Welcome to the Marketing Technology Awards – where innovation meets success! Join us in celebrating the pioneers, visionaries, and tech trailblazers who have transformed the marketing landscape through cutting-edge technology.
KEY DATES
Dive into a world of innovation, creativity, and groundbreaking achievements as we present our 45 carefully curated categories for the prestigious Marketing Technology Awards. At the intersection of technology and marketing brilliance, these categories represent the diverse and dynamic landscape of the modern marketing ecosystem. Explore the Marketing Technology Awards and discover where your triumph awaits.
Seize the opportunity to be recognised on a global stage and elevate your brand to new heights. Enter the Marketing Technology Awards and join the league of visionaries who are transforming the marketing landscape!
Judging Criteria
Note: Please go to Judging Criteria for the full descriptions.
Your work matters, and we guarantee a fair evaluation regardless of budget, scale, or resource. Every entry is considered on its own merits, creating an equal playing field. Judges are impartial and won’t assess entries that pose a conflict of interest, ensuring transparency and fairness in the process.
Jury
Prashant is a seasoned marketer in the Consumer Good & Food Retail industry.
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<br>He is skilled in Business Strategy, Brand Building, Marketing Management, Digital Marketing, Brand Launches, Market Research and Innovations Management.
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<br>With more than 90 awards in his career so far, including a win at Clio Awards as well as a Cannes Shortlist, he has been jury member for leading industry awards. Recently, he has been featured in Marketing 40 Under 40 by Impact Magazine.
Bea is an award-winning digital strategist with expertise in innovating brand experiences through digital transformation. Over the past 18+ years, she has led local, regional and global remits with senior roles in Manila, Shanghai and Singapore.
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<br>As Impactful Brand Experience (IBE) Leader at Colgate-Palmolive Philippines, she leads integrated performance media strategy and brand ecosystem development. Prior to CPPI, she was Chief Strategy Officer at Dentsu Philippines and concurrently General Manager at iProspect. She previously held planning leadership positions at Edelman Digital Singapore, Wunderman Singapore and McCann Shanghai / Manila.
Stanley is a strategic member in the senior leadership team, driving branding & amp; marketing, customer-centric experiences, and digital transformation. Working with world-class brands including Mercedes-Benz, Kia, Mitsubishi, Citroën, DS Automobiles, Maxus, ORA and smart, he is part of Jardine Cycle & Carriage Group’s automotive business, which covers Singapore, Malaysia, Myanmar, and Indonesia.
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<br>Having a diverse marketing background of over 20 years, Stanley held several senior roles across multiple industries, spanning across public service, MNCs, and SMEs.
With 20+ years of professional experience encompassing extensive consulting and developing holistic marketing & growth strategies, Arvind enjoys handling ambiguities (can get bored easily otherwise!).
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<br>In his current role at Diageo India, he heads the Marketing Effectiveness function managing the partnership with business and brand leaders to drive data-based decision making. The other key facet of his current role is leading the Media/ Digital Planning to drive holistic reach and resonance with consumers.
Jason drives the overall growth strategy of Endowus as he oversees the branding, performance marketing, public relations and content verticals of the business to cement Endowus’ positioning as the foremost trusted digital wealth management platform. He has over 15 years of experience across various sectors, but primarily in finance and technology.
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<br>Prior to Endowus, Jason was the CMO of Lazada, a regional e-commerce giant and subsidiary of Alibaba. Jason was also named one of the top 30 most influential fintech marketers by The Fintech Marketing Hub in 2022.
Rochelle Vandenberghe is FWD Life’s Chief Marketing and Digital Business Officer and the current Chairperson of Philippine Life Insurance Association’s Marketing Committee. She leads a group of innovators and challengers in changing the way people feel about insurance. She spearheaded the launch of the brand in the Philippines in 2014 and played a large role in growing the company to top five in less than a decade.
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<br>Roche drives revenue through digital sales and has won multiple digital and marketing awards in the Philippines and in the region. She spent working across Southeast Asia in Malaysia, Indonesia, Vietnam and the Philippines managing technology, financial services and lifestyle brands. She is a sought after juror and presenter at international marketing, advertising and e-commerce shows. Roche champions inclusion and serves as a Board Director at Special Olympics Pilipinas.
Natalja is a senior business leader with nearly 20 years of marketing experience across FMCG, pharma and automotive industries across global, regional and local roles. She is creative at heart, strategic in mind and a servant leader.
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<br>Over the years Natalja has successfully led marketing teams to deliver disruptive product innovations, award winning marketing campaigns and social impact initiatives. Natalja is a passionate D&I champion who promotes gender diversity within and outside her organization.
Raymund is a Digital Business Leader (w/ PNL responsibilities) with about 20+ years experience leading business, product management, growth & brand marketing, and analytics teams both in the US and APAC region. He has deep experience in fintech, payments, e-commerce, telco, digital media and digital marketing industries.
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<br>He holds an MBA degree from University of San Francisco and has worked for fortune 500 companies leading marketing and analytics organizations within Yahoo (Digital Media), Apollo Group (Online Education) and the Gap (retail). His experience in these companies focused on utilizing big data, marketing technology, and creativity in delivering truly innovative and hyper personalized digital experiences to grow global brands.
Jordan Cheung is currently Chief Marketing Officer at Hang Seng Bank. He is now leading the full spectrum of marketing functions including Brand Strategy, Product Marketing, Digital Marketing, and Insights & Research at the Bank.
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<br>Jordan is a seasoned strategic marketing and digital transformation leader with nearly 20 years of in-house and agency experience gained from diverse industries including insurance, airline, hospitality, and retail, in both local and regional markets.
<br>Sheila is a marketing veteran in media and digital services geared towards emerging markets. She has built teams and crafted Go-to-Market strategies from the ground-up, and also has expertise in leading overall business operations.
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<br>She has 20+ years of experience in the fields of telecommunications (with PLDT, Telenor & Singtel), fintech and digital media from emerging Asian markets and European growth segments.
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<br>She currently leads the Marketing & Communications group at Home Credit, the country’s leading consumer finance provider. As Chief Marketing Officer, she has oversight of branding, PR, social media, digital and trade marketing and market research.
As the Marketing Director of Moët Hennessy Singapore & Malaysia, LVMH, Nausicaa is the woman behind the marketing strategies for 19 brands across Singapore and Malaysia and leads a team of high-performing marketers.
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<br>With over 15 years of experience in the FMCG and Luxury sector across Europe, USA and Asia, and her passion for growing iconic brands, she led many impactful campaigns and initiatives. She operated business turnarounds when she was a Marie and at Moët Hennessy Diageo in France, in-depth brand reset when she was leading global consumer marketing efforts for Belvedere Vodka in New York, and most recently, drastically accelerated the value creation strategy for Moet Hennessy portfolio in Singapore and Malaysia.
With over 14 years of experience in the industry, Citra has held various positions in agencies, managing an array of clients and CPG companies across digital marketing, brand management, eBusiness, and consumer relations management.
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<br>Her proven track record stretches from product development to delivering strategic campaign ideas and their implementation. What remains constant about her is her openness to learning, coupled with a passion and dedication that drive her to deliver outstanding performance.
