The partnership will see JB Hi-Fi deploy the Broadsign Platform to manage its digital signage network, which spans more than 200 stores nationwide. According to the companies, the platform will help streamline operations and allow the retailer to plan, execute, optimise, and measure in-store media and advertising campaigns across locations from a central hub.

The technology provides real-time availability, ad serving capabilities, and campaign reporting features, which are intended to support the delivery and measurement of in-store advertising opportunities within the retailer’s network. The platform also offers an open API that allows JB Hi-Fi to integrate the system with its existing retail systems and technology partners while maintaining control over its network.

Gary Siewert, Director of Marketing and E-commerce at JB Hi-Fi, said the move comes as advertisers show growing interest in retail media channels.

“We’re seeing strong interest in retail media from advertisers and brands who want to reach local audiences where purchase intent is high. We already had the screens to deliver in-store, and now with Broadsign, we have access to the same advertising toolset that major media owners use, and the ability to scale,” he explained. 

Gary added, “Broadsign’s open API has also proved more valuable, allowing us to select the partners we want to work with as we build our omnichannel RMN, such as Retail Media Works and Criteo.”

Ben Allman, Regional VP of Platform Sales at Broadsign, said the partnership highlights the growing role of retail media within the advertising ecosystem.

“As Australia’s leading consumer electronics retailer, JB Hi-Fi is home to some of the world’s biggest brands. By partnering with best-in-class solutions such as Broadsign, JB Hi-Fi are not only maximising the potential of their retail media network, they’re setting the strongest possible foundation for themselves in an increasingly competitive space,” he said.

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Based at the company’s Melbourne headquarters, Bonanno will be responsible for driving revenue growth across Asia Pacific. His remit includes supporting retailers and brands seeking more measurable, data-led retail media outcomes and contributing to Zitcha’s broader commercial strategy.

Bonanno joins Zitcha after more than 11 years at Meta, where he most recently served as client partner. In that role, he developed insight-led strategies and business plans aimed at enhancing retail marketing return on investment across Facebook and its advertising ecosystem. He worked with major clients and agency partners on audience mapping, creative asset development and performance analysis to improve business outcomes.

He has also built retail experience across store operations, regional leadership, analytics consulting and media strategy. In addition, Bonanno serves as an advisor to Retail Cities, a global retail data and insights consultancy focused on fast-growth markets and industries.

Commenting on his appointment, Bonanno said: “Retail has been the through line of my career and I have worked closely with the Zitcha team since before its launch, supporting early partnerships and seeing first-hand how the platform was built to solve real retail challenges. I’ve known and worked alongside Troy (Townsend, Zitcha Group CEO) and Jack Byrne for years, and I’ve always admired their clarity of vision and the culture they create. Joining Zitcha feels like a full-circle moment and an opportunity to help retailers and brands unlock more value from retail media across APAC.”

Jack Byrne, co-founder and APAC CEO at Zitcha, said: “Phil brings a rare combination of retail operational knowledge, media expertise and strategic commercial acumen to both Zitcha, our customers, our partners and finally our prospects unlock long-term retail media value. We’re excited to have someone of his experience choose to join Zitcha as we navigate the next phase of growth, and can’t wait to see him continue the momentum seen since inception in the APAC region”

The appointment follows last week’s announcement of Steve Biddle as chief commercial officer at Zitcha. Bonanno previously worked alongside Biddle at Meta, where Biddle led retail media network strategy and solutions.

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Argyilan currently serves as global head of advertising at Uber, where she oversees the expansion of the company’s mobility and delivery advertising business. She is widely recognised within the industry as a pioneer of retail media.

Prior to joining Uber, Argyilan was senior vice president of retail media at Albertsons Companies. In that role, she led the growth of Albertsons Media Collective and supported efforts toward measurement standardization across the retail media sector.

LiveRamp said the appointment comes as it continues to scale its data collaboration network for artificial intelligence applications, aiming to help marketers integrate fragmented signals, improve performance, and maintain trusted collaboration.

“Kristi is a rare talent who didn’t just participate in the retail media revolution—she wrote the blueprint for it,” said Scott Howe, CEO of LiveRamp. “As commerce media matures into a critical pillar of the global economy, Kristi’s deep operational expertise and visionary mindset will be invaluable. Her leadership will be pivotal as we accelerate AI-powered marketing to help our customers drive business growth and build enduring brand value.”

