The agreement will see the installation of 10 large-format digital LED screens positioned around the stadium compound, along with 12 e-buntings located outside Unifi Arena. The project is expected to provide brands with increased visibility and access to high-traffic audiences frequenting the venues.

Patrick Grove, chairman of Catcha Digital Berhad, iMedia’s parent company, described the collaboration as a significant development for the company’s digital media offerings.

“This partnership with PSM is a game-changer for iMedia. We are committed to creating digital-first solutions that enhance live experiences while delivering immense value for advertisers. With millions of visitors every month, these screens will redefine how fans and brands connect at Malaysia’s most iconic sports and entertainment venue,” he said.

The LED installations are intended to integrate digital technology into live event environments, creating new touchpoints for audience engagement while offering advertisers a premium setting.

Iliyas Jamil, chief executive officer of Perbadanan Stadium Malaysia, said the initiative aligns with ongoing efforts to modernise the venue.

“TM Stadium Nasional and Unifi Arena have always been at the heart of Malaysia’s sporting and entertainment culture. By working with iMedia, we are taking another step forward in transforming the precinct into a digitally powered, world-class destination. These new LED screens will modernize the environment and enrich the overall experience for visitors, athletes, and fans alike,” he said.

With a combined seating capacity exceeding 100,000, TM Stadium Nasional and Unifi Arena have hosted a range of major sporting and entertainment events, including international football competitions such as the FIFA World Cup qualifiers and the AFC Asian Cup, as well as concerts by global artists like Coldplay and Bruno Mars.

Unifi Arena has also staged performances by artists including Jacky Cheung, Andy Lau, and K-pop group IVE, and serves as the venue for the BWF Malaysia Open Super Series 1000.

Located within a well-connected suburban area with direct access to public transport and major highways, the precinct reportedly attracts over two million vehicles each month. Upcoming events, including the IVE World Tour and Sammi Cheng Live, are expected to further drive footfall and visibility for advertisers leveraging the new digital network.

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In a statement on 22 December, Catcha Digital said iMedia had acquired an additional 50% equity interest in Headline Media, raising its ownership from 30% previously. The acquisition is valued at RM4.0 million and will be funded through internally generated funds.

The transaction was completed under a supplemental agreement dated 22 December 2025, which amends the original share sale agreement signed on 9 October 2023. Under the revised terms, 20% of the purchase consideration is payable upon completion, with the remaining 80% to be paid within 12 months.

Catcha Digital said the decision to exercise the call option followed Headline Media’s financial performance since the initial minority investment in December 2023. According to the company, Headline Media’s net profit after tax rose from RM139,000 for the financial year ended December 2023 to RM897,000 for the financial year ended December 2024.

Headline Media was co-founded by Rydah Tan, Chan Jin Wen, Dylan Tan, Esther Lee and Sarah Yeoh, and operates a portfolio of digital media brands in Malaysia. Its flagship platform, WeirdKaya, is an English-language social news site, alongside other brands including LokLokWords and EzLokal Food. Collectively, the group’s platforms reach about 17 million users monthly across social media and websites, with a combined social media following of around 1.2 million.

Patrick Grove, chairman of Catcha Digital, said, “The decision to exercise the call option and increase our stake in Headline Media to 80% underscores our strong confidence in the quality of the business and the execution capabilities of the team. In just one year since our initial investment, Headline Media has delivered exceptional profit growth. This transaction reflects our conviction-led capital allocation approach as we continue to build a permanent home for market-leading technology and media companies in Malaysia through disciplined, high-quality acquisitions.”

Rydah Tan, co-founder and chief executive officer of Headline Media, commented, “Our partnership with Catcha Digital has significantly accelerated Headline Media’s growth over a short period of time. We are proud of the progress we have made, particularly in scaling profitability and strengthening our brands. Increasing iMedia’s stake is a strong vote of confidence in our team and our long-term vision, and we are excited to continue building the business together as part of a larger digital media platform.”

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