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<br>Currently, she serves as the head of marketing tech and consumer data at Nestlé Indonesia, continuing to lead with innovation and excellence.
Tony brings over 22 years of Marketing experience working on international brands such as Nike, Gatorade and Aquafina in roles covering the Philippines and Asia-Pacific. Upon joining Pernod Ricard in 2019 as Head of Marketing in the Philippines.
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<br>After 3 years in Manila, Tony was appointed Marketing Director of Hong Kong and Macau where he and his team have been pushing boundaries of telling brand stories for Martell Cognac, The Glenlivet, Chivas Regal and Perrier-Jouet.
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<br>He is also the current Brand Director for Champagne for Pernod Ricard China, leading the agenda for both China and Hong Kong/Macau.
Tiffany is currently the Marketing Director – Malaysia & Singapore for Reckitt. She has 25 years of diverse operational and leadership experience, obsessive focus on consumers, and building brand value.
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<br>Tiffany has worked across local, regional and global roles in commercial and innovation development. She won Malaysia CMO awards 2023 and multiple marketing awards since 2010, most significant being Putra Brand Awards (People’s Choice Awards ) for Dettol, Strepsils, and Gaviscon.
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<br>She has considerable experience in leading strategic brand development on 3 to 5 years brand planning horizon, insights mining, complex portfolio strategy, portfolio investment strategy, operating model, regional launch reco and multi countries communications/activation campaigns.
Paul leads a marketing team at the South China Morning Post. His team is responsible for marketing campaigns such as the I Read SCMP, and I Work With SCMP, which honour and celebrate the readers, partners and the international story of Hong Kong.
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<br>Paul has been in the marketing industry for over 15 years. Much of his time was at Edelman, working with renowned global brands such as Samsung, Blackrock, GE, Cathay, PayPal, Oatly, TCL Electronics, and more.
Jyane is responsible for global fund allocation, strategising marketing plans across SC markets, championing marketing transformation and streamlining operating model. Before joining Standard Chartered, Jyane spent close to 15 years in various marketing domains including research, integrated advertising, and digital marketing advisory.
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<br> She also spent 7 years at Google where she specialised in digital maturity consulting across performance and app solutions, data-driven marketing, and creative effectiveness thought leadership.
Philip has 18+ years’ experience in digital innovation, performance marketing, and advanced analytics, having worked in corporate, agency and start-up environments. He is currently Regional Director of Marketing Performance & Operations at Sun Life Insurance, driving ROI driven marketing strategy across Asia.
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<br>Prior to Sun Life, he headed marketing departments of various companies such as the Regal Hotel Group, Great Eagle Holdings, and Aviva.
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<br>Philip holds a Master degree in Management Science from University of Waterloo and a postgraduate Certificate in Marketing from University of Toronto.
Neha has more than 17 years of wide-ranging experience in building creative and content strategy for fashion eCommerce, brand development and digital advertising.
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<br>Known for her unique and innovative visual language, Neha has experimented with personalised content, social-media campaigns, monetization, and engagement techniques. Her body of work is a marquee of creativity and customer delight. Neha lives and breathes fashion, and she attributes her impact on the industry to the exceptional organisations she has been able to build.
About the Awards
MARKETECH APAC is delighted to unveil the inaugural Marketing Technology Awards 2024, heralding a new era of collaboration and excellence within the marketing technology landscape across the Asia-Pacific region. Our awards program is tailored to recognize leading tech powerhouses and brands that redefine strategies. With 45 categories available, we assure comprehensive coverage, highlighting specific specializations in the field of marketing and marketing technology.
The Marketing Technology Awards are evaluated by a distinguished panel of marketing industry experts and seasoned professionals with each judge contributing extensive experience and a profound understanding of the ever-evolving marketing technology scene in the Asia-Pacific region. To maintain objectivity, judges undergo careful screening to ensure they do not evaluate their own company’s work or that of their competitors. Moreover, all confidential information is treated with utmost discretion, assuring a fair and unbiased assessment process.
Join us in this prestigious event as we shine a spotlight on the achievements that drive innovation, elevate standards, and pave the way for a new era of marketing technology brilliance. Together, let’s celebrate the Role of Tech in the Marketing Industry.
KEY DATES
categories
Brand COLLABORATION categories
Featuring the work collaboration of a brand and a tech company
This category honours brands that have demonstrated exceptional results in leveraging advertising technology platforms to elevate their marketing campaigns.
This category celebrates brands that have seamlessly blended creativity, strategy, and technological prowess to create compelling narratives that resonate with their audience and drive meaningful results.
This category is open for organisations that effectively implemented the use of CDP in their marketing innovation mix and produced outstanding marketing results through excellent use of customer data and insights.
The “Best Use of Customer Engagement Platform” category applauds brands that have demonstrated outstanding use of customer engagement platforms to create immersive, interactive, and enduring relationships with their audience across various channels.
The category “Best Use of Customer Experience Platform” honours organisations that provide a cohesive and seamless experience across various touchpoints, ensuring a unified and consistent brand interaction with their target audience.
Recognising organisations that excel in leveraging CRM strategies to build and maintain strong relationships with their customers. Whether through personalised communication, effective data analysis, or innovative CRM tools, resulting in enhanced customer satisfaction and business success.
Recognises organisations that have demonstrated exceptional proficiency in utilising data analytics and insights platforms to extract meaningful information, uncover trends, and achieve tangible results.
Celebrates organisations that stand out for their ability to harness the power of email marketing software to deliver compelling messages and achieve tangible results.
This category recognises organisations who have demonstrated exceptional use in utilising event marketing platforms to plan, promote, and execute successful events.
Open for brands that have seamlessly integrated influencer partnerships into their marketing strategies, creating authentic connections and driving impactful results.
From understanding customer behaviours to refining targeting strategies, this award applauds those who have maximised the potential of marketing analytics platforms to enhance marketing strategies and achieve measurable results.
Celebrates organisations that have demonstrated exceptional proficiency in leveraging AI solutions to enhance marketing efforts, such as personalisation, ad targeting, and marketing automation.
Recognising the brands that effectively use marketing automation platform and have successfully improved their marketing results, enhanced marketing processes and bettered their customer engagement strategies.
Honours outstanding achievements in leveraging mobile marketing platforms to drive impactful campaigns showcasing measurable success in enhancing brand visibility, customer engagement, and overall campaign performance.
This category honours organisations that excel in leveraging retail media to enhance brand visibility and improve the overall shopping experience through targeted promotions, personalised content, and seamless online and/or offline integration.
This category celebrates brands who have demonstrated outstanding proficiency in leveraging SEO software to strategically improve website performance, keyword optimisation, content strategy, and overall SEO tactics.
Recognising the brands that have demonstrated exceptional results in leveraging monitoring tools to analyse and understand online conversations, brand mentions, and sentiments.
martech categories
Featuring the tech capabilities of entrants in their respective space
Acknowledging the platform that enables effective digital advertising campaigns, including display ads, video ads, and programmatic advertising.
Acknowledging the platform that facilitates content creation, distribution, and analytics to drive engagement and conversions.
Acknowledging the tech platform that helped organisations to consolidate and analyses customer data to provide actionable insights and enable personalised marketing strategies.
Recognising the platform that enhances customer engagement and loyalty through various channels, including email, SMS, live chat, and mobile apps.
