bespoke events logo
  • About
  • Agenda
  • Speakers
  • Contact Us
  • Register Now
  • About
  • Agenda
  • Speakers
  • Contact Us
  • Register Now

Join industry leaders in person to explore how AI-driven brand recommendations influence product consideration.

PRESENTED BY:
REQUEST FOR ATTENDANCE
Don’t miss out — register today!

100

days

24

hours

60

minutes

60

seconds

AI Visibility: Future of Content & Paid Media

Future-Proof Your Brand Visibility. Learn the Art of AI Visibility and AI-Native Paid Media and move from hunting clicks to driving product consideration and recommendation.

Traditional SEO is no longer enough. As search engines evolve into AI-driven decision engines, the old playbook of keywords and backlinks is being replaced by a new reality: platforms are now full-funnel ecosystems, managing everything from initial discovery to final conversion often without a click.

To win today, you can’t just rank. You need to understand how AI evaluates your brand authority, how it assigns trust, and why it chooses to recommend your products over competitors.

Paid Media is entering a new era. With the imminent rollout of ChatGPT Ads, brands will no longer buy attention through impressions alone. They will compete to be recommended inside AI answers. Preparing for AI-native paid media means aligning Earned, Owned, and Paid signals so that AI systems view your brand as credible, authoritative, and conversion-ready at the moment of decision.

Join industry leaders for a half-day of tactical insights designed to get your brand future-ready — bridging the gap between product authority, algorithmic logic, and the next generation of Paid Media inside AI platforms.

It’s time to stop chasing fleeting traffic and start securing the recommendation.

Agenda

March 25, 2026

8:00 am
-
9:00 am
Registration and Networking

March 25, 2026

9:00 am
-
9:10 am
Opening Remarks

March 25, 2026

9:10 am
-
9:50 am
Keynote Presentation
Your AI Visibility Playbook
Speaker:
Greenpark 2026_Speakers Icon (4)

Ian Colvin

Chief Strategy Officer

Greenpark

March 25, 2026

9:50 am
-
10:10 am
Keynote Presentation
Prescribing AI
Speaker:
Greenpark 2026_Speakers Icon (5)

Jim Guzman

Digital Director

Unilab

March 25, 2026

10:10 am
-
10:40 am
Networking Break

March 25, 2026

10:40 am
-
11:40 am
Panel Discussion
The Brand Authority Advantage: Why Trust is the Future of AI Visibility
  • The Search Behavior Shift: How consumers are moving from generic ‘link searching’ to direct product consideration—and why brands must evolve their strategy from simply targeting keywords to satisfying complex user intent to secure the recommendation.
  • AI Gatekeeping & Trust Signals: Understanding how AI platforms act as new gatekeepers that prioritize “Brand Authority” (reputation, expert attribution, and cross-channel presence) over old SEO tactics when deciding who to cite.
  • Authority Metrics: Defining success in this new landscape by moving beyond pageviews to track practical influence: AI mentions, share of voice, citations, and engagement quality.
Speaker:
Greenpark 2026_Speakers Icon (4)

Ian Colvin

Chief Strategy Officer

Greenpark

Joepy Jean Libo-o_GreenparkBeSpoke2026

Joepy Jean Libo-on

Brand Marketing Head

HONOR Philippines

Leandro Ignacio_BeSpokeGreenpark26

Leandro Ignacio

Head of Digital Consumer Experience

Nestlé Nutrition

Greenpark 2026_Speakers Icon

Giann Vega

E-Commerce Head & Digital Data Transformation Lead

PepsiCo

March 25, 2026

12:00 pm
-
12:00 pm
Conference Conclusion

Speakers

Greenpark 2026_Speakers Icon (4)

Ian Colvin

Chief Strategy Officer
Greenpark
Ian joined Greenpark as Chief Strategy Officer after 24 years at Unilever. An early claim to fame was creation of the Marmite Love Hate campaign and more recently driving a digital transformation in a global Foods division. His last role was Global VP Digital Marketing for Lipton Ice Tea. Ian has a wealth of experience in driving large scale digital transformation and brand repositioning programmes for global brands.

130691

Joepy Jean Libo-o_GreenparkBeSpoke2026

Joepy Jean Libo-on

Brand Marketing Head
HONOR Philippines
Joepy Libo-on is a full-time marketer and Head of Brand Marketing at HONOR Philippines, with over 11 years of experience in 360 marketing strategy and execution. She founded Marketing Guardian PH in 2024, a business training and consultancy firm that empowers brands and professionals through tailored learning and strategic support. Outside of work, Joepy is a passionate aerialist, pursuing this as creative outlet that keep her inspired and grounded beyond the corporate world.

