Running under the platform “Young Macdonald Had No Farm,” the campaign challenges the conventions of Australia’s SUV category, where brands often market vehicles around rugged escapes and outdoor lifestyles despite most drivers spending their time in urban environments.

At the centre of the campaign is the question: “You don’t live on a farm, so why drive a tractor?” The line positions the ZR-V as “the perfectly city-sized SUV,” highlighting its balance of comfort, hybrid efficiency, and agility for everyday driving.

The creative is led by a hero film directed by Justin Kurzel of Revolver, which reimagines the nursery rhyme Old MacDonald Had a Farm. Set to a jazz-inspired rendition of the classic tune, the film follows a city professional through her morning routine before she drives off in the Honda ZR-V, ending with the campaign’s central message.

According to Special, the strategy was developed to differentiate the ZR-V from competitors by celebrating the reality of daily urban driving instead of aspirational weekend adventures.

Sian Binder and Lea Egan, Group Creative Directors at Special, said the SUV category had become increasingly predictable, with brands continuing to sell the fantasy of escape even though most journeys happen in cities.

Meanwhile, Eva Barrett, General Manager of Brand, Marketing and Digital at Honda Australia, said the campaign aims to build awareness for a model that remains relatively unknown despite offering a combination of SUV practicality and city-friendly performance.

The campaign also marks another step in Honda Australia’s broader brand positioning efforts as it continues to establish a more distinctive presence across its vehicle portfolio.

Launching nationally from 6 July, the campaign will roll out across film, social media, digital, audio, out-of-home, PR, and partnerships.

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Under a two-year collaboration, 8traordinary will lead the end-to-end development of CO3, covering brand strategy, web development, social media and digital marketing. The project will be delivered under the strategic direction of Collective Perspectives, with both organisations aiming to improve access to freelance opportunities for persons with disabilities in Singapore’s creative sector.

CO3 is designed to address barriers faced by persons with disabilities in accessing freelance creative work. Unlike a traditional job portal, the platform includes accessibility features that support assistive technologies and works with employers that provide workplace accommodations. It also seeks to promote fair hiring practices, equitable pay, and stronger connections between creative talent and inclusive employers.

The initiative is supported by the Enabling Lives Initiative (ELI) Grant, funded by the Tote Board and managed by SG Enable. Through the platform, Collective Perspectives joins wider efforts to expand pathways for persons with disabilities into Singapore’s arts and creative industries and encourage greater participation in the workforce.

“The Enabling Lives Initiative (ELI) Grant aims to drive disability innovation by funding cross-sector projects that empower persons with disabilities and their caregivers,” said Eng Soon Khai, Deputy Chief Executive of SG Enable. 

“We are pleased to support Collective Perspectives in developing the CO3 platform. By connecting creative talent with inclusive opportunities, CO3 can help create a more accessible and inclusive creative economy where persons with disabilities can contribute their skills and realise their aspirations.”

As part of the 24-month rollout, 8traordinary will oversee the platform’s development and conduct iterative accessibility testing to ensure compliance with inclusive design standards before its launch.

CO3 is intended to serve as a collaborative ecosystem where persons with disabilities and organisations can connect on creative projects, with the broader goal of supporting a more inclusive creative economy through accessible employment opportunities.

“We are building real pathways for talented persons with disabilities, creatives who are too often excluded,” said Vincent Lim, Co-Founder of Collective Perspectives. “CO3 will make it easier for them to find meaningful, fairly paid creative work and for employers to hire with accessibility and dignity in mind. This is about ensuring everyone has the chance to contribute and to thrive.”

Jeffrey Lim, Managing Director of 8traordinary, added, “I believe every individual has the unique ability to change the world. And it begins with changing the way we perceive it. We’re honoured and privileged to be invited to play a pivotal role in helping to shape and open up more possibilities in the creative space for persons with disabilities.” 

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The campaign comes as Japan experiences rising temperatures driven by climate change, with the country recording significantly more days above 35°C and 40°C than in previous decades, according to the Japan Meteorological Agency.

