Some of the campaigns that he has worked on include P&G Pantene’s brand campaigns: ‘#More freedom in job-hunting hair’, ‘The Hairy Tale’, ‘#PrideHair’, and Domino’s Pizza Sanchoku (farm-fresh), to name a few.

Speaking on his new role, he said, “The world is changing with increasing speed, and we cannot see what the future holds in these times. I believe that strategy once again redefines a brand’s reason for existence, guides the brand in the right direction for their future, is creative, and is becoming more and more crucial. I am excited to help create many clients’ future whilst leveraging Grey’s strength of seamlessly connecting strategy with creativity.”

Meanwhile, Yukiko Ochiai, president and CEO at Grey Tokyo, commented, “Rui is an exceptional strategist, successfully driving Grey’s effectiveness agenda to bring success to our key clients. He has been a fundamental contributor to our recognition as Spikes Asia Agency of the Year 2022, alongside our 2021 APAC Effie wins.”

She added, “He will be instrumental in relentlessly playing different combinations of strategic skills from within the group to enhance our creative solutions and help our clients navigate their way through a challenging and changing world.”

The post Rui Nago promoted to chief strategy officer role at Grey Tokyo appeared first on MARKETECH APAC.

Tagaya first joined Grey Japan in 2002 as a TVC producer and copywriter and rose through the ranks to be named creative director in 2012 and executive creative director in 2019. He worked on multiple brand campaigns for P&G, Febreze, and Pantene, as well as Lenor, and Pringles, among others. 

Commenting on his promotion, Tagaya said that he finds it to be an extraordinary opportunity to dive in, creating work that represents different styles, and enjoying the ride along with the team,

“Consumer insights have changed. Our work styles have changed. We have arrived at an age where companies and brands must be meaningful in the market and be meaningful in society,” said Tagaya.

Meanwhile, Yukiko Ochiai, the CEO and president of Grey Tokyo, shared that Tagaya has proven himself to be an excellent creative leader who delivers creatively celebrated work that helps the clients’ business grow. 

“Our world has changed, and with that, our consumers’ habits have changed. I am confident Masa will accelerate Grey Tokyo’s ability to develop ground-breaking work that is truly ‘famously effective’ in our new world, which will continue to drive growth for our clients,” said Ochiai.

In March this year, Grey Group in China has also announced the appointment of Sharlene Wu as the new CEO, with the aim to build better connections with Chinese Grey clients. Wu was tasked to drive the agency’s overall strategic vision and growth plan.

The post Grey Group elevates Masanori Tagaya to CCO of Grey Tokyo appeared first on MARKETECH APAC.