Argyilan said she has long followed LiveRamp’s role in the advertising ecosystem.

“I have long admired LiveRamp for its unique position as the essential data collaboration network connecting the advertising ecosystem,” said Argyilan. “Commerce media is entering a new era of maturity where success is defined by the strength of the network and the ability to drive and understand real-world actions. I am thrilled to join the Board and help LiveRamp continue to lead the industry in creating value through secure, trusted collaboration.”

Earlier in her career, Argyilan served as the founding President of Roundel, the retail media network of Target, and held executive leadership roles at IPG Mediabrands and Universal McCann. She also currently serves on the boards of Zefr and the Interactive Advertising Bureau (IAB).

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The launch gives advertisers access to JB Hi-Fi’s omnichannel footprint, which includes 207 physical stores nationwide and one of Australia’s most visited consumer electronics websites. The network is positioned as a high-intent advertising environment, allowing brands and agencies to engage consumers at key moments of purchase consideration across both digital and in-store touchpoints.

Gary Siewert, director of marketing and e-commerce at JB Hi-Fi said the move reflects shifting advertiser demand and changing consumer behaviour.

“Retail media plays an increasingly important role in how brands engage customers during moments of active consideration. Partnering with Retail MediaWorks, the market leader in delivering retail media at scale, allows us to deliver targeted omnichannel advertising experiences that are relevant for shoppers and valuable for brand partners, supported by proven technology partners,” he said.

According to the companies, the initial phase of the network will prioritise near-endemic brands aligned closely with JB Hi-Fi’s core product categories. Over time, the offering is expected to expand into broader endemic and non-endemic categories as inventory and data capabilities are further developed across physical and digital channels.

For Retail MediaWorks, the partnership represents an expansion into the consumer electronics category, adding a new vertical to its existing retail media operations across grocery, liquor, hardware and pharmacy.

Retail MediaWorks CEO John Georgas said JB Hi-Fi’s scale and influence made the partnership a significant development for the local retail media market.

“JB Hi-Fi is one of Australia’s most influential retailers, and this partnership reflects where retail media is heading. We’re focused on building a scalable, data-led omnichannel platform that delivers measurable outcomes for brands and long-term growth for the retailer,” he stated.

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Tiffany joins from McKinsey, where she was previously an associate partner. She brings with her deep expertise in building and scaling retail media networks, having led engagements with leading industry organisations across North America and APAC.

Moreover, Coles had also noted that Tiffany had worked closely previously with their Coles 360 team over the past twelve months.

“Her global perspective, combined with a strong understanding of Coles and the Australian retail media landscape, positions us well for the next phase of innovation,” the company said in a statement.

Coles 360 is the retail media arm of Australian supermarket chain Coles, bringing together the company’s digital, data and in-store media capabilities into a single integrated offering. 

It was formally introduced by Coles Group in October 2022 when the supermarket announced it was naming and launching its retail media business under the Coles 360 brand, positioning it to help brands connect with customers and drive growth through integrated media solutions.

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The Attribution Challenge

When asked what makes omnichannel attribution so challenging, Hayley Robinson, head of sales & GTM retail media at MixIn, Endeavour Group’s retail media arm, outlined some of the tension that retailers face.

“I think from a retailer perspective, we probably deal with the paradox of, first and foremost, and absolutely paramount, protecting our customer data,” she said. 

“On the flip side, there is also an expectation that we know as consumers that you are serving personalised ads and shopper journeys, making sure you know who they are, when they show up, and what they want to see.”

The scale of the data challenge is staggering. Robinson shared that across Dan Murphy’s and BWS, Endeavour Group generates 185 million shopping trips annually, operates over 1700 physical locations and processes two separate websites generating five million unique visits each week, with the group totalling $10 billion in transactions each year.

“So hopefully that starts to set the scene. We are very passionate about making sure [brands] and our customers have the right experience, the right information, but it is not an easy journey to stitch them all together and make sure that we are doing it in a legal and compliant way. That’s why we have reached out to partners, because we can’t answer all of that on our own,” she said.

Also on the panel was Meredith Lewis-Jones, head of digital & omnichannel connections at Vinarchy Wines, a partner of MixIn already experiencing the benefits of the solution. Lewis-Jones described the complexity that makes attribution sometimes feel impossible from a brand perspective.

