Under the appointment, alt/shift/ will lead OMODA JAECOO’s earned media strategy, managing media relations, press office activity, and proactive communications to strengthen the brand’s visibility and reputation across Australia.

The appointment comes as OMODA JAECOO, operated by Chery Motor Australia, continues to build momentum in the Australian automotive market, recording consecutive monthly sales growth throughout 2026, with 2,570 vehicle deliveries in May marking its strongest monthly performance to date and its flagship J5 EV becoming Australia’s best-selling electric small SUV.

Roy Muñoz, Chief Commercial Officer at Chery Motor Australia, said earned media will play an important role in supporting the brand’s next stage of growth.

“OMODA JAECOO has had an extraordinary start in Australia and earned media is a critical part of how we continue to build the brand’s credibility and presence. alt/shift/ brings the strategic thinking and media relationships to help us do that, we’re excited to have them as our partner,” said Muñoz. 

Sam Vassos, Managing Director of alt/shift/ Melbourne, said the agency is looking forward to helping amplify the brand’s growth story.

“OMODA JAECOO is one of the most compelling brand stories in Australian automotive right now. The growth trajectory is extraordinary and the product is genuinely earning its place in the market,” said Vassos. 

“We’re thrilled to bring our earned media thinking to a brand with this much momentum and help tell that story in a way that cuts through,” added Vassos. 

The appointment adds to OMODA JAECOO’s marketing efforts as the brand continues to grow its footprint in Australia, while further expanding alt/shift/’s automotive client portfolio. 

The post OMODA JAECOO appoints alt/shift/ to grow brand visibility across Australia appeared first on MARKETECH APAC.

Created as both a digital portfolio and a playful parody, the platform recreates the familiar experience of browsing the Cannes Lions website by allowing visitors to explore campaign categories, shortlisted entries, winners, and case studies before discovering that every featured campaign belongs to GIGIL.

Beyond presenting a conventional agency portfolio, Cannes Bodia turns the showcase into an interactive experience that celebrates creative excellence in a format recognised by marketers and creatives worldwide.

This launch comes as agencies continue to seek more engaging ways to present their work and demonstrate creative capabilities beyond traditional case study websites. 

By combining humour with storytelling, GIGIL hopes to create a memorable website that reflects its creative philosophy while encouraging conversations around award-winning ideas.

Joef Pena, Country Head of GIGIL Phnom Penh, explained that the website was inspired by the significance of Cannes Lions as one of the advertising industry’s highest honours.

“We wanted to create a more engaging way for people to find our work,” said Pena. 

More than showcasing the agency’s portfolio, GIGIL hopes Cannes Bodia will inspire Cambodia’s growing creative community by demonstrating that globally recognised ideas can come from anywhere.

The platform also reinforces GIGIL Phnom Penh’s ambition to help brands develop creative campaigns that deliver both cultural impact and business results, while positioning Cambodia as an emerging creative market within the region.

With Cannes Bodia, GIGIL transforms a traditional agency showcase into an entertaining destination that celebrates creativity, invites exploration, and highlights the potential of Cambodia’s advertising industry on the global stage.

The post GIGIL Phnom Penh puts a cheeky spin on Cannes with new ‘Cannes Bodia’ website appeared first on MARKETECH APAC.

The campaign focuses on the confidence, control, and reassurance drivers feel in everyday situations, reinforcing Audi’s performance heritage through relatable storytelling.

Built around the insight that quattro is best understood through experience rather than features, the campaign invites both Audi owners and prospective customers to connect with the technology on an emotional level.

This reflects a growing marketing approach where brands translate complex technology into simple, human stories that resonate more strongly with consumers.

The integrated campaign rolls out across digital, social and outdoor channels, featuring everyday driving moments such as navigating sharp bends, driving through heavy rain and merging onto busy highways, with each execution highlighting how quattro quietly supports the driver without demanding attention.

View this post on Instagram

A post shared by Wondrlab (@wondrlabindia)

Hemant Shringy, Chief Creative Officer at Wondrlab India, said the campaign captures a feeling shared by Audi drivers while inviting new audiences to discover what makes the brand’s driving experience distinctive.

“‘That Quattro Feeling’ campaign is a shared experience for those who know and the invitation for those who don’t,” said Shringy. 

“For over 40 years, quattro has been at the heart of Audi’s performance DNA, but its true value lies in how it makes our customers feel. It is not just about grip or power distribution — it is about delivering a sense of assurance, control, and confidence in every situation,” said Gaurav Sinha, Head of Marketing and PR at Audi India. 

