The move comes as sports entertainment continues its digital-first pivot, with filmmakers aiming to capture the global tournament beyond conventional broadcast formats. 

By focusing on “heart-first” storytelling, the documentary translates the collective passion of fans and players into cinematic language, highlighting the human spirit behind the game.

The project combines Monks Film’s digital, data-driven production model with the creative expertise of New Element Media’s Fernando Sulichin, a veteran of globally scaled cultural narratives. 

Renowned Argentine producer Pablo E. Bossi, known for the country’s most-watched documentary Muchachos, adds experience in capturing cultural grit and football fervor.

“Monks Film is a natural evolution of our model to capitalize on the growth of sports franchises and global branding,” said Sir Martin Sorrell, S4 Capital founder and executive chairman.

He added, “By joining forces with the industry’s leading documentary producers, we are creating a new blueprint for high-impact storytelling on a global stage.”

The collaboration is backed by FIFA, granting the production unprecedented access to players, venues, and the backstage heartbeat of the tournament. 

Disney+ will serve as the global streaming home, connecting the documentary to fans across continents.

“The FIFA World Cup is that rare moment when the world pauses and beats as one,” said film and documentary maker Fernando Sulichin. “In collaboration with FIFA, we are capturing a global cultural moment that will resonate long after the final whistle.”

Beyond the tournament, the documentary represents S4 Capital’s strategic expansion into premium cinema. 

Monks Film, the production arm of the group’s Monks brand, has been building a digital-first, data-led approach to global storytelling, leveraging AI ecosystems and marketing orchestration tools to bridge creativity, culture, and technology.

Chasing the Dream is scheduled to release in the lead-up to FIFA 2026, with further announcements expected regarding its creative team and featured participants.

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For over four decades, NCS has been deeply entwined with Singapore’s Smart Nation ambitions. 

Now, the company is ready to scale that legacy across APAC—powered by Monks’ data-driven creativity and digital-first approach.

“As NCS accelerates its growth and expands its footprint across APAC, a strong and clear brand identity is more critical than ever,” said Howie Lau, chief corporate development and synergy officer at NCS. 

“Monks’ proven ability to craft impactful B2B brands, deep understanding of the digital and tech ecosystem, and commitment to ‘making extraordinary happen’ align perfectly with our vision,” Lau added. 

The collaboration will centre on elevating NCS’s regional presence, particularly in AI-led and Digital Resilience solutions. 

“Our team is committed to aligning with NCS’s goals and supporting their transformation through strategic, impactful strategies and campaigns that will resonate across APAC,” said Munas van Boonstra, managing director, Southeast Asia at Monks.

“This partnership represents a remarkable opportunity to build on NCS’s incredible legacy of innovation and propel them into their next horizon of growth,” added Yasmine Mansour, head of growth, Southeast Asia at Monks.

The partnership has already taken flight through NCS Impact 2025, where over 1,600 business leaders and tech practitioners gathered to explore innovation showcases and the launch of New Horizon: The Era of AI, a thought-leadership initiative developed with Monks.

“We are excited to work on such an incredible company, a force behind Singapore and its enterprises,” said Joao Flores, chief creative officer APAC at Monks. 

Like a perfect algorithmic match, Monks’ creative prowess and NCS’s technological depth are set to script a new code for brand storytelling in the digital era.

“We are all committed to bringing the highest global standards for innovation and supporting the growth and scale of the NCS brand into this exciting new horizon,” Flores asserted.

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Braybrook has previously worked with tech giant Google as head of agencies and partners in New Zealand, as well as with computer software company Adobe, where he served various roles such as APAC strategy and solutions lead and regional product manager for Adobe Analytics Cloud.

Speaking about his appointment he said, “As enterprises march forward with their digital transformation efforts, it’s no secret that the role of today’s marketer continues to broaden – whether it is making smarter use of data, rearchitecting the customer experience or finding new ways to tell brand stories in a digital world. 

He added, “In the midst of this evolution, MightyHive and MediaMonks represent an exciting new breed of marketing services partner who are not only enabling businesses to understand and adopt these technologies but are also supporting their transformation efforts in a much more agile and flexible way.”

Meanwhile, Kenny Griffiths, managing director for Asia Pacific at MightyHive, commented, “Tom’s extensive 15 years’ experience in digital marketing aligns perfectly to not only where we’re at as a business, but where we’re going. His experience from the Agency world, Adobe & most recently Google is unique as it hones in on our holy trinity – data, digital media and content- approach and will be critical in evolving how we go to market across the two countries.”

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