Instead of focusing solely on beauty, the campaign explores whether lighter hair colours can help reduce heat absorption compared with black hair, which is more common among Japanese consumers and naturally absorbs more sunlight.

To test the idea, got2b conducted an outdoor experiment using wigs in six different shades—black, blonde, silver, lavender, milk tea, and pink—under 36.4°C temperatures and 60% humidity. 

After 20 minutes of direct sunlight, blonde hair registered surface temperatures up to 13.05°C lower than black hair, with lighter shades consistently retaining less heat throughout the test.

The findings form the basis of the nationwide campaign, which carries the message “Dye It Cool This Summer.” 

Across television, digital, outdoor, and social media, the campaign features women sporting lighter hair colours alongside thermal imaging visuals and measured cooling data to reinforce the scientific concept behind the creative.

“This campaign emerges from a critical moment,” said Yuka Ishikawa, Marketing Director for Consumer Brands at Henkel Japan.

“As heatwaves intensify and consumer stress mounts, we asked an overlooked question: could something as ubiquitous as hair color play a role in heat management? By positioning our products as climate adaptation solutions, we’ve extended innovation beyond formulation into how products are conceptualized and consumed.”

For creative agency I&S BBDO, the campaign demonstrates how science can reshape the role of beauty products beyond aesthetics.

“Hair color has always been a powerful fashion statement,” said Ryuma Kodaka, Group Creative Director at I&S BBDO Group. “What makes ‘COOL COLOR’ revolutionary is its ability to transform perception through a simple shift in perspective.”

He added that combining scientific findings with fashion allows consumers to maintain their style while making summers more comfortable, particularly for people who spend extended periods outdoors.

The month-long campaign will run across television, online, outdoor advertising, and social media as got2b looks to establish lighter hair colour as both a style statement and a functional response to rising temperatures.

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Released in time for National Cancer Survivor Day, the campaign centers on a short film following Lina, a mother who receives a cancer diagnosis on the same day she gives birth. 

The story explores the emotional and financial realities families face when a parent becomes seriously ill, while underscoring the importance of having health protection in place early.

The campaign comes as cancer remains one of the country’s biggest health challenges. 

According to the Philippine Statistics Authority, neoplasms, which include various forms of cancer, are the second leading cause of death in the Philippines, with many cases diagnosed only at later stages.

Beyond raising awareness, AXA highlighted its suite of health insurance offerings designed to support families throughout the care journey. 

These include Global Health Access for international medical coverage, Health Care Access for cashless local medical services, and Health Max Elite, which provides critical illness protection covering more than 150 conditions, from early-stage illnesses to advanced diseases.

The insurer also pointed to its refreshed Emma mobile app, which now offers expanded health management features, including access to mental wellness support, claims tracking, reimbursements, and policy management.

Through the campaign, AXA said it hopes to encourage Filipino families to view health protection as an essential part of preparing for parenthood—ensuring that those who care for others are also protected when they need it most.

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Produced by Mediawan Brand Studio and now available on YouTube, the series follows the individuals responsible for shaping the Club Med experience, from aspiring resort leaders competing for one of the company’s most coveted roles to the teams tasked with building, transforming and managing destinations around the world.

Spanning six destinations across four 30-minute episodes, Dream Makers aims to showcase the craftsmanship and operational complexity involved in delivering what Club Med describes as effortless holidays.

For travellers in Asia, the documentary arrives at a pivotal moment as Club Med accelerates investment across the region with new openings, major renovations and resort upgrades stretching from South Africa to Thailand.

“Dream Makers offers a glimpse into the care, creativity and intention behind every Club Med experience,” said Rachael Harding, CEO for East, South Asia and Pacific at Club Med.

“At its heart, this documentary reflects our belief that a truly memorable holiday is thoughtfully crafted, shaped by people who are deeply passionate about what they do. From South Africa to Bintan, and from Borneo to Koh Samui, each resort is brought to life with purpose, so that every stay feels both effortless and extraordinary.”

