Dubbed “Philippines to Cambodia x Cambodia to Philippines,” the events celebrate the shared heritage of the Raffles brand while highlighting local ingredients and contemporary mixology through collaborations with Maison Ferrand, Moonshine Cambodia, Citadelle and Planteray.

The series begins on July 18, when Kristian Torres, head bartender of Long Bar at Raffles Makati, takes over Elephant Bar at Raffles Grand Hotel d’Angkor in Siem Reap. 

Torres will serve a menu of cocktails inspired by Philippine ingredients and flavors while reinterpreting classic drinks.

The exchange continues on August 14, when the Elephant Bar team heads to Manila. 

Leading the event is Raffles Gin Butler Nisha, who will present gin-based cocktails showcasing Cambodian botanicals, local ingredients and Maison Ferrand spirits.

Among the featured creations is “Berry Suspicious,” made with Citadelle Rouge Gin, crème de fraise, Kampot pepper syrup, strawberry and basil purée, topped with a signature foam.

“It is an honour to represent Elephant Bar and Raffles Grand Hotel d’Angkor at Raffles Makati,” Nisha said. 

“Through gin and the rich flavours of Cambodia, I look forward to creating moments that connect our two vibrant cultures – one cocktail at a time.”

According to Raffles, the initiative aims to spotlight the distinct drinking cultures of Cambodia and the Philippines while creating shared hospitality experiences through guest bartender exchanges.

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The campaign was filmed at the Novotel Sydney Brighton Beach, which recently underwent a multimillion-dollar transformation. It features a mix of AFL and AFLW players, former players, commentators, and content creators, including:

• Josh Weddle and Jarman Impey (Hawthorn Football Club)
• Dayne Zorko (Brisbane Lions
• Tayla Harris (Melbourne Football Club, AFLW)
• Brian Taylor “BT” (AFL legend and commentator)
• Nathan Buckley (AFL legend and commentator)
• Archie and Miles Shepherd of Shepmates (content creators)

Adrian Williams, chief operating officer at Accor Pacific,  said, “As lovers of footy and fans of the game, this campaign taps into a simple insight: footy fans want to feel part of the action – including where they stay. We’re proud to offer the same trusted hospitality enjoyed by players to supporters across the country, and to continue our support of the game and its community as the official accommodation partner of the AFL and AFLW.”

The campaign will run until early October across TV, digital, social media, out-of-home, and on-site hotel activations. Elements include national TV spots, advertising across AFL digital platforms, social and email marketing, influencer activity, and in-hotel promotions.

The AFL Fan Travel website has also gone live, featuring 27 Accor hotels nationwide, with more expected to be added as demand grows. The website offers dynamic packaging options supported by an AFL-led marketing push.

This is the first major campaign under Accor’s Stay Where the Players Stay platform. The NRL has also joined the initiative, with scope to expand into other sporting codes.

Through its lifestyle loyalty program, ALL Accor, members will have access to exclusive AFL-related benefits, such as premium tickets and experiences. Fans can book their stays through ALL.com, the official accommodation partner of the AFL.

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The scientific conservation work of WWF France’s pioneering research boat, the Blue Panda, can now be supported by ALL’s members who wish to use their points as charitable donations to fund the work of the WWF. 

The new initiative enables ALL loyalty members to turn their Reward Points into fundraising to support WWF’s research protecting the Mediterranean’s precious ecosystems.

By donating loyalty points through ALL x Dift, ALL members can now directly contribute to the Blue Panda’s critical missions, which include conducting scientific research, advocating for marine protection policies, and running awareness campaigns to safeguard this essential region.

For context, the Blue Panda has been sailing every year since 2019 to raise public awareness of the environmental challenges of the Mediterranean, engage decision-makers for the protection of ecosystems and carry out scientific work, in particular for the protection of large cetaceans, the development of Marine Protected Areas and the fight against ‘ghost’ fishing gear.