“‘That quattro feeling’ is our way of bringing this emotion to life, celebrating the moments where technology seamlessly translates into trust. This campaign aims to do exactly that, with a simple image that captures the emotion of driving a quattro Audi model,” added Sinha. 

Audi’s quattro all-wheel drive system has been part of the brand’s performance identity for more than four decades. By continuously monitoring road conditions and distributing power between the wheels in milliseconds, the technology is designed to deliver greater grip, stability, and control across different driving environments.

With ‘That quattro feeling,’ Audi India and Wondrlab are positioning quattro not simply as an engineering achievement, but as an emotional experience that defines the Audi driving journey.

The post Wondrlab drives emotion-first storytelling in Audi India’s new ‘That quattro feeling’ campaign appeared first on MARKETECH APAC.

In her new role, Yeo will directly report to CEO Joo Hwan Kim, focusing on strengthening the company’s retail and campaign offering by combining creativity, customer experience and commercial strategy to help clients navigate evolving consumer expectations and drive long-term business growth.

Her appointment comes as brands increasingly seek integrated marketing solutions that bridge physical and digital experiences, requiring agencies to combine strategic thinking with measurable business outcomes.

Yeo brings more than a decade of international experience across Asia Pacific, Europe and Africa, with leadership roles spanning luxury, hospitality, healthcare, experiential marketing and business expansion. Most recently, she served as managing director of MegaGen Implant India, where she led market development and business growth initiatives.

Throughout her career, she has worked across customer experience consulting, experiential marketing and international business development, bringing a cross-industry perspective that extends beyond traditional advertising.

CEO Joo Hwan Kim described Yeo’s appointment as a reflection of the agency’s commitment to bringing diverse expertise into its leadership team.

“What stood out about Yeo was the breadth of experiences she brings from outside the  traditional advertising path, her professional and cultural diversity offers a fresh perspective  that can challenge conventional ways of thinking, inspire new ideas, and help us continue  evolving as an organisation,” said Kim. 

“I believe this diversity will strengthen our capabilities and create new opportunities for Cheil Indonesia,” added Kim.

Commenting on her appointment, Yeo said, “Leadership today is no longer defined by expertise in a single function or  industry. The most valuable perspective often comes from working  across different sectors, cultures, and business environments.”

“These experiences help us  better understand customers, solve complex challenges, and build stronger connections  between brands and people,” added Yeo.

Yeo will directly report to Kim on leading Cheil Indonesia’s retail and campaign business while helping brands create seamless customer journeys that connect creativity, commerce, customer experience, and business performance.

The post Cheil Indonesia appoints Yeo Kyung Lee to strengthen retail and campaign growth  appeared first on MARKETECH APAC.

Created for Pepsodent’s Gum Expert range, the campaign aims to raise awareness that gum disease—not fictional monsters—is the real horror, encouraging consumers to recognise that healthy gums are the foundation of strong teeth.

Developed in collaboration by frank. Singapore, Omnicom’s dedicated Unilever team, and Indonesian horror director Anggy Umbara, the campaign uses humour, cinematic storytelling, and familiar horror characters to make gum health more relatable and memorable.

The campaign features a series of short films where classic horror icons face unexpected problems caused by poor gum health. This creative idea addresses a common consumer misconception that tooth discomfort only affects the teeth, when the underlying cause often begins with the gums. 

Launching first in Indonesia before expanding to Vietnam later this year, the integrated campaign spans fake horror trailers, cinematic short films, director interviews, livestreams, creator collaborations, and social content designed to blur the line between entertainment and advertising.

Madhurjya (Banjo) Banerjee, Senior Global Brand Director for Oral Care at Unilever, said the campaign aims to help consumers understand the importance of protecting their gums before problems become serious.

“With this campaign and our Gum Expert range, we are aiming to help consumers better understand that healthy gums are the foundation of strong teeth, and that gum protection can start with the right toothpaste,” said Banerjee. 

“This campaign helps us to approach the issue not through fear or statistics, but through entertainment and culture. By leveraging horror, comedy and storytelling formats people love watching and sharing, we aim to make gum health feel more relevant and easier to talk about,” added Banerjee. 

Meanwhile, Anggy Umbara said using beloved horror characters allows audiences to empathise with the consequences of poor gum health in a way that feels entertaining. 

“It is important that viewers feel what Dracula is going through when his fangs fall out.  Imagine the prince of darkness with no fangs — it’s the end of the world for Dracula because he can’t do the one thing that has to do to keep himself alive. If the audience can relate to his humiliation, confusion and fear, then they will start thinking about their own gums,” shared Umbara. 