The Best CX Platform hightlights the platform that focuses on enhancing the customer experience across all touchpoints and interactions either digital or in-store experiences.
Honouring the tech company that stands out for its excellence in facilitating seamless interactions, fostering customer engagement, and driving business growth of their clients.
Highlighting the platform that provides advanced analytics, data visualisation, and actionable insights for marketing decision-making.
Highlighting the software that enables effective email marketing campaigns, including automation, segmentation, and analytics.
Recognising the platform that facilitates planning, promotion, and management of events, including registration, attendee engagement, and post-event analytics.
Highlighting the tech platform that connects brands with relevant influencers, facilitates collaborations, and measures campaign success.
Acknowledging the platform that provides comprehensive marketing analytics and reporting capabilities to track performance and ROI.
Recognising the solution that leverages artificial intelligence to enhance marketing strategies, including predictive analytics, chatbots, and personalisation.
Recognising the tech company that effectively provides marketing automation solutions that enhance marketing results and improve customer engagement strategies for their clients.
Acknowledging the platform that enables mobile marketing campaigns, including mobile ads, push notifications, and app-based marketing.
Recognising the retail media platform that excels on leveraging retail networks or mobile apps in delivering exceptional marketing experiences, including personalised offers, loyalty programmes, and in-app messaging.
Recognising the software that helps optimise websites, improve search engine rankings, and drive organic traffic.
Recognising the tool that monitors and analyses social media conversations, brand mentions, and sentiment to inform marketing strategies.
Industry leaders categories
Presenting leaders with exceptional contributions, influence, and impact on the industry
team categories
Showcasing tech teams that combine technical expertise with innovation to deliver solutions
GRAND PRIX (NOT FOR ENTRY)
What’s in it for the winners of each category?
The winners for each category will receive a dedicated article write-up about their accomplishments. This includes one social media quote card for each winner.
The winners will be part of the awards video presentation. Each winner will have a dedicated 1-min video.
The Top 1 in each category will receive a complimentary video interview about her leadership and contributions to the industry.
Seize the opportunity to be recognised on a global stage and elevate your brand to new heights. Enter the Marketing Technology Awards and join the league of visionaries who are transforming the marketing landscape!
ELIGIBILITY
All categories are open to tech organisations, brands, and individuals involved in marketing and marketing technology and are based in the Asia Pacific region.
SOUTH EAST ASIA | SOUTH ASIA | EAST ASIA | ANZ |
---|---|---|---|
Cambodia | Afghanistan | China | Australia |
Indonesia | Bangladesh | HongKong | New Zealand |
Lao | Bhutan | Japan | |
Malaysia | India | Mongolia | |
Myanmar | Nepal | North Korea | |
Philippines | Pakistan | South Korea | |
Singapore | Sri Lanka | Taiwan | |
Thailand | |||
Vietnam |
All entries must focus on marketing and marketing technology initiatives such as campaigns, MarTech implementation, or MarTech development. These initiatives should exclusively cover the period from 1 January 2022 to 31 December 2023, ensuring that only achievements and efforts within this specified timeframe are considered for evaluation.
Entries can be submitted by brands, tech organisations, and/or agencies and have the flexibility to feature identical initiatives in multiple entries. Nevertheless, if submitting multiple entries, it is essential to customise each submission appropriately, explicitly illustrating how the campaign aligns with the specific category in question. Each entry requires separate submissions and entry fee.
HOW TO ENTER
The process of submitting your entries for the Marketing Technology Awards is entirely conducted online. The deadline for the submission of entries is on 28 August 2024 at 6 PM SGT.
To ensure the successful submission of your entries and receive the attention they merit, consider the following steps while preparing your submissions:
Entries are considered pending until payment is made in full. If payment is not received by the final entry deadline, entries will not move to the judging stage. All payments are final. Any ineligible or withdrawn entries cannot be refunded.
Thank you for exploring into the entry process for the Marketing Technology Awards 2024. We eagerly anticipate receiving your submissions and witnessing the groundbreaking advancements in marketing technology.
ENTRY SUBMISSION FORM
GET THE NOMINATION KIT
2024 WINNERS
Marketing Technology Awards 2024
Grand Prix
BRAND COLLABORATION CATEGORIES
Gold
Organisation: Reckitt
Campaign Name: Dettol – Fall Ill Less Often
Agency: Publicis
Tech Partner: Automated Creative
Silver
Organisation: Fisherman’s Friend
Campaign Name: Fisherman’s Friend drives 76% lift in brand awareness and 99% confidence rating with BVOD
Agency: Havas Media Network Australia
Tech Partner: Quantcast
Bronze
Organisation: FoodPanda
Campaign Name: FoodPanda MINE Raffle – Teads Neurons Study
Tech Partner: Teads
Silver
Organisation: Club Med
Campaign Name: Content Creation on Steroids
Agency: SearchGuru
Tech Partner: Bannerflow
Gold
Organisation: Asian Paints
Campaign Name: Asian paint boosts Conversions by 37% and reduces Costs by 15% with Netcore cloud
Tech Partner: Netcore Cloud
Silver
Organisation: Globe Telecom, Inc.
Campaign Name: GLOBE KMMUNITYPH BLACKPINK WORLD TOUR [BORN PINK]
Tech Partner: ARROW and Comarch
Bronze
Organisation: Natural Signature
Campaign Name: SleekFlow Customer Success Story
Tech Partner: SleekFlow
Bronze
Organisation: Shriram Finance
Campaign Name: Shriram Finance achieves 81X ROI with Netcore’s automation
Tech Partner: Netcore Cloud
Silver
Organisation: Sentosa Development Corporation
Campaign Name: Revolutionizing Guest Insights: Sentosa Development Corporation’s CRM Transformation Journey
Agency: Aquient
Tech Partner: Salesforce
Gold
Organisation: Christie’s
Campaign Name: AuctionIQ Digital Hub
Agency: Assembly
Tech Partner: Assembly STAGE
Silver
Organisation: Kaspersky Lab
Campaign Name: A Game-Changing Solution When Planning In Uncertain Times
Agency: JOLT Digital
Tech Partner: JOLT J-CAL and GWI
Bronze
Organisation: Danone Indonesia – Specialized Nutrition (Bebeclub)
Campaign Name: Transforming Bebelac Consumer Insights into Strategic Growth
Agency: Eyden Indonesia
Tech Partner: Google Analytics, Google Search Console, SEMRUSH, Ahrefs
Gold
Organisation: Unstop
Campaign Name: Revolutionizing Customer Interactions with AMP Emails
Tech Partner: Netcore Cloud
Silver
Organisation: FedEx AMEA
Campaign Name: “Always-On” Customer Lifecycle Marketing Campaigns
Tech Partner: Salesforce Asia Pacific
Bronze
Organisation: Cleartrip
Campaign Name: Revolutionizing Customer Interactions with AMP Emails
Tech Partner: Netcore Cloud
Gold
Organisation: Ariston Indonesia
Campaign Name: Ariston For Your Vacation Campaign Wins Indonesia’s Heart With Comedy #AristonFYV
Agency: Leverate Group
Tech Partner: Meta, TikTok, Spotify and YouTube
Silver
Organisation: Glico Philippines
Campaign Name: Pocky Cha11enge
Agency: Dentsu X Philippines, Dentsu Creative Philippines
Tech Partner: TikTok
Bronze
Organisation: London Weight Management
Campaign Name: London Weight Management’s Private & Limited Giveaways
Agency: X10 Media
Tech Partner: Leadgram
Gold
Organisation: Globe Telecom, Inc.