“In Endeavour specifically, we’ve got 250-plus [SKUs]. You look at that level of fragmentation from a media buyer perspective, layered with 250 SKUs that are on different trade promotions, different price promotions, different [above-the-line] media being bought, different retail media being bought, different shopper activations,” she 

“When we try to take a step back from a brand POV and look at what lever is driving what, in terms of profit at the end of the day, that becomes a very complicated puzzle to start putting together without any closed-loop attribution.”

How the Solution Works

Solving the retail media attribution puzzle required bringing together multiple distinct capabilities, starting with Amperity’s data unification platform. Bel Lloyd, client lead at Amperity, detailed what makes this solution unprecedented in region.

“This is the first time that these partnerships have come together, and it’s the first in region closed-loop attribution in this area that Amperity has stood up, the first that Criteo has stood up, and first that MixIn has stood up,” she said. 

“Hayley gave you a great rundown of how many data points the Endeavour Group will come across. We then [use our] data unification and identity resolution platform [to] ingest data from all of those touch points from over 40 data sources in a compliance-safe way for them.

“[We then] do the identity resolution at scale to be able to provide the customer IDs and all of the transactional data that’s required for this closed-loop attribution onto Criteo and into Criteo to do the magic linking between what’s been happening in the online advertising world and what’s been happening in terms of transactions in store.”

Perhaps even more impressive than the technical achievement was the speed of delivery. Lloyd highlighted what she sees as a new benchmark for the industry.

“What is new is the agility that MixIn showed as a retail media network. We were able to, from when this project was greenlit, to actually implementing it and giving access to Vinarchy to the self-serve attribution picture, it all happened in just five weeks. So that, for me, has really set a new standard for retail media networks, in being agile and speed to enablement and speed to value.”

Jess Truesdale, client lead for Retail Media at Criteo, explained how this speed advantage extends into ongoing operations.

“We can now, with that great data, enable brands to be able to see activity … down to the SKU-level purchases that happened in store within a couple of days on a self-serve platform, and they can view that with different attribution windows,” she said. 

“They could have a one-day, a 30-day look back, and they can use that to see peak times throughout the week, or peak periods, or when they’ve also got promotions happening in store, and exactly how the online activity has influenced the in store sales, and vice versa.

“What this has enabled is that anybody can access information they need from a brand point of view at the right time, and they can [tailor it to their] specific business needs. 

“There’s no one size fits all. Every retailer is structured differently. All of the buying behaviour changes constantly. So it’s not about doing a bit of a look back after the campaign, it’s about using that information and being able to look at it in almost real-time and making optimisations and changes throughout the campaign, as well as looking at what they can do further ahead.”

Changing the Stakeholder Conversation

For Lewis-Jones at Vinarchy Wines, the impact has been transformational across multiple internal conversations.

“This advancement has been pretty big in our business. It’s really enabled me to have a number of different conversations with different stakeholders in our business. The one interesting one is we’ve got a large category team, and for them this has unlocked a whole new data set that gives them a different level of insight from that sort of digital touch point, to that bridge to in store, which they never had before,” she said. 

“The way we’re looking at our portfolio and looking at SKUs that we previously would say ‘that doesn’t work online, let’s uninvest there’, we are now able to look at and say, ‘you might not sell it online, but someone’s viewing it while they’re in store, purchasing while they’re in store’. We just could never track that before.”

“We then have a pretty happy commercial conversation going on. Part of that for us is our commercial leads aren’t particularly interested in [return on ad spend]. They are interested in profitability, but accessing that data to prove that out with other retail media channels and networks is really challenging.”

The impact on reported performance was dramatic.

“I’m super stoked because our team is being able to change the way that we’re optimising, not just for the 15% of our sales that happen online, but the 100% that’s happening online and in store. If you look at our [performance metrics] … overnight it doubled. [It’s a] ery fun conversation to have with our head of commercial that it’s even more effective than we originally had anticipated.”

The Last Drop

The MixIn, Criteo, and Amperity partnership demonstrates what’s possible when retail media networks prioritise measurement and move quickly. In just five weeks, the three companies delivered the region’s first closed-loop attribution solution at scale, connecting digital advertising to verified in-store sales across Endeavour Group’s retail network.

For launch partner Vinarchy Wines, the results validated the approach. Performance metrics doubled overnight as the solution revealed retail media’s true impact; not just on the 15% of sales happening online, but across the entire portfolio. 

The brand now has SKU-level visibility into how digital campaigns influence in-store purchases, transforming internal conversations with category teams, commercial leads, and finance stakeholders.

