The campaign, titled “Guard Your Game”, provides gamers with practical tools and guidance, including ways to spot fraudulent websites pretending to be legitimate services such as Coda’s digital content marketplace, Codashop. 

The Indonesia launch also marks the start of Coda’s broader regional effort to combat scams across Southeast Asia. As part of the initiative, Coda introduced an online safety URL checker to help users verify legitimate websites and avoid scam or impersonation links.

Liz Adam, VP Corporate Affairs at Coda, said, “At Coda, we believe that a truly trusted digital ecosystem is built on informed users. This anti-scam campaign is a testament to our proactive commitment to consumer protection, empowering individuals with the critical knowledge and tools needed to detect and avoid fraudulent sites.”

She added, “With Guard Your Game, our aim is not just to mitigate risk but to enable our users to navigate the digital world with confidence, fostering a safer collective environment for everyone online.”

The move comes amid rising online fraud in Indonesia. According to the Indonesia Financial Services Authority (OJK), e-commerce fraud was the most reported scam category as of November 2025, with 64,933 cases causing IDR 1.14 trillion in losses. Overall, OJK said public losses from online scams totalled Rp7.9 trillion from more than 350,000 reports over the past year.

Furthermore, as online gaming grows into a major digital economy, scammers are increasingly targeting players with phishing links, fake reward claims, impersonation, and fraudulent top-up offers, often disguised to appear as trusted platforms.

Endorsed by EKRAF, Guard Your Game reflects a joint effort to strengthen digital awareness and support safer online experiences in Indonesia’s fast-growing creative economy. By combining education, practical tools, and collaboration with government partners, the campaign aims to build long-term digital resilience among gamers and reduce their exposure to online fraud.

Muhammad Neil El Himam, deputy chairman for digital and technology creativity at EKRAF, explained, “The rapid growth of Indonesia’s gaming and digital content subsectors presents significant opportunities for creativity, innovation, and contributions to the development of the creative economy. However, as digital participation continues to expand, strengthening public and user awareness of fraud risks – particularly among gamers – has become increasingly crucial.”

He added, “We highly appreciate initiatives such as Coda’s Guard Your Game campaign, which helps gamers have more awareness and understanding in recognising and avoiding scams on gaming transactions. This collaboration between the Ministry of Creative Economy/Creative Economy Agency and Coda reflects the shared responsibility between government and industry in building a convenient, inclusive, and safe digital creative economy ecosystem.”

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Titled #AwasJebakanBadman (#BewareOfBadmanTrap), the campaign film combines humour with vital scam awareness tips to warn users about the digital risks they face. Stepping away from the typical serious tone of PSAs, the video uses playful humour and Indonesian-style wordplay to deliver its message in a more engaging, memorable way.

The spot also features Dr. Boyke, a well-known Indonesian OB-GYN and sexologist, bringing a unique and unforgettable edge to the campaign. His unexpected appearance adds a twist that captures attention and keeps viewers engaged, offering a refreshing contrast to the typical financial expert usually seen in PSAs.

Created by Epic Idea, the campaign reimagines the classic PSA format, showing that scam prevention can be fun, memorable, and distinctly Indonesian. Far from just another awareness campaign, it’s a bold and culturally resonant reminder that knowing how to avoid a ‘Badman’ is not only essential but also entertaining.

Max Roza Natadjaya, creative director at Epic Idea, said, “Indonesians have a unique sense of humor. We love wordplay that suggests something cheeky without outright saying it. It makes people laugh, and it sticks with them. By playing to this, we’re able to deliver scam awareness tips that feel less like a lecture and more like a fun conversation.”

Audra Syah Rasjid, creative lead at EPIC IDEA, also shared, “Dr. Boyke brings an energy that’s approachable, entertaining, and above all, memorable. When we thought about who could capture that playful, slightly cheeky tone we wanted, he was the perfect fit. His background makes the message feel less formal, and his humor ensures it’s something people will talk about.”

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Starting January 5 onwards, Singaporean mobile users will have the option to subscribe to call blocking services offered by Singtel, M1, StarHub, and SIMBA. By opting in, all calls made from international numbers will automatically be blocked. On the other hand, calls made from Singapore numbers, including those using overseas roaming, will be received as per normal.

Subscribers using the service can also enable and disable the international number blocking option based on their needs, such as if they’re expecting international calls or when they’re travelling overseas.

This new service is part of IMDA’s multi-layered measures for fighting scammers, including those operating from overseas. IMDA has been working with several telcos to solve Singapore’s problem with international scam calls and messages.

Since 2023, the telcos have recorded more than 300 million scam calls, and approximately one in every four incoming calls from international numbers has been blocked for this period.

IMDA is also working with telcos on plans to extend the service by blocking SMS from international numbers as well.

In a press release, IMDA stated, “Combatting scams is a whole-of-society effort, and the public should continue to remain vigilant. The public should continue to exercise caution when receiving calls and SMS as scammers’ tactics continue to evolve. Scammers will continue to change their methods and tactics, and there is no foolproof measure even as we continue to monitor and implement additional safeguards.”

The statement continued, “IMDA will continue to work with other stakeholders in the fight against scams. A discerning public is the key in this fight, where consumers are individually alert and raise collective awareness by sharing scam prevention tips with friends and loved ones.”

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