Titled ‘Method Acting,’ the campaign reunites fan-favourite characters portrayed by Panganiban—including Claudia Buenavista from Pangako Sa ‘Yo (2015), Stell Suarez from Beauty in a Bottle (2014), and Stef from Here Comes the Bride (2010)—to reinforce the brand’s “Siksik, Sulit, at Sarap” (SikSuRap) message.

The campaign marks Swift Mighty Meaty Hotdogs’ latest brand push, blending nostalgia with humour to appeal to both longtime fans of the brand and younger audiences familiar with Panganiban through memes and viral pop culture moments.

According to JC Garcia, Copywriter at Leron Leron Sinta, the campaign was designed to balance familiarity with contemporary relevance.

“Swift wanted something campy, fun, and relatable while keeping their core message intact. We knew we needed someone who grew up with the brand for nostalgia, but can still speak to today’s younger crowd—and as a former child star and pop culture icon, Angge was the perfect fit,” Garcia said.

He added that each character was selected to represent a different product proposition.

“Her ‘Angge Multiverse’ characters seamlessly bring the brand promises to life: Madam Claudia for classic Swift-Sarap, Stell for our protein-packed ‘kembak’, and Stef for our Sulit sa Dami promo!”

Leron Leron Sinta also hinted that the “Angge Multiverse” will continue beyond the launch film, teasing more content across its social media channels.

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Developed with creative agency Jung von Matt SPORTS, the ‘FIFA Gaming Couch’ serves as the centrepiece of FIFA’s marketing strategy for its growing gaming portfolio. 

The initiative forms part of the organisation’s broader digital football strategy, which aims to connect football with gaming, entertainment, and creator culture beyond traditional tournament audiences.

Rather than relying on conventional sports marketing, FIFA transformed the campaign into a six-week road trip across the United States, with a branded delivery truck transporting the Gaming Couch from Los Angeles to New York City. 

The journey stopped in Las Vegas, the Grand Canyon, Dallas, Miami, and other locations, generating content with more than 70 creators and partners.

The campaign has amassed over 60 million views across FIFA-owned and partner channels to date.

Along the route, the campaign featured appearances from skateboard icon Tony Hawk, football legends Ronaldo and Marco Reus, streamer IShowSpeed, NFL player Jakob Johnson, former Canadian footballer Lauren Sesselmann, creator collective Yes Theory, and several international digital creators.

The road trip was framed through a sitcom-inspired storyline following fictional delivery driver Dean, drawing inspiration from 1990s television shows while introducing FIFA’s expanding gaming ecosystem.

Beyond social content, FIFA also staged pop-up experiences in West Hollywood, Netflix House in Dallas, and Miami, allowing fans to try titles including FIFA Heroes, FIFA World Cup: Launch Edition, Roblox, Rocket League, and Football Manager. A crossover with Netflix’s Squid Game also formed part of the Dallas activation.

The campaign will conclude at Fanatics Fest in New York, where FIFA and Netflix Games will host the ‘Couch Cup.’ a creator tournament featuring FIFA World Cup: Launch Edition.

According to Christian Volk, Director of Gaming and Esports at FIFA, the initiative reflects the organisation’s ambition to position football within wider entertainment culture.

“Football and gaming both have deep, passionate cultures, and both have the power to shape wider pop culture and pull in new fans. That’s the driving idea behind everything we do with FIFA Digital Football, and the FIFA Gaming Couch is a perfect example,” Volk said.

“We’re investing in storytelling to stretch our original IP into a rich cultural platform for fans and brands alike.”

The Gaming Couch campaign accompanies several recent initiatives under FIFA’s digital football strategy, including the launch of FIFA World Cup: Launch Edition on Netflix Games, the global rollout of FIFA Heroes, integrations with Rocket League and Football Manager 2026, and a special World Cup event inside Roblox’s FIFA Super Soccer.

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Titled ‘Home is where memories live. Protect yours with Enhanced Home Insurance,’ the campaign aims to address misconceptions around home protection while highlighting the emotional value attached to everyday spaces and belongings.