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In this edition of What’s NEXT in Marketing interview, MARKETECH APAC spoke with Laure Urbin de Vienne, VP of Digital Marketing (SEA) at Intrepid, an e-commerce enabler that helps brands scale across Southeast Asia’s diverse digital marketplaces. 

In this exclusive interview, Laure shares her insights on how technology, automation, and retail media are shaping the future of e-commerce in the region— and how brands can build integrated frameworks for sustainable growth.

The evolution of digital marketing and retail media in Southeast Asia

According to Laure, Southeast Asia’s e-commerce transformation has “completely redefined the game.”

“A few years ago, brands focused mainly on visibility and siloed performance metrics. Today, they’re shifting toward full-funnel growth—where every touchpoint contributes to conversion, retention, and long-term ROI,” she explained.

This shift is not only strategic but also structural. Speed, automation, and cross-channel visibility have become core capabilities rather than add-ons. 

“As an e-commerce enabler, we help brands operationalise this transformation — connecting data, media, and commerce execution to drive measurable impact,” she added. 

Building tech-enabled solutions that automate campaign actions, improve productivity, and unlock scalable performance uplift has also become crucial. Equally important is integration across all e-commerce pillars—retail media, offsite marketing, store operations, and analytics—to enable truly omnichannel digital marketing strategies that bridge awareness and conversion seamlessly.

Retail media, in particular, has emerged as a defining pillar of this evolution. Southeast Asia is now the fastest-growing market globally for both e-commerce and retail media, and what makes it unique, Laure noted, is that “retail media is evolving in parallel with the explosive rise of online shopping — not as a follow-up phase.”

“Platforms like Shopee, Lazada, and TikTok Shop are still expanding their ad ecosystems, while brands are already adapting to this evolving landscape,” she said.

The region’s diversity in markets, languages, and cultural traits adds another layer of complexity. Global brands need consistent strategies to win regionally, yet must adapt to local nuances in consumer behaviour and platform maturity. “That balance between regional scale and local relevance is what defines success here,” she added.

The forces driving accelerated adoption of retail media, Laure explained, stem from the massive shift in consumer habits—from traditional retail to e-commerce and now to social commerce. 

“As shopping increasingly happens within ecosystems, retail media has become central to the path to purchase,” Laure further emphasised. 

With this, the demand for automation and actionable insights is surging. “Given the region’s complexity, brands are turning to tech-enabled and data-driven solutions to manage performance efficiently and unlock growth across platforms.”

Solving attribution and data fragmentation across channels

Attribution remains one of the toughest challenges for brands navigating multiple e-commerce ecosystems. Each platform operates within its own rules, data logic, and reporting systems — leading to fragmented performance views and limited ability to connect media to actual commerce outcomes.

“At Intrepid, we address this by providing an aggregated performance dashboard that unifies data across markets, platforms, and campaigns,” Laure shared. “It enables brands to view ad-level performance while keeping visibility on the overall business impact—something native tools alone can’t offer.”

But the real power lies in turning data into action. “It’s not just about reporting. It’s about translating data into insights and turning those insights into strategies that uplift growth,” she explained.

Through data analytics, Intrepid helps brands identify performance patterns, understand how each media investment contributes to store sales, and make smarter budget reallocations across channels. 

According to Laure, in a region where platforms are not yet unified, this integrated approach allows brands to move from reactive optimisation to proactive, data-led growth.

Leveraging martech and automation to balance performance and creativity

For Intrepid, martech is the backbone of efficient and scalable e-commerce growth. “Our MarTech stack was designed to solve very real pain points for both brands and our internal teams,” Laure said.

A key component is Intrepid’s proprietary Retail Media SaaS, which adds a new layer of automation to on-site ads across marketplaces like Shopee, Lazada, and TikTok in Southeast Asia. “By automating actions that were previously manual through rule-based software, we’re able to boost ad performance and deliver uplift at scale—driving measurable efficiency and growth,” she explained.

This platform complements existing seller centres rather than replacing them, enabling control at scale while keeping the right parameters in place. It’s already been adopted by internal teams and external partners, delivering tangible results.

Alongside this, Intrepid’s aggregated performance dashboard provides a consolidated view of campaigns across channels and markets — allowing faster, data-led decision-making and cross-channel optimisation. 