Jean-Yves Minet, global brand president for Novotel, said: “This year Novotel signed a three-year partnership with WWF to support the protection and preservation of the ocean through science-based action, conservation projects and technical expertise. The partnership is about positive impact. This is what’s at the heart of our brand and our purpose.”

He added, “Partnering with WWF and Dift enables us to give our guests and ALL members the opportunity to transform their loyalty into a meaningful contribution to ocean preservation, turning Reward Points into positive impact. The health of our oceans is critical to the future of our planet, and this initiative empowers every ALL member to take action, no matter how big or small. Together, we can make a real difference, turning a simple hotel stay into a sustainable action. Every loyalty point donated is a step towards protecting marine ecosystems for future generations.”

This initiative reflects Novotel’s commitment to making a positive impact of its guests’ lives and the life around us. In June 2024, the global hotel brand announced a three-year partnership with WWF dedicated to supporting science-driven action and conservation. 

From 2024 to 2027, WWF France will provide technical expertise to Novotel, helping its over 590 hotels worldwide to have a positive impact on the ocean, challenging and guiding the brand and its properties throughout many aspects of its operations. 

The partnership will also see Novotel sponsoring several critical WWF ocean-related conservation projects across the world, including the Blue Panda research boat.

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‘KarnavaALL Batik Indonesia’ comprises fashion shows, workshops, and exhibitions that feature local Batik products. Even culinary delights are infused with Batik themes, showcasing the artistry of the Indonesian textile.

One of the highlights of the initiative is local enterprise Tlatah Nusantara’s mini Batik showcase at Mercure Bandung City Centre. It will also include a talk and fashion show, which will also be held at Mercure Samarinda and ibis Samarinda.

Meanwhile, at Mövenpick Resort & Spa Jimbaran Bali, guests can learn about the artistry behind Indonesian Batik through a workshop and talk show led by renowned national costume designer Inggi Kendran.

As part of the initiative, guests can also share photos of themselves in Batik through an Instagram challenge for a chance to win prizes.

“We are thrilled to celebrate Indonesia’s rich cultural heritage through the KarnavALL Batik Indonesia initiative. This celebration not only honours the exquisite art of Batik but also connects tradition with contemporary experiences, allowing our guests to engage with Indonesian culture in meaningful ways. We are proud to support local communities and small and medium-sized enterprises, showcasing their craftsmanship while offering unique and memorable experiences to our guests,” Garth Simmons, Accor’s chief operating officer of premium, midscale & economy division in Asia, said.

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Accor’s strategic partnership with Beautiful Destinations came as the hospitality company recognised the limitations of conventional static imagery in capturing the essence of its lifestyle loyalty program, Accor Live Limitless (ALL). The collaboration aims to transform the way the hospitality industry connects with its consumers. 

Titled ‘For ALL The Travellers In You’, Accor’s latest campaign leverages innovative storytelling and dynamic content creation to showcase its brands and immersive destinations. 

While Asia, the Pacific, the Middle East, and Africa serve as the launchpad for the global activation of the project, Accor’s campaign is set to expand across the globe, creating content that resonates with audiences worldwide. 

The project, “From Dawn to Dusk,” explores cultural experiences across 21 Asian, Pacific, and Middle Eastern destinations, featuring 67 hotels with 20 more destinations coming soon. It aims to inspire travel and strengthen Accor’s digital brand presence by creating meaningful connections with audiences.

The pioneering campaign harnesses the power of video content, recognising that video is 80 percent much more memorable than text or images.This multimedia approach taps into emotions with storytelling that static content cannot match, resonating with the 85 percent of Asia-Pacific users who watch at least one video when planning their leisure trips. 

In addition to the “From Dawn to Dusk” content, the partnership has resulted in more than 2,000 high-quality photos, over 400 15-second cutdowns, and more than 400 vertical videos (5–15 seconds) so far. The campaign’s versatile content can be used to enhance event experiences, during member recruitment efforts, and as compelling brand pitch tools for partners and sales.  