The campaign comes as survey findings commissioned by Income Insurance revealed that while 93% of homeowners recognise that fire insurance and home insurance are different, only three in 10 clearly understand how their coverage differs. 

The insurer said this knowledge gap could leave homeowners unaware of the protection available for their belongings, renovations and personal possessions.

At the centre of the campaign is a film following a young woman as she returns to her childhood home. As she revisits familiar rooms and treasured objects, memories of her family unfold, reinforcing the idea that a home’s true value lies not only in its physical structure but also in the experiences it holds.

Extending the storytelling across digital channels, the campaign transforms everyday household items into symbols of shared memories. 

A sofa becomes movie nights, a dining table represents family conversations, and a bed evokes bedtime stories, encouraging audiences to think about what they are truly protecting.

Dhiren Amin, Chief Customer Officer at Income Insurance, said the campaign seeks to broaden how homeowners think about protecting their homes.

“A home is much more than just walls and structures; it is where our most cherished memories live. Yet when it comes to home protection, many homeowners focus on the property and overlook the belongings and personal possessions that give a home its meaning. Through this campaign, we hope to inspire Singaporeans to rethink what it truly means to protect a home.”

Meanwhile, Asheen Naidu, Group Executive Creative Director at Leo Singapore, said the creative strategy shifted the focus from possessions to the experiences attached to them.

“Most home insurance advertising focuses on things people own. We wanted to focus on what those things represent. By shifting the conversation from possessions to the moments attached to them, we created a campaign that reminds homeowners what they are really protecting.”

The campaign is now running across digital and social platforms including YouTube, Facebook and Instagram, as well as cinemas and StarHub TV in Singapore.

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Rather than relying on celebrity endorsements or conventional holiday imagery, the campaign imagines that the WeWa Card’s travel benefits are so compelling that even extraterrestrials would travel to Earth to take advantage of them.

The work was created by Hong Kong-based independent creative agency SO DON’T BORE for PrimeCredit’s WeWa Card, highlighting the card’s worldwide travel rebate offering while encouraging audiences to engage with the campaign across multiple touchpoints.

At the centre of the campaign is a dual-track execution comprising two versions of the same campaign film. 

Alongside a standard Cantonese version, audiences on YouTube are also served a fully voiced and subtitled version presented entirely in a fictional alien language, designed as a digital easter egg to surprise viewers.

The concept extends beyond digital into out-of-home advertising across major transit stations in Hong Kong. 

Side-by-side pillar displays feature the standard campaign creative alongside an identical version rendered entirely in alien glyphs, encouraging commuters to take a second look while reinforcing the campaign’s playful premise.

According to the agency, the campaign was developed to challenge conventions within the financial services category by approaching credit card advertising through humour and unexpected storytelling.

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Created as the latest activation under CHAGEE’s regional Sip A New Classic campaign, the installation invites visitors to experience art through tea by dispensing different variants of the brand’s Apple English Breakfast Tea from framed interpretations of artworks in Tate’s collection.

Rather than separating refreshments from art, the concept blends both into a single experience, encouraging visitors to engage with culture through taste, storytelling and design.

The installation features interpretations inspired by three artworks from Tate’s collection—Henri Fantin-Latour’s A Plate of Apples, Paul Cézanne’s Still Life with Water Jug, and Mark Gertler’s The Basket of Fruit—each paired with a different tea variant.

According to Emmanuel Sabbagh, Chief Strategy Officer at Omnicom Advertising Asia and TBWA\Singapore, the campaign explores how enduring cultural traditions remain relevant by evolving with new generations.

“The most enduring classics aren’t preserved by staying the same: they survive because every generation finds its own way to reinterpret them. Tea and art have both travelled through time by constantly evolving while staying true to their essence.”

He added that the campaign is designed to transform an everyday tea ritual into “a contemporary cultural experience” rather than simply placing artwork on product packaging.

The campaign builds on the journey of English Breakfast tea, tracing its evolution from Chinese tea traditions to becoming a British classic. 

CHAGEE said the Apple English Breakfast Tea range reinterprets that heritage through a contemporary lens while reflecting the shared philosophy behind its partnership with Tate.

