Based in Singapore, Kee will oversee Fabulate’s commercial operations across Southeast Asia, Japan and South Korea, leading client, platform and agency partnerships across the region.

He joins the company with more than two decades of experience across the media, technology and entertainment sectors, having held senior leadership roles focused on commercial strategy, partnerships, digital transformation and brand marketing.

Prior to joining Fabulate, Kee held leadership positions at Meta, Yahoo and The Walt Disney Company. At Meta, he helped develop strategic agency partnerships and played a role in establishing the company’s operations in Malaysia. During his time at Disney, he led regional functions spanning brand marketing, partnerships, creative and digital, overseeing teams across Southeast Asia.

Commenting on his appointment, Kee said, “I’m incredibly excited to be joining Fabulate at such a pivotal moment in its growth journey as it takes its footprint across the region to the next level. The creator marketing industry is experiencing such phenomenal growth, yet many brands are still managing fragmented workflows, disconnected data and manual processes that limit scale and efficiency.”

He added, “What excites me most about Fabulate is that it has built a genuinely end-to-end platform that brings together technology, intelligence and creativity in a way that the market has been demanding for years. The company’s investment in AI, automation and measurement is helping solve some of the biggest challenges facing marketers today while creating new opportunities for brands, agencies and creators alike.”

The appointment comes as Fabulate continues to expand its presence across APAC. The company currently operates in Australia, Singapore, Malaysia, the Philippines, Vietnam, Thailand, Indonesia, South Korea and Japan.

According to Fabulate, the creation of the regional commercial director role reflects the company’s growth across APAC and its focus on strengthening partnerships in key creator marketing markets.

“The opportunity across Southeast Asia, Japan and South Korea is enormous, and I look forward to working with our clients, agency partners and platform partners to help shape the future of creator-led marketing across the region,” Kee said. 

Over the past two years, Fabulate has expanded its regional operations, established its Singapore presence and launched its AI-powered SparQ product suite. The company has also been recognised by industry organisations including MARKETECH APAC for its influencer marketing technology offerings.

“Jon is one of the most respected commercial leaders in the region and brings an extraordinary combination of platform expertise, commercial acumen and brand-building experience,” said Ben Gunn, Chief Revenue Officer at Fabulate. “Having held leadership roles across companies such as Meta, Disney, and Yahoo, he has a rare understanding of how technology, media, content and partnerships come together to drive business outcomes. 

Gunn continued, “As creator marketing continues to mature into one of the most important channels in the marketing mix, having someone of Jon’s calibre join the business is a landmark moment for Fabulate. His experience scaling businesses, building strategic partnerships and leading high-performing teams makes him the ideal person to lead our next phase of growth across Southeast Asia, Japan and South Korea.” 

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In his new role, Kee will be pivotal in strengthening and building key partnerships for VaynerMedia, further driving the agency’s integrated offerings and ‘social-at-the-centre’ approach across the region. 

With over two decades of experience in the digital, advertising, media, and entertainment industries, Kee is a seasoned business leader renowned for forging strategic C-level partnerships and spearheading successful sales, business development, and marketing initiatives.

His professional journey took him through dynamic companies such as Disney, Meta, and Yahoo, spanning growth markets across Southeast Asia, including Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Vietnam. 

Tim Lindley, managing director of VaynerMedia Asia Pacific, said, “Jon is a rare find—a seasoned marketer and business leader with a futuristic vision and remarkable humility. He will be a crucial bridge between us and our client partners. These relationships are frequently tested; driving change requires bravery and commitment from our clients and empathy and hard work from our team.” 

He continued, “I am particularly excited about his non-traditional background, as it means that he hasn’t been shaped by conventional advertising agency norms. This allows him to approach the future unencumbered by outdated preconceptions. I have no doubt that Jon’s unique perspective will propel VaynerMedia to new heights across the region.”

Jon assumes his role with immediate effect and reports to Lindley. He will succeed Shrey Khetarpal, who recently took on a new role as head of consulting for Asia Pacific at VaynerMedia. 

“I also want to take a moment to thank Shrey, who has built a brilliant foundation for Jon to build upon. Shrey moves to lead our consulting division and will be a key partner to Jon as we embark on the next stage of our journey,” Lindley added. 

Talking about his appointment, Kee shared, “My two-decade career has always been aligned around digital; it made perfect sense to join a culture that is trailblazing and rewriting marketing with social at its core. The agency’s authentic, people-centric focus and Gary’s visionary leadership in driving accountable business results are truly game-changing. The exciting growth in APAC under the leadership of Tim has been particularly exciting, and I am thrilled to join VaynerMedia Asia Pacific and continue being part of that evolution.”

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