Campaign Name: Next Best Offer (NBO)
Tech Partner: Amazon Web Services (AWS)
Silver
Organisation: Bank of the Philippine Islands
Campaign Name: BPI’s AI-powered customer journeys and interactions
Tech Partner: IBM Philippines and Salesforce, Inc.
Bronze
Organisation: TM Technology Services Sdn Bhd
Campaign Name: Unifi 0% Geram, 100% Ngam
Agency: VML Malaysia
Tech Partner: WPP Open
Gold
Organisation: Big Haat
Campaign Name: Transforming Agri-Marketing with MarTech
Tech Partner: Netcore Cloud
Silver
Organisation: Avida Land Corp.
Campaign Name: Lead Streamline Initiative
Tech Partner: Hubspot and Facebook
Bronze
Organisation: Bank of the Philippine Islands
Campaign Name: Leveraging technology in advancing automation to hyper-personalized client journeys
Tech Partner: IBM Philippines and Salesforce
Gold
Organisation: Unilever Indonesia
Campaign Name: Wall’s Ice Cream’s AI-Powered Ramadan Greeting Cards Bring Sweet Delight to Indonesian Consumers
Agency: Mindshare Indonesia
Tech Partner: Digital Turbine Inc.
Silver
Organisation: Plum
Campaign Name: Plum Goodness gains 12.5X ROI via WhatsApp, 4.5X via Web Pop-ups
Tech Partner: Netcore Cloud
Bronze
Organisation: TVS Credit
Campaign Name: Boosted engagement and leads with Netcore’s AI-driven marketing
Tech Partner: Netcore Cloud
Gold
Organisation: Danone Indonesia – Specialized Nutrition (Bebeclub)
Campaign Name: Become the Expert in Digestive Health to Attract Quality Users
Agency: Eyden Indonesia
Tech Partner: SEMrush
Silver
Organisation: Danone Indonesia – Specialized Nutrition (SGM – Generasi Maju)
Campaign Name: Cultivating Organic User: Turning Visitor into Member
Agency: Eyden Indonesia
Tech Partner: SEMrush
Bronze
Organisation: Pretti5
Campaign Name: NP Digital Unlocking SEO Success with Ubersuggest
Agency: NP Digital Hong Kong
Tech Partner: Ubersuggest
MARTECH CATEGORIES
Gold
Organisation: Yahoo
Silver
Organisation: StackAdapt
Bronze
Organisation: Kargo
Bronze
Organisation: AlikeAudience
Gold
Organisation: Rewardz
Silver
Organisation: SleekFlow
Bronze
Organisation: CleverTap
Gold
Organisation: Qualtrics
Silver
Organisation: Gupshup Technologies
Bronze
Organisation: Rewardz
Gold
Organisation: Visual Intelligence Creator, powered by VML MY
Silver
Organisation: Adjust
Bronze
Organisation: Vase.ai
Gold
Organisation: Netcore Cloud
Gold
Organisation: AnyMind Group
Silver
Organisation: Narrators
Bronze
Organisation: Vamp
Gold
Organisation: impact.com
Silver
Organisation: Netcore Cloud
Gold
Organisation: Visual Intelligence Creator, powered by VML MY
Silver
Organisation: Netcore Cloud
Bronze
Organisation: AlikeAudience
Gold
Organisation: Netcore Cloud
Silver
Organisation: Trackier
Bronze
Organisation: AlikeAudience
Bronze
Organisation: Criteo
Bronze
Organisation: Meltwater Asia Pacific
INDUSTRY LEADERS CATEGORIES
Gold
Organisation: Danone
Candidate: Planius Simanullang
Silver
Organisation: GXS Bank
Candidate: Ju Han Lian
Bronze
Organisation: Union Bank of the Philippines
Candidate: Albert Raymond C Cuadrante
Gold
Organisation: Quantcast
Candidate: Sonal Patel
Silver
Organisation: SleekFlow
Candidate: Asnawi Jufrie
Bronze
Organisation: Teads
Candidate: Emmanuel Fischmeister
Bronze
Organisation: Mindshare Bangladesh
Candidate: Shabab Sabbir
TEAM CATEGORIES
Gold
Organisation: Union Bank of the Philippines
Silver
Organisation: FedEx
Bronze
Organisation: GXS Bank
Gold
Organisation: Quantcast
Silver
Organisation: Rewardz
Bronze
Organisation: Try and Review Pte. Ltd.
Bronze
Organisation: FedEx Asia Pacific
Gold
Organisation: Quantcast
Bronze
Organisation: Rewardz
Bronze
Organisation: OpenX
2024 FINALISTS
Brand COLLABORATION categories
Organisation: Fisherman’s Friend
Campaign Name: Fisherman’s Friend drives 76% lift in brand awareness and 99% confidence rating with BVOD
Agency: Havas Media Network Australia
Tech Partner: Quantcast
Organisation: FoodPanda
Campaign Name: FoodPanda MINE Raffle – Teads Neurons Study
Tech Partner: Teads
Organisation: Global Creatures
Campaign Name: Melbourne Return season of Moulin Rouge! The Musical achieves phenomenal advertising efficiency, reach and revenue with AI-powered programmatic strategy.
Agency: ACMN
Tech Partner: Quantcast
Organisation: Reckitt
Campaign Name: Dettol – Fall Ill Less Often
Agency: Publicis
Tech Partner: Automated Creative
Organisation: Samsung Indonesia
Campaign Name: Sentiment Powered Targeting Drives Superior Results
Agency: Mindshare Indonesia
Tech Partner: Integral Ad Science (IAS)
Organisation: Club Med
Campaign Name: Content Creation on Steroids
Agency: SearchGuru
Tech Partner: Bannerflow
Organisation: Air India Express
Campaign Name: Air India Express achieves 70X ROI with Netcore
Tech Partner: Netcore Cloud
Organisation: Asian Paints
Campaign Name: Asian paint boosts Conversions by 37% and reduces Costs by 15% with Netcore cloud
Tech Partner: Netcore Cloud
Organisation: Globe Telecom, Inc.
Campaign Name: GLOBE KMMUNITYPH BLACKPINK WORLD TOUR [BORN PINK]
Tech Partner: ARROW and Comarch
Organisation: Natural Signature
Campaign Name: SleekFlow Customer Success Story
Tech Partner: SleekFlow
Organisation: Avida Land Corp.
