Titled “Adventure Begins: A Magical Bay Celebration with Disney Cruise Line”, the activation runs from 26 February to 30 April 2026 and marks the third edition of the Marina Bay Precinct Partnership. 

It is designed to drive visitorship, spending, and engagement across the Bay through coordinated retail, dining, hospitality, and digital experiences.

Sarah Fox, vice president and regional general manager, Southeast Asia, Disney Cruise Line, said, “Disney Cruise Line marks a defining milestone with the Disney Adventure arriving in Singapore, where Disney’s timeless stories and characters are brought to life through a unique cruise vacation experience.” 

The campaign is anchored by a 10-minute Disney Cruise Line-inspired fireworks showcase set against the Marina Bay waterfront. Beginning at 8.30pm each night, the display will feature choreographed pyrotechnics set to well-known Disney songs and visuals inspired by the Disney Adventure’s seven themed zones. 

The activation precedes the arrival of the Disney Adventure, the cruise line’s first ship to homeport in Asia, which sets sail from Singapore on 10 March 2026.

“We are thrilled to join and be part of the iconic Marina Bay cityscape, bringing joy and happiness to guests and Disney fans of all ages. This spectacular sky show truly encapsulates the spirit of the Disney Adventure—through fantasy, imagination, discovery, and adventure—and is a testament to the start of more meaningful collaborations throughout Singapore,” Fox added. 

Beyond the sky show, seven Bay locations will host Disney Cruise Line-themed photo installations and on-ground quests, where UOB customers can collect limited-edition medallions. 

Jacquelyn Tan, head, group personal financial services, UOB, said, “We are excited to co-drive the transformation of Marina Bay into Singapore’s most magical precinct in celebration of the Disney Adventure’s arrival in Singapore.”

On the digital front, UOB will launch a themed in-app game on its TMRW platform across ASEAN markets, with top scorers in Singapore, Thailand, Malaysia, Indonesia, and Vietnam winning a three-night sailing. 

More than 70 restaurants, hotels, retailers, and attractions across Marina Bay will offer exclusive UOB promotions of up to 50 per cent as part of the precinct-wide effort.

“We strive to reinforce UOB’s position as the preferred partner for extraordinary customer experiences as we bring together and deepen engagement with visitors of the Bay and fans of Disney to participate in a range of activities over these two months,” Tan highlighted.

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UOB cardholders in Singapore, Malaysia, Indonesia, Thailand, and Vietnam can enjoy benefits when they book cruise vacations starting Dec. 10.

The three-year partnership’s benefits also extend to cardholders booking on UOB’s travel partners UOB Travel Planners, Klook, Traveloka, and Trip.com. Benefits vary among travel partners.

As part of the partnership, UOB has launched the ‘Let the Magic Begin’ campaign through activities.

Customers can get a chance to win a 3-night voyage on the Disney Adventure when using their cards to spend, deposit on their accounts, or make transactions using the UOB TMRW app.

UOB is also rewarding character plushies to the first 1,000 cardholders who exceed $2000 in spending in a period of 10 days.

Additionally, customers can collect stamp cards inspired by the seven areas inside the Disney Adventure cruise line. UOB will reward limited-edition Disney Cruise Line-themed items to those who finish the stamp collection from Dec. 1 to Jan. 12, 2025.

Meanwhile, UOB cardholders can also earn rewards when visiting and purchasing at Jewel Changi Airport’s ‘The Gift of Disney Cruise Line at Jewel’ holiday event.

“UOB is thrilled to team up with Disney Cruise Line on our quest to provide cardholders with unique privileges for their Disney Adventure cruise vacations in this first-of-its-kind collaboration in the region. This fits hand in glove with the slate of artists we have assembled thus far, including the biggest names in Western entertainment, the K-pop scene and Mandopop royalty, the most dramatic theatre productions and hottest music festivals,” Jacquelyn Tan, head of group personal financial services at UOB, said.

“This is testament to our promise of offering marvellous privileges and access to aspiring ASEAN consumers, to fulfill their myriad lifestyle preferences, and underpinning our strategy to drive growth in our customer base closer towards our 10 million ambition in three years,” Tan added.

“As Disney Cruise Line brings its magical cruise vacations to Asia for the first time in December 2025, we look forward to welcoming travellers in the region to experience beloved stories and characters from Disney, Pixar and Marvel brought to life,” Sarah Fox, vice president and regional general manager for Southeast Asia at Disney Cruise Line, commented.

“Through this collaboration with UOB, consumers will have even more options to plan and book their Disney Adventure cruise vacations seamlessly. We can’t wait for guests to create exceptional memories with their family and friends onboard the Disney Adventure,” Fox said. 

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The spectacle comprises interactive displays in seven themed areas inspired by Disney Adventure, an upcoming cruise ship that homeports in Singapore next year. It features photo installations of iconic characters from Disney, Pixar, and Marvel.

Inspired from Disney Adventure’s Imagination Garden, the installation features a hedge maze, where visitors will be welcomed by a life-sized Sorcerer’s Apprentice Mickey statue. At Foggy Bowls area, Big Hero 6’s Baymax stands amidst a San Fransokyo Street-themed landscape.

As part of its partnership with Disney Cruise Line, Jewel is offering limited-edition collectibles, which customers can purchase with a S$60 single receipt. The items include a sling bag, duffel bag, travel organiser, and luggage.

Visitors can also get the chance to win a 4-day, 3-night cruise vacation on the Disney Adventure. Additionally, if they arrive wearing Disney, Pixar, or Marvel outfits, they will be granted free access at Canopy Park on Nov. 16 and 17.

James Fong, chief executive officer of Jewel Changi Airport Development, said “Jewel Changi Airport continues to redefine the holiday season, and this year is no exception. We’re thrilled to be the first destination in Southeast Asia to present this Disney Cruise Line-inspired experience. The installations at Canopy Park are designed to offer a taste of the magical moments that await onboard the Disney Adventure. We look forward to delighting visitors of all ages with this truly special festive extravaganza at Jewel.”

“The excitement and energy from consumers in the region for the Disney Adventure is unmatched. We hope this festive showcase at Jewel Changi Airport brings joy to local and international visitors, while also offering a glimpse of a magical Disney cruise vacation at sea as we look forward to the ship’s maiden voyage next December,” Sarah Fox, vice president and regional general manager for Southeast Asia at Disney Cruise Line, commented.

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