Operating under the theme “Made in Hong Kong”, the museum will host three public guided tours on 7 March 2026 as part of The Bottling Hunt campaign. The tours adopt a time-travel concept, tracing Swire Coca-Cola HK’s six-decade presence in the city through interactive installations.

The guided experience highlights the company’s development alongside Hong Kong’s growth, offering visitors a closer look at beverage production while also addressing future-facing priorities such as sustainability. Visitors will explore the brand’s local story through immersive exhibits designed to reflect its role in everyday Hong Kong life.

Swire Coca-Cola HK will also collaborate with COKE+®, The Coca-Cola Company’s loyalty programme, to launch a redemption scheme aimed at widening public access to the guided tours and offering exclusive souvenirs.

The museum is housed within Swire Coca-Cola HK’s Sha Tin bottling plant—the world’s tallest Coca-Cola® bottling facility—which continues to operate as both a production site and a heritage space. The campaign reinforces the company’s long-standing “Made in Hong Kong” positioning, underscoring its emphasis on local production since beginning bottling operations in the city in 1965.

Through The Bottling Hunt guided tours, visitors move through a curated journey spanning the brand’s origins in 1886 to the present day. The experience includes role-playing elements and sensory-based activities inspired by Coca-Cola’s manufacturing history.

The museum opening was officiated by Hunter Jin, CEO of South East Asia, Hong Kong and Taiwan (SEAHKT) operations at Swire Coca-Cola; Richard Gould, director and general manager of Swire Coca-Cola HK; and Karlijn in ’t Veld, vice president, franchise operations, Hong Kong, Taiwan, Macau & Mongolia, The Coca-Cola Company.

“Since commencing bottling operations in Hong Kong in 1965, Swire Coca-Cola has grown from serving the local market to becoming the fifth-largest bottling partner globally, reaching more than one-tenth of the global population. For us, Hong Kong is not only our starting point but also the core of innovation and heritage,” Jin said.

Looking ahead, Jin said Swire Coca-Cola HK will continue to optimise its equipment in 2026 to produce high-quality beverages, deepen community engagement and build a world-class bottling business.

Sustainability was also highlighted at the event. Gould noted that the company will continue to advance alongside Hong Kong towards a more sustainable future.

“Since October 2025, the plastic bottles used for Swire Coca-Cola’s locally produced 500 ml Coca-Cola® beverage and bonaqua mineralised water (1.5 litres or under) are made from locally recycled plastic, realising a bottle-to-bottle circular economy: ‘locally collected, locally remade,’” he said.

He added that the company aims to ensure more than 50% of its packaging uses recycled PET in 2026. Alongside the museum initiative, Swire Coca-Cola HK will also roll out “Recycling Academy” sustainability education kits in partnership with The Coca-Cola Company to support public awareness and education.

With the Lunar New Year approaching, Gould also unveiled the Year of the Horse festive cans, featuring limited-edition packaging inspired by Chinese embroidery motifs symbolising reunion, prosperity and good fortune.

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Five Coca-Cola bottles, each standing two metres tall, have been set up along the Victoria Harbour waterfront, forming a temporary photo spot for visitors.

Alongside the installation, the company is rolling out a series of anniversary activities. Visitors who purchase two designated Coca-Cola HK beverages or meal sets from selected kiosks, stalls or vending machines near the Avenue of Stars can redeem an exclusive souvenir. On selected weekends, those who share photos of the giant bottles on social media with the designated hashtag can also receive a mystery gift, while supplies last.

The campaign extends until 31 October, with additional promotions across supermarkets, convenience stores and e-commerce platforms. Customers can collect the newly launched “Hong Kong Classic Locations Mini Keychain” blind boxes, featuring six designs inspired by local landmarks, including one limited mystery edition.

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Coca-Cola in Hong Kong will offer its full beverage portfolio at Kai Tak Sports Park (KTSP), supporting the venue’s efforts to deliver world-class sports, cultural, and entertainment experiences. The partnership also reflects Coca-Cola’s commitment to the local community and Hong Kong’s growing mega-event economy.

John Sharkey, chief executive officer at KTSP, shared, “We are delighted to welcome Coca-Cola in Hong Kong as a founding partner. This partnership aligns with our vision to be an iconic, world-class venue that brings together people from around the world to create magical moments by delivering exhilarating and memorable sports, entertainment, and cultural experiences.”

Sharkey continued, “KTSP is also a hub for our local community’s enjoyment, and Coca-Cola’s commitment to uplifting visitors and supporting sustainability initiatives makes them an ideal partner for KTSP’s journey of inspiring visitors to enjoy and explore. There’s truly something for everyone.”

As a Founding Partner of KTSP, Coca-Cola will offer a range of beverages, introduce interactive experiences, and support sustainability initiatives to enhance the visitor experience.

Coca-Cola in Hong Kong will provide a diverse selection of beverages at Kai Tak Sports Park, including sparkling drinks such as Coca-Cola, Sprite, Fanta, and Schweppes, as well as unsweetened and sweetened teas, bottled water, sports drinks, and energy drinks. This ensures that visitors have access to a variety of refreshments throughout the venue.

