Developed in partnership with Weston Corp, the pop-up combines retail, fan engagement and community experiences in a dedicated football-themed space on Orchard Road.

The activation also serves as the launchpad for Nike Football’s “Rip the Script” campaign, which encourages players to embrace creativity, instinct and self-expression on the pitch.

Running until 19 July 2026, the pop-up features Nike Football and lifestyle products, customisation services, interactive experiences and a programme of community-focused activities. Visitors can also explore one of the brand’s most extensive football assortments in Singapore, including jerseys, boots, apparel and accessories.

Beyond product displays, the space highlights football’s influence on fashion and popular culture through showcases of iconic kits and new-season jerseys, reflecting the growing role of football shirts as both sporting and lifestyle statements.

The collaboration also underscores Weston Corp’s longstanding role in Singapore’s football community, bringing together players, supporters and collectors through a shared passion for the sport.

The pop-up additionally marks the launch of the Weston Cup, a five-matchday football tournament running from 8 June to 11 July 2026. Open to participants across age groups, the competition will see teams represent different nations in a format inspired by international football tournaments.

A centrepiece of the tournament is the Weston Cup trophy, created in collaboration with Singapore-based contemporary artist Tobyato. The trophy reinterprets the traditional football prize through a local artistic lens and was unveiled at the pop-up on 5 June.

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Called Skyslides by Klook, the attraction officially opens on 7 June and introduces two new rides—Skydrop and The Big Klook Slide—both standing at 44 metres, making them Southeast Asia’s tallest dry slides.

The relaunch marks a broader repositioning for Skypark Sentosa, which already houses attractions including Singapore’s only bungy jump, giant swing and skybridge. With the addition of the new slides, the venue is aiming to cater to different comfort levels and play styles, from thrill-seekers to families and younger visitors.

Skydrop features a brief drop element before transitioning into a curved slide experience, while The Big Klook Slide offers a slower, more scenic ride enhanced with UV lighting, music and audiovisual effects.

According to ZJ Adventures CEO Zishan Amir, the attraction was designed around changing consumer expectations in the experiences sector.

“Across the industry, we are seeing a shift in how people engage with attractions—it is no longer just about pushing limits, but about having the choice to experience something in a way that feels right for you,” he said.

The partnership also marks a milestone for Klook, with Skyslides becoming the travel and experiences platform’s first branded attraction globally.

Sarah Wan, General Manager for Singapore, Indonesia, Malaysia and Thailand at Klook, said the launch reflects the company’s ambitions to expand beyond bookings into physical experience creation.

“With the launch of Skyslides by Klook, we are taking our belief in joy beyond the platform and bringing it into the real world,” she said.

Alongside the attraction refresh, Skypark Sentosa is also spotlighting Summerhouse, its beach club and dining concept, as part of a wider effort to position the venue as a full-day lifestyle and leisure destination.

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The campaign includes a pop-up at Compass One’s Atrium from 4 to 21 June, alongside a new range of LEGO Editions sets featuring football stars Cristiano Ronaldo, Kylian Mbappé, Lionel Messi and Vini Jr., as well as builds inspired by the FIFA World Cup™ Official Trophy, emblem and other football motifs.

At Compass One, the space has been transformed into an interactive football playground where visitors can take part in a series of hands-on challenges and activities designed around play and engagement with LEGO builds.

Participants complete a mission-based activity guide across multiple zones to collect stamps and unlock rewards, with those completing at least two activities eligible for a LEGO mini trophy collectible or a S$10 voucher.

The experience features several activity zones, including a LEGO jersey-building Wall of Fame, a Brick Dribble obstacle course, a Robo Striker Arena using a LEGO-built robotic vehicle, and a Photo Goals area featuring football-themed backdrops with player-inspired installations.

Beyond the pop-up, the campaign extends into retail with in-store activations and product tie-ins across participating outlets. The new LEGO Editions football sets continue the theme, highlighting football icons and key symbols of the tournament through collectible builds.

Additional activities include LEGO Goal Rush, a tabletop football challenge running on selected weekends until 19 July at LEGO Certified Stores, and a Make and Take programme available until 30 July at selected stores and Toys ‘R’ Us outlets, where customers can assemble football-themed mini builds.

The wider campaign also includes retail promotions and gift-with-purchase offers at selected stores and the Compass One pop-up until 21 June, as the brand expands its seasonal football-themed activations across Singapore.

Nina Patricia Da Costa, General Manager, Singapore, Malaysia, Travel Retail APAC, the LEGO Group, said, “With the FIFA World Cup 2026 just around the corner, football excitement is reaching fever pitch, especially among young fans who are experiencing the tournament in their formative years, as well as families and fans of all ages coming together to share in the moment.”

She added, “This season, we’re inviting fans in Singapore to go beyond watching the game to building and celebrating it – creating their own memories and taking home a piece of the game. This is part of the LEGO Group’s wider football programme, celebrating the game as a source of play, creativity and connection for young fans and families worldwide.” 