Eugene Lee, Vice President and Chief Marketing Officer for CHAGEE APAC, said the collaboration connects the product’s distinctive apple flavour with the heritage of English Breakfast tea.

“Creativity gets people talking, and that’s what we loved about the idea from TBWA.”

Meanwhile, Rosey Blackmore, Director of Licensing and Merchandising at Tate, said the partnership extends audience engagement with the museum’s collection beyond its physical galleries.

“This partnership has allowed CHAGEE to create a product range that thoughtfully brings together art, design and everyday ritual. We are excited to see audiences discover these artworks in a new context and through a unique cultural experience.”

Drinkable Masterpieces forms part of CHAGEE’s broader Sip A New Classic platform, which aims to reinterpret heritage through contemporary experiences by combining tea, art and culture.

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The documentary, now available on Cathay’s Inspiration platform and YouTube, is the latest instalment of the airline’s ‘Gateway to Asia’ series, which showcases destinations across the region through long-form storytelling.

The documentary follows the stories behind local coffee traditions across seven cities, highlighting how food and beverage experiences can inspire travel.

The film takes viewers from Singapore’s hawker centres and traditional kopi culture to Ho Chi Minh City’s egg coffee scene and Shenzhen’s rice wine-infused latte, while featuring Cathay’s in-house on-screen talent alongside local baristas who share the history behind each brew.

According to Courtney Murray, Content Marketing Manager at Cathay Pacific, the project reinforces the airline’s position as a trusted travel authority through immersive storytelling.

“ANYDOKO helped bring to life a story that showcases our expertise as a trusted travel authority. We’re incredibly happy with the result. It is a compelling piece of content that engages audiences, inspires travel, and strengthens trust and consideration for travel with Cathay.”

Vikash Autar, Creative Director at ANYDOKO Studios, said the project evolved beyond its original scope after recognising the depth of the stories waiting to be told.

“The initial conversation was around a shorter piece of content, but we knew these stories deserved a longer, more immersive format. Cathay was fully on board with creating something more in-depth.”

ANYDOKO Studios, the production arm of travel and food content platform ANYDOKO, handled the documentary’s end-to-end production, including filming across seven destinations.

The documentary forms part of Cathay Pacific’s broader effort to engage audiences through original travel content that blends destination storytelling with cultural experiences.

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Titled ‘Butterfly’, the campaign draws on the Filipino belief that butterflies can represent visits from departed loved ones, using the cultural tradition to tell a story about family, memory, and heritage.

The film follows a butterfly that enters actor Dingdong Dantes’ home before revealing itself as his late grandfather, highlighting how shared meals and familiar brands can preserve connections across generations.

Created as part of Ligo Sardines’ more than 70-year legacy, the campaign positions the brand as more than a pantry staple, portraying it as a familiar presence woven into family traditions and everyday moments passed down through generations.

Reflecting on the creative idea, Rya Suarez, Art Director at Leron Leron Sinta, said the concept aligned naturally with the brand’s heritage.

“What really connected the concept to Ligo is how the idea perfectly matched the brand’s goal of showing a heritage of love and connection passed from one generation to the next.”

Suarez added, “As a heritage brand, we wanted to show that Ligo is timeless. We wanted it to be nostalgic but at the same time make the current generation relate to it, but in a masa way.”

Beyond its emotional narrative, the campaign reinforces Ligo Sardines’ longstanding focus on quality and consistency, positioning the brand as a fixture in Filipino homes that continues to create shared memories across generations.

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Developed by Connecting Plots Group, the campaign builds on Changi Airport’s 2025 A Taste of Asia and Week-long Layover initiatives, responding to growing demand for authentic, experience-led travel.

The new content series follows Australian food creator and cookbook author Tom Smallwood alongside comedian Lachy Mac as they explore Labuan Bajo in Indonesia, Cebu in the Philippines, and Phu Quoc in Vietnam, all accessible through Changi Airport. 

Through creator-led storytelling, the campaign highlights local cuisine, hidden attractions and cultural experiences that extend beyond conventional travel itineraries.

According to Changi Airport Group, the campaign is designed to inspire travellers to explore lesser-known destinations while positioning Changi as a gateway to discovering Southeast Asia.