Accor and Beautiful Destinations’ collaboration isn’t just about making content; it’s about spreading it effectively to boost bookings, brand awareness, and engagement. By combining Beautiful Destinations’ travel content know-how with Accor’s extensive portfolio of brands and hotels, every piece of content has a clear goal: to connect with audiences and deliver real business results. The initial phase of the partnership improved Accor’s marketing by presenting its hotels as exciting destinations, changing how consumers see them.

More than 1,000 committed Accor employees backed the initiative, with 300 stepping up as models to demonstrate their skills and exceptional service. This collective endeavour demonstrates Accor’s unified spirit and shared values, fostering cohesion among employees while empowering the group to communicate its brand narrative effectively. 

With Accor’s “For ALL The Travellers In You” campaign set to deliver tangible business outcomes, including heightened revenue and occupancy rates, the brand’s dedication to sustainability and exceptional guest experiences will be prominently highlighted. The campaign underscores the group’s commitment to innovation, excellence, and guest satisfaction, reaffirming its position in the hospitality industry.  

Kerry Healy, chief commercial officer for Middle East, Africa, Turkey & Asia Pacific, Premium, Midscale & Economy, at Accor, said, “We are incredibly excited about this groundbreaking initiative, which represents a pivotal moment for Accor in revolutionising hospitality marketing. Partnering with Beautiful Destinations brings an unparalleled level of reach, innovation, and stunning visual aesthetic to our campaign. With their extensive social media following and reputation for creating captivating content, we have a unique opportunity to showcase Accor’s leading brands and destinations to a global audience. This collaboration enables us to not only drive increased revenue and occupancy rates, but also to establish lasting connections with travellers around the world.”  

Jeremy Jauncey, founder and chief executive officer of Beautiful Destinations, shared, “We could not be prouder to have partnered with Accor in such a deep and meaningful way to support their marketing efforts and create content across Asia, Asia-Pacific, and the Middle East. It is widely understood that many guests now begin their travel planning on social media and with video content, so to provide what guests need at each stage of the consideration funnel, Accor is leading the way in hospitality marketing by launching such a comprehensive content strategy.” 

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The brand campaign leads with some of Accor’s preeminent brands such as Sofitel, Pullman, Novotel, and Mercure, as well as Mantra, and ibis, connecting them to ALL.com. It highlights the many benefits of the ALL – Accor Live Limitless loyalty programme, such as room upgrades and limitless experiences.

The ALL.com brand campaign is now available until 30 September 2022, and will come to life through various campaign elements, including paid media, promotional spots on Australia’s #1 breakfast show – Sunrise, a national competition airing across New Zealand on TVNZ 1, digital advertising, and social media, as well as video content. It also includes partner advertising, such as LED signage and video advertising on Accor Stadium screens, plus Accor brands on LED signage at AFL and NRL matches across the region.

Moreover, the campaign has also owned channels, including email marketing, app, and website display advertising, social media campaigns, and assets for digital screens at Accor properties and hotel social media channels and websites. A tactical promotion of Accor’s flexible rates across the Pacific is also included in the campaign, with rates starting from AU$119 per night in Australia at ibis Melbourne Central, and NZ$99 per night in New Zealand at BreakFree on Cashel Christchurch. There is also a loyalty offer giving members of ALL, who will book before 30 June 2022, 2X Reward points for stays until 30 September 2022.

Sarah Derry, Accor Pacific’s CEO, shared that increasingly, their guests are seeking more personalised experiences and this brand-led campaign showcases the richness and quality of choice across the Accor network, promoting ALL.com as the gateway to discovering more destinations and incredible experiences.

”Guests have access to multiple unique experiences through ALL.com, from our collection of boutique MGallery hotels, experiencing Swiss indulgence with Chocolate Hour at Mövenpick Hotels & Resorts, through to relaxing in Mantra’s spacious family apartments,” said Derry.