To make beverages easily accessible, Coca-Cola will install hundreds of coolers, fountain dispensers, and vending units across KTSP. Whether in the main stadium, concessions, or event spaces, visitors can conveniently find their preferred drinks while enjoying performances, sporting events, or the Hong Kong Sevens.

As part of the partnership, Coca-Cola will also have a strong presence throughout the venue. From main gates “presented by Coca-Cola” to on-site signage and digital advertising, the brand will be seamlessly integrated into the park’s environment.

Additionally, Coca-Cola will receive activation rights, exclusive access to designated areas, and hospitality benefits. These sponsorship elements ensure a visible role for Coca-Cola at KTSP while providing visitors with convenient access to its beverage offerings.

Karlijn in ‘t Veld, vice president of franchise operations for Hong Kong, Taiwan, Macau & Mongolia at The Coca-Cola Company, commented, “Kai Tak Sports Park is set to become a landmark destination for sportainment in Hong Kong, and as a leading beverage company, we are honoured to be part of this once-in-a-generation establishment.”

“We have been crafting strong and loved brands that create hundreds of thousands of refreshing moments every day for Hong Kong. As the city rises to become ‘Asia’s Events Capital’, we, building on our legacy and strength, look forward to creating magical moments and incredible experiences for millions of visitors to Kai Tak Sports Park, while promoting sports, entertainment, tourism, and hospitality in the city,” she added. 

Richard Gould, general manager at Swire Coca-Cola HK, also shared, “At Swire Coca-Cola, we are proud to work hand in hand with The Coca-Cola Company to bring an exciting range of beverages to our community. Our dedicated team is passionate about creating refreshing and memorable experiences for all visitors to Kai Tak Sports Park – by providing the perfect drink for every moment.”

Meanwhile, building on its 20-year partnership with HK China Rugby, Coca-Cola has extended its role as a ‘Tournament Partner’ and exclusive non-alcoholic ready-to-drink beverage supplier for the Hong Kong Sevens, which debuts at Kai Tak Sports Park from March 28 to 30. The company also continues its commitment to sustainability and community engagement.

“Great partnerships go beyond business – they create meaningful community impact. As we bring refreshing beverages to KTSP and inject excitement into the various activities in the park, we are also committed to a greener Hong Kong. Together, we will drive progress in waste management, people empowerment and community engagement,” Karlijn enthused.

Coca-Cola in Hong Kong is the latest partner to join KTSP, following the recent announcement of Marriott Bonvoy and a growing roster of partners, including DHL Express, CTF Life, Carlsberg, and Cathay Pacific.

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With support from SAP Customer Services and Delivery, Swire Coca-Cola’s implementation of SAP S/4HANA aims to maintain its competitive edge while addressing operational challenges in Hong Kong.

Swire Coca-Cola operates on a vast scale, producing, bottling, and distributing a diverse portfolio of 60 beverage brands to a franchise population exceeding 956 million customers.

The solution allows Swire Coca-Cola to streamline its complex operations with greater flexibility, speed, and insights, helping it address current challenges and seize future opportunities in Hong Kong. By optimising processes such as manufacturing, sourcing, financing, customer ordering, pricing, warehousing, and delivery, the company ensures seamless service and gains real-time visibility into automated pricing and offerings.

Matthew C.M. Wong, general manager of digital & IT for SEA, Hong Kong, and Taiwan at Swire Coca-Cola Limited, said, “At Swire Coca-Cola, we strive for collective success by consistently supporting our employees, partners, community, and the planet. Having the right partner to deliver exceptional results is imperative as they strive to understand our unique needs, provide innovative solutions, and consistently exceed our expectations. We found these impressive qualities with the SAP Customer Services & Delivery Greater China team, who seamlessly integrated its solutions into our organisation’s system to deliver only the best to both our internal and external stakeholders.”

Yee-Ching Wang, head of customer services and delivery for SAP Greater China, added, “We are delighted to take the lead to transition Swire Coca-Cola’s ERP to SAP S/4HANA. SAP S/4HANA is the ideal platform to support such a complex and vast operation while minimising disruption, maximising efficiency, and providing cross-functional visibility to better serve Swire Coca-Cola’s customer base and seize new opportunities in Hong Kong.”

She further shared, “SAP Customer Services & Delivery’s mission is to support our customers in their transformation journeys through the adoption of SAP solutions and innovations and to help address the challenges across multiple business units, processes, and technical architectures by providing key outcomes for their strategies, thereby maximising their business values.” 

Swire Coca-Cola’s implementation required managing multiple end-to-end operations simultaneously. Following extensive discussions, the SAP Customer Services & Delivery team outlined key deployment milestones and stationed on-site consultants to refine and implement hundreds of system enhancements, ensuring a smooth and successful rollout.

Esmond Tong, managing director of SAP Hong Kong and Macau, explained, “Companies seeking to improve operations and efficiency should leverage SAP S/4HANA to accelerate their business transformation. With SAP S/4HANA’s comprehensive capabilities and scalability, companies can adjust the scope and pace of their transformation to align with business strategies and adapt to fast-changing market conditions. We look forward to helping more companies adopt SAP’s latest innovations and unlock new business potential.”

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