Kelvin Ng, Vice President of Corporate and Marketing Communications at Changi Airport Group, said, “Many travellers return to Southeast Asia time and again because it’s close, familiar and offers incredible variety. But beyond the well-known destinations, there are countless experiences that often go undiscovered.”

“A Taste of Asia is about inspiring travellers to look a little deeper and giving them the confidence to explore a different side of the region, and of course to choose Changi Airport as the gateway to Asia.”

The campaign combines creator partnerships, destination-focused itineraries and social content designed to engage travellers throughout the planning journey. 

Trip.com has also joined the initiative as the booking partner, offering travel promotions aimed at converting inspiration into bookings.

Dave Jansen, Chief Imagination Officer at Connecting Plots Group, said the campaign reflects changing traveller expectations.

“Travel inspiration is everywhere. Trust isn’t. People are getting better at spotting manufactured influencer moments and polished recommendations. What they want now are experiences that feel real, useful and culturally authentic.”

The latest ‘A Taste of Asia’ campaign is now rolling out across Australia and New Zealand.

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Developed by frank. Singapore, Omnicom’s dedicated Unilever team, the campaign centres on the message, “Days might get tough, but Sunsilk keeps it smooth.” 

It follows BABYMONSTER through rehearsals, photoshoots, performances, and other moments behind the spotlight, drawing parallels between the group’s demanding schedules and the everyday challenges consumers face.

The move comes as brands continue to tap K-pop’s global influence while responding to growing demand for more authentic storytelling that extends beyond traditional celebrity endorsements.

The campaign marks the second collaboration between Sunsilk and BABYMONSTER and is designed to connect with audiences through shared themes of perseverance, growth, and self-confidence. 

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Shot in a nostalgic home-video style, the campaign film offers a more intimate look at the group while reinforcing Sunsilk’s promise of helping keep hair soft and smooth through busy days.

Panisa Suwanarat, Global Brand Director at Unilever, said, “Today’s consumers are increasingly drawn to authenticity. While BABYMONSTER is admired around the world for their talent and success, we wanted to showcase the hardwork and dedication behind those achievements.”

“Through this campaign, Sunsilk celebrates the confidence that comes from staying strong through life’s challenges while reinforcing our belief that smooth, healthy hair can help people feel ready to take on whatever the day brings.”

Beyond the campaign film, the initiative spans television, social media, and digital channels, featuring Sunsilk’s shampoo and treatment products across multiple consumer touchpoints.

Subarna Prabhakar, Global Business Director at frank. Singapore, said, “We wanted to strengthen Sunsilk’s connection with a new generation of consumers who increasingly value brands that reflect the realities of modern life.”

“For years, idol culture has often been portrayed through polished performances and picture-perfect moments. Yet, behind every performance is an enormous amount of hard work, sacrifice, and resilience. By capturing those realities through a more intimate and authentic lens, we were able to create a campaign that feels relatable even if you’re not a global superstar.”

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The latest instalment of “Hyundai, Driving ASEAN as One” serves as the centrepiece of Hyundai’s title partnership with the regional football tournament, which runs from July 24 to August 26. 

Through a campaign film, the automaker tells a story of people from across ASEAN brought together by a shared passion for football, reflecting its global “Progress for Humanity” vision.

At the heart of the campaign is the Hyundai STARGAZER, which features as a symbol of connection and shared journeys. 

The film positions the vehicle as an enabler of moments that bring families, friends, and communities together across the region.

The campaign also features Indonesian viral personality Dhika, better known as the “Aura Farming Boy”, whose rise to online fame during the Pacu Jalur boat race made him a symbol of teamwork and synchronised effort. 

Hyundai said his story aligns with the campaign’s message that meaningful progress comes from moving forward together.

Faraz Shamsi, Executive Marketing Director at Hyundai Motor Asia Pacific, said the campaign reflects the company’s commitment to connecting communities through shared experiences.

The campaign will extend beyond the hero film through digital content across Hyundai’s ASEAN social channels, alongside on-ground activations linked to the Hyundai Cup 2026, including a trophy tour, stadium experiences, fan giveaways, and test-drive events across the tournament’s 11 participating countries.

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