“Together, these tools eliminate guesswork, accelerate execution, and help brands connect performance data to actionable strategies that drive full-funnel growth,” Laure said. 

Yet even as automation advances, creativity remains central. 

“Automation has reached a level of scale that’s transforming the way we operate — but it doesn’t replace the marketer,” Laure emphasised.

She continued, “What it does is take away the repetitive, manual workload so teams can focus on what truly drives growth: translating business objectives into a coherent media plan, ad setup, and performance framework.”

In Southeast Asia, storytelling continues to set brands apart. For Laure, technology’s role is to ensure they tell the right story to the right audience at the right moment. “Automation supports that precision—it doesn’t define the narrative,” she highlighted. 

As AI and data-driven platforms evolve, Laure sees the balance shifting toward strategic thinking and creative testing. 

“Automation and creativity are not in competition — they’re complementary forces driving full-funnel performance. The goal is not to replace human input but to amplify human intelligence and deliver smarter, faster, and more meaningful campaigns.”

What’s next for digital commerce and retail media in SEA

Looking ahead, Laure identified three major shifts shaping the next phase of digital commerce in Southeast Asia.

First, social and livestream commerce will continue to accelerate. “TikTok Shop is only the beginning. The boundaries between social media and e-commerce are disappearing fast, and this convergence will extend even further as content, community, and commerce become fully intertwined.”

Second, AI-driven media automation will move from experimental to standard practice. “From bidding strategies to budget reallocation, automation will drive smarter, faster decisions at scale — freeing marketers to focus on creativity, brand building, and strategy.”

And third, integrated measurement will become non-negotiable. “Brands are demanding unified visibility across platforms, formats, and audiences to truly understand ROI and make data-led choices.”

On the consumer side, discovery and purchase are now one seamless experience. “People no longer move in linear journeys — they see, click, compare, and buy across ecosystems in minutes,” she said.

Ultimately, Laure believes the brands that win will be those able to connect all these touchpoints through data, technology, and insight. 

“The future belongs to those who can combine automation with intelligence and turn complexity into clarity.”

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Part of Wesfarmers Health, Priceline Pharmacy joins a growing number of major retailers investing in retail media.

With more than 9.5 million members in its Sister Club loyalty program, Priceline Pharmacy offers brands a platform to reach highly engaged shoppers through targeted campaigns, real-time performance insights, and data-driven optimisation.

Zitcha was chosen for its omnichannel capabilities, self-serve functionality, and strong local presence — attributes that align with Priceline Pharmacy’s strategy to strengthen its internal retail media operations and educate supplier partners.

Jack Byrne, CEO APAC of Zitcha, said: “Retail media is one of the most powerful levers for brands to connect with consumers at scale, and Priceline Pharmacy is uniquely positioned to unlock its potential in health and beauty. With more than nine and a half million loyalty members and an extensive national footprint, Priceline Pharmacy gives advertisers a rich environment to influence customer decisions at every stage of the journey.

“Zitcha’s omnichannel platform enables Priceline Pharmacy to activate onsite now, and we’re working closely with the team to build capability from the ground up, helping to educate teams and suppliers so they can maximise the opportunity.”

Corrina Brazel, general manager marketing at Wesfarmers Health, added, “The continued progression and optimisation of our retail media network is a significant opportunity for both Priceline Pharmacy and our supplier partners. With Australia’s largest health and beauty loyalty program and a large national store footprint, we’re uniquely positioned to offer brands powerful, data driven opportunities to connect with shoppers across multiple touch points. Partnering with Zitcha enables us to now also deliver scalable media solutions while driving commercial outcomes for our business and our suppliers.”

Foundational supplier partner McPherson’s also expressed support for the initiative, highlighting the benefits of Priceline Pharmacy’s new Sponsored Search offering.

“This initiative allows us to connect with beauty shoppers in more meaningful and personalised ways at the very moment they are seeking solutions,” said Aidan Bartholomeusz, omnichannel manager at McPherson’s. “Collaborating with Priceline Pharmacy in this way underscores our commitment to building the category, driving growth and ensuring our brands continue to lead. We’re incredibly excited about the future of retail media and the opportunities our ongoing partnership with Priceline will unlock for our shoppers.”

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The new MixIn solution, powered by Amperity’s AI-driven customer data platform and Criteo’s commerce media technology, connects verified in-store sales with digital ad campaigns, offering marketers a more complete view of their performance across channels.

