The campaign transforms parts of KLIA Terminal 1 into what organisers describe as a “Mini Airport within an Airport”, featuring LEGO-built representations of iconic Malaysian landmarks. The installation is open to travellers and visitors from now until 30 June 2026. Valiram is supporting the initiative as the official retail partner.

According to the companies, the campaign aims to showcase Malaysia’s cultural heritage and architecture through immersive LEGO installations positioned within the airport environment, offering travellers a creative introduction to the country.

“The LEGO Group is delighted to collaborate with Malaysia Airports to bring the Let’s Go Malaysia 2026 campaign to life at KLIA Terminal 1. Through the creative versatility of LEGO bricks, we are able to reimagine Malaysia’s iconic landmarks in a way that inspires curiosity and connection. This collaboration celebrates the country’s rich cultural diversity and architectural heritage, creating a memorable experience for travellers as they begin their journey through Malaysia,” said Nina Patricia Da Costa, general manager of Singapore, Malaysia and APAC travel retail of The LEGO Group.

Dato’ Mohd Izani Ghani, managing director of Malaysia Airports, said, “As Malaysia’s gateway to the world, KLIA’s collaboration with The LEGO Group enhances the passenger experience through a creative LEGO installation that brings storytelling and play into the airport environment. The showcase supports the spirit of Visit Malaysia 2026 by offering local and international visitors a distinctive first impression of Malaysia’s cultural diversity through an iconic toy, while adding meaningful moments of engagement for families and travellers of all ages.”

The installation is designed to welcome both returning Malaysians and international visitors, featuring LEGO interpretations of local landmarks, cultural symbols, and elements associated with Malaysia’s multicultural identity. The organisers said the concept aims to create a playful and engaging first impression of the country for those arriving at or passing through KLIA.

In addition to the installation, selected LEGO sets suited for travel are being made available through Valiram. These include compact and portable sets designed for on-the-go play during travel.

The campaign forms part of broader efforts to support Visit Malaysia Year 2026 by positioning the airport as a showcase for Malaysian creativity and culture. By integrating storytelling and interactive elements into the airport setting, the initiative seeks to enhance the overall passenger experience while promoting Malaysia as a travel destination.

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Trip.com’s collaboration with VGI Airports is part of its effort to enhance brand visibility in Southeast Asia (SEA). It leverages KLIA’s prominent advertising spaces including aerobridges, walkways, and landside areas.

The campaign aims to inform travellers of Trip.com’s features and travel solutions. The travel service provider helps travellers with flight bookings, hotel accommodations, car rentals, and other experiences.

Through the partnership, Trip.com leverages KLIA as one of the busiest airports in SEA.

Stephane Thong, general manager at Trip.com Malaysia, said, “We are thrilled to partner with Malaysia Airports on this exciting brand campaign. Kuala Lumpur International Airport is a key gateway to Asia and beyond, making it an ideal platform to showcase Trip.com’s offerings to an international audience. This collaboration not only boosts our brand visibility but also demonstrates our commitment to supporting the resurgence of global travel.”

“As the appointed media concessionaire for KLIA, we are delighted to welcome Trip.com as a key brand partner. The synergy of this partnership perfectly demonstrates the power of advertising at one of Asia’s premier airports, with Trip.com’s global reach and innovative travel solutions resonating well with the diverse international audience passing through KLIA’s terminals,” Herman Lim, general manager, of VGI Airports, commented.

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