Campaign Name: Lead Launch Initiative
Tech Partner: HubSpot and Facebook
Organisation: Shriram Finance
Campaign Name: Shriram Finance achieves 81X ROI with Netcore’s automation
Tech Partner: Netcore Cloud
Organisation: Sentosa Development Corporation
Campaign Name: Revolutionizing Guest Insights: Sentosa Development Corporation’s CRM Transformation Journey
Agency: Aquient
Tech Partner: Salesforce
Organisation: Christie’s
Campaign Name: AuctionIQ Digital Hub
Agency: Assembly
Tech Partner: Assembly STAGE
Organisation: Danone Indonesia – Specialized Nutrition (Bebeclub)
Campaign Name: Transforming Bebelac Consumer Insights into Strategic Growth
Agency: Eyden Indonesia
Tech Partner: Google Analytics, Google Search Console, SEMRUSH, Ahrefs
Organisation: Kaspersky Lab
Campaign Name: A Game-Changing Solution When Planning In Uncertain Times
Agency: JOLT Digital
Tech Partner: JOLT J-CAL and GWI
Organisation: Avida Land Corp.
Campaign Name: Leads Nurturing Initiative
Tech Partner: HubSpot
Organisation: Cleartrip
Campaign Name: Revolutionizing Customer Interactions with AMP Emails
Tech Partner: Netcore Cloud
Organisation: FedEx AMEA
Campaign Name: “Always-On” Customer Lifecycle Marketing Campaigns
Tech Partner: Salesforce Asia Pacific
Organisation: Unstop
Campaign Name: Revolutionizing Customer Interactions with AMP Emails
Tech Partner: Netcore Cloud
Organisation: Ariston Indonesia
Campaign Name: Ariston For Your Vacation Campaign Wins Indonesia’s Heart With Comedy #AristonFYV
Agency: Leverate Group
Tech Partner: Meta, TikTok, Spotify and YouTube
Organisation: Glico Philippines
Campaign Name: Pocky Cha11enge
Agency: Dentsu X Philippines
Tech Partner: TikTok
Organisation: London Weight Management
Campaign Name: London Weight Management’s Private & Limited Giveaways
Agency: X10 Media
Tech Partner: Leadgram
Organisation: Bank of the Philippine Islands
Campaign Name: BPI’s AI-powered customer journeys and interactions
Tech Partner: IBM Philippines and Salesforce, Inc.
Organisation: Fisherman’s Friend
Campaign Name: Fisherman’s Friend drives 76% lift in brand awareness and 99% confidence rating with BVOD
Agency: Havas Media Network Australia
Tech Partner: Quantcast
Organisation: Global Creatures
Campaign Name: Melbourne Return season of Moulin Rouge! The Musical achieves phenomenal advertising efficiency, reach and revenue with AI-powered programmatic solution
Agency: ACMN
Tech Partner: Quantcast
Organisation: Globe Telecom, Inc.
Campaign Name: Next Best Offer (NBO)
Tech Partner: Amazon Web Services (AWS)
Organisation: TM Technology Services Sdn Bhd
Campaign Name: Unifi 0% Geram, 100% Ngam
Agency: VML Malaysia
Tech Partner: WPP Open
Organisation: Avida Land Corp.
Campaign Name: Lead Streamline Initiative
Tech Partner: HubSpot
Organisation: Bank of the Philippine Islands
Campaign Name: Leveraging technology in advancing automation to hyper-personalized client journeys
Tech Partner: IBM Philippines and Salesforce, Inc.
Organisation: Big Haat
Campaign Name: Transforming Agri-Marketing with MarTech
Tech Partner: Netcore Cloud
Organisation: PermataBank
Campaign Name: The Savings Symphony: Crafting Success through Audience Experimentation
Agency: Leverate Group
Tech Partner: Meta Ads, Google Ads, DV360 & AppsFlyer
Organisation: Plum
Campaign Name: Plum Goodness gains 12.5X ROI via WhatsApp, 4.5X via Web Pop-ups
Tech Partner: Netcore Cloud
Organisation: TVS Credit
Campaign Name: Boosted engagement and leads with Netcore’s AI-driven marketing
Tech Partner: Netcore Cloud
Organisation: Wall’s Ice Cream’s AI-Powered Ramadan Greeting Cards Bring Sweet Delight to Indonesian Consumers
Campaign Name: Unilever Indonesia
Agency: Mindshare Indonesia
Tech Partner: Digital Turbine Inc
Organisation: Danone Indonesia – Specialized Nutrition (Bebeclub)
Campaign Name: Become the Expert in Digestive Health to Attract Quality Users
Agency: Eyden Indonesia
Tech Partner: SEMrush
Organisation: Danone Indonesia – Specialized Nutrition (Nutriclub)
Campaign Name: Attracting New User through Accompany Moms Journey with Educational Content
Agency: Eyden Indonesia
Tech Partner: SEMrush
Organisation: Danone Indonesia – Specialized Nutrition (SGM – Generasi Maju)
Campaign Name: Cultivating Organic User: Turning Visitor into Member
Agency: Eyden Indonesia
Tech Partner: SEMrush
Organisation: Pretti5
Campaign Name: NP Digital Unlocking SEO Success with Ubersuggest
Agency: NP Digital Hong Kong
Tech Partner: Ubersuggest
MARTECH CATEGORIES
Organisation: Criteo
Organisation: Kargo
Organisation: OpenX
Organisation: Quantcast
Organisation: StackAdapt
Organisation: Yahoo
Organisation: CleverTap
Organisation: MoEngage Inc.
Organisation: Netcore Cloud
Organisation: Rewardz
Organisation: SleekFlow
Organisation: Gupshup Technologies
Organisation: Rewardz
Organisation: Qualtrics
Organisation: AlikeAudience
Organisation: Adjust
Organisation: Vase.ai
Organisation: Visual Intelligence Creator, powered by VML Malaysia
Organisation: Netcore Cloud
Organisation: AnyMind Group
Organisation: Narrators
Organisation: Vamp
Organisation: AlikeAudience
Organisation: Netcore Cloud
Organisation: Visual Intelligence Creator, powered by VML Malaysia
Organisation: impact.com
Organisation: Netcore Cloud
Organisation: AlikeAudience
Organisation: Netcore Cloud
Organisation: Trackier
Organisation: Criteo
Organisation: Meltwater Asia Pacific
INDUSTRY LEADERS CATEGORIES
Organisation: 2GO
Candidate: Blessie L. Cruz
Job Title: Vice President, Business Unit Head – 2GO Retail
Organisation: Danone
Candidate: Planius Simanullang
Job Title: Digital Transformation Director
Organisation: GXS Bank
Candidate: Ju Han Lian
Job Title: Chief Marketing Officer
Organisation: Union Bank of the Philippines
Candidate: Albert Raymond C Cuadrante
Job Title: Chief Marketing Officer
Organisation: Mindshare BD
Candidate: Shabab Sabbir
Job Title: Assistant Director, Digital
Organisation: Quantcast
Candidate: Sonal Patel
Job Title: Vice President, APAC
Organisation: Rodeo
Candidate: Valens Subramaniam
Job Title: CEO/Founder
Organisation: SleekFlow
Candidate: Asnawi Jufrie
Job Title: VP & General Manager (SEA)
Organisation: Teads
Candidate: Emmanuel Fischmeister
Job Title: Senior Vice President of Business Development
TEAM CATEGORIES
Organisation: FedEx Asia Pacific
Organisation: GXS Bank
Organisation: Union Bank of the Philippines
Organisation: FedEx
Organisation: Quantcast
Organisation: Rewardz
Organisation: Quantcast
Organisation: Rewardz
Organisation: Try and Review Pte. Ltd.
Organisation: OpenX
Organisation: Rodeo
TABLE PACKAGES
If you want to amplify your achievement at Marketing Technology Awards 2024, MARKETECH APAC Team offers table packages
which includes content, interviews, and case studies. To know more, contact our Sales Team at [email protected].
Finalise the table reservations and make the corresponding payment with the MARKETECH APAC Team until 25 October 2024.
Tables are not confirmed until payment has been cleared and an acknowledgment has been issued by the MARKETECH APAC Team.
TROPHY DUPLICATE
Deadline to order duplicate Trophies: October 31, 2024.
Orders may take 8 weeks to be produced.
If you have any questions regarding your trophy order, please contact
Ivy Alamo at [email protected].
Judging Criteria
Brand Collaboration Categories
■ Objective- 10% (Max. 500 words)
Describe the overall objective of the campaign, project or initiative. What were the key goals, challenges, and aspirations that the campaign or marketing initiative aimed to address or achieve?
■ Tech Selection Process- 10% (Max. 500 words)
Detail the process of selecting marketing technology for the campaign or project. How were technologies chosen? Were there specific criteria or considerations, and how did the chosen tech align with the campaign or project’s objectives? How did the organisation secure internal support to realise the plans?
■ Tech Implementation- 30% (Max. 500 words)
Outline the steps taken to implement the selected technologies for the campaign or project. Describe the collaborative efforts involved in integrating the tech into existing systems or processes. Highlight any challenges overcome during implementation and the insights gained by your organisation from these experiences. Mention the different departments involved in the implementation process and how the team takes charge of the entire project.
■ Results- 50% (Max. 500 words)
Share the measurable outcomes and results achieved through the brand collaboration campaign, project or initiative. Include relevant metrics, performance indicators, or success stories that demonstrate the impact of the campaign or project on both the brand and the tech company. How did the collaboration contribute to achieving the overall objective?
MarTech Categories
■ Tech Capabilities- 25% (Max. 500 Words)
Describe your current tech capabilities. How are these capabilities helping organisations meet their objectives? You may include existing capabilities before the eligibility period that are greatly benefiting your clients.
■ Innovation- 30% (Max. 500 words)
Highlight the innovative aspects of the MarTech solution. How does it demonstrate creativity, originality, or advancements in the marketing technology landscape? Provide specific examples of innovative features or approaches.
■ Case Studies- 45%
(3 case studies, 15% each, maximum of 1,000 words per case study)
The jurors will score each case study based on the following criteria:
(1) Client Objective – Discuss the specific goals and objectives outlined by the client. How important is meeting the objectives of the client and the overall business organisation?
(2) Strategy – How was the chosen strategy/strategies developed? Describe the strategic framework you adopted or created to address the client’s objectives. How did you ensure alignment between the strategy/strategies and the client’s overarching goals?
(3) Results – What were the specific outcomes and achievements resulting from the execution of the strategy? Provide evidence through relevant metrics, testimonials, or case-specific data. How did you evaluate the effectiveness of the strategy in meeting the client’s objectives?
Industry Leaders Categories
■ Business Contributions- 40% (Max. 500 words)
Detail the candidate’s projects, initiatives, or campaigns wherein they have introduced or implemented a MarTech Solution. Highlight the tangible business growth and success resulting from the candidate’s adept embrace of the MarTech Solution.
■ Leadership- 40% (Max. 500 words)
Explain the candidate’s leadership quality in driving the strategic use of technology to optimise marketing efforts, improve efficiency, and achieve business goals. Detail how the candidate actively promotes the use and adoption of marketing technology within the organisation, emphasising its benefits and impact on business outcomes.
■ Industry Influence- 20% (Max. 500 words)
Explain the candidate’s influence and presence within the marketing industry. Describe their contributions to advancing the field, thought leadership, and participation in industry-related initiatives. Highlight any specific projects/contributions that have positioned the candidate as an influential figure in the marketing landscape.
■ Business Contributions- 40% (Max. 500 Words)
Describe the candidate’s significant business contributions, technological innovations, and impact on the organisation’s overall success. Highlight specific projects, initiatives, or strategies led by the candidate that have resulted in measurable business growth and success.
■ Leadership- 40% (Max. 500 words)
Discuss the candidate’s leadership qualities and their impact on the technology team and the organisation as a whole. Provide examples of how the candidate has demonstrated effective leadership, fostered innovation, and inspired teams to achieve exceptional results in the ever-evolving landscape of marketing technology.
■ Industry Influence- 20% (Max. 500 words)
Explain the candidate’s influence and presence within the marketing technology industry. Describe their contributions to advancing technological trends, thought leadership, and participation in industry-related initiatives. Highlight any specific initiatives that have positioned the candidate as an influential figure in shaping the future of marketing technology.
■ Business Contributions- 40% (Max. 500 words)
Describe the agency leader’s impact on the organisation’s business growth and success. Highlight specific campaigns or strategies implemented by the candidate that have resulted in measurable business improvements and success.
■ Leadership- 40% (Max. 500 words)
Discuss the candidate’s leadership qualities and their impact on the organisation as a whole. Detail the candidate’s efforts in establishing and guiding high-performing teams while advocating for the utilisation and integration of marketing technology within the organisation.
■ Industry Influence- 20% (Max. 500 words)
Explain the candidate’s influence and presence within the marketing technology industry. Describe their contributions to advancing technological trends, thought leadership, and participation in industry-related initiatives. Highlight any specific initiatives that have positioned the candidate as an influential figure in shaping the future of marketing technology.
■ Business Contributions- 40% (Max. 500 words)
Describe the candidate’s significant contributions to business solutions and technological innovations that have positively impacted the organisation. Highlight specific projects, implementations, or strategies led by the candidate that have resulted in measurable business improvements and success.
■ Leadership- 40% (Max. 500 words)
Discuss the candidate’s leadership qualities and their impact on the solutions and technology teams, as well as the organisation as a whole. Provide examples of how the candidate has demonstrated effective leadership, fostered collaboration, and inspired teams to achieve outstanding results in the rapidly evolving landscape of marketing technology solutions.
■ Industry Influence- 20% (Max. 500 words)
Explain the candidate’s influence and presence within the marketing technology solutions industry. Describe their contributions to advancing technological trends, thought leadership, and participation in industry events. Highlight any specific initiatives that have positioned the candidate as an influential figure in shaping the future of marketing technology solutions.
■ Business Contributions- 40% (Max. 500 words)
Describe the candidate’s significant contributions to business growth and success through sales initiatives. Highlight specific strategies, campaigns, or sales efforts led by the candidate that have resulted in measurable revenue increases and positive business outcomes.
■ Leadership- 40% (Max. 500 words)
Discuss the candidate’s leadership qualities and their impact on the sales team and the organisation as a whole. Provide examples of how the candidate has demonstrated effective leadership, fostered a high-performing sales culture, and inspired teams to achieve exceptional results in the dynamic field of marketing technology sales.
■ Industry Influence- 20% (Max. 500 words)
Explain the candidate’s influence and presence within the marketing industry. Describe their contributions to advancing sales strategies, thought leadership, and participation in industry events. Highlight any specific initiatives that have positioned the candidate as an influential figure in shaping the future of marketing technology.