“This changes how retail media works in Australia,” said Hayley Robinson, head of sales & GTM retail media at MixIn by Endeavour Group. “For years, brands have been asking us for proof that digital campaigns drive in-store sales and now we can finally show it. It’s a real breakthrough for our partners.”

According to the companies, the new solution represents the first large-scale capability in Australia to link in-store sales with digital campaigns. Built and launched in five weeks, it leverages secure first-party data to ensure compliance while helping brands optimise their advertising spend and performance.

“We’re proud to be part of a solution that’s setting a new standard in speed to value and measurement for the entire retail media industry in Australia,” said Bel Lloyd, client lead at Amperity. “Amperity’s ability to unify complex customer data is the key to what unlocks this new opportunity for measurement. Together, we’re giving MixIn as part of the Endeavour Group a differentiated offering that delivers real business value for their brands.”

The launch follows research by Arktic Fox in 2025, which found that 96% of brands struggle to quantify the return on retail media investments. The partnership aims to address this gap while allowing MixIn to automate and scale first-party data activation for its beverage brand partners.

“Bringing in-store sales into the self-serve measurement suite Criteo provides has been a game-changing proof point for the team at MixIn,” said Guillaume Dupont, head of monetisation, retail media at Criteo ANZ. “We’re proud to make it a reality with Amperity. This solution makes data accessible, empowering brands to understand the impact of their advertising and enabling retailers to maximise its effectiveness.”

Vinarchy Wines, one of MixIn’s brand partners, has already adopted the solution.

“Closed-loop attribution finally means I can justify premium spend with my Marketing Director by showing deeper shopper insight,” said Meredith Lewis-Jones, head of digital & omnichannel connections at Vinarchy Wines. “With my sales lead, I can shift the conversation from the 15% of sales online to the 100% influenced by digital. And with finance, I can move past proxy metrics and prove results at the till. That changes the conversation across the board.”

The companies said the partnership marks the start of a longer-term initiative to enhance transparency and performance measurement in retail media, with plans to expand capabilities in the coming months.

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The new capability comes through an integration with Koddi’s commerce media platform, with Gopuff announced as the first retail partner. Additional retailers are also expected to join in the coming months.

This move allows advertisers to buy sponsored product ads and other onsite retail placements directly through The Trade Desk platform. It aims to make retail media a rapidly growing sector of digital advertising, which is more accessible and easier to integrate with wider digital campaigns.

As part of the integration, advertisers will be able to access retail and commerce media ad formats, starting with sponsored product ads, within the same system they use for broader media buying. 

According to The Trade Desk, this setup enables brands to run “full-funnel campaigns,” from awareness to conversion, while providing retailers with more value from their inventory and advertisers with a clearer view of performance across channels.

“Retail media represents one of the fastest-growing areas of digital advertising, but access to onsite advertising placements has been limited and fragmented,” said Matthew Fantazier, vice president for data partnerships, The Trade Desk. 

He added, “This integration delivers a personalised shopping experience, enabling brands to seamlessly connect with consumers across their entire purchase journey. By working with Koddi, advertisers can now run full-funnel campaigns on The Trade Desk platform, breaking down silos for retailers and advertisers and unlocking new opportunities for performance and measurement.”

Additionally, through Koddi’s commerce media platform, retailers such as Gopuff can make their onsite inventory available programmatically while maintaining transparency, targeting, and measurement controls. Advertisers, meanwhile, can unify retail media with other digital campaigns, using real-time optimisation and unified analytics to link ad exposure to purchases.

“At Gopuff, we’re building solutions that put control and power back into brands’ hands,” said Michael Peroutka, head of Gopuff Ads.

“We know brands want to be able to plan, implement, and optimise their media investments in unison. This partnership is a momentous step forward in bringing this vision to life. Together, we’re empowering all brands on Gopuff with the information they need to better understand, engage, and sell to their customers, all in one place,” added Michael.

Moreover, Nicholas Ward, president and co-founder of Koddi, added: “Our integration with The Trade Desk significantly boosts demand for our retail partners while simplifying fragmented buying experiences. Together, we’re empowering retailers and advertisers to scale retail media as part of their programmatic strategies.”

According to research from Koddi, more than 95% of media buyers are open to purchasing onsite retail media programmatically, highlighting growing demand for tools that simplify access and improve workflow efficiency. The Trade Desk and Koddi said they plan to expand the offering with new ad formats and retail partners in the future.

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