Written and directed by Aurélie Condou, the series follows several high-stakes projects across Club Med’s network.

In one episode, viewers witness the rebuilding of Club Med Punta Cana following a fire, with teams racing to reconstruct the resort within 10 months. 

Another follows the creation of Club Med South Africa, where a resort manager must build an entire team and culture before the destination even opens its doors.

The documentary also takes audiences to Oman, where architects and developers pitch plans for a future resort, while a group of aspiring Chefs de Village undergo intensive assessments to prove they are ready to lead a Club Med property.

The final episode focuses on the company’s future growth strategy and includes the announcement of Club Med Exclusive Collection Koh Samui, a luxury beachfront resort in Thailand scheduled to open in 2028.

The documentary launch coincides with a significant expansion phase for Club Med across Asia-Pacific and beyond.

Among the developments highlighted is Club Med South Africa Beach & Safari, opening in July 2026. Located on KwaZulu-Natal’s Dolphin Coast, the property combines a beachfront resort with access to the 18,000-hectare Mpilo Safari Lodge, offering guests both coastal and safari experiences.

Closer to Singapore, Club Med Bintan is undergoing an extensive transformation centred on the launch of Asia’s first Amazing Family Hub. The 300-square-metre facility, opening in July 2026, will feature family-focused play zones, workshops and entertainment spaces designed for multigenerational travel.

Meanwhile, Club Med Borneo is set to open in November 2026 on a 17-hectare beachfront site in Sabah, marking the brand’s first property in the destination. The resort will feature 400 rooms and sustainability-focused design inspired by local Rungus longhouses.

In the Maldives, Club Med Kani will unveil newly redesigned Exclusive Collection overwater suites from December 2026, while Club Med Phuket is introducing the Lai Thai Family Oasis, the brand’s first Family Oasis concept in Asia-Pacific.

The company’s future pipeline also includes the 303-room Club Med Exclusive Collection Koh Samui, developed in partnership with Central Group and expected to welcome guests in the second half of 2028.

Through Dream Makers, Club Med appears to be doing more than promoting its destinations. 

The documentary positions the brand’s people, culture and operational expertise as central components of the holiday experience itself, giving travellers a deeper understanding of what goes into creating the seamless escapes they see at check-in.

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Under the partnership, Ogilvy PR will lead Movember’s media presence in Australia, delivering strategic communications initiatives designed to deepen awareness of men’s health issues and boost participation in the organisation’s annual fundraising campaign. 

Founded in Australia in 2003 by two friends and just 30 original “Mo Bros,” Movember has grown into a global movement dedicated to improving men’s health outcomes. 

Since its inception, the charity has funded more than 1,250 men’s health projects worldwide, supporting initiatives focused on mental health, suicide prevention, and prostate and testicular cancer.

James Curtis, Head of Consumer PR and Influence at Ogilvy, said the partnership carried personal significance.

“Movember holds a deeply personal significance for me. As a Mo Bro of 13 years, it is a cause I have championed for a long time and one that sits close to my heart,” Curtis said.

“The organisation’s ability to tackle serious men’s health issues in a way that is genuinely unique and culturally resonant is something I have always admired. The opportunity to now contribute to that work, alongside such a talented agency team and client, is one we hold with real pride.”

He added that Ogilvy aims to bring “earned creative and culture-first thinking” to further amplify Movember’s impact.

“I can also say with confidence that 13 years of colleagues putting up with my questionable moustache has finally paid off,” he joked.

Louise Fennelly, PR Manager for Australia and New Zealand at Movember, said Ogilvy stood out for its strategic capabilities and understanding of the men’s health landscape.

“Ogilvy PR was selected for its earned creative credentials, strategic thinking, and deep understanding of the men’s health landscape,” Fennelly said.

“The agency demonstrated a strong ability to develop ideas that generate genuine media and cultural traction, while also showing a genuine passion for our cause and a clear connection to Movember’s mission.”