The campaign also extends across TikTok and other social platforms through fan theories, parody content, reaction videos, and the playful “Draculamaxxing” trend, encouraging audiences to engage with gum health in a more entertaining way.

View this post on Instagram

A post shared by Seven Sunday Films (@sevensundayfilms)

Terence Leong, Executive Creative Director at frank. Singapore, said, “It’s 2026. Nobody is going to care about their gums because someone in a white coat tells them to do so. And we definitely don’t need another influencer sharing their best-kept secret. We knew we needed something more radical to start a conversation about gum care.”

“Kudos to our clients for having  the courage to try something supernatural. It was definitely a risk to get vampires and a werewolf to sell toothpaste to human beings — in fact, it’s unheard of in the category. The engagement numbers so far are showing that these monsters are more entertaining,  persuasive and relatable than most human beings we’ve casted in the past,” Leong added. 

The campaign builds on Pepsodent’s broader efforts to modernise oral care marketing by using culture, creators and entertainment to make conversations around dental health more engaging for today’s consumers.

The post Pepsodent turns horror into a gum health lesson with cinematic ‘Gum Mysteries’ campaign appeared first on MARKETECH APAC.

Developed in conjunction with Visit Malaysia Year 2026 (VM2026), the hub aims to redefine airport retail by bringing together local products, cultural experiences, and homegrown stories in one destination, positioning Malaysia’s heritage and wellness offerings for a global audience.

Beyond serving as a traditional retail outlet, MyTreasure has been designed as an experiential destination where visitors can discover Malaysian-made wellness products, sample local flavours, and explore curated gifting collections before leaving the country.

The initiative also reflects a growing trend in destination marketing, where airports are becoming important touchpoints for nation branding and brand storytelling, as MyTreasure combines tourism, retail and experiential marketing to give local businesses a platform to reach millions of international travellers passing through KLIA each year.

The launch was officiated by YBrs. Encik Mohd Amirul Rizal bin Abdul Rahim, Director General of Tourism Malaysia, who described the hub as an example of how public and private sector collaboration can strengthen Malaysia’s tourism ambitions ahead of Visit Malaysia Year 2026.

“MyTreasure reflects the kind of public-private collaboration that will be critical to the success of Visit Malaysia 2026. While the Government provides the platform and direction, it is visionary Malaysian companies like JYY Group that help bring the Malaysia story to life,” said Rahim. 

“As such, I would like to congratulate JYY Group – I hope it becomes a symbol of how Malaysian brands can proudly represent our nation, our culture and our heritage to the world,” added Rahim.

According to Alann Tan, Founder and Group Chief Executive Officer of JYY Group, MyTreasure was created to help uncover and promote Malaysia’s lesser-known treasures.

“After nearly two decades in the gifting industry, we realised something. Malaysia is rich in amazing products, traditions and stories. Yet many remain undiscovered by the world. That inspired us to create MyTreasure. Not simply as a retail store but as a treasure hunter for Malaysia,” shared Tan. 

“Travelling across the nation, searching for authentic local treasures, curating them and bringing them together in one place. So that every traveller can discover the very best of Malaysia before leaving our shores,” added Tan. 

Beyond the hub activation, visitors can also enjoy the “Taste of Malaysia” experience, featuring local treats such as Trigona Honey ice cream and specialty honey beverages, pandan cloud cake, and durian coffee, designed to introduce travellers to the country’s flavours before selecting gifts to take home.

As Malaysia prepares to welcome more international visitors through Visit Malaysia Year 2026, JYY Group hopes MyTreasure to become a platform that promotes Malaysian brands, strengthens tourism marketing and leaves travellers with a lasting impression of the Malaysian heritage and culture. 

The post JYY Group launches MyTreasure as a new experiential gateway for Malaysian brands appeared first on MARKETECH APAC.

The position was outlined by Secretary for Commerce and Economic Development Algernon Yau in a written reply to a question raised in the Legislative Council regarding the increasing volume of reported marketing calls and the emergence of AI-generated voice calls.

The issue was raised by Dr the Hon Thomas So, who cited data from an unsolicited call reporting platform showing that reported marketing calls rose to 466,000 in 2025 from 241,000 in 2023. Calls promoting financial loans and banking investments accounted for much of the increase, while estate-related calls doubled and those promoting body check services surged tenfold.

Yau said the government recognises public concerns over unsolicited marketing calls but stressed that businesses continue to have legitimate operational needs for voice-based customer engagement.

“Under the overarching principle of balancing the practical needs of enterprises’ business operation and minimising nuisance caused to the public by marketing calls, and considering that enterprises are undergoing transformation amid the prevailing economic environment, the Government believes that the more pragmatic approach in managing marketing calls is to promote industry self-regulation,” he said.

According to Yau, approaches to regulating marketing calls vary globally, ranging from unrestricted practices to industry-led codes and legislative controls. He noted that legislative regulation often presents challenges, including identifying unlawful calls, gathering evidence, and enforcing rules across jurisdictions.

The government highlighted several measures currently in place to address nuisance calls. These include the Industry Regulatory Scheme for Marketing Calls, which now covers 12 industry associations across sectors such as finance, insurance, telecommunications, estate agencies, beauty services, and money lending.

Under the scheme, participating industries are required to follow codes of practice that include identifying callers upon request and limiting the number of calls made to the same recipient within a specified period.

Yau said the initiative has helped reduce complaints and enquiries received by authorities.

“Since the relevant industry associations issued their sector-specific codes of practice in 2011, the number of enquiries and complaints related to marketing calls received by the Government has significantly reduced from around 2,000 cases in 2012 to around 270 cases in 2025,” he said.

Alongside industry measures, telecommunications service providers have been encouraged to offer call-management and call-filtering tools that allow users to block unwanted or suspicious calls. The Office of the Communications Authority (OFCA) said it has also undertaken public education efforts, organising 366 outreach activities between January 2023 and May 2026.

The government also addressed concerns about AI-generated telemarketing, particularly as some Mainland Chinese technology providers have begun promoting AI systems capable of making large volumes of calls.

Yau clarified that fully automated AI-generated voice messages are already regulated under the Unsolicited Electronic Messages Ordinance (UEMO) if they do not involve person-to-person interaction.

“Regardless if they are pre-recorded using human or AI-generated voices, all of them are currently regulated under the UEMO, unless they involve person-to-person interactive communication,” he said.

According to government data, reports involving AI-generated marketing calls remain limited. Of the 831 reports alleging violations of the UEMO received in 2025, only 10 involved claims that AI-generated voices were used in pre-recorded messages.

In response to the growing prevalence of such calls originating from the Mainland, OFCA said it engaged with relevant Mainland authorities earlier this year to communicate Hong Kong’s regulatory requirements and strengthen cooperation on unsolicited electronic messages.

Separately, Yau noted that telecommunications service providers are required to monitor networks for suspicious calling and messaging activities under a code of practice issued by the Communications Authority. Services linked to unusual patterns, such as large volumes of calls or messages within a short period, can be suspended regardless of whether AI technologies are involved.

As of the end of May 2026, more than 1.59 million local telephone numbers had been suspended under these measures.

The government also responded to concerns regarding the use of personal data for direct marketing. Referring to practices commonly described as “bundled consent”, where customers may find it difficult to opt out of marketing-related data use when signing up for services, Yau said existing guidance issued by the Office of the Privacy Commissioner for Personal Data already advises organisations to separate service-related consent from consent for direct marketing activities.

While OFCA said it has not received complaints involving telecommunications service providers obtaining bundled consent from customers, the authority said it would follow up on any concerns raised by members of the public.

The post Hong Kong gov’t says current measures remain effective despite increase in marketing calls appeared first on MARKETECH APAC.

More than a promotional initiative, the campaign aims to educate Malaysians about Cagamas SRP’s First Home Mortgage Guarantee Programme (First Home MGP) and Islamic First Home Mortgage Guarantee Programme (First Home MGP-i), which allow eligible buyers to secure financing of up to 110%, making home ownership more accessible for those with limited upfront funds.

Running until 31 August 2026, the campaign offers eligible first-time home buyers the chance to win one of 40 cash incentives worth RM5,000 each, helping to ease the financial burden of purchasing a home.

Encik Kameel Abdul Halim, President and Chief Executive Officer (CEO) of Cagamas, said the initiative reflects the organisation’s continued commitment to helping more Malaysians own their first home. 

“The Campaign emphasises our continued commitment to making home ownership more accessible to Malaysians, particularly first-time home buyers. By providing additional financial support through this particular initiative, we aim to ease the upfront cost burden while promoting greater awareness and adoption of our mortgage guarantee schemes,” said Halim. 

Beyond rewarding home buyers, Cagamas said the campaign is also intended to encourage the purchase of completed housing stock, stimulate property transactions, and contribute to a healthier and more sustainable housing market ecosystem in Malaysia.