■ Business Contributions- 40% (Max. 500 words)
Describe the candidate’s significant contributions to business growth and success. Highlight specific campaigns, strategies, or marketing efforts led by the candidate that have resulted in measurable impact, increased brand visibility, and positive business outcomes.
■ Leadership- 40% (Max. 500 words)
Discuss the candidate’s leadership qualities and their impact on the marketing team and the organisation as a whole. Provide examples of how the candidate has demonstrated effective leadership, fostered a culture of innovation, and inspired teams to achieve exceptional results in the ever-evolving landscape of marketing technology.
■ Industry Influence- 20% (Max. 500 words)
Explain the candidate’s influence and presence within the marketing technology industry. Describe their contributions to advancing marketing strategies in the tech sector, thought leadership, and participation in industry related initiatives. Highlight any specific initiatives that have positioned the candidate as an influential figure in shaping the future of marketing technology.
Team Categories
■ Team Culture- 30% (Max. 500 words)
Describe the team’s culture and collaboration within the marketing department. Highlight initiatives, practises, or values that contribute to a positive and innovative team environment. Provide concrete instances of how the team nurtures creativity, communication, and a supportive atmosphere to drive success in the ever-evolving landscape of marketing technology.
■ Business Innovation- 30% (Max. 500 words)
Outline the team’s contributions to business innovation within the marketing domain. Provide details on campaigns, strategies, or initiatives that showcase the team’s creativity, adaptability, and ability to implement innovative marketing solutions that have positively impacted the organisation.
■ Team Performance- 40% (Max. 500 words)
Discuss the team’s overall performance and impact on the organisation’s success. Highlight key performance metrics, achievements, and successful outcomes resulting from the team’s collaborative efforts. Provide evidence of the team’s ability to meet or exceed goals and contribute to the overall success of marketing initiatives.
■ Team Culture- 30% (Max. 500 words)
Describe the tech team’s culture and collaboration within the technology and marketing department. Highlight initiatives, practises, or values that contribute to a positive and innovative team environment. Share specific examples of how the team fosters communication, knowledge sharing, and a supportive atmosphere to drive success in the ever-evolving landscape of marketing technology.
■ Business Innovation- 30% (Max. 500 words)
Outline the tech team’s contributions to business innovation within the marketing technology domain. Provide details on projects, technologies, or initiatives that showcase the team’s creativity, adaptability, and ability to implement innovative solutions that have positively impacted the organisation.
■ Team Performance- 40% (Max. 500 words)
Discuss the team’s overall ability to design scalable and efficient technological solutions. What notable accomplishments have contributed to the team’s success which resulted in overall business success? Highlight key performance metrics, achievements, and successful outcomes of the Tech Team.
■ Team Culture- 30% (Max. 500 words)
Describe the Tech Commercial Team’s communication strategies, emphasising openness and effectiveness. Provide examples of successful communication practises. Additionally, outline the core values that unify the team and illustrate how these values guide daily operations, decision-making, and interactions.
■ Business Innovation- 30% (Max. 500 words)
Detail specific innovative projects by the Tech Commercial Team in marketing technology. Highlight key features that distinguish these projects. Explain how the team’s innovation positively impacted the organisation’s overall success, including measurable outcomes or key performance indicators.
■ Team Performance- 40% (Max. 500 words)
Share specific measurable results or key performance indicators that reflect the team’s outstanding performance. This could include revenue growth, increased efficiency, or other relevant metrics.
■ Team Culture- 30% (Max. 500 words)
Describe how the Tech Customer Success Team has cultivated a positive and customer-centric team culture. Consider factors such as collaboration, empathy, and responsiveness.
■ Business Innovation- 30% (Max. 500 words)
Outline the team’s contributions to business innovation within the marketing domain. Provide details on campaigns, strategies, or initiatives that showcase the team’s creativity, adaptability, and ability to implement innovative marketing solutions that have positively impacted the organisation.
■ Team Performance- 40% (Max. 500 words)
Demonstrate the Tech Customer Success Team’s exceptional performance in achieving and exceeding customer-related goals. Provide measurable results, customer satisfaction metrics, or key performance indicators that emphasise the team’s effectiveness and positive impact on the organisation.
■ Team Culture- 30% (Max. 500 words)
Describe how the MarTech Product Innovation Team has fostered a collaborative and innovative team culture. Discuss aspects such as creativity, cross-functional collaboration, and a shared commitment to produce innovative products that meet or exceed the market’s demand.
■ Business Innovation- 30% (Max. 500 words)
Outline the product innovation team’s contributions to business innovation within the marketing technology domain. Provide details on new products, features, or initiatives that showcase the team’s creativity, adaptability, and ability to implement innovative solutions that have positively impacted the organisation.
■ Team Performance- 40% (Max. 500 words)
Discuss the product innovation team’s overall performance and impact on the organisation’s success. Highlight key performance metrics, achievements, and successful outcomes resulting from the team’s collaborative efforts. Provide evidence of the team’s ability to meet or exceed goals and contribute to the overall success of product innovation initiatives.
Jury
MARKETECH APAC is in the process of assembling the esteemed panel of judges to ensure the highest standards. Check back regularly for the latest updates!
Prashant is a seasoned marketer in the Consumer Good & Food Retail industry.
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<br>He is skilled in Business Strategy, Brand Building, Marketing Management, Digital Marketing, Brand Launches, Market Research and Innovations Management.
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<br>With more than 90 awards in his career so far, including a win at Clio Awards as well as a Cannes Shortlist, he has been jury member for leading industry awards. Recently, he has been featured in Marketing 40 Under 40 by Impact Magazine.
Bea is an award-winning digital strategist with expertise in innovating brand experiences through digital transformation. Over the past 18+ years, she has led local, regional and global remits with senior roles in Manila, Shanghai and Singapore.
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<br>As Impactful Brand Experience (IBE) Leader at Colgate-Palmolive Philippines, she leads integrated performance media strategy and brand ecosystem development. Prior to CPPI, she was Chief Strategy Officer at Dentsu Philippines and concurrently General Manager at iProspect. She previously held planning leadership positions at Edelman Digital Singapore, Wunderman Singapore and McCann Shanghai / Manila.
Stanley is a strategic member in the senior leadership team, driving branding & amp; marketing, customer-centric experiences, and digital transformation. Working with world-class brands including Mercedes-Benz, Kia, Mitsubishi, Citroën, DS Automobiles, Maxus, ORA and smart, he is part of Jardine Cycle & Carriage Group’s automotive business, which covers Singapore, Malaysia, Myanmar, and Indonesia.
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<br>Having a diverse marketing background of over 20 years, Stanley held several senior roles across multiple industries, spanning across public service, MNCs, and SMEs.
With 20+ years of professional experience encompassing extensive consulting and developing holistic marketing & growth strategies, Arvind enjoys handling ambiguities (can get bored easily otherwise!).
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<br>In his current role at Diageo India, he heads the Marketing Effectiveness function managing the partnership with business and brand leaders to drive data-based decision making. The other key facet of his current role is leading the Media/ Digital Planning to drive holistic reach and resonance with consumers.