She added that the appointment marks an important step in Movember’s efforts to grow awareness, increase participation, and inspire more people to support the movement.

“Ogilvy PR’s earned creative thinking, depth of strategic capability, and strong influencer relationships, combined with a genuine commitment to improving men’s health, make the agency the right partner to amplify our mission,” Fennelly said.

“We look forward to working with them to connect with new audiences, spark meaningful conversations, and build on the incredible momentum Movember has generated globally.”

With 2026 shaping up to be a pivotal year for the charity, Movember said it remains focused on expanding its reach and deepening its impact through programmes and research that address some of the most pressing health challenges facing men today.

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Created for Australian bedding brand The Lad Collective, the integrated campaign, titled ‘The Boys Deserve Better’, marks the brand’s expansion into the United States while reinforcing its position in its home market.

At the centre of the campaign is a hero film that sees Irwin step into the role of a wildlife documentarian—except this time, his focus isn’t crocodiles or koalas, but the “average bloke” and his notoriously questionable approach to bed sheets.

Inspired by nature documentaries, the creative positions The Lad Collective’s signature corner strap fitted sheet as the solution to one of modern man’s most overlooked problems.

The campaign spans a long-form hero film across Australia and the US, alongside 30- and 15-second television cutdowns, paid social assets, product demonstrations, social-first executions, and integrated brand materials designed to support consumers throughout the purchase journey.

Rather than leaning into the polished aesthetics often associated with bedding advertising, Otherside chose to inject humour into the category.

“I don’t know what it is about bedding ads, but I feel like the same two people must make every sheet commercial, and they’re so…pretty but boring,” said Michael Beveridge, Creative Director at Otherside.

“Like it’s just a constant barrage of luxury-slop that makes me feel poor. We wanted to do something a bit more joyful, and we reckon Robert Irwin ripping across the globe saving big burly blokes from bodgy bedding was bang on.”

He added that comedy was also a strategic choice.

“And we know funny stuff works – it has higher recall, it works better in performance, and it stands out in a category that can sometimes be a bit too far up its own bedside.”

For Ed Ovenden, Founder of The Lad Collective, Irwin’s appeal made him a natural fit for the brand.

“Robert is so authentic and relatable. We love how genuinely passionate he is and know he is the perfect fit to help us encourage men to upgrade their sleep and bedding habits and do better in the bedroom… when it comes to their sheets,” he said.

Supported by earned media, television, digital, and social activity, the campaign is currently rolling out across Australia and the United States as The Lad Collective seeks to introduce its irreverent approach to bedding to a broader audience.

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Titled “Beside Your Feelings: The Blue Sea Shopping Street,” the campaign follows Natsuki, a young musician who returns to her seaside hometown only to discover that the once-vibrant shopping street she grew up with is slowly fading away.

Determined to revive the community she cherishes, Natsuki reunites with her childhood friend Minami. Together, they use Canva to design flyers, create promotional materials, and rally local residents around a shared cause. 

Their efforts eventually lead to the formation of a band alongside Misaki, a fishing YouTuber, transforming a grassroots initiative into a town-wide movement.

The campaign features acclaimed voice actor Kaori Maeda as Natsuki and is set to Hump Back’s anthem, “Haikei, Shonen Yo,” combining the emotional resonance of anime with themes of creativity, belonging, and self-expression.

Available as both a 30-second television commercial and a three-minute web-exclusive film, the initiative marks Canva Japan’s most ambitious brand effort to date as it seeks to reinforce its position as a creative platform that empowers everyday users to turn ideas into impact.

According to Asumi Yamayoshi, Brand Marketing Lead at Canva Japan, the campaign celebrates the seemingly ordinary moments where meaningful ideas often begin.

“Through creativity, ordinary people can spark extraordinary change, whether that’s revitalising a local community, bringing a dream back to life, or simply helping someone feel seen,” Yamayoshi said.

