The initiative spans multiple categories, including fashion, accessories, home décor, collectibles, and lifestyle products, alongside a range of themed activities designed for fans of the character.

First introduced in 1926, Winnie the Pooh has remained a long-standing figure in popular culture, known for stories centred on friendship and optimism, alongside characters such as Piglet, Tigger, Eeyore, Rabbit, and Christopher Robin.

As part of the anniversary campaign, Disney Thailand is working with a range of partners including Makro, MR. D.I.Y., LEGO, RAVIPA, Owndays, and Happy Sunday, among others.

In retail, Makro has launched a “Summer of Happiness” campaign, featuring themed products and in-store promotions running from March 4 to April 28, 2026. Meanwhile, MR. D.I.Y. is set to release a range of merchandise inspired by the characters, with availability across its nationwide stores starting May 2026.

Financial services provider TMBThanachart Bank is also participating through themed debit and credit card designs, alongside digital features such as customised e-slip visuals tied to the campaign.

Home and lifestyle collaborations include collections from Disney Home, Tulip Delight, and TOTO Beddings, featuring décor and bedding products incorporating visual elements from the franchise. In fashion and accessories, brands such as Pick Me Up, RAVIPA, and Mystic Jewelry are introducing apparel and jewellery collections inspired by the characters.

In the collectibles segment, LEGO is releasing a Disney Winnie the Pooh building set consisting of 1,399 pieces and featuring a poseable character model and accessories. Plush toys from Take Toys and themed tech accessories, such as a portable power bank by Dissing, are also part of the broader product lineup.

Additional partner brands, including Owndays and Happy Sunday, are expected to roll out further collections throughout the year as part of the ongoing anniversary activities.

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In 2019, the plan to merge was officially announced, where completion had been awaited for 2021. Now that the banks have finally unified, it unveils a brand identity that is a true fusion of each of the banks’ original and standalone brandings. 

Also to have the moniker ‘ttb’, the merger was fulfilled to bolster their banking and financial service offerings to customers, with a purpose to be Thais’ top partner in achieving financial well-being.

Developed by global brand agency Superunion in Thailand, ttb’s brand identity combines TMB’s blue branding and TBank’s orange hue trademark. The branding is simple yet fresh, bearing the letters ‘ttb’ and specifically as that, in small capitals. 

Kanchana Rojvatunyu, the appointed chief marketing officer of the new TMBThanachart Bank, commented, “Our mission is to help people achieve better financial well-being that enables our customers to reach financial freedom and achieve their life goals.”

TMBThanachart Bank will also carry the brand slogan ‘Make REAL Change’. Superunion said that it will signify the bank’s objective to make a positive impact on people’s lives, providing the right solutions to help customers save, invest and spend smarter and eventually, support them to achieve financial stability.

Prachawan Ketavan, Superunion Thailand’s director of strategic planning, shared the concept behind the brand and said the team leveraged on the colors which proved to be very important to both banks. Ketavan said they maintained this element but refreshed them with brighter tones, “providing a balance of stability and dynamism” which also reflects the nature of the new business. 

The connected letters, meanwhile, Ketavan continued, aims to send across the feeling of freshness and being approachable, something fit “for the next digital era of banking in Thailand.”

“As the financial landscape in Thailand continues to evolve, we’re proud to have worked with ttb at such a pivotal point in their history. The brand is fresh and dynamic and reflects both their ambitions and what their customers deserve,” said Ketavan.

According to Dan Ellis, managing creative director at Superunion, the logo and all the foundational assets of the brand were created with a process called ‘Dimensional Branding’. 

Ellis said, “We think about every dimension of the brand, how would it feel, sound, move, speak, respond, interact and importantly stand out in the hearts and minds of Thais.”

TMBThanachart Bank has also released an official film to share the story of the new logo. In it, the bank depicted the coming together of the two entities, which it shows to be borne out of passion and determination. 

Fresh from the merge, ttb has released one of its first offerings, the ‘ttb reserve’; a privilege program that is catered to high-wealth customers, specifically those with over 30 million baht, to provide them deposit, investment, as well as insurance services in preparation for retirement

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