Jason drives the overall growth strategy of Endowus as he oversees the branding, performance marketing, public relations and content verticals of the business to cement Endowus’ positioning as the foremost trusted digital wealth management platform. He has over 15 years of experience across various sectors, but primarily in finance and technology.
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<br>Prior to Endowus, Jason was the CMO of Lazada, a regional e-commerce giant and subsidiary of Alibaba. Jason was also named one of the top 30 most influential fintech marketers by The Fintech Marketing Hub in 2022.
Rochelle Vandenberghe is FWD Life’s Chief Marketing and Digital Business Officer and the current Chairperson of Philippine Life Insurance Association’s Marketing Committee. She leads a group of innovators and challengers in changing the way people feel about insurance. She spearheaded the launch of the brand in the Philippines in 2014 and played a large role in growing the company to top five in less than a decade.
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<br>Roche drives revenue through digital sales and has won multiple digital and marketing awards in the Philippines and in the region. She spent working across Southeast Asia in Malaysia, Indonesia, Vietnam and the Philippines managing technology, financial services and lifestyle brands. She is a sought after juror and presenter at international marketing, advertising and e-commerce shows. Roche champions inclusion and serves as a Board Director at Special Olympics Pilipinas.
Natalja is a senior business leader with nearly 20 years of marketing experience across FMCG, pharma and automotive industries across global, regional and local roles. She is creative at heart, strategic in mind and a servant leader.
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<br>Over the years Natalja has successfully led marketing teams to deliver disruptive product innovations, award winning marketing campaigns and social impact initiatives. Natalja is a passionate D&I champion who promotes gender diversity within and outside her organization.
Raymund is a Digital Business Leader (w/ PNL responsibilities) with about 20+ years experience leading business, product management, growth & brand marketing, and analytics teams both in the US and APAC region. He has deep experience in fintech, payments, e-commerce, telco, digital media and digital marketing industries.
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<br>He holds an MBA degree from University of San Francisco and has worked for fortune 500 companies leading marketing and analytics organizations within Yahoo (Digital Media), Apollo Group (Online Education) and the Gap (retail). His experience in these companies focused on utilizing big data, marketing technology, and creativity in delivering truly innovative and hyper personalized digital experiences to grow global brands.
Jordan Cheung is currently Chief Marketing Officer at Hang Seng Bank. He is now leading the full spectrum of marketing functions including Brand Strategy, Product Marketing, Digital Marketing, and Insights & Research at the Bank.
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<br>Jordan is a seasoned strategic marketing and digital transformation leader with nearly 20 years of in-house and agency experience gained from diverse industries including insurance, airline, hospitality, and retail, in both local and regional markets.
<br>Sheila is a marketing veteran in media and digital services geared towards emerging markets. She has built teams and crafted Go-to-Market strategies from the ground-up, and also has expertise in leading overall business operations.
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<br>She has 20+ years of experience in the fields of telecommunications (with PLDT, Telenor & Singtel), fintech and digital media from emerging Asian markets and European growth segments.
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<br>She currently leads the Marketing & Communications group at Home Credit, the country’s leading consumer finance provider. As Chief Marketing Officer, she has oversight of branding, PR, social media, digital and trade marketing and market research.
As the Marketing Director of Moët Hennessy Singapore & Malaysia, LVMH, Nausicaa is the woman behind the marketing strategies for 19 brands across Singapore and Malaysia and leads a team of high-performing marketers.
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<br>With over 15 years of experience in the FMCG and Luxury sector across Europe, USA and Asia, and her passion for growing iconic brands, she led many impactful campaigns and initiatives. She operated business turnarounds when she was a Marie and at Moët Hennessy Diageo in France, in-depth brand reset when she was leading global consumer marketing efforts for Belvedere Vodka in New York, and most recently, drastically accelerated the value creation strategy for Moet Hennessy portfolio in Singapore and Malaysia.
With over 14 years of experience in the industry, Citra has held various positions in agencies, managing an array of clients and CPG companies across digital marketing, brand management, eBusiness, and consumer relations management.
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<br>Her proven track record stretches from product development to delivering strategic campaign ideas and their implementation. What remains constant about her is her openness to learning, coupled with a passion and dedication that drive her to deliver outstanding performance.
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<br>Currently, she serves as the head of marketing tech and consumer data at Nestlé Indonesia, continuing to lead with innovation and excellence.
Tony brings over 22 years of Marketing experience working on international brands such as Nike, Gatorade and Aquafina in roles covering the Philippines and Asia-Pacific. Upon joining Pernod Ricard in 2019 as Head of Marketing in the Philippines.
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<br>After 3 years in Manila, Tony was appointed Marketing Director of Hong Kong and Macau where he and his team have been pushing boundaries of telling brand stories for Martell Cognac, The Glenlivet, Chivas Regal and Perrier-Jouet.
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<br>He is also the current Brand Director for Champagne for Pernod Ricard China, leading the agenda for both China and Hong Kong/Macau.
Tiffany is currently the Marketing Director – Malaysia & Singapore for Reckitt. She has 25 years of diverse operational and leadership experience, obsessive focus on consumers, and building brand value.
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<br>Tiffany has worked across local, regional and global roles in commercial and innovation development. She won Malaysia CMO awards 2023 and multiple marketing awards since 2010, most significant being Putra Brand Awards (People’s Choice Awards ) for Dettol, Strepsils, and Gaviscon.
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<br>She has considerable experience in leading strategic brand development on 3 to 5 years brand planning horizon, insights mining, complex portfolio strategy, portfolio investment strategy, operating model, regional launch reco and multi countries communications/activation campaigns.
Paul leads a marketing team at the South China Morning Post. His team is responsible for marketing campaigns such as the I Read SCMP, and I Work With SCMP, which honour and celebrate the readers, partners and the international story of Hong Kong.
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<br>Paul has been in the marketing industry for over 15 years. Much of his time was at Edelman, working with renowned global brands such as Samsung, Blackrock, GE, Cathay, PayPal, Oatly, TCL Electronics, and more.
Jyane is responsible for global fund allocation, strategising marketing plans across SC markets, championing marketing transformation and streamlining operating model. Before joining Standard Chartered, Jyane spent close to 15 years in various marketing domains including research, integrated advertising, and digital marketing advisory.
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<br> She also spent 7 years at Google where she specialised in digital maturity consulting across performance and app solutions, data-driven marketing, and creative effectiveness thought leadership.
Philip has 18+ years’ experience in digital innovation, performance marketing, and advanced analytics, having worked in corporate, agency and start-up environments. He is currently Regional Director of Marketing Performance & Operations at Sun Life Insurance, driving ROI driven marketing strategy across Asia.
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<br>Prior to Sun Life, he headed marketing departments of various companies such as the Regal Hotel Group, Great Eagle Holdings, and Aviva.
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<br>Philip holds a Master degree in Management Science from University of Waterloo and a postgraduate Certificate in Marketing from University of Toronto.
Neha has more than 17 years of wide-ranging experience in building creative and content strategy for fashion eCommerce, brand development and digital advertising.
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<br>Known for her unique and innovative visual language, Neha has experimented with personalised content, social-media campaigns, monetization, and engagement techniques. Her body of work is a marquee of creativity and customer delight. Neha lives and breathes fashion, and she attributes her impact on the industry to the exceptional organisations she has been able to build.
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