136640

Leandro Ignacio_BeSpokeGreenpark26

Leandro Ignacio

Head of Digital Consumer Experience
Nestlé Nutrition
With over 10 years of experience in digital marketing and e-commerce, Leandro is passionate about creating and executing innovative strategies that drive business growth, customer loyalty, and brand awareness. As the AVP, eBusiness Lead at Nestlé, he leads the development of strategies to improve online presence, performance, and relevant partnerships of the company's consumer brands. In Leandro’s previous role as the SEA Regional Digital Marketing Manager at Fonterra, he co-developed and implemented integrated communications plans, creative asset planning frameworks, and digital ecosystem restructuring for various consumer brands. he also spearheaded the ideation and development of a new community content platform, a hybrid website that fosters community building, interaction, and user-generated content to drive online purchase.

132578

Greenpark 2026_Speakers Icon

Giann Vega

E-Commerce Head & Digital Data Transformation Lead
PepsiCo
Giann is an award-winning digital commerce leader at PepsiCo, driving growth through integrated, full-funnel marketing strategies that connect brands, agencies, and platform partners. Passionate about consumer-centric innovation, he delivers impactful campaigns that create meaningful brand experiences. He also serves as a Committee Co-Lead for the Digital Young Creators Bootcamp of the Digital Marketing Association of the Philippines and is a Board Trustee of the E-Commerce Promotions Council of the Philippines.

131507

Greenpark 2026_Speakers Icon (5)

Jim Guzman

Digital Director
Unilab
Jim is a Digital Director in Unilab leading Content. Prior to Unilab, Jim has served as the Network Head of Social Media for Dentsu Philippines and General Manager both for iProspect, a Digital and Performance Marketing agency and D+Gility Social Media Command Center. Previously, he was with McCann Worldgroup where he worked for almost a decade both locally and regionally handling big brands such as Nestle, Unilever, Jollibee, BPI and a number of Unilab brands. In 2014, he moved to Singapore to join Commonwealth//McCann, a bespoke agency created for one of McCann’s biggest global account, General Motors. He led the social media business for Chevrolet covering Asia, Middle East and South Africa. In 2015, he was appointed as Head of Social Media and Strategy in McCann Worldgroup Singapore leading both the practice and the business in the region. Together with his team, he worked with brands like Owndays, Nespresso, Land Transportation Authority, Xbox, Nestle, Singapore Exchange, Mastercard and Darlie.

130949

- and more -
REQUEST FOR ATTENDANCE
Stay Visible in the Age of AI
Get your copy of the AI Visibility Playbook—packed with strategies to help your brand stand out in evolving search and discovery.

Registration Form

Thank you for your interest! Unfortunately, registrations is now officially closed.

Contact Us
Rosalie Cruz
Project Manager
  • [email protected]
  • +63 975 214 3628
×
Judge Photo
Simon Dale
Vice President & Managing Director, Southeast Asia & Korea
Adobe

A respected leader in the industry, Simon has over three decades of professional experience...

March 25, 2026 8:00 am

We deliver the latest marketing news, trends, and best
practices that serve everyone in the industry whether
you’re from small or big enterprises.

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria,
Brgy. Bagumbayan, Quezon City,
1100 Philippines

+63 917 319 5762

Other Events

What’s NEXT in Marketing Conference Series
No posts found
Hyundai Motor empowers integration of human potential, robotics innovation via new global campaign film
Sony MAX’s ‘Laalo’ hits Mumbai streets in moving autorickshaw campaign via MOMS Outdoor
Squeezing the algorithm? How Sharmaine and friends slipped ‘Brainrot marketing’ into Philippine advertising
Omnicom Media elevates Joey Zhao to CEO role in China
Sitecore strengthens AI content strategy with Scrunch acquisition
Football culture takes centre stage in Samsung’s latest TV campaign via BBH Singapore 
TikTok Shop launches 6.6 Birthday Sale campaign spotlighting ‘Shop’ button feature
Apple brings online trackers to life in new global privacy campaign for Safari
PLUG launches Singapore office, appoints communications veteran Jolin Ng to lead
HKMWA, FUJIFILM leverage instant photography to challenge social media perfection culture

Follow Us

Facebook Linkedin Youtube Spotify
© 2026 MARKETECH APAC. All Rights Reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin