The appointment marks the latest in a series of new partnerships for Untangld across Australia and international markets. The studio has recently worked with organisations including Royal Australian Mint, Perry Ellis / Nike, Legal & General, King Living and Dimple Color.

According to the company, Untangld will work closely with The Australian Ballet’s in-house marketing, creative and digital teams, alongside its research and media partners, to evolve the brand and strengthen audience engagement across touchpoints.

Untangld Co-founder James Needham said, “The Australian Ballet stands at the intersection of art, movement and meaning. It’s a brand that embodies both heritage and progress. To help chart its next chapter is a privilege and a unique opportunity to reimagine how one of Australia’s most admired cultural institutions can engage a wider audience while staying deeply rooted in its story.”

Lyndell Pond, director of marketing and brand at The Australian Ballet, commented, “Untangld brings a rare mix of clarity, creativity and practicality as we shape the next chapter of our brand. They deeply understand how to bridge culture, story and audience. We’re excited to have them alongside us as we look to the future.”

Untangld said its recent partnerships across government, luxury retail, global beverage, telecommunications technology and social impact sectors reflect its growing involvement in executive-level strategic transformation initiatives.

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Known for its data-driven and customer-centric approaches, Untangld will utilise its expertise to gather crucial insights to inform the future direction of Sushi Sushi. The engagement will further propel Sushi Sushi during its period of rapid expansion, leveraging innovative strategies to enhance the brand’s appeal and market presence.

This strategic partnership marks a significant advancement for Sushi Sushi as it pursues innovation and expansion. With Untangld’s expertise backing them, the brand is poised to uncover valuable insights and strategies that will guide its development and ensure its continued success in the market.

Danish Chan, co-founder of Untangld, said, “We are thrilled to embark on this journey with Sushi Sushi, a brand that shares our passion for excellence and innovation. Our team is ready to dive deep into understanding the needs and preferences of Sushi Sushi’s customers, crafting a strategy that resonates with them and drives growth. This partnership is a testament to our obsession with delivering exceptional results and fostering long-term success for our clients.”

Stephen Anders, CEO of Sushi Sushi, also shared, “Sushi Sushi is at a pivotal moment in its 26-year journey, and we’re excited to partner with Untangld to redefine our brand positioning. Their expertise in customer research and strategy is exactly what we need to redefine how we think during a time of unmitigated competition and economic pressure. This initiative is crucial for our strategy of continued rapid expansion, and we have great confidence in the work we’ve seen so far.”

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