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Under the remit, APRW will oversee integrated communications strategies aimed at strengthening brand visibility and consumer engagement across Singapore for JDE Peet’s portfolio, which includes L’OR, OldTown and Moccona.

The appointment follows a year of collaboration between the two companies, with APRW supporting a series of product launches, influencer engagements, experiential activations and media campaigns across JDE Peet’s coffee brands.

Among the campaigns led by the agency was the launch of L’OR Espresso’s Passione Rossa collection in collaboration with Ferrari Hypercar. 

The campaign introduced limited-edition blends Maranello and Imola, supported by strategic storytelling and targeted outreach designed to position the brand within the premium lifestyle space.

For OldTown White Coffee, APRW worked on campaigns surrounding the launch of coconut-flavoured and pandan coffee variants in Singapore. 

The campaigns aimed to strengthen the brand’s relevance among younger consumers while reinforcing its nostalgic appeal with existing audiences.

More recently, the agency also supported the launch of Moccona Liquid, a ready-to-pour liquid coffee product targeting convenience-focused consumers. 

As part of the rollout, APRW led experiential office takeovers and media seeding initiatives with companies including Vogue Singapore, Mothership, GRVTY Media and Overkill Singapore.

Julie Chiang, Director at APRW, said the partnership had been built on “trust, collaboration, and a shared understanding of how to create meaningful brand storytelling that resonates with consumers.”

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The launch follows a soft rollout in 2025 and formalises the agency’s presence in Singapore as it expands its regional footprint amid growing demand for integrated, culture-led campaigns across Asia-Pacific, including Singapore and Hong Kong.

The move strengthens PLUG’s Hong Kong–Singapore operating model, positioning Singapore as a Southeast Asian hub alongside Hong Kong’s role as a gateway to North Asia and Mainland China. The dual-market structure is intended to balance regional consistency with local cultural relevance.

The Singapore office is led by Managing Director Jolin Ng and operates on an advisory-driven model centred on a senior team structure, giving clients direct access to experienced strategists involved in day-to-day work.

The offering covers PR, influencer strategy, social and content, unified under a single approach focused on linking brand storytelling with commercial outcomes.

Ng brings more than 15 years of experience across the region, having held senior roles at Hill+Knowlton Strategies and AKA Asia and most recently serving as General Manager of W Communications Singapore. She has led campaigns for brands including Hilton APAC, Hong Kong Disneyland, New World Development, SK-II Global, and Tinder APAC.

She first joined PLUG in Hong Kong in 2018 and has maintained an ongoing relationship with the agency, with the Singapore launch extending that cross-market collaboration.

Commenting on the launch, Ng said, “The industry tends to organise itself around channels, but people don’t engage that way. At PLUG, we build ideas that move fluidly across culture, media and everyday moments. In Singapore, we’re applying that thinking to help brands build genuine connections with their community, not just collect them.” 

Since its soft launch, PLUG Singapore has worked on campaigns for Stroke Support Station (S3), Play Nation and Thekchen Choling Singapore, alongside brands including Airbnb, Driscoll’s and Pizza Hut.

Founded in Hong Kong in 2007, PLUG is co-led by Founder and Managing Director Lara Jefferies and Executive Director Alex Zenovic and now operates across Hong Kong and Singapore with more than 30 specialists across PR, strategy, creative, content, digital and social disciplines.

“Expanding from Hong Kong to Singapore with Jolin, whom we’ve worked with for years, is a natural evolution. She brings deep experience in both cities, an analytical mind, fantastic connections and an innate understanding of the PLUG culture and passion for our work,” said Jefferies. “With our expertise across both markets, we’re able to connect communities, unlock new collaborations and help brands operate more fluidly across Asia.” 

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Rolling out across Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam, the campaign positions three travel essentials: a phone, a passport and a Mastercard, as all travellers need to unlock diverse experiences across the region.

Developed in partnership with issuing banks and merchant networks, Mastercards’ “Phone. Passport. Mastercard.” campaign brings together more than 300 offers spanning dining, shopping, accommodation, transport and attractions, giving travellers added value whether they are planning a weekend escape or a longer regional adventure.

Through the campaign, Mastercard highlights the benefits of secure payments, broad acceptance and travel-focused for a smoother travel experience from trip planning to spending at destinations.

Beyond targeting hodophiles, the campaign also supports merchants and tourism partners by helping them connect with consumers throughout their travel journey.

“We’re helping make travel across the region feel more  seamless, accessible and connected, while bringing travelers closer to the local experiences  and businesses that make every journey memorable,” said Dheeraj Raina, Senior Vice President and Head of Integrated Marketing and Communications at Mastercard Southeast Asia. 

“For a truly rewarding travel experience within Southeast Asia, all you need is your Phone, your Passport and your Mastercard,” added Raina. 

The campaign runs from May to December 2026, and will appear across pre-travel and in-destination channels to promote seamless travel experiences in Southeast Asia.

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Running from June 5 to 21, the massive in-game event aims to unite gamers and football fans worldwide to experience the spirit of “Kick Off for Passion,” where Garena players can immerse themselves with a football-inspired festival experience, fresh game modes, and plenty of free elements to unlock.

At the heart of the “Fire Kickoff” campaign is the transformation of Bermuda’s Factory area into a football field, alongside the introduction of football-inspired gameplay features such as Football Form and Football Blast, bringing the spirit of the sport into both Battle Royale and Clash Squad modes. 

Beyond gameplay, players can take part in a five-stage football tournament journey through a dedicated event interface, where they can complete challenges and unlock exclusive themed rewards such as a football-themed backpack and the Female Bundle grand prize. 

As part of the campaign rollout, players can also access a range of football-themed collectibles through the in-game store, including a customisable Unisex Football Jersey, Gloo Wall skins, sports car skins, hairstyles and themed emotes. 

More campaign content and themed rewards are expected to be revealed throughout the event period. 

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Through “Live Unhinged,” Circles.Life aims to connect with a generation that refuses to be defined by a single identity, highlighting the uniquely Singaporean drive to optimise every aspect of life through side ventures, hobby groups, and community activities. 

At the heart of the campaign is Circo, a character created to represent the brand’s bold, innovative, and community-driven spirit to play a key role in engaging consumers beyond traditional advertising through real-world experiences and community activations.

The campaign also shines a spotlight on Circles.Life’s growing ecosystem, which includes CirclesAI, Circles Zerofy and the Zerofy Cashback Card, reinforcing the brand’s push to deliver value beyond traditional data bundles. 

John Huang, Head of Growth at Circles.Life, said the campaign is part of their ambition to create deeper connections with consumers beyond connectivity. 

“The telco category has long been seen as highly commoditised, where brands compete primarily on price and data bundles. To drive meaningful growth, we have to go beyond promotions and rethink how we show up in people’s lives,” said Huang. 

“With ‘Live Unhinged’ and the introduction of Circo, we’re evolving how Circles.Life connects with our audience, by embedding ourselves in the communities they care about and building a brand that feels relevant, human and culturally connected,” shared Priya Seevaratnam, Head of Brand and Creative at Circles.Life. 

As part of the rollout, Circo will appear across gaming events, sporting activities, including run clubs and Climb Central sessions, as well as collaborations spanning food and beverage and community-led initiatives throughout Singapore. 

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Rolling out over the coming weeks, the AI-powered Try On tool allows users to upload a full-length photo of themselves and digitally preview how clothing and footwear could look on their bodies before making a purchase.

The feature works across Google Search, Google Shopping, and Google Images, turning product discovery into a more personalised and interactive ecommerce experience at a time when shoppers increasingly expect retail journeys to feel as seamless as social media browsing.

Users can virtually try on tops, bottoms, dresses, and shoes—including sneakers, loafers, and heels—directly from apparel product listings. 

They can also save looks, compare outfits, share results with friends, and click through to merchants’ websites to complete purchases.

The tool is powered by Google’s custom-built fashion image generation model, which is trained to understand body shapes, garment movement, fabric textures, and how materials naturally fold, stretch, and drape across different poses.

Rather than placing static clothing overlays onto photos, the system generates a more realistic visualisation of how items may actually appear on the user.

Google said the feature connects to the billions of apparel listings within its Shopping Graph ecosystem, further strengthening the company’s ambitions to make Search a more transaction-ready shopping platform.

The Try On feature will roll out in Singapore across Google Shopping and apparel product listings in the coming weeks.

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The refresh introduces a bolder visual system across Domino’s packaging, communications, and customer touchpoints, signalling a broader shift in how the brand wants to show up in Singapore’s increasingly crowded quick-service and delivery market.

Built around the idea that “life’s too short to resist cravings”, the new “Unbox Your Cravings” platform moves the brand away from occasion-led messaging and toward more spontaneous, impulse-driven dining moments—from late-night gaming sessions to binge-watching and study breaks.

The campaign also marks a packaging overhaul, with Domino’s introducing new box designs intended to make the “Unbox Your Cravings” platform more visible in every order and social sharing moment.

“You don’t need a reason to enjoy what you crave,” said Nicholas Pang, Country Manager of Domino’s Pizza Singapore. “‘Unbox Your Cravings’ reflects those everyday moments when cravings come naturally, encouraging people to act on them and break away from the idea that indulgence needs an occasion.”

The updated identity arrives alongside the launch of the Thick CrunchTM Pizza, Domino’s first rectangular pizza format inspired by Detroit-style pizzas. 

The product features a crispy base, airy dough, and caramelised cheddar edges, and is available in three variants: Mac & Cheese, Aloha Salsa Chicken, and Cheesy Beef Pepperoni.

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