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Accor and Traveloka’s connectivity partnership will allow visitors to access Accor properties in 13 countries via Traveloka’s platform. This is projected to increase as Traveloka expands its international business into Europe, where Accor is the dominant hotel group.

The partnership will also be supported by dedicated marketing initiatives such as In-app Exposure, Traveloka LIVE, and social media collaborations, which will help promote travel recovery throughout Southeast Asia. Travelers will be able to book a wide range of Accor hotels through this distribution network, with access to real-time availability, special deals, dedicated mobile pricing, and the convenience of payment for any transactions completed on the app.

Kerry Healy, chief commercial officer of  Southeast Asia, Japan & South Korea at Accor, shared that this is the perfect time to launch their distribution partnership with Traveloka, as they will be a key distributor and partner to support their growing pace across Indonesia and drive outbound travellers to other markets in Southeast Asia and beyond.

“This partnership will allow us to increase the value proposition for our guests across the region, allowing great booking options and flexibility for avid travellers. We believe Traveloka is our ideal partner to strengthen our visibility on the Indonesian market thanks to our complementary expertise in lifestyle and travel,” Healy said.

Alfan Hendro, chief operating officer at Traveloka, commented, “With its extensive and diverse accommodation network, we are thrilled to welcome Accor into our comprehensive portfolio of offerings, bringing convenience even closer to our customers. Our strategic partnership with Accor will continue to cement Traveloka’s commitment in providing the best, seamless travel experience for our customers and accelerate stronger business growth in Southeast Asia. 

Hendro added, “As a lifestyle superapp, we are revolutionizing lifestyle services for millions of consumers, redefining how they live, play, and discover new adventures in their very own backyards and across the world.”

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The campaign is centered around a comprehensive and eclectic program of events, both large and small and across a diverse range of genres, taking place in cities across the region. The gateway to the ‘Go ALL Out’ campaign is Accor Live Limitless (ALL) – a lifestyle loyalty program that integrates rewards, services, and experiences throughout the Accor portfolio of brands.

These events are featured on a central campaign and events hub on ALL.com, which showcases more than 150 Accor-created and Accor-supported events.

Created in collaboration with creative agencies Special Group and John+John, the campaign will be running until 30 September 2021. It seeks to tap into the travelers’ passion points such as live music, food, and wine experiences, arts and culture, or sporting events.

To curate the line-up, Accor has collaborated with many of its major event and sporting partners, such as Vivid Sydney, the AFL, Melbourne Food & Wine Festival, and Museum of New Zealand Te Papa Tongarewa, as well as Winter Pride Queenstown, among others.

Furthermore, Accor properties across ANZ are activating their spaces with a range of bespoke events. For example, Sofitel Sydney Darling Harbour’s iconic Champagne Bar is inviting guests to celebrate Sydney Solstice and Fête de la Musique (France’s summer solstice festival) with live music, a collection of gin-infused cocktails, and a Yarra Valley Bloody Shiraz Gin Caviar pairing, which will be running until 20 June on Wednesday to Sundays.

Meanwhile, in New Zealand, Novotel New Plymouth Taranaki is celebrating Matariki (Māori New Year) with a degustation dinner hosted by renowned chef Martin Bosley and Kono on 8 July.

Accor Pacific’s CEO Simon McGrath shared that through the ‘Go ALL Out’ campaign, Accor will be showing their magnificent cities at their best, as vibrant and exciting destinations, bursting with culture and experiences. 

“By working with our incredible partners, we have curated a series of amazing events to inspire travel which will get our cities moving again,” said McGrath.

Across these events, ALL and Accor Plus members will enjoy exclusive access to offers, events, and limitless experiences.

The ‘Go ALL Out’ campaign is already available in paid media ads and owned channels.

Accor has more than 380 luxury and economy properties across the ANZ region, including international brands such as Sofitel, MGallery, Art Series, and Pullman, as well as Swissôtel, and Novotel, among many others.

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