Available through participating financial institutions nationwide, the campaign supports Malaysia’s broader efforts to improve housing affordability while encouraging greater adoption of mortgage guarantee solutions.

The post Cagamas boosts home ownership among Malaysians via new First Home Campaign appeared first on MARKETECH APAC.

Located at Senayan City, the new attraction aims to address a growing concern among parents and educators that children’s physical development is increasingly being overshadowed by academic achievement. 

Through its launch, Wonderlab encourages children to build confidence, resilience, and problem-solving skills through movement, exploration and hands-on experiences rather than focusing solely on classroom learning. 

Built around the principle that physical and mental development should go hand in hand, Wonderlab combines immersive technology with challenge-based play to create an environment where children can actively learn by doing.

Spanning more than 1,400 square metres, the destination features interactive mechatronic play, projection mapping, responsive lighting and motion-based activities that adapt to children’s movements in real time. The experience is designed to stimulate both physical and cognitive development while encouraging curiosity and creativity.

Belinda Luis, President Director at Wonderlab, said the destination was created to restore balance between academic learning and physical growth.

“We were inspired by the principle of mens sana in corpore sano — that mind and body must grow together… Wonderlab is here to restore that balance: a space where children and pre-teens can move, think, try, even fail and try again, and grow into individuals who are brave, resilient, and adaptive, with an enduring curiosity about the world,” shared Luis. 

Alongside its immersive play zone, Wonderlab also offers Wonder Class, a dedicated learning space featuring gymnastics, ballet, dance, mixed sports, and creative programmes led by professional instructors for younger children.

Christian Melvin, Creative Director at Wonderlab, said every element of the venue was intentionally designed to encourage active participation rather than passive entertainment.

“At Wonderlab, every element is designed with purpose. The lighting is calibrated to sharpen focus, the environment responds to movement, and physical challenges drive exploration and adaptability. We want to create a place where children and pre-teens become active participants in their environment,” said Melvin. 

Wonderlab has also partnered with TACO, Propan and JBL, which serve as its official materials, paint and sound partners respectively, helping bring the destination’s immersive environment and visual identity to life.

The launch reflects the growing demand for experience-led family destinations in Indonesia, where technology is increasingly being used to create more engaging educational and recreational experiences.

The post Future Creative Network redefines immersive play experience through Wonderlab’s Indonesia launch  appeared first on MARKETECH APAC.

The campaign marks a new chapter for the 29-year-old brand as it shifts towards more culturally driven marketing, combining earned, owned, paid and social media to spark conversations before officially revealing the campaign behind the viral moment.

The activation began with what appeared to be an accidental open microphone during ERA FM’s popular Petang ERA programme, where DJs Haziq, Muna Bella and Der were heard talking about craving a thick, crunchy pizza before Haziq seemingly walked out of the studio mid-broadcast to satisfy his hunger.

With no brand attached to the incident, the unexpected moment quickly gained traction online, prompting widespread speculation over whether it had been staged.

Domino’s later confirmed it had orchestrated the stunt as the launchpad for its new ‘Unbox Your Cravings’ platform, which encourages Malaysians to embrace spontaneous cravings instead of putting them off.

Beyond the campaign, Domino’s rolled out a fully integrated activation across multiple channels, including follow-up radio segments on ERA and HITZ FM, social content featuring the DJs, creator collaborations led by Azfar Heri, digital out-of-home placements, wrapped campaign vehicles, food publisher partnerships, and a cinematic brand film.

View this post on Instagram

A post shared by Domino's Pizza Malaysia (@dominosmy)

According to Domino’s, the campaign generated more than 17.2 million people reached, 134 million earned impressions, and 1.7 million creator reach, demonstrating how a single cultural moment can be amplified across multiple media touchpoints.

Ringo Joannes, Region CEO of Domino’s Pizza Malaysia, Singapore and Cambodia, said the campaign reflects the brand’s new direction.

“Cravings are among the most honest signals we have. They are immediate, emotional, and impossible to ignore. With ‘Unbox Your Cravings,’ we wanted to reflect that truth in a way that feels real to people today,” Joannes said. 

“This is about recognising those small but meaningful moments when you choose to listen to what you want, instead of putting it off and being there, ready, when that decision is made,” added Joannes. 

With ‘Unbox Your Cravings,’ Domino’s is repositioning itself beyond product-led promotions, using entertainment, storytelling, and integrated media to create stronger cultural relevance and deeper engagement with Malaysian consumers.

The post Domino’s Malaysia sparks buzz with viral radio, social media stunts for new ‘Unbox Your Cravings’ campaign appeared first on MARKETECH APAC.