The campaign includes a pop-up at Compass One’s Atrium from 4 to 21 June, alongside a new range of LEGO Editions sets featuring football stars Cristiano Ronaldo, Kylian Mbappé, Lionel Messi and Vini Jr., as well as builds inspired by the FIFA World Cup™ Official Trophy, emblem and other football motifs.

At Compass One, the space has been transformed into an interactive football playground where visitors can take part in a series of hands-on challenges and activities designed around play and engagement with LEGO builds.

Participants complete a mission-based activity guide across multiple zones to collect stamps and unlock rewards, with those completing at least two activities eligible for a LEGO mini trophy collectible or a S$10 voucher.

The experience features several activity zones, including a LEGO jersey-building Wall of Fame, a Brick Dribble obstacle course, a Robo Striker Arena using a LEGO-built robotic vehicle, and a Photo Goals area featuring football-themed backdrops with player-inspired installations.

Beyond the pop-up, the campaign extends into retail with in-store activations and product tie-ins across participating outlets. The new LEGO Editions football sets continue the theme, highlighting football icons and key symbols of the tournament through collectible builds.

Additional activities include LEGO Goal Rush, a tabletop football challenge running on selected weekends until 19 July at LEGO Certified Stores, and a Make and Take programme available until 30 July at selected stores and Toys ‘R’ Us outlets, where customers can assemble football-themed mini builds.

The wider campaign also includes retail promotions and gift-with-purchase offers at selected stores and the Compass One pop-up until 21 June, as the brand expands its seasonal football-themed activations across Singapore.

Nina Patricia Da Costa, General Manager, Singapore, Malaysia, Travel Retail APAC, the LEGO Group, said, “With the FIFA World Cup 2026 just around the corner, football excitement is reaching fever pitch, especially among young fans who are experiencing the tournament in their formative years, as well as families and fans of all ages coming together to share in the moment.”

She added, “This season, we’re inviting fans in Singapore to go beyond watching the game to building and celebrating it – creating their own memories and taking home a piece of the game. This is part of the LEGO Group’s wider football programme, celebrating the game as a source of play, creativity and connection for young fans and families worldwide.” 

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The campaign marks a new chapter for Visa as it seeks to connect with a new generation of consumers whose aspirations are increasingly shaped by experiences rather than ownership.

As a core part of the “Infinitely More” campaign, Visa has introduced a dedicated digital platform Visa.co.in, where eligible cardholders can discover a wealth of specially curated perks, bringing together exclusive rewards and privileges across high-end travel, dining, wellness, and entertainment. 

“This partnership is a natural extension of Visa’s legacy of aspirational storytelling that reflects the cultural zeitgeist – stylish, global, and larger-than-life. With ‘Infinitely More,’ we build on that legacy to represent the aspirations of today’s India, with SRK at the center of an iconic narrative,” said Gaurav Ramdev, Head of Marketing at Visa India and South Asia.  

“Together, it reinforces Visa’s role as a trusted enabler of progress for today’s consumer – powering a more elevated, experience-led lifestyle through global acceptance, security, and seamless access,” added Ramdev. 

“Our film celebrates how Visa ‘Infinitely’ opens the door to a world of curated experiences that make everyday moments feel extraordinary with a simple tap,” shared Rajdeepak Das, Chairman at Leo Burnett South Asia and Chief Creative Officer at Publicis Groupe South Asia. 

Through the campaign, Visa reinforces its role in enabling secure and seamless payments across more than 200 countries and territories – including 175 million merchant locations worldwide –  supporting consumers wherever their journeys take them.

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Conceptualised by McCann India 4, the campaign is built around a new brand anthem, written by Prasoon Joshi, Chairman at Omnicom Advertising India, to celebrate the many relationships that have become part of the McDonald’s experience over the past three decades, from family members and friends to colleagues, communities and chosen circles.

Through a series of relatable and culturally familiar situations, the anthem highlights how simple occasions, whether meet-ups, catch-ups, break-ups or patch-ups, can become meaningful when shared with people who matter.

The campaign also reflects how McDonald’s has evolved beyond being a place for meals, positioning the brand as a social destination where people can gather, connect and create memories together.

Akshay Jatia, CEO at Westlife Foodworld, shared that the campaign is intentionally celebrating a more inclusive definition of family, “one that reflects how India comes together today. As we look ahead, we remain committed to being a place where everyone feels they belong, and where many more memories will continue to be made.” 

“Over the past three decades, McDonald’s has quietly become one of those places where such bonds come alive naturally. Through this understanding, we wanted to celebrate the many ways people come together today and the simple joy of finding family in those who matter to us,” said Prasoon Joshi, Chairman at Omnicom Advertising India. 

“We wanted to celebrate all these families in the lives of our customers and invite them all to family at McDonald’s,” added Rahul Mathew, Chief Creative Officer at McCann India 4. 

The campaign is being rolled out across digital channels and in-store experiences, supported by a digital-first amplification strategy aimed to reach audiences across the country. 

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As part of the FIFA World Cup 2026™ platform, at the heart of the campaign is a 60-second cinematic film that brings together Son Heung-min, Atlas, and five rising football talents across the world as symbols of the next generation shaping the future of both sport and innovation.

Through the creative, Hyundai Motor draws parallels between emerging football stars and advancing robotics technology, reinforcing its belief that the future is not something people wait for, but something they create today.

The campaign also celebrates Hyundai Motor’s 27-year partnership with FIFA, using football’s biggest stage to showcase the brand’s vision for progress, innovation and the next generation of talent. 

“‘Next Starts Now’ captures the essence of who we are as a brand… We’re thrilled to share this vision with football fans across the globe during the FIFA World Cup 2026™,” shared Sungwon Jee, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. 

Beyond the hero film, the campaign will expand through a series of fan engagement initiatives designed to connect football, culture and technology.

Earlier this year, Hyundai Motor hosted youth football camps across Atlanta, Miami, New Jersey and Los Angeles, featuring football legends Mia Hamm and Tim Howard, with participants taking part in coaching sessions, experiential activities and opportunities to win tickets to the FIFA World Cup 2026.

Hyundai Motor is also set to bring the campaign to life via immersive fan experiences at FIFA Fan Festival sites in Los Angeles, Atlanta, Miami, Toronto, Guadalajara and Monterrey, as well as the NYNJ World Cup 26 Fan Zone in Queens, New York. 

Additional campaign extensions include the “School of Football” content series featuring Son Heung-min and Atlas, the FIFA Museum’s “Legacies of Champions” exhibition at Rockefeller Center, and the “Be There With Hyundai” National Team Bus campaign showcasing children’s artwork from around the world.

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Created in partnership with independent creative agency The Friday, the campaign is built around the idea “Touch Shop, Fall in Love With Deals”, positioning the Shop button as a gateway to deals, promotions and product discovery during TikTok Shop’s biggest sales event of the year.

Rather than taking a conventional retail approach, The Friday dramatises the interaction itself, centring the campaign on a surreal birthday party concept. In the hero film, guests arrive and greet the host with kisses instead of gifts, with each interaction becoming increasingly unusual as every kiss leaves behind a fingerprint rather than a lipstick mark.

As the fingerprints accumulate, the film builds curiosity before revealing that they represent the touches users make on the Shop button while exploring deals on TikTok Shop.

The campaign extends beyond the hero film through a series of short-form social assets featuring the birthday host character, reinforcing the central idea across TikTok and other digital channels.

For TikTok Shop, the work positions a platform feature as the foundation of a broader brand narrative, leaning on curiosity and entertainment rather than direct promotional messaging.

Commenting on the campaign, Khoa Pham, Creative Director at The Friday, said, “The Shop button is incredibly useful, but usefulness alone rarely earns attention. We didn’t want to explain the feature.” We wanted people to feel drawn to it. By turning a simple tap into an absurd visual metaphor, we were able to transform a functional interaction into something more memorable and emotionally engaging.”

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Created with TBWA\Media Arts Lab, the campaign is the latest chapter in Apple’s long-running “Privacy. That’s iPhone” platform to focus on how Safari helps users navigate the web with greater privacy. 

At the heart of the campaign is a short and unsettling hero film that reimagines online trackers as intrusive “clingers” dressed in metallic tracksuits to show how easily internet users are followed across the web without their knowledge.

As the story unfolds, the trackers relentlessly attach themselves to web users until Safari steps in to block them, illustrating the browser’s privacy-focused approach.

The campaign also highlights Safari’s built-in privacy protections, including Intelligent Tracking Prevention and Fingerprint Defense, which help block online trackers and make it harder for advertisers to identify and follow users across the web.

Through the campaign, Apple aims to raise awareness of online privacy at a time when consumer data is increasingly used across the digital advertising ecosystem.

“Clingers” will roll out globally across television, out-of-home, digital display, social media, cinema, YouTube and Apple’s owned platforms from June 3.

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Developed by Omnicom Health Hong Kong, the campaign seeks to address the growing influence of social media and photo-editing culture on young people’s perceptions of themselves and their mental wellbeing.

The initiative is informed by research highlighting the pressures associated with image curation online. A study by youth think tank MWYO involving more than 1,000 women in Hong Kong found that respondents took an average of 4.2 selfies before obtaining an image they considered acceptable, while nearly half said they edited or enhanced photos before posting them online. The study also linked these behaviours to lower life satisfaction and poorer self-image. Separate research from Hong Kong Baptist University found that 32% of teenage girls reported that Instagram negatively affected how they felt about their bodies.

Against this backdrop, SELF:ME promotes instant photography as an alternative to heavily edited digital images, highlighting a format where photos cannot be retouched after they are taken.

At the centre of the campaign is an open digital platform where Gen Z participants can upload unedited photographs alongside their personal reflections. The platform is designed to create a space for conversations around self-expression, self-image, and mental wellness.

The campaign also features singer-songwriter Serrini, who will appear in digital content and university engagements aimed at reaching younger audiences.

As part of the initiative, a limited-edition SELF:ME box set containing an instax camera, instant film, and campaign materials is being made available at selected retail locations. A portion of the proceeds from sales will be directed to HKMWA to support mental health education programmes.

Stanley Sun, CEO of FUJIFILM instax, commented, “We’re honoured to partner with HKMWA and support this important initiative. Instax stands behind the idea that it isn’t about getting it perfect; it’s about the enjoyment of capturing genuine moments. ‘SELF:ME’ reminds us that the most powerful moments are the real ones – unfiltered, unretouched and unapologetically authentic. We’re proud to be inviting Gen Z to embrace who they are and rediscover confidence.” 

SELF:ME is also supported by several non-government organisations, including Baptist Oi Kwan Social Service; Caritas Hong Kong; Richmond Fellowship of Hong Kong; St James’ Settlement; The Boys’ and Girls’ Clubs Association of Hong Kong; The Hong Kong Federation of Youth Groups; and The Mental Health Association of Hong Kong.

Dr May Lam, Founder & President at Hong Kong Mental Wellness Association, said, “HKMWA is dedicated to building resilience, empathy, and lasting mental wellbeing through the power of education. The SELF:ME campaign connects with young people at a time when comparison and the search for approval can feel overwhelming, creating space for them to feel seen and valued for who they are. With instax as our campaign sponsor and the kind-hearted support of our many partners, we were able to champion instant photography as a meaningful way to remind young people that authenticity matters more than perfection.” 

Sam Wong, Managing Director at Omnicom Health Hong Kong, added, “This campaign exemplifies the power of a strategic partnership and how brands of all kinds can play a positive role in supporting consumer wellbeing. SELF:ME has become more than a campaign; it is a meaningful movement for mental wellbeing that doesn’t lecture but instead questions the modern-day selfie culture by providing a space for people to celebrate natural beauty and genuine connection.”

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Rolling out across Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam, the campaign positions three travel essentials: a phone, a passport and a Mastercard, as all travellers need to unlock diverse experiences across the region.

Developed in partnership with issuing banks and merchant networks, Mastercards’ “Phone. Passport. Mastercard.” campaign brings together more than 300 offers spanning dining, shopping, accommodation, transport and attractions, giving travellers added value whether they are planning a weekend escape or a longer regional adventure.

Through the campaign, Mastercard highlights the benefits of secure payments, broad acceptance and travel-focused for a smoother travel experience from trip planning to spending at destinations.

Beyond targeting hodophiles, the campaign also supports merchants and tourism partners by helping them connect with consumers throughout their travel journey.

“We’re helping make travel across the region feel more  seamless, accessible and connected, while bringing travelers closer to the local experiences  and businesses that make every journey memorable,” said Dheeraj Raina, Senior Vice President and Head of Integrated Marketing and Communications at Mastercard Southeast Asia. 

“For a truly rewarding travel experience within Southeast Asia, all you need is your Phone, your Passport and your Mastercard,” added Raina. 

The campaign runs from May to December 2026, and will appear across pre-travel and in-destination channels to promote seamless travel experiences in Southeast Asia.

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Running from June 5 to 21, the massive in-game event aims to unite gamers and football fans worldwide to experience the spirit of “Kick Off for Passion,” where Garena players can immerse themselves with a football-inspired festival experience, fresh game modes, and plenty of free elements to unlock.

At the heart of the “Fire Kickoff” campaign is the transformation of Bermuda’s Factory area into a football field, alongside the introduction of football-inspired gameplay features such as Football Form and Football Blast, bringing the spirit of the sport into both Battle Royale and Clash Squad modes. 

Beyond gameplay, players can take part in a five-stage football tournament journey through a dedicated event interface, where they can complete challenges and unlock exclusive themed rewards such as a football-themed backpack and the Female Bundle grand prize. 

As part of the campaign rollout, players can also access a range of football-themed collectibles through the in-game store, including a customisable Unisex Football Jersey, Gloo Wall skins, sports car skins, hairstyles and themed emotes. 

More campaign content and themed rewards are expected to be revealed throughout the event period. 

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Through “Live Unhinged,” Circles.Life aims to connect with a generation that refuses to be defined by a single identity, highlighting the uniquely Singaporean drive to optimise every aspect of life through side ventures, hobby groups, and community activities. 

At the heart of the campaign is Circo, a character created to represent the brand’s bold, innovative, and community-driven spirit to play a key role in engaging consumers beyond traditional advertising through real-world experiences and community activations.

The campaign also shines a spotlight on Circles.Life’s growing ecosystem, which includes CirclesAI, Circles Zerofy and the Zerofy Cashback Card, reinforcing the brand’s push to deliver value beyond traditional data bundles. 

John Huang, Head of Growth at Circles.Life, said the campaign is part of their ambition to create deeper connections with consumers beyond connectivity. 

“The telco category has long been seen as highly commoditised, where brands compete primarily on price and data bundles. To drive meaningful growth, we have to go beyond promotions and rethink how we show up in people’s lives,” said Huang. 

“With ‘Live Unhinged’ and the introduction of Circo, we’re evolving how Circles.Life connects with our audience, by embedding ourselves in the communities they care about and building a brand that feels relevant, human and culturally connected,” shared Priya Seevaratnam, Head of Brand and Creative at Circles.Life. 

As part of the rollout, Circo will appear across gaming events, sporting activities, including run clubs and Climb Central sessions, as well as collaborations spanning food and beverage and community-led initiatives throughout Singapore. 

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