Directed by filmmaker Toshitaka Shinoda, the story culminates with a heartfelt letter designed in Canva, reinforcing the campaign’s message that creativity goes beyond aesthetics—serving instead as a way for people to express what matters most.

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Created for Laurier Super Ultra Slim, the “1-second Fast Absorption” campaign aims to challenge Gen Z consumers’ perception that sanitary pads offer largely similar benefits by highlighting the difference that confidence can make during heavy-flow days.

Rather than focusing solely on product features, the campaign visualises the often invisible mental calculations women make while navigating fears of leakage. 

Through two contrasting characters, it seeks to transform an internal experience into something audiences can instantly recognise.

Ling represents the hesitation and emotional weight that can accompany menstruation, while Aom embodies the freedom and confidence that come without constant worry. 

The contrast illustrates the campaign’s central message that a single moment can change how women move through their day.

Matsuoka Shinji, Marketing Vice President at Kao Industrial (Thailand), said younger consumers are increasingly discerning and unlikely to switch products simply because they are new.

He added that the brand wanted to go beyond showcasing a better product by capturing an experience many women already understand, creating a narrative that felt more observant than instructive.

Meanwhile, Ariyawat Juntaratip, Senior Executive Creative Director at Dentsu Creative Thailand, said the campaign began with acknowledging the “mental space” periods can occupy.

According to Juntaratip, the creative approach focused on the quiet calculations and invisible emotional load women carry, noting that brands should strive to understand these realities rather than explain them back to consumers.

By externalising period anxiety through visual storytelling, the campaign seeks to make Laurier’s promise of fast absorption more tangible and emotionally resonant.

“1-second Fast Absorption” launched in April 2026 and will run until 30 June across television and social media channels.

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The companies have announced a collaboration that will see Walt Disney Imagineering Research & Development deploy custom AI models powered by Adobe Firefly Foundry to accelerate the design and pre-production process behind Disney Parks and Experiences.

The move marks one of the clearest examples yet of how major brands are exploring generative AI while maintaining control over intellectual property, brand integrity, and creative standards.

Unlike off-the-shelf AI models trained on broad datasets, Disney’s custom models are developed using licensed and proprietary Imagineering assets. 

The result is a set of tools designed to understand Disney’s distinct visual language while remaining faithful to some of entertainment’s most recognisable franchises.

“Storytelling is in Disney’s DNA. Empowering creators with the latest AI innovations is in ours,” said Hannah Elsakr, Vice President of GenAI New Business Ventures at Adobe.

“As the teams at Imagineering build new experiences for fans around the world, our tools and workflows will provide a creative foundation to explore bolder ideas and make the best ones a reality.”

The collaboration arrives as companies across industries grapple with concerns surrounding copyright, data provenance, and the use of generative AI in creative work.

For Disney, where characters, worlds, and aesthetics have been cultivated over decades, maintaining creative fidelity is paramount.

“At Imagineering, we’ve always believed technology and human creativity can work together responsibly,” said Kyle Laughlin, Senior Vice President of Research & Development, Technology and Engineering at Walt Disney Imagineering.

“Our work with Adobe lets us bring Disney stories and characters to life in our Parks faster, and with the emotional quality our guests expect.”

Initially, Disney Imagineers will leverage the technology through three key workflows. The first is a sketch-to-image capability, transforming rough hand-drawn concepts into fully rendered two-dimensional artwork to speed up ideation and creative exploration.

The second is a custom image generation model trained on Disney-owned assets, enabling teams to produce franchise-accurate visuals spanning properties such as Mickey & Friends, Frozen, Moana, Lilo & Stitch, and Cars.

The third introduces a 3D modelling capability, converting 2D renderings into detailed prototypes that can support material estimation, engineering coordination, and construction planning long before physical development begins.

As Disney continues expanding its portfolio across theme parks, cruises, hotels, and experiences, the companies said the technology is intended to help teams iterate more efficiently while preserving the creative standards guests associate with the Disney brand.

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