.</p>

<p>Previously with Nestlé, Fonterra, Unilever, and J&J, I specialize in brand turnarounds and market share growth. Grounded in real-world insights, I thrive on impact, especially during high-pressure moments—turning challenges like COVID-19 into opportunities for transformative leadership.</p>

Alex Goh, a dedicated marketing professional, currently leads Global Marketing at MR D.I.Y. Group. With over a decade of marketing experience, Goh has a notable track record leading the partnership & loyalty program at Watsons Malaysia and overseeing marketing initiatives in both Malaysia and Singapore during his tenure at Courts Malaysia. Armed with a Bachelor of Science in Statistics from Universiti Malaya, Goh’s marketing expertise has been instrumental in driving the success of brands, as demonstrated by MR.DIY’s shock-vertising campaign, ‘Kecil dan Besar MR.DIY Ada,’ — featuring the ‘Largest Inflatable Iron in Malaysia’ — and ‘MR.DIY PANDAi Jaga Anda’, which introduced the MR.DIY mascot to the public.

Fiona Liao is the Group Chief Marketing, Communications, and Sustainability Officer at Pos Malaysia, where she leads the company’s marketing, communications, product, philately, and sustainability functions. With a focus on strengthening Pos Malaysia’s brand equity, she drives innovative brand engagement initiatives and revenue generation activities. Fiona brings over 25 years of experience across industries such as finance, education, logistics, and hospitality, having worked with renowned global brands like Hyatt, Prudential, and DHL. Holding an MBA in Marketing from Hawaii Pacific University, Fiona is passionate about building trust and creating meaningful connections to ensure a better, sustainable future.

Randi is the Head of Digital at Telekom Malaysia, driving digital transformation through martech, platform management, agile development, and data analytics. With over 15 years of industry experience, she is a versatile digital leader in digital marketing, advertising, performance marketing, user journey design, and customer lifecycle management. Randi was one of the pioneers at Google Malaysia, contributing to the launch and evolution of the digital advertising landscape in the country. Passionate about mentoring, she is dedicated to empowering and leading more women in the tech industry.

<p>Alyaa Ramlan is the Head of Social at TM, where she leads the company’s social media strategy and operations across TM’s group of brands, including Unifi. With over 17 years at TM, she is responsible for managing a comprehensive social media ecosystem—encompassing marketing, customer experience, analytics, influencer relations, and crisis communication.</p>

<p>Alyaa is known for her expertise in social media strategy, branding, crisis communication, and customer service engagement, with experience spanning both public relations and social/digital transformation initiatives. She has been recognized as one of Asia’s Woman Leaders by CMO Asia (2022) and was listed among The 50 Most Influential People in the Events Industry in Asia (2024).</p>

<p>She holds a Bachelor of Applied Science in Computer Science from the University of Sunderland and is fluent in Malay and English.</p>

Tirzah is an emerging marketing leader with nearly a decade of experience driving brand growth for some of Southeast Asia’s most iconic F&B names—including Malaysia’s No.1 frozen yogurt brand llaollao, Thailand’s No.1 Thai Tea brand ChaTraMue, and a portfolio of homegrown brands under Woodpeckers Group. Backed by cross-industry experience, she combines sharp market insight with strong commercial acumen—delivering award-winning campaigns and building brands that earn enduring recognition.